In the second quarter of 2022, The number of Tokopedia's monthly visitors amounted to approximately 137 million. This was an increase compared to the previous quarter. Founded in 2009, Tokopedia has now become one of Indonesia's leading e-commerce companies.

In 2023, the number of transacting users (ATU) of GoTo Group's services reached 50.8 million users. GoTo Group was founded in 2021 as a merger company between Gojek and Tokopedia, two of Indonesia's biggest internet companies at that time.

In February 2024, the Indonesian e-commerce Shopee ranked first among the most clicked e-commerce sites in Indonesia, with around 228 million clicks. This was followed by Tokopedia and Lazada ID. The rise of e-commerce in Indonesia E-commerce has been on the rise in Indonesia for a while now and is not expected to stop anytime soon. The archipelago stretches from the western end on Sumatra to the easternmost point in New Guinea over 17 thousand islands and well over five thousand kilometers. As a result, it is difficult for ordinary businesses to reach customers in remote areas. In addition to the on-going traffic issues in key cities like Java, online shopping solutions are a great way to succeed. Challenges for e-commerce players However, this does not mean that every e-commerce company is successful. It is rather important to adapt the service to the local market. For example, Bukalapak noticed that not everybody in Indonesia is online yet and therefore established close partnerships with small shops across the country. These little shops can be approached by inhabitants without an internet connection. For the people it is a possibility to have access to a variety of products and Bukalapak can generate money with clients who don’t even have internet access.

In 2023, Tokopedia received over 135 million monthly visits in Indonesia, the highest overall. Tokopedia is an Indonesian e-commerce company founded in 2009, and a subsidiary of the technology company GoTo.

This statistic shows the most popular product categories on Tokopedia according Indonesian online shoppers as of 2018. That year, 22 percent of the surveyed respondents replied that the mobile and electronics category was the most popular on Tokopedia, followed by fashion with 12 percent.

According to a survey conducted in the second half of 2022, it is shown that the majority of Bukalapak users were male, with a share reaching 70 percent of their total users. In comparison, Shopee had a larger share of female users, comprising around 56 percent.

The Asia-Pacific B2B e-commerce market is experiencing robust growth, driven by increasing internet and smartphone penetration, rising digital literacy, and the adoption of advanced technologies like AI and big data analytics. The region's diverse economies and large populations, particularly in China, India, and Japan, contribute significantly to this expansion. The market's compound annual growth rate (CAGR) of 15.20% from 2019 to 2024 suggests a substantial increase in market value. Considering the continued digital transformation across industries and the increasing preference for online procurement, this growth trajectory is expected to continue in the forecast period (2025-2033). Key drivers include the need for enhanced supply chain efficiency, cost reduction, and access to a wider supplier base for businesses. Trends such as the rise of mobile commerce, the integration of e-commerce platforms with enterprise resource planning (ERP) systems, and the growing use of cloud-based solutions are further fueling market expansion. However, challenges remain, such as concerns over data security, cross-border transaction complexities, and the need for improved digital infrastructure in some areas. The dominance of established players like Alibaba, Amazon, and Flipkart, alongside regional players like IndiaMart and others highlights a competitive landscape. The segment breakdown shows a preference for both direct sales and marketplace sales channels, indicating varied strategies adopted by businesses. Market segmentation by product categories (manufacturing, industrial goods, etc.) – although not explicitly provided – would further refine the analysis. Future growth will likely be influenced by government initiatives promoting digitalization, investment in technological upgrades, and the continued adoption of e-commerce solutions by small and medium-sized enterprises (SMEs). Understanding these dynamics and challenges is critical for businesses seeking to thrive in this dynamic and rapidly evolving market. Recent developments include: June 2022 - Vertiv, a provider of critical digital infrastructure and continuity solutions, announced opening its official store in Tokopedia, Indonesia's e-commerce platform. This is part of Vertiv's continuous expansion into the e-commerce space in Southeast Asia, reaching more customers looking to buy small to medium-sized uninterruptible power supply (UPS) solutions., June 2022 - In order to increase the selection for its B2B wholesale customers, Ramagya Mart recently introduced home appliance categories to their B2B e-commerce web. To date, 900 manufacturers across these five categories have joined the platform.. Key drivers for this market are: Advancement in Technologies, Increasing Business Interest towards Convenient Shopping solutions; Regulatory and Government Support. Potential restraints include: Risk of Data Breach in Storing and Processing Large Data in Next-gen Computing, High operational challenges in Implementing the Solution. Notable trends are: Advancement in Technologies Plays a Significant Role in Market Growth.

