Tinder's global popularity continues to grow, with the dating app recording around *** million downloads in May 2025. The *********************** region is the largest market for the Tinder app. In May 2025, the app was downloaded more than *** million times. User preferences and trends As Tinder's user base grows, interesting trends emerge in profile content and communication. In 2024, gaming emerged as the fastest-growing interest on Tinder profiles, followed by spa, playlists, and music-related topics. The platform also saw shifts in emoji usage, with the pink or red ribbon emoji gaining popularity. These evolving preferences reflect changing user interests and communication styles within the app. Tinder's competition Tinder.com averaged ******* million monthly visits between April 2022 and January 2024, surpassing other popular dating websites such as Badoo and Bumble. As the online dating market in the United States grows, with over ** million users estimated in 2024, Tinder remains at the forefront of connecting people for both long-term relationships and casual dating.

According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users. Tinder audiences Tinder is one of the most popular location-based casual dating apps in the United States. The app was one of the first “swiping apps” where audiences used a swiping motion to select pictures of other users by swiping right for good matches and swiping left on a photo for no match and moving on to the next one. As of January 2019, the vast majority of Tinder users in the United States were male. About two thirds of active Tinder users accessed the app on a monthly basis and the remaining third of U.S. users were daily active users. Tinder usage in the United States Tinder is part of the Match Group, an American internet company that owns and operates a selection of online dating sites including the eponymous Match.com, OkCupid and PlentyOfFish. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars and Tinder consistently ranks among the top non-gaming app publishers in the United States based on revenue. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

After a strenuous year fighting a lawsuit against the company she co-founded, Tinder co-founder Whitney Wolfe Herd joined Russian entrepreneur and Badoo founder Andrey Andreev to launch Bumble....

The Measurable AI Dating App Consumer Transaction Dataset is a leading source of in-app purchases , offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our in-app and email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - User overlap between competitors - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia - EMEA (Spain, United Arab Emirates) - USA - Europe

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Features/subscription plans purchased - No. of orders per user - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact michelle@measurable.ai for a data dictionary and to find out our volume in each country.

According to April 2020 survey data of adults in the United States, 17 percent of male respondents were currently using Tinder. Only seven percent of female survey respondents confirmed being users of the social dating app.

According to a survey conducted in March 2025, ** percent of Tinder users in the United States identified as men, and ** percent identified as women. As of April 2025, Tinder is the most used dating app worldwide.

The global dating app market is a dynamic and rapidly evolving sector, experiencing significant growth driven by increasing smartphone penetration, evolving social norms around dating, and the convenience offered by digital platforms. While precise figures for market size and CAGR are unavailable, industry reports suggest a multi-billion dollar market with a robust Compound Annual Growth Rate (CAGR) exceeding 15% between 2025 and 2033. This growth is fueled by several key factors. The expanding user base, particularly among younger demographics, is a significant contributor. Further propelling market expansion are ongoing innovations in app features, including advanced matching algorithms, enhanced safety measures, and the integration of social media functionalities. The diversification of dating app offerings to cater to specific niches, such as LGBTQ+ communities or those seeking long-term relationships, also contributes to overall market expansion. However, challenges remain, including concerns about data privacy, competition from numerous existing players and emerging rivals, and the continuous need for platforms to adapt to changing user preferences and expectations. Despite these challenges, the long-term outlook for the dating app market remains positive. The market's continued expansion will likely be driven by further technological advancements, improved user experiences, and increased monetization strategies. The rise of subscription models, in-app purchases, and targeted advertising is generating significant revenue streams. Geographic expansion into emerging markets with growing internet and mobile penetration presents further opportunities for growth. The competitive landscape is intense, with established players like Tinder, Bumble, and Match Group vying for market share alongside numerous niche players. The ability to adapt to evolving user preferences and maintain user trust through robust safety measures will be crucial for success in this highly competitive sector. The continued growth in mobile usage, combined with innovative app features and expanding global reach, suggests a vibrant future for this sector.

