In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

As of June 2025, 38 percent of TikTok users in the United States belonged to Generation Z, while millennials accounted for 37 percent of users. Gen X comprised one in ten users, while baby boomers comprised one in five users.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok has a significantly larger female user base globally.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

From October 2019 to March 2020, the video-sharing social networking app TikTok saw a significant increase in monthly user engagement. In October of 2019, U.S. visitors spent an average of 442.9 minutes per month on the social video platform. By March of 2020, the average monthly minutes per visitor increased to 858 minutes, an increase of 415.1 minutes from October to March.

Introduction

TikTok Statistics: TikTok, launched in 2016 by ByteDance, is a globally renowned social media platform known for its short-form videos. Typically lasting 15 to 60 seconds, it spans diverse content from music, dance, comedy, and education.

Its user-friendly interface and innovative video editing tools are central to TikTok's appeal. 'For You Page' (FYP) algorithm that tailors content to individual user preferences, creating a personalized browsing experience.

The platform's music integration, viral challenges, and influencer culture have contributed to its massive global user base.

It is attracting businesses through advertising options and offering content creators income opportunities.

However, TikTok has faced scrutiny over privacy and content moderation issues, highlighting its complex position in the social media landscape.

As of March 2021, it was found that **** percent of TikTok users in the United States were heavy users, accessing the app for more than *** of a month. According to App Ape, **** percent of U.S. TikTok audiences via Android were light users of the photo sharing app.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

Introduction

​TikTok Users Statistics: TikTok has swiftly risen to establish itself as a leading entity in the social media arena, with a worldwide user count of around 2.05 billion as of early 2025. This number is expected to grow to 2.14 billion by the end of the same year. The platform's attraction is especially obvious among younger age groups; users aged 18 to 24 years make up 36.2% of the total, while those aged 25 to 34 years represent 33.9%.

Together, these demographics account for more than 70% of TikTok's overall user population. In the United States, TikTok has a significant user base of 170 million individuals. These figures highlight TikTok's important influence in shaping modern digital interaction and its strong appeal to younger users.

As of March 2021, female users accounted for ** percent of TikTok's active user accounts in the United States. According to App Ape, male users only accounted for ** percent of the video sharing app's user base on the Android platform.

As of June 2023, approximately **** percent of TikTok users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around ** percent of the total. Users aged 46 years and older represented less than **** percent of the platform's audience in the United States in the examined period.

TikTok-10M Dataset

  Dataset Description

TikTok-10M is a large-scale dataset containing 10 million short-form posts from TikTok, designed for video understanding, multimodal learning, and social media content analysis. The dataset was curated to bridge the gap between academic video datasets and actual user-generated content, providing researchers with authentic patterns and characteristics of modern short-form video content that dominates social media platforms.… See the full description on the dataset page: https://huggingface.co/datasets/The-data-company/TikTok-10M.

TikTok has found in Latin America its most prolific place for expansion worldwide. In 2021, 30.2 percent of internet users in Mexico were using TikTok with a projected reach of 40.6 percent of online audiences in 2025. In the Latin American region as a whole, approximately 27.7 percent of online users accessed the social video app in 2021.

How many active users are on Instagram? In 2023, the photo sharing site is projected to reach ***** million monthly active users in the United States, up from ***** million users in 2020. Social network reach The internet has brought about many changes in how people around the world communicate, especially through one of its most powerful inventions: social media. According to a recent study, internet users worldwide spend an average of over *********** per day on one of the many social media platforms. Such websites and apps are increasingly used not just for social sharing, but also as means to building reputation, finding career opportunities or monetary income. As of January 2021, an estimated ** percent of the world’s population was using social networking, with West and Northern Europe having the highest penetration rate – ** percent of the respective region's populations. Eastern Asia placed first in a global ranking of mobile social media penetration according to geographical region. Industry leaders Facebook is by far the most popular social network with over *** billion global monthly active users but Instagram, the mobile photo and video-sharing application launched in 2010, is quickly growing in popularity. Instagram was bought by Facebook back in 2012. As of June 2018, there are an estimated *********** Instagram monthly active users worldwide. There are an estimated *********** Instagram users in the United States alone, a number which is forecast to grow to over *** million in 2023. According to the company, the secret to their success is their unique visual storytelling approach to social media. Users registered with the platform can upload pictures and videos, to which they can also apply filters, frames and other effects. They can also attach captions, tags of other people/accounts, whether friends, celebrities or companies and hashtags, which make the media easy to find if one is looking for specific subjects. There are a reported ** million photos uploaded to Instagram every day.

This dataset contains the predicted prices of the asset TIKTOK USA over the next 16 years. This data is calculated initially using a default 5 percent annual growth rate, and after page load, it features a sliding scale component where the user can then further adjust the growth rate to their own positive or negative projections. The maximum positive adjustable growth rate is 100 percent, and the minimum adjustable growth rate is -100 percent.

This dataset contains the predicted prices of the asset Tiktok Banned in USA over the next 16 years. This data is calculated initially using a default 5 percent annual growth rate, and after page load, it features a sliding scale component where the user can then further adjust the growth rate to their own positive or negative projections. The maximum positive adjustable growth rate is 100 percent, and the minimum adjustable growth rate is -100 percent.