This statistic displays the annual sales volume of toilet paper by manufacturers in the United Kingdom from 2008 to 2022. 2022, UK manufacturers sold approximately 850 thousand tonnes of toilet paper.

For the 52 weeks ended October 4, 2020, toilet tissue sales in the United States amounted to 10.4 billion U.S. dollars. Toilet paper was the leading household paper product sold in U.S. multi-outlet retail that year. The major sales increase compared to previous years can be explained by the coronavirus pandemic, which urged Americans to stock up on sanitary products.

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Toilet Paper Market Size 2025-2029

The toilet paper market size is forecast to increase by USD 8.88 billion at a CAGR of 4.4% between 2024 and 2029.

The market is experiencing significant growth due to increasing health and hygiene consciousness among consumers. This trend is driving companies to adopt sustainable manufacturing practices, ensuring the production of eco-friendly and biodegradable products. However, the market is not without challenges. 
E-commerce has expanded access to these products, while sectors such as travel and tourism have influenced the development of portable, compact toilet paper options. Fluctuating raw material prices pose a threat to profitability, necessitating companies to maintain a close watch on costs and explore alternative sourcing options. Overall, the market is expected to witness steady growth In the coming years, with a focus on sustainability and affordability.

What will be the Size of the Toilet Paper Market During the Forecast Period?

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The market encompasses a wide range of hygiene and safety products, including tissue products for both B2B and B2C sectors. With a focus on at-home use, this market caters to various consumer preferences, such as 2 ply, single ply, and 1 ply options. Premium offerings include embossed, ultra-soft, fragranced, printed toilet tissues, and flushable toilet papers. Sustainability is a significant trend, with an increasing demand for greener products made from recycled fibers, FSC-certified tissue fiber, and sustainable bath tissues. Concerns over health and wellness have driven the market towards more absorbent and eco-friendly alternatives.
Moreover, the market also includes bidet toilets and various styles of packaging, such as rolled and folded toilet paper. Ply count remains a key consideration, with higher ply counts offering increased absorbency and softness. Overall, the market continues to evolve, responding to consumer preferences for comfort, sustainability, and convenience.

How is this Toilet Paper Industry segmented and which is the largest segment?

The toilet paper industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Residential
  Commercial


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various product categories, including hygiene products, safety products, and tissue products. Hygiene products consist of toilet paper, wipes, and other related items. In the toilet paper segment, there are premium, embossed, ultra-soft, fragranced, printed toilet tissues, flushable toilet papers, greener products, and deforestation-conscious options like recycled fibers and FSC-certified tissue fiber. The market caters to both B2B and B2C sectors, with offline channels such as specialty stores, hypermarkets, supermarkets, convenience stores, and department stores, as well as e-commerce platforms. Household essentials, including toilet paper, have seen increased demand during the pandemic due to panic buying. The hospitality industry, commercial facilities, and healthcare sector are significant consumers of toilet paper.

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The offline segment was valued at USD 22.69 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is projected to experience consistent expansion, with the United States leading the charge. Factors contributing to this growth include the introduction of new hygiene products, the increasing preference for online purchasing platforms, and heightened awareness of the importance of toilet paper. In the US, Canada, and Mexico, health concerns such as obesity and sedentary lifestyles have resulted in an increased need for hygiene products, including toilet paper. In the US market, premium toilet papers with embossed, ultra-soft, fragranced, and printed textures continue to gain popularity. The market landscape encompasses various product formats, including 2-ply rolled and folded toilet papers

Driven by increasing global demand, the toilet paper market is expected to grow steadily over the next decade. By 2035, market volume is projected to reach 50 million tons, with a value of $105.7 billion.

Learn about the increasing demand for toilet paper, napkins, towels, and tissue stock worldwide and how the market is expected to grow over the next decade. Market performance is forecasted to continue on an upward trend with a projected volume of 200M tons and a value of $365.2B by 2035.

The Global Toilet Paper Market Size Was Worth USD 54 Billion in 2023 and Is Expected To Reach USD 77 Billion by 2032, CAGR of 5.2%.

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Tissue Paper Market Size 2025-2029

The tissue paper market size is forecast to increase by USD 30 billion, at a CAGR of 5.7% between 2024 and 2029.

The market is experiencing significant growth due to several key trends and factors. In developing economies, there is a rising concern for health and hygiene, leading to an increase in demand for tissue paper. Additionally, the adoption of e-commerce is surging, providing tissue paper manufacturers with new sales channels and opportunities.
However, the market faces challenges from prominent substitutes, such as reusable cloths and wet tissue and wipes, which could potentially impact the market's growth. Overall, these trends and factors are shaping the future of the market and are expected to drive its growth in the coming years.

What will be the Size of the Tissue Paper Market During the Forecast Period?

