According to a survey conducted in March 2025, 65 percent of Tinder users in the United States identified as men, and 35 percent identified as women. As of April 2025, Tinder is the most used dating app worldwide.

According to a survey conducted in March 2025, approximately one in five Tinder users in the United States considered themselves as being a part of the LGBTQ+ community. Overall, 80 percent of users did not identify as part of the community, and three percent did not say.

The Measurable AI Dating App Consumer Transaction Dataset is a leading source of in-app purchases , offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our in-app and email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - User overlap between competitors - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia - EMEA (Spain, United Arab Emirates) - USA - Europe

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Features/subscription plans purchased - No. of orders per user - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact michelle@measurable.ai for a data dictionary and to find out our volume in each country.

According to a survey conducted in March 2025, almost 75 percent of Tinder users in the United States considered themselves religious, while 21 percent were non-religious.

Problem Statement Tinder is a casual dating site that allows users to make split-second decisions to determine if they like a potential match. The user swipes right on the profile to match the potential suitor. If the potential suitor also swipes right, a match is made and both parties are alerted.

Tinder is a massive phenomenon in the online dating world. Because of its vast user base, it potentially offers lots of data that is exciting to analyze.

We have collected a small dataset which explains the match rate of the individuals from different universities, and whether the app has helped them find a relationship.

About the Data The dataset contains information about the match rate of the individuals from different universities, and whether the app (i.e. Tinder) has helped them find a relationship.

Data Description ID : User id Segment type : Medium of Usage Segment Description : Name of Universities Answer : Do you use tinder ? Count : Number of Matches Percentage : % of matches (the value ranges from 0 to 1 as it is not multiplied with 100) It became a relationship : Success of relationship (Target)

As of June 2025, Tinder was the highest-grossing dating app worldwide. Tinder generated approximately *********** U.S. dollars among global users. Bumble saw in-app revenues of around *** million U.S. dollars, while Match group-owned Hinge ranked third, generating around *** million U.S. dollars in app revenues as of June 2025.

In 2024, Tinder's direct revenue amounted to *** billion U.S. dollars, an increase of around one percent from the previous year. Tinder is an online dating application that allows users to anonymously swipe to like or dislike other profiles based on photos. It is owned by the internet company Match Group, Inc.

The global internet dating market is experiencing robust growth, fueled by increasing smartphone penetration, evolving social norms around online dating, and the development of sophisticated matching algorithms. The market, while mature in certain regions, continues to expand into new geographic territories and demographic segments. The rise of niche dating apps catering to specific interests, lifestyles, or age groups reflects this diversification. While the exact market size in 2025 is unavailable, we can reasonably estimate it to be around $12 billion based on reported growth rates in previous years and considering the overall growth trend of the digital economy. A compound annual growth rate (CAGR) of approximately 15% from 2025 to 2033 is a plausible projection, leading to a projected market value exceeding $40 billion by 2033. This growth is driven by factors such as improved user experience through advanced features (AI-powered matching, enhanced safety measures), increased user trust in online platforms, and effective marketing strategies targeting a broad audience. However, factors like data privacy concerns, competition among numerous platforms, and the inherent challenges of building and maintaining trust within online relationships act as restraints. The market segmentation reflects the diverse approaches to online dating. Established players like Match Group and Bumble dominate, yet the rise of niche apps demonstrates the importance of specialization. Companies focusing on specific demographics (age, ethnicity, or religion), or those catering to specific interests (e.g., gaming, travel) are witnessing growth. Geographic variations are also significant. Regions with high internet penetration and a digitally-savvy population naturally show higher market penetration. Furthermore, cultural attitudes towards online dating and relationship formation play a critical role in determining the market size and growth trajectory within different regions. Competitive pressures are high, encouraging ongoing innovation in app features, user interface, and marketing strategies. The ability to offer a superior user experience and build trust remains crucial for success in this dynamic landscape.

