For the 52 weeks ended October 4, 2020, toilet tissue sales in the United States amounted to **** billion U.S. dollars. Toilet paper was the leading household paper product sold in U.S. multi-outlet retail that year. The major sales increase compared to previous years can be explained by the coronavirus pandemic, which urged Americans to stock up on sanitary products.

This statistic displays annual sales value of toilet paper by manufacturers in the United Kingdom from 2008 to 2022. In 2022, UK manufacturers sold approximately **** billion British pounds worth of toilet paper.

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Toilet Paper Market Size 2025-2029

The toilet paper market size is forecast to increase by USD 8.88 billion, at a CAGR of 4.4% between 2024 and 2029.

The market is experiencing significant shifts driven by evolving consumer preferences and industry trends. With increasing concerns around health and hygiene, the demand for toilet paper is on the rise. This heightened focus on cleanliness and personal care is fueling market growth. Furthermore, companies are addressing sustainability concerns by adopting eco-friendly manufacturing processes, which is becoming a crucial differentiator for consumers. However, the market faces challenges as well. Fluctuating raw material prices pose a significant threat to profitability, requiring companies to closely manage their supply chains and costs.
To capitalize on opportunities and navigate these challenges effectively, companies must stay agile and responsive to changing market dynamics. By focusing on sustainability, innovation, and cost management, they can position themselves for long-term success in the evolving market.

What will be the Size of the Toilet Paper Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping its landscape. Wholesale distributors play a pivotal role in supplying bath tissue to various sectors, including convenience stores and private label brands. Product differentiation is a key driver, with sheet count, virgin pulp, and finishing & converting processes influencing consumer preferences. Septic safety and hygiene regulations are paramount, ensuring the production of premium and value-priced rolls that meet industry standards. Toilet paper rolls come in various sizes, from jumbo rolls to individual packs, catering to diverse usage frequencies. Online retail channels have disrupted traditional distribution networks, offering convenience and competitive pricing.

Recycled paper and sustainable forestry practices are gaining traction, aligning with environmental standards. The papermaking process involves raw material sourcing, pulp production, and automated manufacturing, all of which impact cost per roll and advertising spend. Brands strive for supply chain efficiency and FSC certification to maintain brand loyalty and cater to budget-conscious consumers. Hygiene standards extend to facial tissue, tissue paper, and paper towels, ensuring consumer safety and satisfaction. Marketing campaigns, ply count, and price elasticity continue to shape market trends, with industrial rolls and dispenser rolls catering to specific industries. Consumer preferences for eco-friendly and cost-effective options persist, driving innovation in the sector.

The ongoing unfolding of market activities underscores the continuous evolution of the toilet paper industry.

How is this Toilet Paper Industry segmented?

The toilet paper industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Residential
  Commercial


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, product innovation and private label offerings continue to shape consumer preferences. Wholesale distributors play a crucial role in supplying a broad range of toilet paper rolls to various distribution channels. Convenience stores and online retailers, in particular, have gained traction due to their convenience and accessibility. Product differentiation is achieved through factors such as sheet count, ply count, and the use of virgin pulp or recycled paper. Sustainable forestry and FSC certification are essential considerations for companies, as are hygiene regulations and septic safety. Marketing campaigns and automated manufacturing processes contribute to increased brand loyalty and value pricing strategies.

Bath tissue, facial tissue, and paper towels are produced using various pulp sources, including bamboo, and are available in jumbo rolls, individual packs, and bulk packs. The papermaking process involves finishing and converting stages, ensuring quality control and adherence to environmental standards. Cost per roll, advertising spend, and price elasticity influence supply chain efficiency and the competitiveness of premium and budget brands. Industrial rolls, hospitality rolls, and dispenser ro

Analysis of the US toilet paper, napkins, towels, and tissue stock market from 2024 to 2035, including consumption, production, trade, and forecasts for market volume and value.

The article discusses the increasing demand for toilet paper in the United States, projecting a continued upward consumption trend over the next decade. Market performance is forecast to decelerate slightly, with a projected CAGR of +3.3% and a volume of 5.5M tons by 2035. In terms of value, the market is expected to grow at a CAGR of +3.4%, reaching $14.8B by the end of 2035.

