In 2023, Tinder's direct revenue amounted to 1.9 billion U.S. dollars, an increase of around seven percent from the previous year. Tinder is an online dating application that allows users to anonymously swipe to like or dislike other profiles based on photos. It is owned by the internet company Match Group, Inc.

Introduction

Tinder statistics: Tinder is one of the world's most popular dating apps, known for its easy swipe feature. It was launched in 2012 and quickly became a favorite among young adults. In 2025, Tinder will have millions of users globally, making matches based on location, interests, and photos. Tinder users swipe right to like someone and left to pass, which is an important feature of this dating application.

If two people both swipe right, it's a match, and they can chat. The app offers premium features like Tinder Gold and Tinder Plus for better matching and other perks. Tinder continues to grow and evolve, providing an engaging platform for singles looking to connect.

The in-app purchase revenue of the dating platform Tinder has skyrocketed in recent years. The total worldwide revenue amounted to nearly 82.64 million U.S. dollars in June 2024. Of these, 42.4 millions were generated by users based in North and Latin America, while users in Europe, the Middle East and Africa generated 28.1 million U.S. dollars in revenues in the most recently measured month of 2024.

In Latin America, Brazil was by far the biggest market for online dating app Tinder. In September 2023, Tinder generated approximately 1.2 million U.S. dollars in IAP revenues from Brazilian users. During the most recently measured period, Mexico was ranked second with more than 312 thousand U.S. dollars in Tinder app revenues.

Bumble Inc. is the parent company of online dating and social networking services Bumble and Badoo. In 2023, revenues generated by the Bumble app amounted to approximately 844.77 million U.S. dollars. In 2019, Bumble revenues surpassed Badoo and other services combined, making up 55 percent of the company's revenue. Online revenues for dating services reached almost 2.5 billion U.S. dollars in the United States alone in 2023. Is the popularity of online dating here to stay? Due to the global outburst of coronavirus pandemic, users worldwide have been relying on web and mobile applications to meet new people and find romance while social distancing. According to an April 2020 survey of online dating app users in the United States, 31 percent of responders were using dating apps somewhat more than before the coronavirus pandemic. While vaccination plans roll out and social distancing measures are expected to ease in several countries, online dating will remain part of internet users’ online experience, with both Match Group and Bumble Inc forecasting a surge in usage for the summer of 2021. Match Group versus Bumble Inc. As of July 2023, Bumble and Badoo figured in leading positions among the most downloaded dating apps worldwide. However, Tinder ranked as the most popular dating app by far with more than six million monthly downloads. Tinder was launched in 2012 and was acquired by Match Group in 2017, consistently scoring as the leading application in the company’s online dating brands portfolio since. Match Group owns, among others, the eponymous Match.com, millennial-targeting app PlentyofFish, and Japan’s leading dating app Pairs. The company grossed more than three billion U.S. dollars in 2021, with annual revenues experiencing a constant increase over the years. Bumble was launched in 2014 under Badoo’s MagicLab umbrella, only to take over at the end of 2019 with Bumble Inc. becoming the parent company of online dating services Bumble and Badoo. The company, which went public in February 2021, reported more than 276 million U.S. dollars in revenues for the third quarter of 2023.

Tinder app's montly revenue fluctuated over the observed period of time in Indonesia. In December 2024, the online dating app generated about 150,000 U.S. dollars in revenue.

In June 2024, dating application Tinder generated the largest in-app purchase revenue in the past month, amounting to more than 82 million U.S. dollars. Bumble ranked second with close to 43.4 million U.S. dollars, followed by Hinge with roughly 26.22 million U.S. dollars in the last examined month.

The monthly Tinder app revenue fluctuated over the observed period in Thailand, peaking at 550 thousand U.S. dollars in May 2024. In September 2023, the online dating app generated about 467,000 U.S. dollars in revenue.