Context Bumble is an online dating application. Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. In heterosexual matches, only female users can make the first contact with matched male users, while in same-sex matches either person can send a message first. The app is a product of Bumble Inc.

Users can sign up using their phone number or Facebook profile, and have options of searching for romantic matches or, in "BFF mode", friends. Bumble Bizz facilitates business communications. Bumble was founded by Whitney Wolfe Herd shortly after she left Tinder, a dating app she says she co-founded, due to growing tensions with other company executives. Wolfe Herd has described Bumble as a "feminist dating app". As of January 2021, with a monthly user base of 42 million, Bumble is the second-most popular dating app in the U.S. after Tinder. According to a June 2016 survey, 46.2% of its users are female. According to Forbes, by 2017 the company was valued at more than $1 billion, and the company reports having over 55 million users in 150 countries as of 2019.[Source: Wikipedia]

This dataset belongs to the Bumble app available on the Google Play Store. The Dataset mostly has user reviews and the various comments made by the users.

Content The content of the various columns is listed below. Please find the description for each column.

Column Name Column Description userName Name of a User userImage Profile Image that a user has content This represents the comments made by a user score Scores/Rating between 1 to 5 thumbsUpCount Number of Thumbs up received by a person reviewCreatedVersion Version number on which the review is created at Created At replyContent Reply to the comment by the Company repliedAt Date and time of the above reply reviewId unique identifier Acknowledgements Banner image - Bumble

Original Data Source: Bumble Dating App - Google Play Store Review

According to a January 2022 analysis of the leading dating apps downloaded from the Apple App Store, the Badoo mobile app was indexed as collecting the largest number of data types from its users' activity. Bumble and HER ranked second, with an index value of close to 68, respectively. Grindr had a reported index value of 62, while market leader Tinder was indexed with a value of 38.4.

The global phone digital dating app market, currently valued at $8,456 million (2025), is projected to experience robust growth, driven by increasing smartphone penetration, evolving social dynamics, and the rising popularity of online dating. The market's Compound Annual Growth Rate (CAGR) of 11.5% from 2019 to 2024 suggests a considerable expansion, anticipated to continue through 2033. Key drivers include the convenience and accessibility offered by mobile apps, allowing users to connect with potential partners anytime, anywhere. The rise of location-based dating features and advanced matchmaking algorithms further enhances user experience and engagement. Market segmentation reveals a significant presence of both heterosexual and same-sex dating apps, catering to diverse user preferences. Leading players like Tinder, Bumble, and Hinge dominate the market, but the competitive landscape is dynamic, with new entrants and innovative features constantly emerging. Geographic data suggests significant market presence across North America and Europe, with growth potential in emerging markets in Asia-Pacific and Africa, fueled by rising internet and smartphone adoption rates. Restraints include concerns around data privacy, safety, and the potential for misuse of these platforms. However, ongoing improvements in app security and user verification processes are likely to mitigate these concerns. Furthermore, the integration of social media features and augmented reality technologies within dating apps is a growing trend that could significantly boost market growth. The market segmentation by application (male and female users) indicates a substantial user base across both genders. The competitive landscape is characterized by both established players and emerging startups constantly innovating to improve user experience and attract a larger market share. Future growth will be influenced by factors such as technological advancements, evolving user preferences, and regulatory changes concerning data privacy and online safety. The continued integration of AI and machine learning in matching algorithms is expected to enhance user satisfaction and improve the effectiveness of these platforms. Successful navigation of data privacy concerns and the consistent introduction of innovative features will be crucial for sustained market growth within the predicted timeframe.

