Tinder's global popularity continues to surge, with the dating app recording over 8.2 million downloads in November 2024. This impressive figure underscores Tinder's dominance in the online dating market, particularly in North and Latin America. The app's reach peaked in August 2024 with more than nine million installations worldwide, demonstrating its sustained appeal among users seeking romantic connections. User preferences and trends As Tinder's user base grows, interesting trends emerge in profile content and communication. In 2024, gaming emerged as the fastest-growing interest on Tinder profiles, followed by spa, playlists, and music-related topics. The platform also saw shifts in emoji usage, with the pink or red ribbon emoji gaining popularity. These evolving preferences reflect changing user interests and communication styles within the app. Tinder's competition Tinder.com averaged 105.813 million monthly visits between April 2022 and January 2024, surpassing other popular dating websites such as Badoo and Bumble. As the online dating market in the United States grows, with over 60 million users estimated in 2024, Tinder remains at the forefront of connecting people for both long-term relationships and casual dating.

Introduction

Tinder statistics: Tinder is one of the world's most popular dating apps, known for its easy swipe feature. It was launched in 2012 and quickly became a favorite among young adults. In 2025, Tinder will have millions of users globally, making matches based on location, interests, and photos. Tinder users swipe right to like someone and left to pass, which is an important feature of this dating application.

If two people both swipe right, it's a match, and they can chat. The app offers premium features like Tinder Gold and Tinder Plus for better matching and other perks. Tinder continues to grow and evolve, providing an engaging platform for singles looking to connect.

This statistic presents the distribution of active Tinder users in the United States as of March 2021, sorted by gender. During the measured period, it was found by App Ape that male users accounted for 76 percent of the dating app's active user accounts on the Android platform.

As of September 2021, around 51 percent of Tinder users in India were aged between 25 and 34 years and around 25 percent of users were aged between 35 and 44 years. Tinder is the most popular dating app in India.

According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users. Tinder audiences Tinder is one of the most popular location-based casual dating apps in the United States. The app was one of the first “swiping apps” where audiences used a swiping motion to select pictures of other users by swiping right for good matches and swiping left on a photo for no match and moving on to the next one. As of January 2019, the vast majority of Tinder users in the United States were male. About two thirds of active Tinder users accessed the app on a monthly basis and the remaining third of U.S. users were daily active users. Tinder usage in the United States Tinder is part of the Match Group, an American internet company that owns and operates a selection of online dating sites including the eponymous Match.com, OkCupid and PlentyOfFish. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars and Tinder consistently ranks among the top non-gaming app publishers in the United States based on revenue. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

Bumble was the most downloaded dating application in the United States in June 2024, with 634,000 monthly downloads. Tinder ranked second with over 611,000 monthly downloads, followed by long-term connection-oriented Hinge. Who’s on Tinder? Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male. Additionally, almost 20 percent of users were considered heavy users, meaning that they were active on the platform more than two-thirds of the month. Bumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. However, Bumble is also predominantly used by men. What do people want from dating apps? With a plethora of online dating options, users are looking for more customized connections. In 2021, singles in the U.S. said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. Furthermore, 22 percent of respondents wanted more thorough vetting, and 15 percent said they wished to avoid adverts on dating platforms.

Bumble Inc. is a social media company and the parent company of online dating services and social networks Bumble and Badoo. In 2023, the number of paying users on the Bumble app increased to just over two and a half million, up by roughly 26 percent from the previous year. Overall, users of the Badoo app, and other apps belonging to the company, also increased. Between 2018 and 2023, users of Bumble's premium services or made in-app purchases have increased gradually but constantly. Where are paying users of Bumble and Badoo based? The revenue growth of Bumble Inc. is fueled by its paying users, and the company has been active in trying to attract new customers for both its app and web services by releasing premium features and beta-testing others in selected key country markets. Between 2018 and 2023, Bumble app has experienced a constant increase in its monthly in-app purchases (IAP), with users based in North and Latin America leading its revenue growth. In comparison, Badoo revenues have experienced a more discontinuous global growth, with Europe, the Middle East, and Africa registering the largest share of in-app purchases from subscriptions and other in-app services. Bumble app gendered positioning Bumble, which allows female users to actively make the first move when contacting a possible match, strongly positions itself as a women-first dating app. However, as of March 2021, the majority of monthly active users on Bumble app in the United States were male, with roughly a third of female users. In comparison, Tinder female monthly active users in the U.S. were 24 percent in the same period. The proportions might reflect the worldwide gender imbalance in audiences of online dating services or apps, which as of the fourth quarter of 2020 counted 43 percent male users and 33 percent female users.  

As of September 2019, Tinder reported an audience reach of 7.86 million users in the United States, making it the most popular online dating. Second-ranked Bumble had 5.03 million U.S. mobile users. Globally, tinder.com ranked third most popular online dating website in March 2020, with roughly 59 million visits during this month. The leading dating site during this period was badoo.com, with 182.5 million visits per month. Tinder user demographics in the United States
In April 2020, individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the 55-64 age group, with only six percent of respondents using the dating app. Additionally, Tinder attracted significantly more male than female users , with respective shares of 72 percent and 28 percent . Online dating in times of coronavirus
Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April 2020 in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID-19 pandemic. On the other hand, only 12 percent of U.S. Millennial the dating app users said that they were using online dating platforms much less. 

