How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

It starts with a familiar flick of the thumb. A notification pops up during breakfast, a reel plays in the background while brushing teeth, and before we know it, half the morning has disappeared into a scroll. This isn’t just anecdotal, it’s a digital behavior woven into the daily routine...

As of March 2020, social media users in the United States were staying online more. According to a survey of U.S. social media users, **** percent of respondents were using social media *** hours additional hours per day. A further **** percent used social media ** minutes to *** hour more than usual per day. Only *** percent of users were adding ******************** to their usage. Additional social media usage was a result of the coronavirus pandemic, which caused stay home orders and social distancing to be put in place in the country.

Hong Kong internet users spent an average of *** hour ** minutes each day on social media, according to a 2024 digital usage survey. YouTube gained the highest attention with monthly usage time averaging ** hours and ** minutes per user, which means that users spent about ** minutes a day on the platform. Facebook came in second with ** hours and ** minutes in the monthly screen time, down by ***** hours. Instagram, on the other hand, up by *** hour to ** hours and ** minutes.

YouTube was the **** used social media app in India as of November 2024, with each user spending an average of ** hours and ** minutes per month on the online video platform. Facebook and Instagram were the ****** and ********** used apps.

Social media usage in the Asia-Pacific region varies significantly across countries, with the Philippines leading in daily time spent at three hours and 32 minutes in the third quarter of 2024. This was a stark contrast to Japan's 46 minutes per day. Penetration rates and user bases Among Asia Pacific countries, South Korea boasts the highest social media penetration at 93.4 percent, followed closely by Hong Kong at 86.2 percent. However, populous countries like Indonesia, China, and India show lower penetration rates, indicating significant growth potential. Despite this, China leads in absolute numbers with more than one billion active social media users, while India and Indonesia rank second and third in this category. These figures suggest that despite lower penetration rates in some countries, the sheer population size translates to massive user numbers. Platform preferences Facebook remains the dominant social media platform across Asia; however, competitors have gained ground in some markets. For example, Chinese network WeChat is the most popular platform in China, offering integrated services beyond social media. In Thailand and Laos, X (formerly Twitter) accounts for more than 70 percent of social media traffic.

In 2020, the average daily time spent on social media by U.S. users amounted to ** minutes. This duration is set to stay stable in the upcoming years. The daily minutes in 2020 are strongly related to social distancing due to COVID-19 and thus spending more time with social platforms in order to stay connected.

In 2023, adults in the United States spent a total of *** billion minutes on Facebook per day, making the social network the most popular platform in terms of daily user engagement. However, this is set to change as TikTok is projected to overtake the blue giant in 2025 as Facebook's daily usage time is projected to decline by then.

According to a survey conducted in Japan in fiscal year 2024, people on average spent **** minutes per weekday using social media. The usage time decreased compared to the previous year due to the inclusion of an additional age group in the survey.

In June 2024, adults in the United States spent an average of ** minutes on Facebook per day and ** minutes on Instagram. Overall, around ***** minutes per day were spent on Snapchat and ** minutes on TikTok. Moreover, TikTok saw much higher daily time spent by U.S. users aged between 18 and 24 than any other platform.

According to a survey carried out in Chile in 2020, more than half of respondents stated to have spent more than **** hours per day on social media during the COVID-19 pandemic, while about ** percent said they used social networks for about ***** to **** hours a day during the coronavirus outbreak.

The average daily time spent with digital media in the United States is expected to increase from *** minutes (seven hours and 19 minutes) in 2022 to close to ***** hours in 2025. Higher online media consumption in 2020 was partially attributed to the coronavirus outbreak. Impact of COVID-19 on media consumption In-home media consumption grew sharply in March 2020 in the first stages of the COVID-19 pandemic. More than ** percent of U.S. respondents reported spending more time watching shows and films on streaming services, and ** percent were reading books or listening to audiobooks more than usual. Despite predictions that this spike in media usage would fall after the initial implementation of shelter-in-place orders, consumers also continued spending more time with media in the summer of 2020. The same survey, held in July that year, also asked participants about their plans to continue with their increased media consumption after the pandemic has run its course. This garnered different responses, with only a handful of U.S. adults planning to carry on investing more time in most media activities. Again though, watching movies and shows on streaming platforms and reading or listening to books were the most popular options.