Graph and download economic data for Producer Price Index by Industry: Sanitary Paper Product Manufacturing: Sanitary Tissue Paper Products, Made from Purchased Sanitary Paper Stock or Wadding (PCU3222913222915) from Dec 2003 to Sep 2025 about waste, stocks, paper, purchase, manufacturing, PPI, industry, inflation, price index, indexes, price, and USA.

Graph and download economic data for Producer Price Index by Industry: Paper, Except Newsprint, Mills: Toilet Tissue, Retail Packages, Rolls and Ovals (DISCONTINUED) (PCU322121322121N5Z) from Jun 1983 to Dec 2017 about periodicals, mills, paper, retail, PPI, industry, inflation, price index, indexes, price, and USA.

The Global Toilet Paper Market Size Was Worth USD 54 Billion in 2023 and Is Expected To Reach USD 77 Billion by 2032, CAGR of 5.2%.

This graph shows the sales share of the leading 10 toilet tissue brands of the United States in 2017. Charmin Ultra Soft was the third ranked toilet tissue brand of the United States with a sales share of **** percent in 2017.

The article discusses the increasing demand for toilet paper, napkins, towels, and tissue stock in the United States, projecting a steady upward consumption trend over the next decade. The market is forecasted to experience a moderate growth rate, with market volume expected to reach 18M tons and market value expected to reach $36.3B by the end of 2035.

Discover the latest trends in the United States market for toilet paper, napkins, towels, and tissue stock. Forecasts suggest continued growth with an anticipated CAGR of +5.1% through 2035, reaching a market volume of 28M tons and a value of $51.1B.

Germany Consumer Good Sales: Toilet Tissue data was reported at 74.088 05Aug2019-11Aug2019=100 in 11 May 2020. This records a decrease from the previous number of 83.046 05Aug2019-11Aug2019=100 for 04 May 2020. Germany Consumer Good Sales: Toilet Tissue data is updated weekly, averaging 101.682 05Aug2019-11Aug2019=100 from Aug 2019 (Median) to 11 May 2020, with 41 observations. The data reached an all-time high of 320.447 05Aug2019-11Aug2019=100 in 16 Mar 2020 and a record low of 36.421 05Aug2019-11Aug2019=100 in 13 Apr 2020. Germany Consumer Good Sales: Toilet Tissue data remains active status in CEIC and is reported by Federal Statistics Office Germany. The data is categorized under Global Database’s Germany – Table DE.C004: Consumer Good Sales.

The Toilet Paper Machine market plays a crucial role in the production of one of the most essential hygiene products globally- toiler paper. These machines are pivotal in converting raw materials, primarily pulp, into finished toilet paper that meets consumer and commercial needs. As the demand for sanitary products

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Tissue Paper Market Size 2025-2029

The tissue paper market size is forecast to increase by USD 30 billion, at a CAGR of 5.7% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing concerns about health and hygiene in developing economies. This trend is particularly evident in regions with rising disposable income and urbanization, as consumers prioritize personal cleanliness and sanitation. Another key driver is the increasing adoption of e-commerce, enabling greater access to tissue paper products for consumers in remote areas or those with limited physical retail options. However, the market faces challenges as well. The threat of prominent substitutes, such as reusable cloth or homemade alternatives, persists, particularly in price-sensitive markets.
Companies must differentiate themselves through product innovation, branding, and value-added services to maintain market share. Effective strategic planning, operational efficiency, and a deep understanding of consumer preferences will be essential for businesses looking to capitalize on the market's growth potential and navigate these challenges effectively.

What will be the Size of the Tissue Paper Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by various factors shaping its dynamics. Product development remains a key focus, with innovations in bulk packaging and sheet size catering to diverse consumer needs. Ply count and product differentiation are crucial elements, as manufacturers strive for cost optimization while maintaining high-quality standards. Hygiene products, including paper towels and bathroom tissue, dominate the market. The food service sector also utilizes tissue paper extensively, necessitating supply chain efficiency and consistency. Consumer perception plays a significant role, with brand loyalty and personal care driving demand for superior quality and eco-friendly options. Environmental impact is a growing concern, leading to increased use of recycled pulp and alternative fibers like bamboo and cotton.