According to April 2020 survey data of adults in the United States, 11 percent of respondents with an income less than 50,000 U.S. dollars per year were currently using Tinder. Respondents with a higher household income were most likely to use the social dating app.

Introduction

Tinder Statistics: Tinder, which is owned by Match Group, stands as the leading dating application worldwide, having surpassed 5.5 million monthly downloads in April 2025. The revenue generated per paying user has consistently risen, reaching approximately 16.68 U.S. dollars in 2024.

Tinder has evolved into one of the most favoured dating apps on a global scale, transforming the way individuals connect and engage with one another. The platform proudly claims an impressive 9.6 million subscribers and produces an astonishing $1.94 billion in revenue. Nevertheless, the number of paying users saw a decline of about ten percent from 2022 to 2024.

Nonetheless, the latest annual report indicates that Tinder recorded its highest annual revenue to date, suggesting that the company’s business strategy is centered on high-spending users and emphasizes premium subscribers.

As of September 2019, Tinder reported an audience reach of 7.86 million users in the United States, making it the most popular online dating. Second-ranked Bumble had 5.03 million U.S. mobile users. Globally, tinder.com ranked third most popular online dating website in March 2020, with roughly 59 million visits during this month. The leading dating site during this period was badoo.com, with 182.5 million visits per month. Tinder user demographics in the United States
In April 2020, individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the 55-64 age group, with only six percent of respondents using the dating app. Additionally, Tinder attracted significantly more male than female users , with respective shares of 72 percent and 28 percent . Online dating in times of coronavirus
Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April 2020 in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID-19 pandemic. On the other hand, only 12 percent of U.S. Millennial the dating app users said that they were using online dating platforms much less. 

The Online Dating Services Market is estimated to be valued at USD 7.64 Billion in 2022 and is expected to reach USD 14.30 Billion by 2030, registering a CAGR of 8% in the forecast period. Factors Affecting Online Dating Services Market Growth

The increasing usage of internet Services is propelling the Global Online Dating Services Market.

The rising usage of Internet services is propelling the accessibility of numerous online services for dating increasing the growth of the online dating services market globally. For instance, according to the data of NCBI the daily dating app notifications received are the highest average of 58.62.

Additionally, the increasing count of meetings, dating, texting, and marriages are fuelling the number of applications, software, and websites for online dating propelling the substantial growth of the online dating market. The increasing rate of dating and marriages outside social circles is contributing to the growth of Online Dating Services in the upcoming years. Social trends and increased dating and marriage outside traditional social circles growing the rates of interracial marriage, attributing the growth of the Online Dating Services Market during the forecast period.

Increasing dating apps services

The substantial increase in demand for dating apps and portals like Bumble, Tinder, Grindr, and many others is expected to boost the online dating service market in the forecast period. For instance, Tinder had 10.7 million subscribers in the first quarter of 2023. Additionally, the COVID-19 outbreak has increased the number of users on online dating apps due to the government restrictions the cafes, malls, and other social gathering places was locked fuelled the online dating app service market. Thus, the rising number of dating service users is contributing to the growth of the online dating service market.

The Restraining Factor of Online Dating Services:

Online vulnerable frauds are hampering the Global Online Dating Services Market.

The number of online frauds or scams is hindering the growth of the online dating service market. Issues faced by the users such as violent crimes, pornographic material, financial fraud, and many other ways where users’ privacy is harmed are preventing the online dating service market to grow. Concerned with women’s safety many of them feel dangerous and unsafe in using dating apps which is hindering the growth of the market. For instance, according to the report of the Federal Trade Commission in 2022, 70,000 people reported a romance scam, and reported losses hit a staggering $1.3 billion.

What is the impact of COVID-19 on the Global Online Dating Services Market?

