According to a survey conducted in March 2025, 65 percent of Tinder users in the United States identified as men, and 35 percent identified as women. As of April 2025, Tinder is the most used dating app worldwide.

According to a survey conducted in March 2025, almost 75 percent of Tinder users in the United States considered themselves religious, while 21 percent were non-religious.

Tinder's global popularity continues to grow, with the dating app recording around *** million downloads in May 2025. The *********************** region is the largest market for the Tinder app. In May 2025, the app was downloaded more than *** million times. User preferences and trends As Tinder's user base grows, interesting trends emerge in profile content and communication. In 2024, gaming emerged as the fastest-growing interest on Tinder profiles, followed by spa, playlists, and music-related topics. The platform also saw shifts in emoji usage, with the pink or red ribbon emoji gaining popularity. These evolving preferences reflect changing user interests and communication styles within the app. Tinder's competition Tinder.com averaged ******* million monthly visits between April 2022 and January 2024, surpassing other popular dating websites such as Badoo and Bumble. As the online dating market in the United States grows, with over ** million users estimated in 2024, Tinder remains at the forefront of connecting people for both long-term relationships and casual dating.

In the third quarter of 2020, there were 6.6 million paid Tinder subscribers worldwide. Tinder is owned by the online dating company Match Group, which was set to separate from current parent company IAC in mid 2020.

Bumble Inc. is a social media company and the parent company of online dating services and social networks Bumble and Badoo. In 2024, the number of paying users on the Bumble app increased to over 2.8 million. Overall, users of the Badoo app, and other apps belonging to the company, also increased. Between 2018 and 2023, users of Bumble's premium services or made in-app purchases have increased gradually but constantly. Where are paying users of Bumble and Badoo based? The revenue growth of Bumble Inc. is fueled by its paying users, and the company has been active in trying to attract new customers for both its app and web services by releasing premium features and beta-testing others in selected key country markets. Between 2018 and 2023, Bumble app has experienced a constant increase in its monthly in-app purchases (IAP), with users based in North and Latin America leading its revenue growth. In comparison, Badoo revenues have experienced a more discontinuous global growth, with Europe, the Middle East, and Africa registering the largest share of in-app purchases from subscriptions and other in-app services. Bumble app gendered positioning Bumble, which allows female users to actively make the first move when contacting a possible match, strongly positions itself as a women-first dating app. However, as of March 2021, the majority of monthly active users on Bumble app in the United States were male, with roughly a third of female users. In comparison, Tinder female monthly active users in the U.S. were 24 percent in the same period. The proportions might reflect the worldwide gender imbalance in audiences of online dating services or apps, which as of the fourth quarter of 2020 counted 43 percent male users and 33 percent female users.  

According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users. Tinder audiences Tinder is one of the most popular location-based casual dating apps in the United States. The app was one of the first “swiping apps” where audiences used a swiping motion to select pictures of other users by swiping right for good matches and swiping left on a photo for no match and moving on to the next one. As of January 2019, the vast majority of Tinder users in the United States were male. About two thirds of active Tinder users accessed the app on a monthly basis and the remaining third of U.S. users were daily active users. Tinder usage in the United States Tinder is part of the Match Group, an American internet company that owns and operates a selection of online dating sites including the eponymous Match.com, OkCupid and PlentyOfFish. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars and Tinder consistently ranks among the top non-gaming app publishers in the United States based on revenue. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

As of September 2019, Tinder reported an audience reach of 7.86 million users in the United States, making it the most popular online dating. Second-ranked Bumble had 5.03 million U.S. mobile users. Globally, tinder.com ranked third most popular online dating website in March 2020, with roughly 59 million visits during this month. The leading dating site during this period was badoo.com, with 182.5 million visits per month. Tinder user demographics in the United States
In April 2020, individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the 55-64 age group, with only six percent of respondents using the dating app. Additionally, Tinder attracted significantly more male than female users , with respective shares of 72 percent and 28 percent . Online dating in times of coronavirus
Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April 2020 in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID-19 pandemic. On the other hand, only 12 percent of U.S. Millennial the dating app users said that they were using online dating platforms much less. 

As of September 2021, around 51 percent of Tinder users in India were aged between 25 and 34 years and around 25 percent of users were aged between 35 and 44 years. Tinder is the most popular dating app in India.

