As of June 2023, Gen Z, or those between the ages of 19 and 25 years old, made up the majority of the TikTok user base in Singapore, with ***** percent. This was followed by Millennials between the ages of 26 and 32 years, comprising around ***** percent of TikTok users. TikTok usage in Singapore Introduced in 2018 in Singapore, TikTok has rapidly grown to become one of the country's most widely used social media platforms. As of June 2023, it was the most downloaded app in the city-state, recording ****** thousand downloads. This rise was also reflected in user engagement, as Singaporean users spent a monthly average of ***** hours on TikTok in 2022. It enabled TikTok to reach a monthly revenue of **** million U.S. dollars in December 2022. The platform's rapid development has made it a major hub for the younger generation and is shaping digital trends in the country. The rise of TikTok Shop TikTok is no longer just a video-sharing platform; it has expanded its functionality to become a social commerce hub. TikTok Shop was launched in Singapore in August 2022. The marketplace is integrated into the TikTok platform, enabling consumers and creators to connect and engage directly with brands and sellers. In the city-state, where e-commerce holds a major position, this new feature is in line with the trend towards social commerce. Indeed, in February 2023, ** percent of people surveyed in the country replied that they regularly made purchases on social media. Among them, ** percent used TikTok for their purchases.

As of March 2023, about **** percent of Tiktok app users in Singapore were between 18 and 24 years old. Vivo, and Xiaomi were the most used smartphone brands among Singaporean Tiktok users.

As of February 2025, TikTok's potential advertising reach in Singapore was approximately **** million users. This figure nearly doubled from around **** million users in 2022.

In 2022, Singaporean users spent approximately ***** hours using TikTok per month, up from **** hours of engagement registered per user in 2021. In comparison, users spent about *** hours on TikTok per month in the country.

As of February 2025, approximately ** percent of the TikTok's advertising audience in Singapore were between 25 and 34 years old and male. This age group represents approximately ** percent of the overall advertising audience.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

It comes as no surprise that the largest social network in Singapore is the messenger app WhatsApp and the social media giant Facebook. With Singapore home to one of the fastest internet connection speed in the world, the convenience of using these social networks on a daily basis has driven the growth of online content. There are over *** million social media users in Singapore As of 2024, Singapore’s population has reached over *********** people. These are, however, on an island with an area of only ***** square kilometers. The high technological standard has led to the internet penetration being extraordinarily high compared to other Southeast Asian countries. A high Internet penetration rate is usually a first indication that social media has great importance for the country too. In this case the general number of social media users amounted to **** million people, reaching **** percent of the population. While WhatsApp is still the most popular social media channel in Singapore, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, Snapchat or TikTok.

As of the third quarter of 2023, active social media users in Singapore spent ** hours and ** minutes on TikTok per month. The second most-used social media app in Singapore was YouTube, at ** hours and ** minutes.

As of February 2025, women comprised approximately ** percent of Instagram’s advertising audience. In contrast, men accounted for **** percent of Snapchat’s audience, while TikTok’s advertising audience was nearly evenly split, with females comprising **** percent.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of respondents between 16 and 24 years answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

In a survey conducted across six Southeast Asian countries in October 2022, 78 percent of the respondents in Singapore stated to have used TikTok to search for places to eat or drink. In Thailand, beauty products were the most popular search category among the surveyed TikTok users.

In 2023, Android users in Singapore spent an average of ** hours and ** minutes per month on TikTok. Youtube followed with ** hours and ** minutes spent on the platform. In 2023, the number of YouTube users in Singapore amounted to approximately **** million.

In 2021, the most used social mobile application by Android users in Singapore was Facebook, with **** monthly hours spent on average per user. TikTok had the highest growth until 2021 in Singapore among the top five social apps, increasing from an average of *** monthly hours spent per user in 2018 to **** hours.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

In 2023, Telegram was the most downloaded mobile app in Singapore. The social media app accumulated approximately **** million downloads in that period. TikTok ranked second among the list with over *** million downloads.

As of February 2025, South Korea had the highest social media penetration rate in the Asia-Pacific region, at around ** percent. This was followed closely by Singapore with about ** percent. In comparison, Afghanistan had a social media penetration rate of around *** percent that year. Social media in APAC While Taiwan, Singapore, and Malaysia have relatively high social media penetration rates, the number of active social media users in the Asia-Pacific region paints a very different picture. China dominates the Asia-Pacific (APAC) region in terms of the number of active social media users, surpassing the *********** mark. This far exceeds the number of users in second-placed India. In comparison, during the same period, South Korea had about **** million social media users, while Singapore had only around *** million.  What are the most popular social networks? Facebook boasted an enormous number of monthly active users in the Asia-Pacific region, cementing itself as a firm favorite among Asia-Pacific social media users. While global platforms like Facebook, Instagram, X (Twitter), and YouTube enjoy widespread popularity across the region, many markets have their own preferences for local social media platforms due to cultural relevance, government censorship, and tailored features. For instance, in China, WeChat dominates as an all-in-one app for messaging, payments, and social networking, while Douyin, the Chinese version of TikTok, has the highest monthly active users among short-form video apps in China. In South Korea, KakaoTalk is widely used for messaging, as well as integrated services like mobile payments, gaming, and even ride-hailing. KakaoTalk’s monthly active users in South Korea has consistently increased in the past years.

The number of users in the 'Social Commerce' segment of the e-commerce market in Singapore was forecast to continuously increase between 2024 and 2029 by in total 192,203 users (+13.79 percent). After the tenth consecutive increasing year, the number of users is estimated to reach 1,585,488.71 users and therefore a new peak in 2029. Notably, the number of users of the 'Social Commerce' segment of the e-commerce market was continuously increasing over the past years.Find further information concerning the user penetration in the 'Social Commerce' segment of the e-commerce market in Malaysia and the user penetration in the 'Social Commerce' segment of the e-commerce market in Indonesia. The Statista Market Insights cover a broad range of additional markets.

As of November 2024, social media users in Singapore spent an average of ** hours and ** minutes per month on TikTok. During the same period, the average monthly time spent on YouTube was ** hours and ** minutes.

According to a survey among e-commerce sellers in Southeast Asia from November 2022, **** percent of the respondents in Indonesia used TikTok for live selling. In comparison, around ** percent of the sellers in Singapore used TikTok as a live selling channel as of November 2022.

The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.