Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019. TikTok interactions: is there a magic formula for content success? In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024. The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok. It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds. What’s trending on TikTok Shop? Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide. TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items, accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively. 

TikTok has a significantly larger female user base globally.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

As of 2024 there are currently over 1 billion active users on TikTok worldwide.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

The average adult TikTok user in America spends 33 minutes per day on the app.

In September 2021, social video app TikTok reported 1 billion monthly active users worldwide, representing a 45 percent growth compared to the previously reported figure of 689 million MAU in July 2020. TikTok is one of the biggest social networks worldwide.

As of April 2021, six percent of TikTok users spend more than ten hours per week on the platform. Another 11 percent used the social video app for five to ten hours a week, whereas 30 percent of respondents spent less than one hour weekly on the platform.

TikTok has risen through the ranks to become the 7th most popular social media network worldwide.

Teenagers make up the largest group of active users on TikTok.

In the first quarter of 2023, minor safety was the main reason to remove videos from TikTok, accounting for 31 percent of the removed content. Illegal activities and regulated goods ranked second at 27 percent, followed by adult nudity and sexual activities, at around 15 percent.

In 2020, TikTok brought in $33.4 billion in revenue.

In January 2022, video sharing app TikTok had over 15.54 million daily active users via Android devices worldwide, up from 13.47 million DAU in December 2021. TikTok is one of the most downloaded apps in the Google Play store.

According to a May 2024 analysis, Dubai was the most popular travel destination on TikTok based on the number of posts. As of that month, the city in the United Arab Emirates topped the ranking with nearly 30 million TikTok posts. London and Paris followed behind, with roughly 10.3 million and 8.8 million TikTok posts, respectively.

TikTok has 102.3 million monthly active users in the US alone. This is forecasted to reach 121.1 million by 2027.

In 2023, the bulk of TikTok Shops are concentrated in Asia, with Indonesia taking the lead globally at 20.5 percent. Following closely are Thailand and Vietnam, at 18.3 percent and 17 percent, respectively. The United States constitutes 11.8 percent of total TikTok Shops, with the United Kingdom representing just over six percent.

In the fourth quarter of 2024, TikTok generated approximately 1.123 billion U.S. dollars in revenues from users worldwide. Between 2020 and the end of 2024, TikTok's in-app revenues experienced staggering growth, going from 274 million U.S. dollars in the third quarter of 2020 to over 800 million U.S. dollars in the fourth quarter of 2023.

Womenswear and underwear dominate as the leading product category among TikTok Shops worldwide, making up 5.64 percent of all shops in 2024. Following closely behind are shops specializing in beauty and personal care products, accounting for 5.59 percent. Home supplies, menswear and underwear, and fashion accessories complete the top five categories