These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

TikTok has a significantly larger female user base globally.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

As of 2020, TikTok counted an estimated **** million monthly active users in the United States. Indonesia had the second largest user base during this period, with over ** million monthly active users. Russia and Japan followed, with **** million and **** million monthly active users, respectively.

Introduction

​TikTok Users Statistics: TikTok has swiftly risen to establish itself as a leading entity in the social media arena, with a worldwide user count of around 2.05 billion as of early 2025. This number is expected to grow to 2.14 billion by the end of the same year. The platform's attraction is especially obvious among younger age groups; users aged 18 to 24 years make up 36.2% of the total, while those aged 25 to 34 years represent 33.9%.

Together, these demographics account for more than 70% of TikTok's overall user population. In the United States, TikTok has a significant user base of 170 million individuals. These figures highlight TikTok's important influence in shaping modern digital interaction and its strong appeal to younger users.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

It started with a lip-sync. Then came the dances, the pranks, the tutorials, and before anyone realized, TikTok was no longer just an app; it was the cultural engine of a generation. In 2025, TikTok’s presence is not only embedded in Gen Z's daily routines but also shaking up marketing...

The number of TikTok users in France was forecast to continuously increase between 2024 and 2028 by in total *** million (+**** percent). After the ***** consecutive increasing year, the TikTok user base is estimated to reach ***** million and therefore a new peak in 2028. Notably, the number of TikTok users of was continuously increasing over the past years.

Based on forecasts released in May 2021, the number of TikTok users in the United Kingdom is expected to reach almost ** million users in 2025. The app's growth is expected to keep increasing, reaching **** million users in 2024. TikTok penetration in the UK As of December 2019, 8.7 percent of the UK's smartphone population was using TikTok, an increase of *** percentage points compared to September 2017 when the video-sharing social media app first launched. At just over a quarter, smartphone users aged between ********* years old made up the largest share of TikTok users in December 2019. Additionally, TikTok was slightly more popular within the female demographic compared to male smartphone users, with respective shares of ** and *** percent.   Gender differences in social media usage in the UK According to a survey conducted in the third quarter of 2020, it was found that Facebook was the most used social media among both men and women . WhatsApp ranked second among men and women, followed by YouTube.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

The reach by social network in the 'TikTok' segment of the advertising market in Europe was modeled to be 235.27 million users in 2024. Following a continuous upward trend, the reach by social network has risen by 220.86 million users since 2017. Between 2024 and 2030, the reach by social network will rise by 165.31 million users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The number of monthly active users (MAU) of the TikTok app in Europe has remained steady from January 2024 to April 2025. The Russian Federation has the highest number of MAU among the selected countries. In April 2025, around **** million individuals used the TikTok app in Russia. In comparison, approximately **** million users used the app in Germany during the same month.

Survey of 500 young TikTok users (18-35) in Italy covering online behaviour patterns and social attitudes

In March 2023, social video app TikTok reported 150 million monthly active users in the United States, representing a 50 percent growth compared to the previously reported figure of 100 million MAU in August 2020. The latest MAU figure, which was released by the company ahead of its CEO being questioned by the U.S. Congress at the end of March 2023, showcases the popularity increase experienced by TikTok in the United States in the last years.

TikTok, a social video app that has been a hit with young people, had over *** million active users in the month of January 2022 in the United Kingdom. Between 2020 and the beginning of 2022, monthly TikTok usage in the UK has experienced a constantly growing trend, with a peak of *** million monthly active users in October 2021 across iOS and Android devices combined.

Background: COVID-related misinformation is prevalent online, including on social media. The purpose of this study was to explore factors associated with user engagement with COVID-related misinformation on the social media platform, TikTok. Methods: A sample of TikTok videos associated with the hashtag #coronavirus were downloaded on September 20, 2020. Misinformation was evaluated on a scale (low, medium, high) using a codebook developed by experts in infectious diseases. Multivariable modeling was used to evaluate factors associated with number of views and presence of user comments indicating intention to change behavior. Results: 166 TikTok videos were identified. Moderate misinformation was present in 36 (22%) videos, and high-level misinformation was present in 11 (7%). After controlling for characteristics and content, videos containing moderate misinformation were less likely to generate a user response indicating intended behavior change. By contrast, videos containing high-le..., ,

As of June 2025, 38 percent of TikTok users in the United States belonged to Generation Z, while millennials accounted for 37 percent of users. Gen X comprised one in ten users, while baby boomers comprised one in five users.