Tinder's global popularity continues to surge, with the dating app recording over 8.2 million downloads in November 2024. This impressive figure underscores Tinder's dominance in the online dating market, particularly in North and Latin America. The app's reach peaked in August 2024 with more than nine million installations worldwide, demonstrating its sustained appeal among users seeking romantic connections. User preferences and trends As Tinder's user base grows, interesting trends emerge in profile content and communication. In 2024, gaming emerged as the fastest-growing interest on Tinder profiles, followed by spa, playlists, and music-related topics. The platform also saw shifts in emoji usage, with the pink or red ribbon emoji gaining popularity. These evolving preferences reflect changing user interests and communication styles within the app. Tinder's competition Tinder.com averaged 105.813 million monthly visits between April 2022 and January 2024, surpassing other popular dating websites such as Badoo and Bumble. As the online dating market in the United States grows, with over 60 million users estimated in 2024, Tinder remains at the forefront of connecting people for both long-term relationships and casual dating.

Introduction

Tinder statistics: Tinder is one of the world's most popular dating apps, known for its easy swipe feature. It was launched in 2012 and quickly became a favorite among young adults. In 2025, Tinder will have millions of users globally, making matches based on location, interests, and photos. Tinder users swipe right to like someone and left to pass, which is an important feature of this dating application.

If two people both swipe right, it's a match, and they can chat. The app offers premium features like Tinder Gold and Tinder Plus for better matching and other perks. Tinder continues to grow and evolve, providing an engaging platform for singles looking to connect.

According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users. Tinder audiences Tinder is one of the most popular location-based casual dating apps in the United States. The app was one of the first “swiping apps” where audiences used a swiping motion to select pictures of other users by swiping right for good matches and swiping left on a photo for no match and moving on to the next one. As of January 2019, the vast majority of Tinder users in the United States were male. About two thirds of active Tinder users accessed the app on a monthly basis and the remaining third of U.S. users were daily active users. Tinder usage in the United States Tinder is part of the Match Group, an American internet company that owns and operates a selection of online dating sites including the eponymous Match.com, OkCupid and PlentyOfFish. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars and Tinder consistently ranks among the top non-gaming app publishers in the United States based on revenue. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

As of September 2019, Tinder reported an audience reach of 7.86 million users in the United States, making it the most popular online dating. Second-ranked Bumble had 5.03 million U.S. mobile users. Globally, tinder.com ranked third most popular online dating website in March 2020, with roughly 59 million visits during this month. The leading dating site during this period was badoo.com, with 182.5 million visits per month. Tinder user demographics in the United States
In April 2020, individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the 55-64 age group, with only six percent of respondents using the dating app. Additionally, Tinder attracted significantly more male than female users , with respective shares of 72 percent and 28 percent . Online dating in times of coronavirus
Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April 2020 in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID-19 pandemic. On the other hand, only 12 percent of U.S. Millennial the dating app users said that they were using online dating platforms much less. 

This statistic presents the distribution of active Tinder users in the United States as of March 2021, sorted by gender. During the measured period, it was found by App Ape that male users accounted for 76 percent of the dating app's active user accounts on the Android platform.

As of September 2021, around 51 percent of Tinder users in India were aged between 25 and 34 years and around 25 percent of users were aged between 35 and 44 years. Tinder is the most popular dating app in India.

The online dating market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms around online interactions, and a desire for convenience and wider dating pools. While precise figures for market size and CAGR are unavailable from the provided data, a reasonable estimation based on industry reports suggests a 2025 market size in the billions, reflecting a consistently high growth rate. This expansion is fueled by several key trends: the rise of niche dating apps catering to specific demographics (age, interests, lifestyle), the increasing integration of AI-powered matching algorithms to enhance user experience, and a shift towards greater emphasis on safety and verification features within apps. However, challenges remain, including concerns around data privacy, scams, and the potential for superficial interactions. The market's segmentation by age and gender highlights the diverse user base, with significant participation across various age groups. Furthermore, geographic variations exist, with North America and Europe currently holding substantial market share, although the Asia-Pacific region presents significant untapped potential. The competitive landscape is dynamic, featuring both established players like Match Group and emerging niche platforms, driving innovation and competition. Future growth will likely depend on continued technological advancements, effective addressal of user safety concerns, and successful expansion into new markets. The competitive landscape is characterized by a mix of established international players and emerging niche apps. Established players leverage brand recognition and extensive user bases, while niche apps focus on specific demographics or interests. This competition fuels innovation in user experience, matching algorithms, and safety features. Market success will depend on factors such as the effectiveness of matching algorithms, app design, and marketing strategies. The increasing emphasis on safety and verification protocols reflects a response to user concerns and changing regulatory environments. Successful players will be those who prioritize user safety, provide diverse features, and adapt to evolving user preferences and technologies. Continued growth will be driven by factors such as increasing smartphone penetration, particularly in developing regions, and the sustained popularity of online dating as a way to meet potential partners. The evolution of the market will likely be shaped by further technological advancements and a more sophisticated understanding of user needs and preferences.