The global internet dating market is a dynamic and rapidly evolving sector, experiencing significant growth driven by increasing smartphone penetration, changing societal norms around relationships, and the rising popularity of online social interaction. The market, estimated at $5 billion in 2025, is projected to exhibit a robust Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This growth is fueled by several key trends, including the increasing adoption of subscription-based models offering premium features, the integration of advanced matching algorithms leveraging AI and machine learning, and the rise of niche dating apps catering to specific demographics and interests (e.g., LGBTQ+, religious, or professional communities). However, restraints such as data privacy concerns, safety issues, and the prevalence of fake profiles continue to pose challenges to market expansion. The market is segmented by age group, with the 25-34 year-old demographic currently representing the largest segment, although significant growth is anticipated across all age groups. The geographic distribution shows North America and Europe as leading markets, reflecting high internet penetration and established online dating cultures. However, rapid growth is expected in Asia-Pacific regions, driven by increasing urbanization and internet access in countries like India and China. The competitive landscape is highly fragmented, with a mix of large established players (Match Group, Bumble) and smaller niche players vying for market share through innovative features, targeted marketing, and strategic acquisitions. The long-term outlook for the internet dating market remains positive, fueled by ongoing technological advancements and shifting social dynamics, though regulatory changes related to data privacy will continue to shape industry practices.

The online dating services market is a rapidly expanding sector, exhibiting a robust Compound Annual Growth Rate (CAGR) of 5.5% and reaching an estimated market size of $8.47 billion in 2025. This growth is fueled by several key factors. Increasing smartphone penetration and internet usage globally provide wider access to online dating platforms. Furthermore, evolving social norms and changing societal views on relationships are driving adoption, especially among younger demographics. The market's segmentation into various types of dating services (e.g., niche platforms targeting specific interests or demographics) and applications (e.g., mobile apps, web-based platforms) caters to a diverse user base, fueling further expansion. Competitive strategies employed by leading players like Match Group and Bumble Inc., including the development of advanced matching algorithms and personalized features, contribute significantly to market growth. However, the market faces challenges. Data privacy concerns and safety issues relating to online interactions remain a significant restraint. The market is also highly competitive, with numerous players vying for market share. Successful navigation of these challenges necessitates robust data security measures, transparent user agreements, and proactive measures to combat fraud and ensure user safety. Despite these challenges, the long-term outlook for the online dating services market remains positive, driven by continued technological innovation and a growing global user base. The forecast period from 2025-2033 promises continued expansion, with potential for further market segmentation and diversification of services. Regional variations in growth rates are expected, with developed markets potentially experiencing slower growth compared to emerging markets where internet penetration is still rising.

In the third quarter of 2024, online dating company Bumble Inc. generated roughly 274 million U.S. dollars in revenue, up from 268 million USD in the previous quarter. Bumble Inc. is a social media company and the parent company of online dating services Bumble and Badoo.

The global online dating app market is experiencing robust growth, driven by increasing smartphone penetration, evolving social dynamics, and the convenience of digital platforms for finding romantic partners. The market, estimated at $12 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $40 billion by 2033. This expansion is fueled by several key factors. Firstly, the prevalence of mobile dating apps, particularly among younger demographics, is a major catalyst. Secondly, innovative features like advanced matching algorithms, video chat integration, and safety measures are enhancing user experience and attracting a broader user base. Thirdly, the ongoing expansion into emerging markets, particularly in Asia and Africa, where internet and smartphone penetration are rapidly increasing, presents significant growth opportunities. Competition in the market is intense, with established players like Tinder and Bumble facing challenges from newer entrants focusing on niche demographics or innovative functionalities. However, the market is not without its challenges. Data privacy concerns and the prevalence of fake profiles remain significant hurdles that impact user trust and platform adoption. Regulatory scrutiny regarding data security and user safety also presents a risk to market growth. Furthermore, market saturation in mature regions like North America and Europe necessitates strategic diversification and expansion into untapped markets. Segment-wise, the mobile dating app segment currently dominates and will continue to do so, owing to its ease of access and ubiquitous nature. Although the gender split is relatively balanced, targeted marketing strategies catering to specific gender preferences and expectations within the apps are observed to increase user engagement. The success of future players will depend on their ability to innovate, address user concerns related to safety and privacy, and effectively navigate the competitive landscape while identifying and catering to the unique needs of diverse demographic segments.

The online dating software market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms around online dating, and a desire for convenient and efficient matchmaking solutions. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant growth is fueled by several key factors, including the expansion of subscription-based models (annually, quarterly, monthly, and weekly options), diversification of dating app functionalities (matchmaking, social dating, and adult dating), and ongoing technological advancements that enhance user experience and security. The market's segmentation reflects the diverse needs and preferences of users, with subscription models catering to varying levels of commitment and application categories tailored to specific relationship goals. Competition is fierce, with established players like Match Group and Bumble alongside innovative startups constantly striving for market share. Geographic expansion, particularly in emerging markets with growing internet and smartphone penetration, presents substantial growth opportunities. The market's success is partly contingent on addressing certain restraints, including concerns about data privacy and security, the prevalence of fake profiles, and the challenges of fostering authentic connections in a digital environment. However, continuous innovation in areas such as AI-powered matchmaking algorithms, enhanced safety features, and improved user interface designs is mitigating these challenges and driving market expansion. Furthermore, the integration of social media features and gamification elements within dating apps are contributing to increased user engagement and prolonged usage. This positive momentum indicates a promising outlook for the online dating software market over the forecast period, with continued growth driven by technological advancements and evolving user preferences.

