As of June 2023, Gen Z, or those between the ages of 19 and 25 years old, made up the majority of the TikTok user base in Singapore, with ***** percent. This was followed by Millennials between the ages of 26 and 32 years, comprising around ***** percent of TikTok users. TikTok usage in Singapore Introduced in 2018 in Singapore, TikTok has rapidly grown to become one of the country's most widely used social media platforms. As of June 2023, it was the most downloaded app in the city-state, recording ****** thousand downloads. This rise was also reflected in user engagement, as Singaporean users spent a monthly average of ***** hours on TikTok in 2022. It enabled TikTok to reach a monthly revenue of **** million U.S. dollars in December 2022. The platform's rapid development has made it a major hub for the younger generation and is shaping digital trends in the country. The rise of TikTok Shop TikTok is no longer just a video-sharing platform; it has expanded its functionality to become a social commerce hub. TikTok Shop was launched in Singapore in August 2022. The marketplace is integrated into the TikTok platform, enabling consumers and creators to connect and engage directly with brands and sellers. In the city-state, where e-commerce holds a major position, this new feature is in line with the trend towards social commerce. Indeed, in February 2023, ** percent of people surveyed in the country replied that they regularly made purchases on social media. Among them, ** percent used TikTok for their purchases.

As of March 2023, about **** percent of Tiktok app users in Singapore were between 18 and 24 years old. Vivo, and Xiaomi were the most used smartphone brands among Singaporean Tiktok users.

As of February 2025, approximately ** percent of the TikTok's advertising audience in Singapore were between 25 and 34 years old and male. This age group represents approximately ** percent of the overall advertising audience.

In 2023, Android users in Singapore spent an average of ** hours and ** minutes per month on TikTok. Youtube followed with ** hours and ** minutes spent on the platform. In 2023, the number of YouTube users in Singapore amounted to approximately **** million.

TikTok, the popular social media platform, has also expanded into the realm of eCommerce, allowing users to set up online stores. Among the various categories on TikTok, Womenswear & Underwear emerges as the most prominent, hosting the highest number of online shops. It captures 5.64% of the total TikTok store count. Following closely, Beauty & Personal Care and Home Supplies hold significant shares as well, accounting for 5.59% and 5.13%, respectively.

Analyzing the total sales figures provides insights into the performance of different categories within the TikTok eCommerce platform. Among them, Beauty & Personal Care emerges as the dominant force, contributing significantly to the total sales on TikTok Shops. With its appealing products and favorable market conditions, Beauty & Personal Care captures the attention of a substantial portion of users. Additionally, Womenswear & Underwear and Food & Beverages also make a notable impact on the platform's sales, accounting for 14.36% and 6.96% of the overall TikTok Shops sales landscape.

The revenue per social media platform in the 'TikTok' segment of the e-commerce e-commerce market in Singapore was forecast to continuously increase between 2025 and 2029 by in total 62.1 million U.S. dollars (+47.39 percent). After the tenth consecutive increasing year, the revenue per social media platform is estimated to reach 193.15 million U.S. dollars and therefore a new peak in 2029. Notably, the revenue per social media platform of the 'TikTok' segment of the e-commerce e-commerce market was continuously increasing over the past years.Find further information concerning the revenue in the 'Social Commerce' segment of the e-commerce e-commerce market in Lithuania and the revenue in the 'Social Commerce' segment of the e-commerce e-commerce market in Indonesia.The Statista Market Insights cover a broad range of additional markets.

The revenue per social media platform in the 'TikTok' segment of the e-commerce e-commerce market in the Philippines was forecast to continuously increase between 2025 and 2029 by in total 57.9 million U.S. dollars (+68.33 percent). After the tenth consecutive increasing year, the revenue per social media platform is estimated to reach 142.64 million U.S. dollars and therefore a new peak in 2029. Notably, the revenue per social media platform of the 'TikTok' segment of the e-commerce e-commerce market was continuously increasing over the past years.Find further information concerning the number of users in the 'Social Commerce' segment of the e-commerce e-commerce market in Singapore and the revenue per social media platform in the 'Instagram' segment of the e-commerce e-commerce market in Singapore. The Statista Market Insights cover a broad range of additional markets.

