In 2024, Match Group generated revenue of over 3.4 billion U.S. dollars.Online dating service Tinder generated around 1.9 billion U.S. dollars in direct revenue, while Hinge generated over 550 million in direct revenue.

In 2024, online dating service Tinder, owned by Match Group, had an average revenue per paying user of 16.68 U.S. dollars, up from 15.4 USD in 2023. Hinge was the online dating service with the highest revenue per paying user, at 29.94 USD in 2024.

After a strenuous year fighting a lawsuit against the company she co-founded, Tinder co-founder Whitney Wolfe Herd joined Russian entrepreneur and Badoo founder Andrey Andreev to launch Bumble....

Tinder's global popularity continues to grow, with the dating app recording around 6.5 million downloads in May 2025. The North and Latin America region is the largest market for the Tinder app. In May 2025, the app was downloaded more than 2.6 million times. User preferences and trends As Tinder's user base grows, interesting trends emerge in profile content and communication. In 2024, gaming emerged as the fastest-growing interest on Tinder profiles, followed by spa, playlists, and music-related topics. The platform also saw shifts in emoji usage, with the pink or red ribbon emoji gaining popularity. These evolving preferences reflect changing user interests and communication styles within the app. Tinder's competition Tinder.com averaged 105.813 million monthly visits between April 2022 and January 2024, surpassing other popular dating websites such as Badoo and Bumble. As the online dating market in the United States grows, with over 60 million users estimated in 2024, Tinder remains at the forefront of connecting people for both long-term relationships and casual dating.

Introduction

Tinder Statistics: Tinder, which is owned by Match Group, stands as the leading dating application worldwide, having surpassed 5.5 million monthly downloads in April 2025. The revenue generated per paying user has consistently risen, reaching approximately 16.68 U.S. dollars in 2024.

Tinder has evolved into one of the most favoured dating apps on a global scale, transforming the way individuals connect and engage with one another. The platform proudly claims an impressive 9.6 million subscribers and produces an astonishing $1.94 billion in revenue. Nevertheless, the number of paying users saw a decline of about ten percent from 2022 to 2024.

Nonetheless, the latest annual report indicates that Tinder recorded its highest annual revenue to date, suggesting that the company’s business strategy is centered on high-spending users and emphasizes premium subscribers.

Comparing the five selected regions regarding the revenue in the 'Online Dating' segment of the eservices market, the United States is leading the ranking (1.4 billion U.S. dollars) and is followed by China with 3.4 million U.S. dollars.Find more statistics on other topics: a comparison of countries or regions regarding the revenue.The Statista Market Insights cover a broad range of additional markets.

In 2024, the online dating industry in Europe generated around 543 billion U.S. dollars, up from 530 billion USD in the previous year. By 2029, it is estimated to reach 566 billion USD.

According to a survey conducted in March 2025, approximately 82 percent of Tinder users in the United States reported to be heterosexual, whilst six percent reported to be homosexual. Overall, 8 percent of respondents were bisexual.

The North American online dating services market, currently experiencing robust growth, is projected to expand significantly from 2025 to 2033. A 5.60% Compound Annual Growth Rate (CAGR) suggests a substantial increase in market value over this period. This growth is fueled by several key drivers: the increasing prevalence of smartphone usage and mobile dating apps, a shift towards more casual relationships and flexible lifestyles, and the growing acceptance of online dating as a legitimate way to meet romantic partners. Furthermore, the market is segmented into two primary categories: non-paying and paying online dating services. While non-paying services provide a convenient entry point for users, the paying segment often offers premium features and a more refined user experience, contributing to overall market revenue. Competition within the market is intense, with established players like Match Group Inc. and Bumble vying for market share alongside niche players focusing on specific demographics (e.g., BlackPeopleMeet, EliteSingles). The North American market, specifically the United States and Canada, dominates the region due to higher internet penetration and a more established online dating culture. Continued innovation in matching algorithms, user experience enhancements, and safety features will be crucial for companies to maintain a competitive edge. This evolution also encompasses increasing efforts to combat scams and fraud within the sector, thereby enhancing user trust. The market's restraints include concerns about data privacy and security, the potential for catfishing and fraudulent profiles, and the evolving social dynamics surrounding online dating. Despite these challenges, the market's strong growth trajectory suggests that the benefits of online dating, including convenience, expanded reach, and a streamlined process, continue to outweigh the potential risks for a substantial portion of the population. The focus on enhancing user safety and trust, coupled with ongoing technological advancements, should help mitigate these concerns and sustain the market's growth momentum in the coming years. The integration of AI and machine learning in matchmaking algorithms is expected to further personalize the user experience and drive higher user engagement, contributing to increased revenue streams for both non-paying and paying segments. Recent developments include: March 2022 - Match Group has announced that it is launching the latest addition to its dating services lineup with Stir, an app designed exclusively for single parents. With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps.. Key drivers for this market are: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Potential restraints include: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Notable trends are: Rapid innovation in service offerings is driving the market growth.

As of September 2022, market-leader Tinder saw the highest average revenue per user (ARPU) worldwide among dating apps, with users generating approximately ** U.S. dollars on the platform. Bumble ranked second, with users generating approximately ** U.S. dollars on average, while Hinge ranked third with an ARPU of around ** U.S. dollars as of the examined period.