The COVID-19 pandemic has positively affected the online dating market. The overall income of online dating platforms and apps increased significantly in the online dating market as a result of the rising trend of online dating applications due to COVID-19 lockdown restrictions. Additionally, with lockdowns imposed all over the world considering the pandemic, most people prefer online dating apps and services as social gatherings and meetings were prohibited, which propelled the online dating market during the pandemic. Introduction of Online Dating Services

Online dating is a platform also known as internet dating, where people interact with opposite and same-gender people to build personal relationships. Online dating platform provides voice calling, messaging, and video calling, to initiate communication among users. Online dating services play a major role in today’s social trend as it is used to build connections among people who have the same interests. The online dating platform needs users to portray themselves through their profiles or make the users contact the opposite potential match directly, or use exclusive algorithms to connect them with proper partners. The increasing use of online websites in enhancing online dating services market growth.

The online dating services market is a rapidly expanding sector, exhibiting a robust Compound Annual Growth Rate (CAGR) of 5.5% and reaching an estimated market size of $8.47 billion in 2025. This growth is fueled by several key factors. Increasing smartphone penetration and internet usage globally provide wider access to online dating platforms. Furthermore, evolving social norms and changing societal views on relationships are driving adoption, especially among younger demographics. The market's segmentation into various types of dating services (e.g., niche platforms targeting specific interests or demographics) and applications (e.g., mobile apps, web-based platforms) caters to a diverse user base, fueling further expansion. Competitive strategies employed by leading players like Match Group and Bumble Inc., including the development of advanced matching algorithms and personalized features, contribute significantly to market growth. However, the market faces challenges. Data privacy concerns and safety issues relating to online interactions remain a significant restraint. The market is also highly competitive, with numerous players vying for market share. Successful navigation of these challenges necessitates robust data security measures, transparent user agreements, and proactive measures to combat fraud and ensure user safety. Despite these challenges, the long-term outlook for the online dating services market remains positive, driven by continued technological innovation and a growing global user base. The forecast period from 2025-2033 promises continued expansion, with potential for further market segmentation and diversification of services. Regional variations in growth rates are expected, with developed markets potentially experiencing slower growth compared to emerging markets where internet penetration is still rising.

The European online dating market, currently exhibiting robust growth, is projected to expand significantly over the forecast period (2025-2033). Driven by increasing smartphone penetration, changing social dynamics favoring online interactions, and the rising acceptance of online dating amongst diverse age groups, the market demonstrates considerable potential. The segment encompassing paid online dating services is expected to witness faster growth compared to its non-paying counterpart, fueled by premium features and enhanced user experiences offered by platforms such as Bumble, Tinder, and eHarmony. Market leaders are continually innovating, introducing advanced matching algorithms, sophisticated safety features, and personalized user interfaces to cater to the evolving preferences of the user base. Geographical variations exist within Europe, with the UK, Germany, and France likely maintaining dominant market shares due to larger populations and higher internet penetration. However, other countries in the region are also experiencing rising adoption rates, presenting opportunities for market expansion. Competition is fierce, with established players facing challenges from emerging niche platforms targeting specific demographics or relationship goals. Regulatory factors concerning data privacy and user safety also play a crucial role in shaping market dynamics. Continued expansion hinges on several factors. Maintaining user trust and addressing concerns about data security are paramount. Furthermore, adapting to evolving user preferences, including increased demand for inclusivity and authenticity, will be critical for maintaining market share. The ongoing evolution of dating app features, incorporating virtual reality or augmented reality elements, also presents potential avenues for future growth. The market’s future trajectory will depend heavily on platforms’ ability to foster meaningful connections and deliver a positive user experience, ultimately influencing user engagement and revenue generation. Careful consideration of emerging trends, such as incorporating artificial intelligence for advanced matchmaking or prioritizing mental health within the user experience, are expected to shape the industry's long-term success in Europe. This comprehensive report provides an in-depth analysis of the burgeoning Europe online dating industry, covering the period 2019-2033. With a focus on the key market drivers, challenges, and emerging trends, this report is an invaluable resource for investors, industry professionals, and anyone seeking to understand this dynamic sector. The report leverages data from the base year 2025 and forecasts market performance until 2033, drawing upon historical data from 2019-2024. Expect detailed insights into market size (in millions), key players like Bumble, Match Group, and Tinder, and critical segmentations including paying and non-paying online dating services. Keywords: Europe online dating market, online dating industry Europe, European dating apps, online dating market size Europe, dating app market analysis Europe, European dating trends, online dating revenue Europe, online dating market growth Europe, dating app market share Europe, M&A in European dating apps. Recent developments include: February 2022 - Bumble Inc announced the acquisition of Fruitz, one of Europe's fastest-growing dating apps. The dating app is popular with Gen Z, a growing segment of online dating consumers. Such acquisitions by the major players in the region are promoting the growth of inline dating app services.. Key drivers for this market are: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Potential restraints include: Rising fake accounts is set to create hurdles for the Online Dating Services Market.. Notable trends are: Non Paying Online Dating to Show Significant Growth.