The Asia-Pacific B2B e-commerce market is experiencing robust growth, fueled by the region's expanding digital economy and increasing adoption of online platforms by businesses. The market, valued at (estimated) $XX million in 2025, is projected to maintain a Compound Annual Growth Rate (CAGR) of 15.20% from 2025 to 2033. Key drivers include the rising penetration of internet and mobile devices, government initiatives promoting digitalization, and the increasing preference for streamlined procurement processes among businesses of all sizes. Furthermore, the growing number of online marketplaces and specialized B2B e-commerce platforms are creating a more competitive and efficient environment. China, Japan, India, and South Korea are major contributors to this growth, with China likely holding the largest market share due to its extensive manufacturing base and large business ecosystem. However, the rest of the APAC region also presents significant opportunities for growth, driven by rising digital literacy and increasing business activity in emerging economies. Challenges such as cybersecurity concerns, the need for robust logistics infrastructure, and potential regulatory hurdles remain. Addressing these challenges will be crucial for sustaining the market's impressive growth trajectory. The competitive landscape is dynamic, with both established giants like Alibaba and Amazon, along with regional players like Flipkart and IndiaMart, vying for market share. The market is segmented by sales channel (direct and marketplace) and geography, offering opportunities for niche players to cater to specific industry needs and regional demands. The continued expansion of e-commerce solutions tailored to the specific needs of Asian businesses, coupled with ongoing infrastructure improvements, will be instrumental in further driving the growth of the APAC B2B e-commerce market in the coming years. This growth is predicted to significantly impact business operations across various sectors, transforming procurement strategies and supply chain management throughout the region. Recent developments include: June 2022 - Vertiv, a provider of critical digital infrastructure and continuity solutions, announced opening its official store in Tokopedia, Indonesia's e-commerce platform. This is part of Vertiv's continuous expansion into the e-commerce space in Southeast Asia, reaching more customers looking to buy small to medium-sized uninterruptible power supply (UPS) solutions., June 2022 - In order to increase the selection for its B2B wholesale customers, Ramagya Mart recently introduced home appliance categories to their B2B e-commerce web. To date, 900 manufacturers across these five categories have joined the platform.. Key drivers for this market are: Advancement in Technologies, Increasing Business Interest towards Convenient Shopping solutions; Regulatory and Government Support. Potential restraints include: Advancement in Technologies, Increasing Business Interest towards Convenient Shopping solutions; Regulatory and Government Support. Notable trends are: Advancement in Technologies Plays a Significant Role in Market Growth.

Techsalerator’s Business Funding Data for Indonesia

Techsalerator’s Business Funding Data for Indonesia provides a comprehensive and insightful collection of information essential for businesses, investors, and financial analysts. This dataset offers an in-depth analysis of funding activities across various sectors in Indonesia, capturing and categorizing data related to funding rounds, investment sources, and financial milestones.

For access to the full dataset, contact us at info@techsalerator.com or visit https://www.techsalerator.com/contact-us.

Techsalerator’s Business Funding Data for Indonesia

Techsalerator’s Business Funding Data for Indonesia delivers a detailed and insightful overview of critical information for businesses, investors, and financial analysts. This dataset provides a thorough examination of funding activities across diverse sectors in Indonesia, detailing data related to funding rounds, investment sources, and key financial milestones.