The global gay dating app market is experiencing robust growth, driven by the growing acceptance of LGBTQ+ relationships, increasing smartphone penetration, and the rise of online dating. The market size was valued at USD 420.4 million in 2025 and is projected to reach USD 1,333.1 million by 2033, exhibiting a CAGR of 12.4% during the forecast period. Rising disposable income, increased internet access, and the growing popularity of mobile apps are further fueling market expansion. Key market trends include the growing focus on niche dating apps catering to specific demographics, such as age, location, and interests. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) is enhancing user experience by providing personalized recommendations and improving matching algorithms. However, challenges such as prejudice, privacy concerns, and competition from mainstream dating platforms may hinder market growth. The major players in the market include Grindr, Hornet, Feeled, NUiT, HER, Lex, Scruff, OkCupid, Hinge, GROWLr, Tinder, Bumble, The League, ROMEO, Blued, Tser, Wapo, Feeld, AdultFriendFinder, eharmony, Taimi, Zoosk, Silver Singles, and Telegraph Dating. These companies employ various strategies to gain a competitive edge, such as offering premium features, expanding geographic reach, and acquiring smaller players.

The Online Dating Services Market is estimated to be valued at USD 7.64 Billion in 2022 and is expected to reach USD 14.30 Billion by 2030, registering a CAGR of 8% in the forecast period. Factors Affecting Online Dating Services Market Growth

The increasing usage of internet Services is propelling the Global Online Dating Services Market.

The rising usage of Internet services is propelling the accessibility of numerous online services for dating increasing the growth of the online dating services market globally. For instance, according to the data of NCBI the daily dating app notifications received are the highest average of 58.62.

Additionally, the increasing count of meetings, dating, texting, and marriages are fuelling the number of applications, software, and websites for online dating propelling the substantial growth of the online dating market. The increasing rate of dating and marriages outside social circles is contributing to the growth of Online Dating Services in the upcoming years. Social trends and increased dating and marriage outside traditional social circles growing the rates of interracial marriage, attributing the growth of the Online Dating Services Market during the forecast period.

Increasing dating apps services

The substantial increase in demand for dating apps and portals like Bumble, Tinder, Grindr, and many others is expected to boost the online dating service market in the forecast period. For instance, Tinder had 10.7 million subscribers in the first quarter of 2023. Additionally, the COVID-19 outbreak has increased the number of users on online dating apps due to the government restrictions the cafes, malls, and other social gathering places was locked fuelled the online dating app service market. Thus, the rising number of dating service users is contributing to the growth of the online dating service market.

The Restraining Factor of Online Dating Services:

Online vulnerable frauds are hampering the Global Online Dating Services Market.

The number of online frauds or scams is hindering the growth of the online dating service market. Issues faced by the users such as violent crimes, pornographic material, financial fraud, and many other ways where users’ privacy is harmed are preventing the online dating service market to grow. Concerned with women’s safety many of them feel dangerous and unsafe in using dating apps which is hindering the growth of the market. For instance, according to the report of the Federal Trade Commission in 2022, 70,000 people reported a romance scam, and reported losses hit a staggering $1.3 billion.

What is the impact of COVID-19 on the Global Online Dating Services Market?

The COVID-19 pandemic has positively affected the online dating market. The overall income of online dating platforms and apps increased significantly in the online dating market as a result of the rising trend of online dating applications due to COVID-19 lockdown restrictions. Additionally, with lockdowns imposed all over the world considering the pandemic, most people prefer online dating apps and services as social gatherings and meetings were prohibited, which propelled the online dating market during the pandemic. Introduction of Online Dating Services

Online dating is a platform also known as internet dating, where people interact with opposite and same-gender people to build personal relationships. Online dating platform provides voice calling, messaging, and video calling, to initiate communication among users. Online dating services play a major role in today’s social trend as it is used to build connections among people who have the same interests. The online dating platform needs users to portray themselves through their profiles or make the users contact the opposite potential match directly, or use exclusive algorithms to connect them with proper partners. The increasing use of online websites in enhancing online dating services market growth.

