As of June 2023, Gen Z, or those between the ages of 19 and 25 years old, made up the majority of the TikTok user base in Singapore, with ***** percent. This was followed by Millennials between the ages of 26 and 32 years, comprising around ***** percent of TikTok users. TikTok usage in Singapore Introduced in 2018 in Singapore, TikTok has rapidly grown to become one of the country's most widely used social media platforms. As of June 2023, it was the most downloaded app in the city-state, recording ****** thousand downloads. This rise was also reflected in user engagement, as Singaporean users spent a monthly average of ***** hours on TikTok in 2022. It enabled TikTok to reach a monthly revenue of **** million U.S. dollars in December 2022. The platform's rapid development has made it a major hub for the younger generation and is shaping digital trends in the country. The rise of TikTok Shop TikTok is no longer just a video-sharing platform; it has expanded its functionality to become a social commerce hub. TikTok Shop was launched in Singapore in August 2022. The marketplace is integrated into the TikTok platform, enabling consumers and creators to connect and engage directly with brands and sellers. In the city-state, where e-commerce holds a major position, this new feature is in line with the trend towards social commerce. Indeed, in February 2023, ** percent of people surveyed in the country replied that they regularly made purchases on social media. Among them, ** percent used TikTok for their purchases.

In 2022, Singaporean users spent approximately ***** hours using TikTok per month, up from **** hours of engagement registered per user in 2021. In comparison, users spent about *** hours on TikTok per month in the country.

In 2021, the most used social mobile application by Android users in Singapore was Facebook, with **** monthly hours spent on average per user. TikTok had the highest growth until 2021 in Singapore among the top five social apps, increasing from an average of *** monthly hours spent per user in 2018 to **** hours.

As of February 2025, South Korea had the highest social media penetration rate in the Asia-Pacific region, at around ** percent. This was followed closely by Singapore with about ** percent. In comparison, Afghanistan had a social media penetration rate of around *** percent that year. Social media in APAC While Taiwan, Singapore, and Malaysia have relatively high social media penetration rates, the number of active social media users in the Asia-Pacific region paints a very different picture. China dominates the Asia-Pacific (APAC) region in terms of the number of active social media users, surpassing the *********** mark. This far exceeds the number of users in second-placed India. In comparison, during the same period, South Korea had about **** million social media users, while Singapore had only around *** million.  What are the most popular social networks? Facebook boasted an enormous number of monthly active users in the Asia-Pacific region, cementing itself as a firm favorite among Asia-Pacific social media users. While global platforms like Facebook, Instagram, X (Twitter), and YouTube enjoy widespread popularity across the region, many markets have their own preferences for local social media platforms due to cultural relevance, government censorship, and tailored features. For instance, in China, WeChat dominates as an all-in-one app for messaging, payments, and social networking, while Douyin, the Chinese version of TikTok, has the highest monthly active users among short-form video apps in China. In South Korea, KakaoTalk is widely used for messaging, as well as integrated services like mobile payments, gaming, and even ride-hailing. KakaoTalk’s monthly active users in South Korea has consistently increased in the past years.

The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

In July 2024, Singapore online marketplace shopee.sg received ***** million web visits. This was a decrease from the number of web visits in the previous month. Shopee – the e-commerce arm of Singapore unicorn Sea Limited Shopee has cemented itself as Singapore’s leading e-commerce marketplace. It saw a more than fivefold increase in the number of orders placed since 2020, while its revenue from e-commerce more than doubled from 2021 to 2023. Shopee is a subsidiary of the Southeast Asian digital unicorn Sea Limited, headquartered in Singapore. It operates country-specific online marketplaces throughout Southeast Asia. Would Shopee be able to defend its pole position in Singapore's e-commerce landscape? The e-commerce market in Singapore is dynamic and always changing and adapting to new trends. One interesting and rapidly-growing segment is social commerce, which has made it even more convenient for internet users to shop. One particular player, TikTok, is hoping to gain a larger slice of Singapore's e-commerce pie. However, it still has a way to go to match the gross merchandise volume of the leading e-commerce platforms in Singapore.