According to a survey conducted in January 2023, adults in the United States spent on average ** minutes per day on TikTok during the previous year. By 2024, it is estimated that adults in the U.S. will spend an average of ** minutes per day on the social short-video platform. Overall, more time was spent on Netflix than on YouTube and TikTok in 2022, with the popular video streaming platform seeing an average of ** minutes per day.

In 2023, users worldwide spent approximately ** hours using TikTok per month. Users in the United Kingdom spent more than ** hours on average using the popular social video and live streaming app, while users in the United States spent ** hours and ** minutes monthly on the app.

The average adult TikTok user in America spends 33 minutes per day on the app.

As of April 2021, six percent of TikTok users spend more than *** hours per week on the platform. Another ** percent used the social video app for **** to *** hours a week, whereas ** percent of respondents spent less than *** hour weekly on the platform.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

As of March 2024, TikTok commanded almost ** hours of engagement per month from UK users aged between 15 and 24 years. In comparison, the average time spent across all age demographics in the UK was of approximately ** hours per month. Users aged between 25 and 34 years spent approximately ** hours monthly engaging with the popular social video app TikTok.

UK TikTok users were spending over ** minutes on the app on an average day in 2020. This was an increase of **** percent compared to 2019, when the corresponding amount of time was ** minutes. It is forecast that less time will be spent on TikTok in the upcoming years, but the platform will still remain actively used.

As of February 2023, TikTok users in the United States spent 32 percent of the time they dedicated to social media engagement with the popular short-video platform. Meta-owned Facebook and Instagram commanded 20 percent of the online social time of TikTok users in the U.S., respectively. In comparison, the YouTube mobile app kept users engaged for 15 percent of all the time they chose to dedicate to social media.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Between January 2014 and August 2024, China held the largest share of TikTok's lifetime consumer spending. In the 10 years since its launch, the Chinese market accounted for 46.5 percent of global TikTok consumer spending. The United States followed with consumer spending on TikTok ranking up to 21.6 percent in the examined period. Germany was the third largest market for the popular social video app, accounting for around 3.3 percent of TikTok app spending. The annual consumer spending on TikTok has increased to reach around four billion U.S. dollars in 2023.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

In November 2024, mobile TikTok users in Chile spent an average of ** hours and ** minutes per month on the social video app via Android, while the engagement of users in Mexico stood at around ** hours and ** minutes monthly. TikTok also the first-ranked app in terms of average mobile user engagement in Mexico. In Argentina, users spent ** hours and ** minutes on the app monthly, making it the most used social media platform in the country. Meanwhile, in Brazil, the app was used for a monthly average of ** hours and ** minutes.

In 2023, women aged seven to 14 spent the most time on TikTok in Poland - over two hours a day.

Teenagers make up the largest group of active users on TikTok.

Context

This dataset explores the relationship between digital behavior and mental well-being among 100,000 individuals. It records how much time people spend on screens, use of social media (including TikTok), and how these habits may influence their sleep, stress, and mood levels.

It includes six numerical features, all clean and ready for analysis, making it ideal for machine learning tasks like regression or classification. The data enables researchers and analysts to investigate how modern digital lifestyles may impact mental health indicators in measurable ways.

Dataset Applications

• Quantify how screen‑time, TikTok use, or multi‑platform engagement statistically relate to stress, sleep loss, and mood.
• Train regression or classification models that forecast stress level or mood score from real‑time digital‑usage metrics.
• Feed user‑specific data into recommender systems that suggest screen‑time caps or bedtime routines to improve mental health.
• Provide evidence for guidelines on youth screen‑time limits and platform moderation based on observed stress‑sleep trade‑offs.
• Serve as a teaching dataset for EDA, feature engineering, and model evaluation in data‑science or psychology curricula.
• Evaluate app interventions (e.g., screen‑time nudges) by comparing predicted versus actual post‑intervention stress or mood shifts.
• Cluster individuals into digital‑behavior personas (e.g., “heavy late‑night scrollers”) to tailor mental‑health resources.
• Generate synthetic time‑series scenarios (what‑if reductions in TikTok hours) to estimate downstream impacts on sleep and stress.
• Use engineered features (ratio of TikTok hours to total screen‑time, etc.) in broader wellbeing models that include diet or exercise data.
• Assess whether mental‑health prediction models remain accurate and unbiased across different screen‑time or platform‑use segments. # Column Descriptions
• screen_time_hours – Daily total screen usage in hours across all devices.
• social_media_platforms_used – Number of different social media platforms used per day.
• hours_on_TikTok – Time spent on TikTok daily, in hours.
• sleep_hours – Average number of sleep hours per night.
• stress_level – Stress intensity reported on a scale from 1 (low) to 10 (high).
• mood_score – Self-rated mood on a scale from 2 (poor) to 10 (excell # Inspiration This dataset was inspired by growing concerns about how screen time and social media affect mental health. It enables analysis of the links between digital habits, stress, sleep, and mood—encouraging data-driven solutions for healthier online behavior and emotional well-being. # Ethically Mined Data: This dataset has been ethically mined and synthetically generated without collecting any personally identifiable information. All values are artificial but statistically realistic, allowing safe use in academic, research, and public health projects while fully respecting user privacy and data ethics.

In 2020, TikTok brought in $33.4 billion in revenue.

We learn high fidelity human depths by leveraging a collection of social media dance videos scraped from the TikTok mobile social networking application. It is by far one of the most popular video sharing applications across generations, which include short videos (10-15 seconds) of diverse dance challenges as shown above. We manually find more than 300 dance videos that capture a single person performing dance moves from TikTok dance challenge compilations for each month, variety, type of dances, which are moderate movements that do not generate excessive motion blur. For each video, we extract RGB images at 30 frame per second, resulting in more than 100K images. We segmented these images using Removebg application, and computed the UV coordinates from DensePose.

Download TikTok Dataset:

Please use the dataset only for the research purpose.

The dataset can be viewed and downloaded from the Kaggle page. (you need to make an account in Kaggle to be able to download the data. It is free!)

The dataset can also be downloaded from here (42 GB). The dataset resolution is: (1080 x 604)

The original YouTube videos corresponding to each sequence and the dance name can be downloaded from here (2.6 GB).

There are currently over 1.5 billion active users on TikTok worldwide.

TikTok has 136 million monthly active users in the US alone.