The monthly Tinder app revenue fluctuated over the observed period of time in Singapore, peaking at 151 thousand U.S. dollars in May 2023. In December 2023, the online dating app generated about 138 thousand U.S. dollars in revenue.

According to Airnow, online dating app Tinder generated 12.44 million U.S. dollars in U.S. app revenues from iOS devices as of June 2021.

In 2024, Tinder was the highest-grossing dating app worldwide. Tinder generated approximately one billion U.S. dollars among global users. Bumble saw in-app revenues of around 480 million U.S. dollars, while Match group-owned Hinge ranked third, generating around 294 million U.S. dollars in app revenues during the last examined year.

The online dating and matchmaking market was estimated at USD 7.5 billion in 2022 and is projected to reach USD 12.09 billion in 2030, growing at a CAGR of 6.0 % during the forecast year

Market Dynamics of the online dating and matchmaking market

Increasing the usage of internet service helps to drive the dating and matchmaking market

The market for dating and matching services is growing as a result of the growing usage of Internet services, which also increases the visibility of a number of online dating and matchmaking platforms. The industry for dating and matchmaking is expanding as more adults turn to online dating services to find a partner. Video dating, chat dating, and other dating options are offered by dating and matchmaking websites, using matching apps there are several options in apps where we can find the same cast, location, religion, and occupation. The number of failed marriages as well as the quantity of dating and matchmaking apps and websites both contribute to the expansion of the dating and matchmaking sector. The market for dating and matchmaking services is expanding as a result of societal trends outside of traditional social networks that are boosting the prevalence of interracial marriage.

Rising fake accounts will hinder the expansion of the online dating and matching market

The rise of internet business is essentially being hammered by various online frauds such as love scams, which have hampered the growth of the dating and matchmaking service sector. Some people consider online dating more dangerous, which raises concerns about the safety of women. The growth of the Internet dating sector is constrained by fears including criminal cases, intimate image publication, attacks, and fraud abuse, which are the factors restraining the online dating and matching market

Impact of the COVID-19 Pandemic on the online dating and matchmaking market

The COVID-19 Pandemic has had a beneficial impact on the dating and matchmaking industry. Several individuals preferred online dating and matchmaking applications and portals as a result of the government's severe regulations, which included lockdowns, social isolation, and other restrictions. Demand for memberships to various dating app services has increased globally as a result of the lockout. For instance, the number of users of the dating app Bumble will rise from 855.6 thousand in 2019 to 1,142.1 thousand in 2020. (https://backlinko.com/bumble-users) As a result, the covid-19 pandemic has caused a large increase in the number of people using dating and matchmaking services globally. Introduction of Online Dating And Matchmaking

Online dating and matchmaking are a service delivered through a web-based computer system or mobile phone applications, frequently utilizing the GPS location feature and it has quick access to digital photo galleries and mobile wallets to improve the process of online dating. Matchmaking is the process of matching two or more people together, usually for the purpose of marriage, these apps simplify and speed up the flirting, chatting meetings, and potentially becoming romantically involved in traditional online dating services. The demand is increasing due to the many advantages of using online dating and matching apps. There are a lot of possibilities that users can find the same-minded person in online dating. These apps are created using specialized algorithms to find users with similar likes and interests and will boost the dating and matchmaking market.

This statistic presents the leading lifestyle apps in the Apple App Store in Norway in September 2020, ranked by revenue. As of September 2020, the Tinder app generated approximately 324 thousand U.S. dollars in revenue and thus ranked first in Norway.

Bumble Inc. is a social media company and the parent company of online dating services Bumble and Badoo. In 2023, North America generated 597.55 million U.S. dollars in revenues for the company, whilst the rest of the world generated 454.29 million U.S. dollars. Overall, the financial year 2023 saw the highest annual revenue yet for the online dating service company.

Tinder generated an app revenue of about 4.96 million U.S. dollars in Japan in December 2024. The total app revenue during that year reached more than 57.5 million dollars. The dating app was released in 2012 and entered the Japanese market in 2013.