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The market encompasses a wide range of products used for hygiene and household sanitation purposes. This market includes toilet paper, paper tissues, baby diapers, wipes, paper towels, and face masks. The demand for these products is driven by the increasing awareness of personal and public health, particularly in the context of germs and viruses. The healthcare sector is a significant consumer of tissue paper products, with hospitals and clinics utilizing large quantities for patient care. Similarly, corporate workplaces and catering places prioritize hygiene and cleanliness, leading to increased demand for tissue paper. In recent times, the market has seen a rise in demand for eco-friendly tissue paper products made from recycled paper pulp and sustainably sourced materials.
Consumers are increasingly conscious of their environmental impact and prefer products that align with their values. Product innovation is a key trend in the market, with companies introducing natural ingredients and advanced technologies to enhance product performance and appeal to consumers. The bath & toilet segment and residential segment are the largest contributors to the market's growth, with online sales channels gaining popularity due to their convenience and accessibility. The raw materials used in the production of pulp-based items, such as trees, are a concern for some consumers due to deforestation and its environmental impact. As a result, companies are focusing on reducing their environmental footprint by sourcing materials sustainably and implementing efficient production processes.

How is the Tissue Paper Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Commercial
  Residential


Distribution Channel

  Hypermarkets and supermarkets
  Convenience stores
  Online retail
  Drug and pharmacy stores


Product

  Toilet paper
  Facial tissue
  Paper towel
  Others


Geography

  APAC

    China
    India
    Japan


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  South America

    Brazil


  Middle East and Africa

By Application Insights

The commercial segment is estimated to witness significant growth during the forecast period.

The market encompasses the production and distribution of tissue products, including toilet paper, wipes, and paper towels, for commercial and non-residential applications. The commercial segment, which includes workplaces, hotels, hospitals, restaurants, spas, beauty parlors, fashion studios, and aircraft, is expected to witness significant growth due to the increasing demand for disposable products. Factors driving this growth include the rising number of travelers and the importance of maintaining hygiene in various industries. Tissue paper is commonly used in these settings due to its convenience and disposability. Additionally, the trend toward using sustainably sourced materials, such as wood fiber and recycled paper pulp, and eco-friendly options, is gaining momentum in the market.

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The commercial segment was valued at USD 47.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 37% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The Asia Pacific (APAC) region is experiencing significant growth in the market due to several factors. The aging population and increasing incomes have driven demand for hygiene products, including tiss

The Tissue paper Market approximate to surpass USD 161.87 billion, with a forecasted CAGR of 6.1% By 2034

The statistic illustrates the sold production value of toilet paper in Italy from 2011 to 2020 in thousand euros. The production value reached the highest point in 2018 with a value of 913 million euros, while in 2020 it decreased to 531 million euros.

The global Hygienic Tissue Paper market is an essential segment of the consumer goods industry, primarily defined by its significant role in personal hygiene and sanitation. This product category encompasses a wide range of offerings, including toilet paper, facial tissues, paper towels, and napkins, catering to an

The article discusses the increasing demand for toilet paper, napkins, towels, and tissue stock in the United States, with market growth expected to continue over the next decade. Market performance is forecasted to expand with an anticipated CAGR of +5.1% from 2024 to 2035, reaching a volume of 28M tons and a value of $51.1B by 2035.

The global market for toilet paper, napkins, towels, and tissue stock is expected to experience continued growth over the next decade, driven by increasing demand. Market performance is forecasted to expand with a +3.4% CAGR, reaching 200M tons in volume and $365.2B in value by 2035.

Graph and download economic data for Producer Price Index by Industry: Paper, Except Newsprint, Mills: Toilet Tissue, Retail Packages, Rolls and Ovals (DISCONTINUED) (PCU322121322121N5Z) from Jun 1983 to Dec 2017 about periodicals, mills, paper, retail, PPI, industry, inflation, price index, indexes, price, and USA.

Global Toilet Roll market size is expected to reach $25.98 billion by 2029 at 7.4%, segmented as by product, pulp paper, recycled paper

Explore the forecasted growth of the toilet paper, napkins, towels, and tissue stock market in Northern America over the next decade, with market volume expected to reach 20M tons and market value projected to hit $40.9B by the end of 2035.

This graph shows the sales share of the leading 10 toilet tissue brands of the United States in 2017. Charmin Ultra Soft was the third ranked toilet tissue brand of the United States with a sales share of 12.8 percent in 2017.

The article discusses the increasing demand for toilet paper, napkins, towels, and tissue stock in the United States, projecting a steady upward consumption trend over the next decade. The market is forecasted to experience a moderate growth rate, with market volume expected to reach 18M tons and market value expected to reach $36.3B by the end of 2035.

Learn about the projected growth of the toilet paper market in the United States over the next decade, driven by increasing demand. Market performance is expected to expand at a CAGR of +3.3% in volume and +3.4% in value from 2024 to 2035, reaching 5.5M tons and $14.8B respectively.

The Medical Toilet Paper market plays a crucial role in healthcare settings, offering specialized sanitary products designed for patients and facilities where hygiene is paramount. Unlike regular toilet paper, medical-grade options are formulated to meet stringent healthcare standards, providing a crucial barrier ag

The demand for toilet paper in China is on the rise, leading to an expected increase in market consumption over the next decade. Market performance is predicted to slow down slightly, with a projected growth rate of +2.3% from 2024 to 2035. By the end of 2035, the market volume is expected to reach 8.2 million tons, while the market value is projected to reach $18.8 billion (in nominal prices).