In 2022, more than ** percent of the TikTok users in Spain were people with ages between 18 and 24 years old, accounting for around ***** million of the adult users of the platform. The usage of the video-based social network decreased according with age, as people with 25 and 34 years old accounted for almost ******** of users, while those older than 55 years old were only ***** percent of TikTok audiences.
Over the forecast period until 2028, the reach by social networks is forecast to exhibit fluctuations amongst the ten measured segments. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2028. Among them, the segment Facebook achieves the relatively highest value throughout the entire period, reaching ***** million users. Find further statistics on other topics such as a comparison of the social network reach in Europe and a comparison of the ad spending in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.
Iberia was the travel brand with the highest consumer valuation among TikTok users in Spain between January and December 2023, with a positive feeling sentiment of 53.95 percent. Riu Hotels came in second, with a positive feeling sentiment of 46.62 percent.
In 2021, Madrid topped the ranking of the Spanish cities with the highest number of active TikTok users, with approximately 1.8 million. Barcelona and Sevilla ranked second and third, with around 1.1 million and 423 thousand accounts, respectively.
Food manufacturer Casa Tarradellas was the food and beverage brand with the highest consumer valuation among TikTok users in Spain between April 2022 and March 2023, with a positive feeling share of ***** percent. Coffee machine giant Nespresso followed, with a positive feeling share of ***** percent.
In September 2022, TikTok was the leading mobile social media app in the Google Play Store in Spain, with over ***** thousand downloads that month. French-based network BeReal and TikTok Now followed with *** thousand and ***** thousand downloads each from Android users in the country in the examined month. Additionally, BeReal has found particular success in Spain, as the country gathers one of the highest number of active daily users in Europe, ranking on the fourth position of the photo-based app's lifetime downloads worldwide.
TikTok vs. all At least among Android users, the visual-based social media networks dominated this ranking. TikTok is based on videos, while Instagram and Snapchat offer uses a mix of still and moving recordings, while its new contender BeReal focuses on more spontaneous and timed user portraits. The Spanish market is becoming increasingly important for social media platforms as the share of individuals using social networks increases. The overall number of TikTok users in Spain was ***** million in 2022 and forecast to reach nearly ***** million users by 2025.
Who are the real social media leaders in Spain? Strong growth struggles to measure up long-term against pre-existing market penetration. Incumbent firms such as Facebook and Instagram need few downloads to maintain their lead over TikTok. As such, Facebook can continue to thrive by winning downloads at the rate that existing users change phones, while the emerging platforms must establish themselves with a higher number of monthly installations.
In 2022, "news and entertainment" was the most popular category of interest for TikTok accounts in Spain, with around ***** million users choosing this category. This represents ***** percent of the platform profiles in the country. "Beauty and self-care," "apps," "clothing and accessories," "personal services," and "games" followed closely, being assigned by more than ** million Spanish profiles each.
In 2022, "news and entertainment" was the most popular category of interest among TikTok accounts in Spain, chosen by around ***** percent of the platform users in the country. This represents more than ***** million profiles. "Beauty and self-care" followed closely, being assigned by ***** percent of Spanish profiles, as well as "apps," "clothing and accessories," and "personal services" followed closely, chosen by over ** percent of the users each.
According to a survey in Spain in March 2023, ** percent of Generation Z respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Instagram followed closely, with an audience reach of ** percent, then YouTube and TikTok, each used by ** percent and ** percent of Gen Z respondents.
According to a survey in Spain in March 2023, ** percent of Generation Alpha respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Instagram, TikTok, and YouTube, each with an audience reach of ** percent, ** percent, and ** percent of these respondents.
According to a March 2023 survey in Spain, WhatsApp was the favorite social media app for ** percent of respondents. The messaging app has lowered its position from the previous year, while TikTok and Instagram were the networks which grew the most in user preference since 2022.
In September 2022, Mexican influencer and singer Kimberly Loaiza reportedly had close to ** million TikTok followers, ranking as the most followed Spanish-language creator among audiences on the platform worldwide. TikTok personalities "domelipa" and "elrodcontreras" ranked second and third, with over ** million followers and roughly **** million followers, respectively.
In September 2022, Disney+ was the leading entertainment app for iPhone users in Spain, with nearly *** thousand U.S. dollars in revenues. TikTok ranked second, generating almost *** thousand U.S. dollars in revenues, while HBO Max ranked third with approximately *** thousand U.S. dollars in revenues from iPhone users in Spain during the examined period.
In September 2022, Tinder was the highest-grossing app for iPhone users in Spain, generating more than *** thousand U.S. dollars in revenues. Disney+ ranked second with nearly *** thousand U.S. dollars in revenues, while TikTok ranked third with approximately *** thousand U.S. dollars in revenues from iPhone users in Spain.
In September 2022, the social media app TikTok was the most downloaded entertainment app for iPhone users in Spain, with more than ** thousand downloads during the examined month. Streaming app HBO Max ranked second, with approximately ** thousand downloads, while Disney+ ranked third with around ** thousand downloads from iPhone users in Spain during the examined month.
In September 2022, gaming app Coin Master generated approximately 1.63 million U.S. dollars in revenue in Spain via the Google Play store. Social media app TikTok ranked second with more than 641 thousand U.S. dollars in revenues from Android users in Spain, while another gaming app, Candy Crush Saga, ranked third, with approximately 381 thousand U.S. dollars in revenues during the examined period
As of early 2024, there were 96 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Germany, with 22.5 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.
In 2022, there are around 23.14 million social media users in Peru, around 1.25 million more than the previous year. This figure is forecast to grow to 28.03 million users by 2027. In the same year, more than 68.68 percent of the population in the South American country accessed social media.
Not seeing a result you expected?
Learn how you can add new datasets to our index.
In 2022, more than ** percent of the TikTok users in Spain were people with ages between 18 and 24 years old, accounting for around ***** million of the adult users of the platform. The usage of the video-based social network decreased according with age, as people with 25 and 34 years old accounted for almost ******** of users, while those older than 55 years old were only ***** percent of TikTok audiences.