The online dating services market is a rapidly expanding sector, exhibiting a robust Compound Annual Growth Rate (CAGR) of 5.5% and reaching an estimated market size of $8.47 billion in 2025. This growth is fueled by several key factors. Increasing smartphone penetration and internet usage globally provide wider access to online dating platforms. Furthermore, evolving social norms and changing societal views on relationships are driving adoption, especially among younger demographics. The market's segmentation into various types of dating services (e.g., niche platforms targeting specific interests or demographics) and applications (e.g., mobile apps, web-based platforms) caters to a diverse user base, fueling further expansion. Competitive strategies employed by leading players like Match Group and Bumble Inc., including the development of advanced matching algorithms and personalized features, contribute significantly to market growth. However, the market faces challenges. Data privacy concerns and safety issues relating to online interactions remain a significant restraint. The market is also highly competitive, with numerous players vying for market share. Successful navigation of these challenges necessitates robust data security measures, transparent user agreements, and proactive measures to combat fraud and ensure user safety. Despite these challenges, the long-term outlook for the online dating services market remains positive, driven by continued technological innovation and a growing global user base. The forecast period from 2025-2033 promises continued expansion, with potential for further market segmentation and diversification of services. Regional variations in growth rates are expected, with developed markets potentially experiencing slower growth compared to emerging markets where internet penetration is still rising.

According to April 2020 survey data of adults in the United States, 13 percent of respondents were currently using Tinder. Adults aged 18 to 29 years were most likely to have tried the social dating app, as 62 percent of respondents reported having done so. However, respondents aged 30 to 44 years were most likely to be currently using Tinder.

In the third quarter 2024, the number of paying Bumble Inc. users amounted to roughly 4.2 million worldwide. In comparison, in the third quarter of 2023, there were around 3.8 million paying users.

According to a survey from 2024, two percent of Finns used the dating app Tinder on a daily basis. Another two percent of the respondents said that they use Tinder weekly, whereas 858percent reported that they do not use the dating app at all.

With over 6.1 million monthly downloads in June 2024, Tinder is the most downloaded dating application in the world. First released in April 2012, the American company introduced the swiping model, with people anonymously indicating who they are interested in meeting and getting to know better. Bumble and Litmatch ranked second and third, with over 3.2 million and close to 2.8 million monthly downloads, respectively. What apps do dating users download? In June 2024, Tinder was the leading dating apps by revenue. The company generated a monthly in-app-purchase revenue of more than 82 million U.S. dollars. Bumble ranked second with over 43 million U.S. dollars, followed by Hinge with roughly 26.2 million U.S. dollars in the last examined month. Online dating platforms in the United States In 2024, the number of online dating users in the United States was estimated to have surpassed 60 million. According to a survey of dating app users conducted in the U.S. in July 2022, almost half of women in the country joined online dating services to meet a long term partner, while 43 percent of men did the same to find a casual date.

According to April 2020 survey data of adults in the United States, 17 percent of male respondents were currently using Tinder. Only seven percent of female survey respondents confirmed being users of the social dating app.

This statistic presents the distribution of monthly active Bumble users in the United States as of March 2021, sorted by gender. During the measured period, it was found by App Ape that male users accounted for 67.4 percent of the dating app's active user accounts via Android.

In 2023, Tinder's direct revenue amounted to 1.9 billion U.S. dollars, an increase of around seven percent from the previous year. Tinder is an online dating application that allows users to anonymously swipe to like or dislike other profiles based on photos. It is owned by the internet company Match Group, Inc.

In the third quarter of 2020, there were 6.6 million paid Tinder subscribers worldwide. Tinder is owned by the online dating company Match Group, which was set to separate from current parent company IAC in mid 2020.

Match Group, a leader in online dating platforms, has experienced a shift in its user base over the past two years. In the third quarter of 2024, the company reported approximately 15.2 million paid users, down from a peak of 16.5 million in the third quarter of 2022. Despite this decline in paid users, Match Group's revenue has continued to grow, reaching a record high of 895 million U.S. dollars in the same quarter of 2024. Regional distribution of paid subscribers Match Group's paid subscriber base is not evenly distributed across global regions. As of the second quarter of 2024, the Americas led with nearly seven million paying subscribers, followed by Europe with 4.4 million, and the Asia Pacific region with 3.6 million. This regional breakdown provides insight into where Match Group's services, including popular platforms like Tinder, Match.com, and OkCupid, are most widely adopted and monetized. Tinder's dominance in the dating app market Tinder, Match Group's flagship app, continues to dominate the dating app market. In November 2024, Tinder generated over 8.2 million downloads globally across the Apple App Store and Google Play Store. The app's popularity is further evidenced by its financial performance, as it was the highest-grossing dating app worldwide in 2024, generating approximately one billion U.S. dollars in revenue. This success underscores Tinder's significant contribution to Match Group's overall performance and its ability to monetize its user base effectively.

The in-app purchase revenue of the dating platform Tinder has skyrocketed in recent years. The total worldwide revenue amounted to nearly 82.64 million U.S. dollars in June 2024. Of these, 42.4 millions were generated by users based in North and Latin America, while users in Europe, the Middle East and Africa generated 28.1 million U.S. dollars in revenues in the most recently measured month of 2024.

According to the data from December 2021 to December 2022, nearly one third of Russians using dating apps were Tinder users. Furthermore, Tinder accounted for over 68 percent of the revenue earned from in-app purchases on dating apps in the country. In total over the course of 2022, Tinder was downloaded 3.5 million times in Russia, and its users spent 5.45 million U.S. dollars on in-app purchases.