As of March 2024, ColorOS was the Singaporean app publisher with the highest number of downloads on Google Play, having over *********** downloads in total, across ** apps. ColorOS is a user interface created by Oppo based on the Android Open Source Project. TikTok Pte. Ltd apps followed as the leading app publisher, with over ************ downloads.

TikTok's eCommerce presence spans across different regions, with varying levels of adoption and participation. Among the regions we monitor, Indonesia emerges as a dominant force in terms of the number of TikTok shops, showcasing a thriving eCommerce ecosystem. Additionally, Thailand and Vietnam exhibit substantial online shop presence, accounting for 18.29% and 17.54% of the global TikTok store market, respectively. The popularity of TikTok shops is not limited to these few regions, as other notable regions such as Malaysia, United States and Philippines also contribute significantly.

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.

The reach and influence of TikTok Shops extend beyond geographical boundaries, showcasing its global presence in the eCommerce market. Notably, Thailand emerges as an outstanding performer in terms of total sales on TikTok Shops, displaying the prosperity of its eCommerce ecosystem. Moreover, both Philippines and Malaysia contribute significantly to the platform's sales, collectively representing 25.22% and 15.67% of the total global sales on TikTok Shops. The impressive performance of these regions underscores their strong consumer base and their embrace of the exciting possibilities offered by TikTok Shops.

The Gross Merchandise Value (GMV) is an important metric that reflects the monetary value of transactions within the TikTok eCommerce platform. Analyzing the GMV amounts by category reveals that Beauty & Personal Care plays a dominant role, generating the highest GMV among all categories. It accounts for 22.50% of the total TikTok shop GMV. Following closely behind, Womenswear & Underwear and Menswear & Underwear exhibit significant GMV contributions as well, representing 12.56% and 8.06%, respectively.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately 50 percent of respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around 28 percent of Singaporean consumers regularly shopped on social media.

In July 2024, Singapore online marketplace shopee.sg received 17.58 million web visits. This was a decrease from the number of web visits in the previous month. Shopee – the e-commerce arm of Singapore unicorn Sea Limited Shopee has cemented itself as Singapore’s leading e-commerce marketplace. It saw a more than fivefold increase in the number of orders placed since 2020, while its revenue from e-commerce more than doubled from 2021 to 2023. Shopee is a subsidiary of the Southeast Asian digital unicorn Sea Limited, headquartered in Singapore. It operates country-specific online marketplaces throughout Southeast Asia. Would Shopee be able to defend its pole position in Singapore's e-commerce landscape? The e-commerce market in Singapore is dynamic and always changing and adapting to new trends. One interesting and rapidly-growing segment is social commerce, which has made it even more convenient for internet users to shop. One particular player, TikTok, is hoping to gain a larger slice of Singapore's e-commerce pie. However, it still has a way to go to match the gross merchandise volume of the leading e-commerce platforms in Singapore.

In 2021, the most used social mobile application by Android users in Singapore was Facebook, with **** monthly hours spent on average per user. TikTok had the highest growth until 2021 in Singapore among the top five social apps, increasing from an average of *** monthly hours spent per user in 2018 to **** hours.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

According to a survey conducted by Rakuten Insight in February 2025, 74 percent of respondents in Vietnam have purchased items on TikTok. TikTok was also the most used social commerce platform in Thailand, Singapore, the Philippines, Malaysia, and in China as of February 2025.

The social commerce revenue from Instagram in 2024 was projected to be at 190.69 million U.S. dollars. Instagram was estimated to be the leading platform for social commerce revenue in Singapore, followed by TikTok.

The number of users in the 'Social Commerce' segment of the e-commerce market in Singapore was modeled to be 1.39 million users in 2024. Following a continuous upward trend, the number of users has risen by 1.07 million users since 2018. Between 2024 and 2029, the number of users will rise by 192,200 users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.