The Online Dating Services Market is estimated to be valued at USD 7.64 Billion in 2022 and is expected to reach USD 14.30 Billion by 2030, registering a CAGR of 8% in the forecast period. Factors Affecting Online Dating Services Market Growth

The increasing usage of internet Services is propelling the Global Online Dating Services Market.

The rising usage of Internet services is propelling the accessibility of numerous online services for dating increasing the growth of the online dating services market globally. For instance, according to the data of NCBI the daily dating app notifications received are the highest average of 58.62.

Additionally, the increasing count of meetings, dating, texting, and marriages are fuelling the number of applications, software, and websites for online dating propelling the substantial growth of the online dating market. The increasing rate of dating and marriages outside social circles is contributing to the growth of Online Dating Services in the upcoming years. Social trends and increased dating and marriage outside traditional social circles growing the rates of interracial marriage, attributing the growth of the Online Dating Services Market during the forecast period.

Increasing dating apps services

The substantial increase in demand for dating apps and portals like Bumble, Tinder, Grindr, and many others is expected to boost the online dating service market in the forecast period. For instance, Tinder had 10.7 million subscribers in the first quarter of 2023. Additionally, the COVID-19 outbreak has increased the number of users on online dating apps due to the government restrictions the cafes, malls, and other social gathering places was locked fuelled the online dating app service market. Thus, the rising number of dating service users is contributing to the growth of the online dating service market.

The Restraining Factor of Online Dating Services:

Online vulnerable frauds are hampering the Global Online Dating Services Market.

The number of online frauds or scams is hindering the growth of the online dating service market. Issues faced by the users such as violent crimes, pornographic material, financial fraud, and many other ways where users’ privacy is harmed are preventing the online dating service market to grow. Concerned with women’s safety many of them feel dangerous and unsafe in using dating apps which is hindering the growth of the market. For instance, according to the report of the Federal Trade Commission in 2022, 70,000 people reported a romance scam, and reported losses hit a staggering $1.3 billion.

What is the impact of COVID-19 on the Global Online Dating Services Market?

The COVID-19 pandemic has positively affected the online dating market. The overall income of online dating platforms and apps increased significantly in the online dating market as a result of the rising trend of online dating applications due to COVID-19 lockdown restrictions. Additionally, with lockdowns imposed all over the world considering the pandemic, most people prefer online dating apps and services as social gatherings and meetings were prohibited, which propelled the online dating market during the pandemic. Introduction of Online Dating Services

Online dating is a platform also known as internet dating, where people interact with opposite and same-gender people to build personal relationships. Online dating platform provides voice calling, messaging, and video calling, to initiate communication among users. Online dating services play a major role in today’s social trend as it is used to build connections among people who have the same interests. The online dating platform needs users to portray themselves through their profiles or make the users contact the opposite potential match directly, or use exclusive algorithms to connect them with proper partners. The increasing use of online websites in enhancing online dating services market growth.

When it comes to the most well-known dating services in the United Kingdom, Tinder leads the pack. The California-based online dating app is recognized by 83% of respondents in the UK, 15% more than the second placed Match. eHarmony (63%) comes third in this list, followed byBumble (62%), andPlenty of Fish(56%). For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

The monthly Bumble app revenue has mostly increased over the observed period of time in Poland, peaking at almost ** thousand U.S dollars in December 2023.

In the first quarter of 2025, online dating company Bumble Inc. generated roughly 247 million U.S. dollars in revenue, down from 261 million USD in the previous quarter. Bumble Inc. is a social media company and the parent company of online dating services Bumble and Badoo.

In June 2024, the dating app Bumble generated almost 32 million U.S. dollars in revenue from users worldwide across the Apple App Store and the Google Play Store. Bumble, which went public at the beginning of 2021, saw global in-app revenues experiencing an increase, especially in the North and Latin American region in the summer months of 2023. Bumble experienced annual revenues of 844.7 million U.S. dollars in 2023.

In the third quarter of 2024, online dating company Bumble Inc. registered a net less of 849 million U.S. dollars. Bumble Inc. is a social media company and the parent company of online dating services Bumble and Badoo.

Tinder was the leading mobile lifestyle app in the Google Play Store in Belgium in February 2022, with *** thousand U.S. dollars revenue. The second title ranked by revenue is happn - also a dating app, with ** thousand U.S. dollars. The third-ranked Fruitz is another dating app, generating ** thousand U.S. dollars in revenues in the measured period.

In the first quarter 2025, the number of paying Bumble Inc. users amounted to roughly 4.01 million worldwide. In Q3 2024, the number of paying users peaked at 4.2 million.

The revenue earned in Russia, Belarus, and Ukraine represented *** percent of total earnings of Bumble Inc. in 2021 and *** percent of the revenue in 2022. In March 2022, Bumble stopped operating in the Russian and Belarusian markets in response to the war in Ukraine.

In September 2022, Tinder was the highest-grossing app for iPhone users in Spain, generating more than *** thousand U.S. dollars in revenues. Disney+ ranked second with nearly *** thousand U.S. dollars in revenues, while TikTok ranked third with approximately *** thousand U.S. dollars in revenues from iPhone users in Spain.