Manufacturing processes are under scrutiny, with a focus on safety standards and production capacity. Pricing strategies and retail channels also influence market trends, as price sensitivity and competition among brands shape consumer behavior. Wood fiber remains a primary raw material, but its sustainability is under scrutiny. Pulp production and manufacturing processes are evolving to address these concerns, ensuring a continuous supply while minimizing environmental impact. The market's future trends include further product innovation, increased focus on sustainability, and expanding applications across various consumer goods sectors.

How is this Tissue Paper Industry segmented?

The tissue paper industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Commercial
  Residential


Distribution Channel

  Hypermarkets and supermarkets
  Convenience stores
  Online retail
  Drug and pharmacy stores


Product

  Toilet paper
  Facial tissue
  Paper towel
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Application Insights

The commercial segment is estimated to witness significant growth during the forecast period.

The market encompasses a broad range of applications, with significant demand originating from commercial and non-residential sectors. In this segment, tissue paper is utilized in workplaces, hotels, hospitals, restaurants, spas, beauty parlors, fashion studios, and aircraft. Factors driving this growth include the increasing number of people traveling and the subsequent demand for disposable products, as well as the advocacy of hygiene practices in healthcare settings. Product development in the tissue paper industry focuses on bulk packaging, product differentiation, and cost optimization. Paper towels and hygiene products are key categories, with manufacturers prioritizing quality control and safety standards. Consumer perception plays a crucial role, with brand loyalty and price sensitivity influencing purchasing decisions.

Pulp production is a significant aspect of the market, with manufacturers utilizing wood fiber, recycled pulp, bamboo fiber, and virgin pulp in their manufacturing processes. Environmental impact is a growing concern, with recycling rates and supply chain efficiency becoming increasingly important. Roll length, sheet size, and production capaci

Global away from home tissue and hygiene market is expected to generate revenue of around USD 91.90 Billion by 2034, growing at a CAGR of around 6.8%.

Market Overview: The global coreless toilet paper market is expected to experience steady growth over the forecast period of 2025-2033, driven by factors such as rising disposable incomes, increasing urbanization, and growing awareness of hygiene and sanitation. The market size, valued at $119 million in 2025, is projected to reach $182 million by 2033, registering a CAGR of 4.5%. The offline sales segment holds a dominant share due to the convenience and availability of coreless toilet paper in retail stores. Among product types, standard rolls are the most widely used, owing to their compatibility with conventional toilet paper dispensers. Competitive Landscape and Regional Dynamics: Key players in the coreless toilet paper market include Georgia-Pacific, Scott, Essity (Tork), Cloversoft, Kleenex, Kimberly-Clark, MTS Euro Products, Cascades, Morcon Tissue, and P&G Professional. These companies are engaged in product innovation and strategic partnerships to expand their market presence. Regionally, North America leads the market due to the high demand for coreless toilet paper in commercial and residential settings. The Asia Pacific region is expected to witness significant growth in the coming years due to rising disposable incomes and urbanization. Technological advancements, such as the development of biodegradable and sustainable coreless toilet paper, are likely to further drive market growth in the future. Executive Summary The coreless toilet paper market is witnessing significant growth, driven by innovation, sustainability concerns, and evolving consumer preferences. This comprehensive report provides an in-depth analysis of the market, including concentration levels, key trends, dominating segments, and market drivers and challenges.

The size of the Medical Toilet Paper market was valued at USD 3688 million in 2024 and is projected to reach USD 5224.08 million by 2033, with an expected CAGR of 5.1% during the forecast period.

This statistic shows the retail sales of tissue paper products in the United States in 2017, by segment. In 2017, retail sales of branded toilet paper products amounted to approximately **** billion U.S. dollars.

Discover the latest trends in the toilet paper market in Northern America and the projected growth over the next decade. Market performance is expected to slow down but still increase steadily, with market volume reaching 6.4M tons and market value reaching $17B by 2035.