The marriage and dating app market is experiencing robust growth, with a market size valued at USD 775 million in 2025. Driven by factors such as increasing smartphone penetration, the rise of social media, and shifting societal norms, the market is projected to expand at a CAGR of 11.7% during the forecast period of 2025-2033. Notable trends in the market include the emergence of location-based dating apps, the integration of artificial intelligence for personalized matchmaking, and the growth of niche dating apps catering to specific demographics or interests. Key industry players in the marriage and dating app space include Tinder, Bumble, Badoo, Hinge, Happn, Grindr, Tantan, Plenty of Fish, OkCupid, Match Group, LLC, GoMarry, SkaDate, and AdvanDate. The market is segmented based on application age groups (18-24 Years Old, 25-34 Years Old, 35-44 Years Old, Other) and types of apps (Regular Marriage and Dating APP, Membership Marriage and Dating APP). Regionally, the market is analyzed across North America, South America, Europe, the Middle East & Africa, and the Asia Pacific. The global marriage and dating app market is booming, with revenues expected to surpass $10 billion by 2026. This report provides an in-depth analysis of the market, including its concentration, trends, key segments, and growth drivers.

The online dating service market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms around dating, and the desire for convenient and efficient ways to connect with potential partners. The market, estimated at $8 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market value of $25 billion by 2033. This substantial growth is fueled by several key trends, including the rise of niche dating apps catering to specific interests or demographics (e.g., LGBTQ+, religious groups), the integration of advanced matching algorithms and AI-powered features for improved user experience, and the increasing acceptance of online dating as a legitimate and effective way to form relationships. The market's expansion is further enhanced by improved user safety measures implemented by many platforms in response to growing concerns about online safety and privacy. However, challenges remain. Competition is fierce, with established players like Match Group and Bumble facing increasing competition from smaller, niche players. Concerns about data privacy and security continue to be a major restraint. Furthermore, maintaining user engagement and combating the prevalence of fake profiles remain ongoing hurdles. Despite these challenges, the overall outlook for the online dating services market is exceptionally positive, with ongoing innovation and expanding user base promising substantial future growth. The diverse range of services offered, from casual dating to long-term relationship-focused platforms, reflects a maturing and increasingly segmented market catering to a wider spectrum of user needs and preferences.

Bumble book value per share from 2019 to 2025. Book value per share can be defined as the amount of equity available to shareholders expressed on a per common share basis.

The North American online dating services market, currently experiencing robust growth, is projected to expand significantly from 2025 to 2033. A 5.60% Compound Annual Growth Rate (CAGR) suggests a substantial increase in market value over this period. This growth is fueled by several key drivers: the increasing prevalence of smartphone usage and mobile dating apps, a shift towards more casual relationships and flexible lifestyles, and the growing acceptance of online dating as a legitimate way to meet romantic partners. Furthermore, the market is segmented into two primary categories: non-paying and paying online dating services. While non-paying services provide a convenient entry point for users, the paying segment often offers premium features and a more refined user experience, contributing to overall market revenue. Competition within the market is intense, with established players like Match Group Inc. and Bumble vying for market share alongside niche players focusing on specific demographics (e.g., BlackPeopleMeet, EliteSingles). The North American market, specifically the United States and Canada, dominates the region due to higher internet penetration and a more established online dating culture. Continued innovation in matching algorithms, user experience enhancements, and safety features will be crucial for companies to maintain a competitive edge. This evolution also encompasses increasing efforts to combat scams and fraud within the sector, thereby enhancing user trust. The market's restraints include concerns about data privacy and security, the potential for catfishing and fraudulent profiles, and the evolving social dynamics surrounding online dating. Despite these challenges, the market's strong growth trajectory suggests that the benefits of online dating, including convenience, expanded reach, and a streamlined process, continue to outweigh the potential risks for a substantial portion of the population. The focus on enhancing user safety and trust, coupled with ongoing technological advancements, should help mitigate these concerns and sustain the market's growth momentum in the coming years. The integration of AI and machine learning in matchmaking algorithms is expected to further personalize the user experience and drive higher user engagement, contributing to increased revenue streams for both non-paying and paying segments. Recent developments include: March 2022 - Match Group has announced that it is launching the latest addition to its dating services lineup with Stir, an app designed exclusively for single parents. With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps.. Key drivers for this market are: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Potential restraints include: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Notable trends are: Rapid innovation in service offerings is driving the market growth.

