How high is the brand awareness of TJ Maxx in the United States?When it comes to fashion store customers, brand awareness of TJ Maxx is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is TJ Maxx in the United States?In total, 36% of U.S. fashion store customers say they like TJ Maxx. However, in actuality, among the 88% of U.S. respondents who know TJ Maxx, 41% of people like the brand.What is the usage share of TJ Maxx in the United States?All in all, 28% of fashion store customers in the United States use TJ Maxx. That means, of the 88% who know the brand, 32% use them.How loyal are the customers of TJ Maxx?Around 24% of fashion store customers in the United States say they are likely to use TJ Maxx again. Set in relation to the 28% usage share of the brand, this means that 86% of their customers show loyalty to the brand.What's the buzz around TJ Maxx in the United States?In August 2022, about 16% of U.S. fashion store customers had heard about TJ Maxx in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around TJ Maxx in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

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Department store revenue is expected to inch upwards at a compound annual rate of 1.9% over the five years through 2025. Department stores were once hailed as a one-stop shop and a shopper's favourite, but the retail landscape has changed. Department stores have been slow to keep up with what's in vogue and shoppers' need for instant gratification, losing sales to e-tailers and fast-fashion brands. Some department stores have successfully adopted new strategies to fend off competition, like rolling out in-house bars, cafes and restaurants for shoppers to rest and refuel or introducing beauty bars for a quick pick-me-up. Nonetheless, price competition remains intense as income pressures remain evident – with growth driven by price increases over buying more. In 2025, revenue is slated to remain steady at 0% growth to €227.4 billion. The average profit margin reached 9.4%, a dip from five years ago thanks to intense competition. Department store revenue is forecast to inch upwards at a compound annual rate of 4.7% over the five years through 2030 to €286.7 billion. Competition will remain fierce and department stores will need to adapt to survive. The outdated retail-only business model no longer resonates with mindful consumers, who crave experiences and community. Social media continues to become ever-more prevalent and the power of influencers will only grow, making social commerce a top priority. Sustainability has become more than just a buzzword, particularly in light of the European Parliament’s fight against fast fashion, so department stores will need to improve their green credentials to stay in demand. Meanwhile, demographic trends will push digitisation in department stores.

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