Introduction

Social Media User Statistics: As of January 2025, it is projected that approximately 5.24 billion individuals globally are engaged on social media platforms, which accounts for 63.9% of the total world population. This indicates an annual increase of 206 million users, connecting to a growth rate of 4.1%. On average, users engage with 6.8 different social platforms each month and spend roughly 2 hours and 21 minutes per day on these platforms.

Mobile devices account for 98% of the time allocated to social media, highlighting the dominance of mobile access. Facebook continues to lead with over 3 billion monthly active users, followed by YouTube with around 2.5 billion users. Instagram and WhatsApp each boast approximately 2 billion users, while TikTok has surpassed 1.5 billion users.

In November 2024, Instagram was the social media application Turkish users spent the most time on. The average monthly time spent on the social media platform totaled 32 hours and 36 minutes. Moreover, TikTok followed with a monthly average of 26 hours and 26 minutes.

In the third quarter of 2024, the average daily internet usage time in Singapore was roughly *** hours and ************ minutes. During that time, internet users spent approximately a ****** of hours each day on social media.

During the first half of 2021, Android users in **** spent approximately *** billion hours engaging with mobile social apps, up by ** percent from the correspondent period in 2019. Between 2019 and the first half of 2021, **** has consistently remained the world region with the highest number of hours spent on social media apps by Android users. In comparison, android users in South America spent **** billion hours on social media apps in the first half of 2021.

A 2024 survey in China on social media usage revealed that content was the key in driving user engagement. Over half of surveyed users of WeChat, Douyin, and Xiaohongshu indicated favorable content diversity, format, and themes as the main reasons to increase social media platform use.

According to a 2023 survey conducted in the United States, teenagers spent an average of 4.8 hours every day on social media platforms. Girls spent 5.3 hours on social networks daily, compared to 4.4 hours for boys. YouTube and TikTok were the most popular online networks among those aged 13 to 19, with 1.9 and 1.5 hours of average daily engagement, respectively. The most used platform for girls was TikTok, while the most used platform for boys was YouTube. Are teens constantly connected to social media? YouTube, TikTok, Instagram and Snapchat are the most attractive and time-consuming platforms for young internet users. A survey conducted in the U.S. in 2023 found that 62 percent of teenagers were almost constantly connected to Instagram, and 17 percent were almost constantly connected to TikTok. Overall, 71 percent of teens used YouTube daily, and 47 percent used Snapchat daily. Furthermore, YouTube had a 93 percent reach among American teens in 2023, down from 95 percent in 2022. Teens and their internet devices For younger generations especially, social media is mostly accessed via mobile devices, and almost all teenagers in the United States have smartphone access. A 2023 survey conducted in the U.S. found that 92 percent of teens aged 13 to 14 years had access to a smartphone at home, as well as 97 percent of those aged 15 to 17. Additionally, U.S. girls were slightly more likely than their male counterparts to have access to a smartphone.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

As of the third quarter of 2024, Indonesians spent an average of around ***** hours and ** minutes on the internet. Meanwhile, they spent an average of ***** hours and ***** minutes on social media every day. These figures show how the internet has been well incorporated into the daily activities of the population in the country. Internet accessibility in Indonesia  Indonesia has emerged as one of the largest online markets in Asia. The majority of the Indonesians were mobile internet users. This may be due to the affordability and user-friendliness of the mobile devices that are available in the Indonesian market. Embracing the online world The accessibility and affordability of internet data plans made it easier for Indonesians to be more active on social media. As of the third quarter of 2024, Whatsapp and Instagram were the leading social networks in terms of user penetration in Indonesia. In addition, streaming music and podcasts are among the most popular online activities in the country.