The global marriage and dating app market, currently valued at $775 million in 2025, is projected to experience robust growth, driven by increasing smartphone penetration, evolving social norms around relationships, and the convenience offered by digital platforms. The market's Compound Annual Growth Rate (CAGR) of 11.7% from 2019 to 2024 suggests a strong trajectory that is likely to continue over the forecast period (2025-2033). Key drivers include the rising popularity of online dating among younger generations, the integration of advanced features like AI-powered matching algorithms and video calling, and a growing acceptance of online relationship formation across demographics. While data privacy concerns and the potential for scams represent some restraints, the market's inherent resilience and the continuous innovation within the sector suggest these challenges will be mitigated through improved security measures and user education. The market is segmented by app type (niche dating apps, general dating apps, marriage-focused apps), user demographics (age, gender, location), and revenue models (subscription-based, freemium, advertising). Leading players like Tinder, Bumble, and Match Group are constantly expanding their features and acquiring smaller competitors to maintain their market share in a competitive landscape. The increasing use of location-based services and social media integration further fuels market growth by expanding user reach and engagement. The forecast period (2025-2033) anticipates sustained growth, driven by ongoing technological advancements, strategic partnerships, and aggressive marketing strategies employed by major players. International expansion into emerging markets with high internet and smartphone penetration represents a significant opportunity for growth. Furthermore, the increasing integration of augmented and virtual reality technologies into dating apps offers potential for enhanced user experience and engagement. The market's segmentation will likely become more nuanced, with specialized apps catering to specific niches and preferences, including those focused on long-term relationships and marriage. Competition will remain fierce, requiring companies to continuously innovate and adapt to changing user expectations to secure and maintain a competitive edge.

The global marriage and dating software market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms surrounding relationships, and the desire for convenient and efficient ways to connect with potential partners. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $40 billion by 2033. This growth is fueled by the continued popularity of established players like Tinder, Bumble, and Match, alongside the emergence of niche dating apps catering to specific demographics (e.g., HER for LGBTQ+ women, JDate for Jewish singles) and functionalities (e.g., in-app video chat, advanced matching algorithms). The market's expansion is also significantly influenced by user preferences towards more personalized and inclusive dating experiences, leading to greater innovation in features and algorithms. However, challenges persist including data privacy concerns, competition from new entrants, and the need to combat fake profiles and scams, which can hinder user trust and growth. Regional variations are expected, with North America and Europe maintaining significant market share due to high internet and smartphone adoption rates, while Asia-Pacific is poised for significant growth driven by increasing urbanization and mobile usage. The competitive landscape is highly dynamic, with established players constantly innovating to maintain their market position. While giants like Match Group dominate with their portfolio of apps, smaller, niche apps are gaining traction by catering to specific user needs and offering unique features. The market is witnessing a shift towards subscription-based models, offering premium features to enhance the user experience and generate recurring revenue. Furthermore, the integration of artificial intelligence and machine learning is transforming matching algorithms, leading to more personalized and successful matches. Future growth will depend on effectively addressing concerns around safety, privacy, and inclusivity, while continuing to innovate and adapt to changing user expectations and technological advancements within the online dating landscape.