Over the last two observations, the ARPU is forecast to significantly increase in all segments. As part of the positive trend, the indicator reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Matchmaking, which has the highest value of 117.01 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

DescriptionBumble Inc. restructuring aims to boost operating leverage by reducing its headcount by 35% and enhancing subscription stickiness through feature upgrades. This move is expected to drive top-line growth alongside international expansion and improve bottom-line margins by 3% this year, thereby enhancing the Return on Invested Capital (ROIC).Key Growth Drivers:App Growth: Revamping Badoo and leveraging the potential of Fruitz.International Expansion: Targeting untapped markets in Europe, Asia, and Latin America.M&A: Enhancing user lifetime value and expanding the ecosystem.Given the company's recent efforts, I expect EPS to be significantly higher in the coming years, offering a strong margin of safety at today's valuation. OverviewBumble comprises three core apps: Bumble, Badoo, and Fruitz, with the recent acquisition of Geneva adding a fourth. Operating in the dating industry, Bumble provides a platform and services to match people together and foster long-term relationships.Currently, Bumble is primarily US-centric but is expanding into international markets for growth. The industry’s intellectual property is mostly held by Bumble and Match, with Match having a larger international presence. A key differentiator is Bumble’s focus on women, featuring options like the "first move," which helps maintain a more serious user base by reducing inappropriate behaviour.Bumble Inc. has undertaken a significant restructuring aimed at relaunching its app to optimise for higher, stickier subscriptions and streamline operations by reducing headcount by 35%. This led to the company no longer in Nancy Pelosi Stock Trades Tracker.These measures are expected to drive operating leverage starting in Q3 2024, focusing on top-line growth and improving bottom-line margins by 3% this year. This improvement stems from a leaner workforce and moderated marketing expenditures, setting the stage for higher returns on invested capital (ROIC) in the coming years.Below is a chart forecasting ROIC for the years ahead. Notably, during a recent investor call, Bumble's CEO mentioned a margin of safety to allow for any cost overruns or issues with the restructure, which fortunately hasn't been needed. Costs may actually be lower than forecasted, potentially resulting in higher earnings. The top tier which includes Goodwill (potentially useful for future tax write-offs), is trending positively. The bottom tier excludes goodwill within the invested capital segment, and presents a more attractive view of Bumble’s asset-light business model.Leadership TransitionFive months ago, Bumble welcomed a new CEO, Lidiane Jones, who brings a fresh perspective and strategic direction to the company. With her background in the lightweight technology sector, I see her slotting in as a good fit.Jones joined Salesforce in 2019, where she rapidly ascended to the role of Executive Vice President and General Manager of Digital Experiences. She played a crucial role in developing and managing Salesforce’s key product lines, including Genie which became one of the fastest growing organically built products in Saleforce’s history. In January 2023, Jones was appointed CEO of Slack Technologies. With the pressure from Congress Stock Trades Tracker, during her tenure, she focused on integrating Slack’s capabilities with Salesforce’s ecosystem. Her leadership led to significant growth in user engagement and satisfaction, reinforcing her ability to steer large-scale operations and drive substantial product improvements.App Relaunch FocusEnhanced Engagement for Women: Bumble continues to prioritise allowing women to make the first move, but now with an option to set a question for men to answer, making initial interactions more engaging. Streamlined Onboarding: Simplified steps encourage users to add more photos and improve their profiles, leading to higher engagement.Safety Improvements: Ongoing investments to enhance safety and reduce scam accounts.Subscription Tiers: Focus on improving subscription tiers, particularly Premium+, to offer greater differentiation and higher success rates with added features based on the price paid. While AI tools are not unique to Bumble, they can improve churn, LTV, and engagement on the app. The network effect is the barrier to entry. Capital AllocationBumble's capital allocation strategy includes share r

Market value analysis based on 3 actual sales showing current worth and pricing trends