According to April 2020 survey data of adults in the United States, 17 percent of male respondents were currently using Tinder. Only seven percent of female survey respondents confirmed being users of the social dating app.

Bumble was the most downloaded dating application in the United States in June 2024, with 634,000 monthly downloads. Tinder ranked second with over 611,000 monthly downloads, followed by long-term connection-oriented Hinge. Who’s on Tinder? Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male. Additionally, almost 20 percent of users were considered heavy users, meaning that they were active on the platform more than two-thirds of the month. Bumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. However, Bumble is also predominantly used by men. What do people want from dating apps? With a plethora of online dating options, users are looking for more customized connections. In 2021, singles in the U.S. said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. Furthermore, 22 percent of respondents wanted more thorough vetting, and 15 percent said they wished to avoid adverts on dating platforms.

This statistic presents the share of active Tinder users in the United States as of March 2021. During the measured period, it was found by App Ape that 34.5 percent of Android Tinder app owners in the United States accessed the dating app on a daily basis.

Description of the dataset

The global internet dating market is a dynamic and rapidly evolving sector, experiencing significant growth driven by increasing smartphone penetration, changing societal norms around relationships, and the rising popularity of online social interaction. The market, estimated at $5 billion in 2025, is projected to exhibit a robust Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This growth is fueled by several key trends, including the increasing adoption of subscription-based models offering premium features, the integration of advanced matching algorithms leveraging AI and machine learning, and the rise of niche dating apps catering to specific demographics and interests (e.g., LGBTQ+, religious, or professional communities). However, restraints such as data privacy concerns, safety issues, and the prevalence of fake profiles continue to pose challenges to market expansion. The market is segmented by age group, with the 25-34 year-old demographic currently representing the largest segment, although significant growth is anticipated across all age groups. The geographic distribution shows North America and Europe as leading markets, reflecting high internet penetration and established online dating cultures. However, rapid growth is expected in Asia-Pacific regions, driven by increasing urbanization and internet access in countries like India and China. The competitive landscape is highly fragmented, with a mix of large established players (Match Group, Bumble) and smaller niche players vying for market share through innovative features, targeted marketing, and strategic acquisitions. The long-term outlook for the internet dating market remains positive, fueled by ongoing technological advancements and shifting social dynamics, though regulatory changes related to data privacy will continue to shape industry practices.

The online dating services market is a rapidly expanding sector, exhibiting a robust Compound Annual Growth Rate (CAGR) of 5.5% and reaching an estimated market size of $8.47 billion in 2025. This growth is fueled by several key factors. Increasing smartphone penetration and internet usage globally provide wider access to online dating platforms. Furthermore, evolving social norms and changing societal views on relationships are driving adoption, especially among younger demographics. The market's segmentation into various types of dating services (e.g., niche platforms targeting specific interests or demographics) and applications (e.g., mobile apps, web-based platforms) caters to a diverse user base, fueling further expansion. Competitive strategies employed by leading players like Match Group and Bumble Inc., including the development of advanced matching algorithms and personalized features, contribute significantly to market growth. However, the market faces challenges. Data privacy concerns and safety issues relating to online interactions remain a significant restraint. The market is also highly competitive, with numerous players vying for market share. Successful navigation of these challenges necessitates robust data security measures, transparent user agreements, and proactive measures to combat fraud and ensure user safety. Despite these challenges, the long-term outlook for the online dating services market remains positive, driven by continued technological innovation and a growing global user base. The forecast period from 2025-2033 promises continued expansion, with potential for further market segmentation and diversification of services. Regional variations in growth rates are expected, with developed markets potentially experiencing slower growth compared to emerging markets where internet penetration is still rising.