Introduction

Bumble Statistics: Bumble, one of the popular online dating apps, is set to grow further and expand its clutches in the year 2024. The company has many app users because of its unique, innovative feature, which allows women to make the first move. Launched in the competitive dating app market in 2014, the app has successfully grown its user base, revenue, and geographical presence.

The current article presents an analysis of the Bumble statistics of activities related to Bumble for the year 2024 and its essential aspects, such as the number of users and revenues, among other indicators.

This statistic presents the distribution of active Tinder users in the United States as of March 2021, sorted by gender. During the measured period, it was found by App Ape that male users accounted for ** percent of the dating app's active user accounts on the Android platform.

****** was the most downloaded dating application in the United States in June 2024, with ******* monthly downloads. Tinder ranked second with over ******* monthly downloads, followed by long-term connection-oriented *****. Who’s on Tinder? Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male. Additionally, almost ** percent of users were considered heavy users, meaning that they were active on the platform more than ********** of the month. Bumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. However, Bumble is also predominantly used by men. What do people want from dating apps? With a plethora of online dating options, users are looking for more customized connections. In 2021, singles in the U.S. said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. Furthermore, ** percent of respondents wanted more thorough vetting, and ** percent said they wished to avoid adverts on dating platforms.

The online dating market offers a range of products and services that cater to the diverse needs of users. These include basic subscription plans that allow users to create profiles, search for potential matches, and communicate with other users. Premium subscription plans offer additional features such as advanced search filters, personalized matchmaking, and increased visibility in search results. In-app purchases allow users to enhance their experience by purchasing virtual gifts, boosts, or other features. The market also offers a variety of niche dating apps that target specific demographics or interests, such as apps for LGBTQ+ individuals, those seeking casual dating, or those looking for long-term relationships. Recent developments include: February 2022: In February 2022, Bumble Inc. revealed its acquisition of Fruitz, a dating app tailored for the Gen Z audience, which has experienced significant growth in countries like France, Netherlands, Belgium, Sweden, Switzerland, and Canada. This strategic move aims to enhance Bumble Inc.'s presence in these regions., February 2022: In February 2022, Tinder introduced the Blind Date feature. This unique social experience pairs users before revealing their profiles, emphasizing initial connections based on conversation rather than photos. During early testing, members using the Blind Date option made 40% more matches compared to those using the Fast Chat function, highlighting users' preference for meaningful communication.. Notable trends are: Increase in industry training and deployment in the education sector is driving the market growth.

The global market for LGBTQ+ dating apps is experiencing robust growth, driven by increasing smartphone penetration, greater social acceptance of LGBTQ+ identities, and the inherent limitations of traditional dating methods for this community. The market, estimated at $2 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $6 billion by 2033. This growth is fueled by diverse user needs, leading to the rise of niche apps catering to specific identities (lesbian, gay, bisexual, transgender) and preferences (casual dating, long-term relationships). Furthermore, innovative features like advanced matching algorithms, video chat integration, and safety measures are enhancing user engagement and attracting a broader audience. The market is segmented geographically, with North America and Europe currently holding the largest market share, but rapid growth is expected in Asia-Pacific and other emerging markets as social norms evolve and technology accessibility increases. Competition is fierce, with established players like Grindr, Tinder, and Bumble vying for market share alongside numerous niche apps tailored to specific LGBTQ+ communities. The continued evolution of mobile technology and social attitudes will significantly impact future market growth. The major restraints include concerns over data privacy and security, the potential for scams and harassment within the apps, and the ongoing challenge of effectively moderating content to ensure a safe and inclusive environment for all users. Regulation and legal frameworks concerning online dating and user data protection are also evolving, impacting app development and operation. The competitive landscape is characterized by both established players and emerging niche players constantly innovating to attract and retain users. Cloud-based solutions are gaining traction due to their scalability and cost-effectiveness compared to on-premises solutions. Future growth will depend heavily on addressing user concerns about safety and privacy, adapting to changing social norms, and leveraging technological advancements to personalize user experience and improve matching accuracy. Strategies focusing on inclusivity and community building will be crucial for long-term success in this dynamic market.