For the 52 weeks ended October 4, 2020, toilet tissue sales in the United States amounted to 10.4 billion U.S. dollars. Toilet paper was the leading household paper product sold in U.S. multi-outlet retail that year. The major sales increase compared to previous years can be explained by the coronavirus pandemic, which urged Americans to stock up on sanitary products.

For the 52 weeks ended October 4, 2020, the average price per unit of toilet tissue was 7.91 U.S. dollars. This represents an increase of more than 60 cents from 2019. Toilet tissue was the leading household paper product sold in U.S. multi-outlet retail in 2020.

The Puerto Rican market for paper other than graphic, packaging or tissue stood at less than $X in 2020, leveling off at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate a relatively flat trend pattern.

The Latin American market for paper other than graphic, packaging or tissue amounted to $2.9B in 2024, approximately mirroring the previous year. Overall, consumption, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the market value increased by 6.2%. The level of consumption peaked at $3.1B in 2020; however, from 2021 to 2024, consumption failed to regain momentum.

The French market for paper other than graphic, packaging or tissue shrank to $3B in 2024, dropping by -1.8% against the previous year. Over the period under review, consumption recorded a pronounced decrease. As a result, consumption reached the peak level of $5.2B. From 2020 to 2024, the growth of the market remained at a somewhat lower figure.

The UK market for paper other than graphic, packaging or tissue contracted to $1.4B in 2024, with a decrease of -6% against the previous year. Over the period under review, consumption saw a mild contraction. Over the period under review, the market reached the peak level at $1.9B in 2019; however, from 2020 to 2024, consumption stood at a somewhat lower figure.

This statistic displays annual sales value of toilet paper by manufacturers in the United Kingdom from 2008 to 2022. In 2022, UK manufacturers sold approximately 1.48 billion British pounds worth of toilet paper.

In 2024, the Benelux market for paper other than graphic, packaging or tissue decreased by -14.8% to $674M for the first time since 2020, thus ending a three-year rising trend. The total consumption indicated a moderate expansion from 2012 to 2024: its value increased at an average annual rate of +2.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

In 2024, the Slovak market for paper other than graphic, packaging or tissue was finally on the rise to reach $3.4M for the first time since 2020, thus ending a three-year declining trend. Overall, consumption showed tangible growth. As a result, consumption attained the peak level of $5.8M. From 2021 to 2024, the growth of the market failed to regain momentum.

The global tissue paper market size is projected to grow from $96.57 billion in 2025 to $154.54 billion by 2032, at a CAGR of 6.95% during the forecast period

After three years of decline, the Hong Kong market for paper other than graphic, packaging or tissue increased by 29% to $4.5M in 2024. Over the period under review, consumption, however, recorded a abrupt slump. Over the period under review, the market attained the peak level at $11M in 2020; however, from 2021 to 2024, consumption stood at a somewhat lower figure.

The Nepalese market for paper other than graphic, packaging or tissue rose significantly to $39M in 2024, surging by 5.3% against the previous year. Overall, consumption, however, continues to indicate a relatively flat trend pattern. As a result, consumption attained the peak level of $44M. From 2020 to 2024, the growth of the market remained at a lower figure.

In 2024, the Angolan market for paper other than graphic, packaging or tissue increased by 17% to $1.7M, rising for the second consecutive year after three years of decline. Overall, consumption continues to indicate a perceptible setback. As a result, consumption attained the peak level of $2.6M. From 2020 to 2024, the growth of the market failed to regain momentum.

The Norwegian tissue paper market shrank modestly to $400M in 2024, standing approx. at the previous year. Overall, consumption saw buoyant growth. As a result, consumption attained the peak level of $631M. From 2021 to 2024, the growth of the market remained at a lower figure.

The revenue of the tissue paper market in Iceland amounted to $X in 2018, falling by -X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, tissue paper consumption continues to indicate a temperate drop. The pace of growth appeared the most rapid in 2008 when the market value increased by X% against the previous year. Tissue paper consumption peaked at $X in 2014; however, from 2015 to 2018, consumption remained at a lower figure.

The French tissue paper market soared to $1.5B in 2024, increasing by 33% against the previous year. The market value increased at an average annual rate of +1.4% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the maximum level at $1.9B in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

In 2024, the Ugandan market for paper other than graphic, packaging or tissue was finally on the rise to reach $709K after four years of decline. Overall, consumption posted a strong expansion. Over the period under review, the market hit record highs at $1M in 2019; however, from 2020 to 2024, consumption remained at a lower figure.

The Iranian tissue paper market dropped to $1.1B in 2024, leveling off at the previous year. The market value increased at an average annual rate of +4.3% over the period from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Tissue paper consumption peaked at $1.3B in 2019; however, from 2020 to 2024, consumption stood at a somewhat lower figure.

The German tissue paper market surged to $1.8B in 2024, jumping by 1,545% against the previous year. In general, consumption, however, recorded a pronounced curtailment. Tissue paper consumption peaked at $3.7B in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

The revenue of the tissue paper market in Cyprus amounted to $X in 2018, jumping by X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, tissue paper consumption continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2008 with an increase of X% year-to-year. In that year, the tissue paper market attained its peak level of $X. From 2009 to 2018, the growth of the tissue paper market failed to regain its momentum.