****** was the most downloaded dating application in the United States in June 2024, with ******* monthly downloads. Tinder ranked second with over ******* monthly downloads, followed by long-term connection-oriented *****. Who’s on Tinder? Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male. Additionally, almost ** percent of users were considered heavy users, meaning that they were active on the platform more than ********** of the month. Bumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. However, Bumble is also predominantly used by men. What do people want from dating apps? With a plethora of online dating options, users are looking for more customized connections. In 2021, singles in the U.S. said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. Furthermore, ** percent of respondents wanted more thorough vetting, and ** percent said they wished to avoid adverts on dating platforms.

The monthly audience of Tinder in Russia decreased sharply between the first half of 2023 and the first half of 2024, namely by more than 90 percent. The company left the Russian market in June 2023. Between January and June 2024, the average monthly number of Tinder users in Russia stood at 95,000.

Match Group, a market leader in online dating platforms, has experienced a shift in its user base over the past two years. In the first quarter of 2025, the company reported approximately 14.2 million paid users. Despite a slight decline in paid users, Match Group's revenue has continued to grow. Regional distribution of paid subscribers Match Group's paid subscriber base is not evenly distributed across global regions. As of the second quarter of 2024, the Americas led with nearly seven million paying subscribers, followed by Europe with 4.4 million, and the Asia Pacific region with 3.6 million. This regional breakdown provides insight into where Match Group's services, including popular platforms like Tinder, Match.com, and OkCupid, are most widely adopted and monetized. Tinder's dominance in the dating app market Tinder, Match Group's flagship app, continues to dominate the dating app market. In November 2024, Tinder generated over 8.2 million downloads globally across the Apple App Store and Google Play Store. The app's popularity is further evidenced by its financial performance, as it was the highest-grossing dating app worldwide in 2024, generating approximately one billion U.S. dollars in revenue. This success underscores Tinder's significant contribution to Match Group's overall performance and its ability to monetize its user base effectively.

With over **** million monthly downloads in April 2025, ****** is the most downloaded dating application in the world. First released in April 2012, the American company introduced the swiping model, with people anonymously indicating who they are interested in meeting and getting to know better. FRND and Bumble ranked second and third, respectively. What apps do dating users download? In June 2024, ****** was the leading dating apps by revenue. The company generated a monthly in-app-purchase revenue of more than ** million U.S. dollars. Bumble ranked second with over ** million U.S. dollars, followed by Hinge with roughly **** million U.S. dollars in the last examined month. Online dating platforms in the United States In 2024, the number of online dating users in the United States was estimated to have surpassed ** million. According to a survey of dating app users conducted in the U.S. in July 2022, almost half of women in the country joined online dating services to meet a long term partner, while ** percent of men did the same to find a casual date.

This statistic presents the distribution of active Tinder users in the United States as of March 2021, sorted by gender. During the measured period, it was found by App Ape that male users accounted for ** percent of the dating app's active user accounts on the Android platform.

In 2024, Tinder's direct revenue amounted to *** billion U.S. dollars, an increase of around one percent from the previous year. Tinder is an online dating application that allows users to anonymously swipe to like or dislike other profiles based on photos. It is owned by the internet company Match Group, Inc.

In the first quarter 2025, the number of paying Bumble Inc. users amounted to roughly 4.01 million worldwide. In Q3 2024, the number of paying users peaked at 4.2 million.

According to April 2020 survey data of adults in the United States, 17 percent of male respondents were currently using Tinder. Only seven percent of female survey respondents confirmed being users of the social dating app.

In 2019, the most significant number of Tinder users in Poland were men and people between 18 and 24 years old.

According to a survey from 2024, two percent of Finns used the dating app Tinder on a daily basis. Another two percent of the respondents said that they use Tinder weekly, whereas 858percent reported that they do not use the dating app at all.

How high is the brand awareness of Tinder in the UK?When it comes to online dating users, brand awareness of Tinder is at 88 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Tinder in the UK?In total, 42 percent of UK dating service users say they like Tinder.What is the usage share of Tinder in the UK?All in all, 43 percent of dating service users in the UK use Tinder.How loyal are the users of Tinder?Around 32 percent of dating service users in the UK say they are likely to use Tinder again. Set in relation to the 43 percent usage share of the brand, this means that 74 percent of their users show loyalty to the brand.What's the buzz around Tinder in the UK?In November 2023, about 30 percent of UK dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months.

The penetration rate in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total 1.2 percentage points. After the seventh consecutive increasing year, the indicator is estimated to reach 19.04 percent and therefore a new peak in 2028. Notably, the penetration rate of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.Find further information concerning the revenue in the eservices market in the United Arab Emirates and the number of users in the eservices market in the United Arab Emirates. The Statista Market Insights cover a broad range of additional markets.