As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

In September 2021, social video app TikTok reported *** billion monthly active users worldwide, representing a ** percent growth compared to the previously reported figure of *** million MAU in July 2020. TikTok is one of the biggest social networks worldwide.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

There are currently over 1.5 billion active users on TikTok worldwide.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

TikTok has found in Latin America its most prolific place for expansion worldwide. In 2021, 30.2 percent of internet users in Mexico were using TikTok with a projected reach of 40.6 percent of online audiences in 2025. In the Latin American region as a whole, approximately 27.7 percent of online users accessed the social video app in 2021.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

TikTok has a significantly larger female user base globally.

In 2022, users worldwide spent approximately ** percent more hours per month using the popular social video app TikTok when compared to 2021. TikTok users in ********* spent around ** percent more time on the app, while TikTok usage in Australia grew by approximately ** percent. TikTok users in the United States interacted with the video app around **** percent more per month in 2022.

As of April 2021, six percent of TikTok users spend more than *** hours per week on the platform. Another ** percent used the social video app for **** to *** hours a week, whereas ** percent of respondents spent less than *** hour weekly on the platform.

In the second quarter of 2021, ** percent of the TikTok users from North America used the social platform worldwide to share or post videos. It is the fastest growth regarding this topic compared to users from other parts of the world. European users accounted for up to ** percent, while those from Latin America and Middle-east and Africa have had similar percentages and lesser growth throughout the analyzed period.

In 2020, TikTok brought in $33.4 billion in revenue.

In the third quarter of 2021, the number of monthly active users (MAU) of TikTok in the Asia-Pacific region increased by *** percent compared to the corresponding quarter of 2020. The Middle East/North Africa region followed with a growth of ***** percent year-over-year. Latin America saw an increase of **** percent in TikTok MAU in the evaluated period. The short-form video platform TikTok was first launched as Douyin in China, and is owned by Chinese company ByteDance.

Teenagers make up the largest group of active users on TikTok.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok has 136 million monthly active users in the US alone.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

According to a survey conducted in June 2022, ** percent of TikTok users in Brazil were women, a decrease of *** percentage points from the previous year. Meanwhile, men accounted for ** percent of TikTok users in the country.

The average adult TikTok user in America spends 33 minutes per day on the app.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.