Bumble was the leading dating app in terms of popularity in Singapore, with over 115 thousand downloads in 2023. It was followed by Tinder and Omi, which recorded about 107 thousand and 106.8 thousand downloads, respectively. In addition to being the most downloaded app, Bumble was also the highest-earning dating app in Singapore in 2023. Tinder and Coffee Meets Bagel followed in terms of revenue generated over the year.

Online dating app users in Singapore

When it comes to dating app usage, there are more male users in Singapore than women. In addition, men tend to use the apps more frequently, often checking them daily or several times a week. As for age, the majority of users are young adults between the ages of 16 and 34 years.

Dating app user preferences in Singapore 

Unlike other countries, where casual dating is often the norm on dating apps, users in Singapore are primarily looking for long-term relationships. The Bumble app, which was the most downloaded dating app in Singapore in 2022, gives women the power to engage in conversations, allowing them to take the initiative to make connections. Face-to-face video calls are also available on the app, which has become a popular feature since COVID-19, and which Tinder also adopted at this time. The pandemic has led to an increase in virtual dating, and even Singaporean matchmaking agencies such as KopiDate and LunchActually have adapted by offering virtual meal services.

How high is the brand awareness of Tinder in the UK?When it comes to online dating users, brand awareness of Tinder is at 88 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Tinder in the UK?In total, 42 percent of UK dating service users say they like Tinder.What is the usage share of Tinder in the UK?All in all, 43 percent of dating service users in the UK use Tinder.How loyal are the users of Tinder?Around 32 percent of dating service users in the UK say they are likely to use Tinder again. Set in relation to the 43 percent usage share of the brand, this means that 74 percent of their users show loyalty to the brand.What's the buzz around Tinder in the UK?In November 2023, about 30 percent of UK dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months.

With over 6.1 million monthly downloads in June 2024, Tinder is the most downloaded dating application in the world. First released in April 2012, the American company introduced the swiping model, with people anonymously indicating who they are interested in meeting and getting to know better. Bumble and Litmatch ranked second and third, with over 3.2 million and close to 2.8 million monthly downloads, respectively. What apps do dating users download? In June 2024, Tinder was the leading dating apps by revenue. The company generated a monthly in-app-purchase revenue of more than 82 million U.S. dollars. Bumble ranked second with over 43 million U.S. dollars, followed by Hinge with roughly 26.2 million U.S. dollars in the last examined month. Online dating platforms in the United States In 2024, the number of online dating users in the United States was estimated to have surpassed 60 million. According to a survey of dating app users conducted in the U.S. in July 2022, almost half of women in the country joined online dating services to meet a long term partner, while 43 percent of men did the same to find a casual date.

The global gay dating app market is experiencing robust growth, driven by the growing acceptance of LGBTQ+ relationships, increasing smartphone penetration, and the rise of online dating. The market size was valued at USD 420.4 million in 2025 and is projected to reach USD 1,333.1 million by 2033, exhibiting a CAGR of 12.4% during the forecast period. Rising disposable income, increased internet access, and the growing popularity of mobile apps are further fueling market expansion. Key market trends include the growing focus on niche dating apps catering to specific demographics, such as age, location, and interests. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) is enhancing user experience by providing personalized recommendations and improving matching algorithms. However, challenges such as prejudice, privacy concerns, and competition from mainstream dating platforms may hinder market growth. The major players in the market include Grindr, Hornet, Feeled, NUiT, HER, Lex, Scruff, OkCupid, Hinge, GROWLr, Tinder, Bumble, The League, ROMEO, Blued, Tser, Wapo, Feeld, AdultFriendFinder, eharmony, Taimi, Zoosk, Silver Singles, and Telegraph Dating. These companies employ various strategies to gain a competitive edge, such as offering premium features, expanding geographic reach, and acquiring smaller players.

According to a survey from 2024, two percent of Finns used the dating app Tinder on a daily basis. Another two percent of the respondents said that they use Tinder weekly, whereas 858percent reported that they do not use the dating app at all.

The monthly audience of Tinder in Russia decreased sharply between the first half of 2023 and the first half of 2024, namely by more than 90 percent. The company left the Russian market in June 2023. Between January and June 2024, the average monthly number of Tinder users in Russia stood at 95,000.

According to April 2020 survey data of adults in the United States, 13 percent of respondents were currently using Tinder. Adults aged 18 to 29 years were most likely to have tried the social dating app, as 62 percent of respondents reported having done so. However, respondents aged 30 to 44 years were most likely to be currently using Tinder.