Top 5 Key Data Fields

Company Name: Identifies the company receiving funding. This information helps investors identify potential opportunities and allows analysts to monitor funding trends within specific industries.

Funding Amount: Shows the total amount of funding a company has received. Understanding these amounts reveals insights into the financial health and growth potential of businesses and the scale of investment activities.

Funding Round: Indicates the stage of funding, such as seed, Series A, Series B, or later stages. This helps investors assess a business’s maturity and growth trajectory.

Investor Name: Provides details about the investors or investment firms involved. Knowing the investors helps gauge the credibility of the funding source and their strategic interests.

Investment Date: Records when the funding was completed. The timing of investments can reflect market trends, investor confidence, and potential impacts on a company’s future.

Top 5 Funding Trends in Indonesia

Technology and Startups: Significant investments are being made in technology startups, including fintech, e-commerce, and software development. These investments are critical for fostering innovation and driving digital transformation in Indonesia.

Renewable Energy: With a growing focus on sustainability, funding is directed towards renewable energy projects such as solar, wind, and bioenergy, aiming to reduce reliance on fossil fuels and promote environmental sustainability.

Healthcare and Biotechnology: Increased funding is flowing into healthcare infrastructure, biotechnology, and health tech to address the healthcare needs of the population and support medical research and innovation.

Agriculture and Food Security: Funding is being allocated to modernize agricultural practices, enhance food security, and support agritech solutions that improve productivity and sustainability in the sector.

Education and Skill Development: Investments are directed towards educational initiatives and vocational training programs aimed at improving literacy rates, enhancing skills, and creating employment opportunities.

Top 5 Companies with Notable Funding Data in Indonesia

Gojek: A leading tech company providing ride-hailing, delivery, and digital payment services, Gojek has received substantial funding to expand its services and enhance its technology platform.

Tokopedia: As one of Indonesia’s largest e-commerce platforms, Tokopedia has secured significant investment to support its growth, enhance its platform, and expand its market presence.

Traveloka: This travel and lifestyle platform has garnered notable funding to improve its services, expand its offerings, and strengthen its position in the Southeast Asian market.

Bukalapak: Another major e-commerce player, Bukalapak has attracted substantial investment to bolster its platform, enhance user experience, and support its expansion efforts.

Halodoc: A health tech company providing telemedicine services, Halodoc has received significant funding to expand its digital health solutions and improve access to healthcare across Indonesia.

Accessing Techsalerator’s Business Funding Data

To obtain Techsalerator’s Business Funding Data for Indonesia, contact info@techsalerator.com with your specific needs. Techsalerator will provide a customized quote based on the required data fields and records, with delivery available within 24 hours. Ongoing access options can also be discussed.

Included Data Fields

Company Name Funding Amount Funding Round Investor Name Investment Date Funding Type (Equity, Debt, Grants, etc.) Sector Focus Deal Structure Investment Stage Contact Information For detailed insights into funding activities and financial trends in Indonesia, Techsalerator’s dataset is an invaluable resource for investors, business analysts, and financial professionals seeking informed, strategic decisions.

2.5 billion orders were processed on the marketplace Shopee in the third quarter of 2023. Shopee is among the leading e-commerce sites in Southeast Asia and is a subsidiary of Sea Limited, one of the leading online service providers in the region. Shopee – Southeast Asia’s leading e-commerce site Shopee has established itself as Southeast Asia’s leading e-commerce marketplace, beating Lazada and Tokopedia by a wide margin. Shopee operates a hybrid B2C and C2C model and offers an integrated payment system, Shopee Pay, to provide customers with a seamless shopping experience. Since the start of 2020, Shopee’s gross merchandise value (GMV) has been steadily increasing, reaching 19 billion U.S. dollars in mid-2022. Southeast Asia and e-commerce The e-commerce market in Southeast Asia is forecast to double its 2021 value by 2025. The region is a mobile-first consumer society, with most Southeast Asians preferring shopping online on their smartphones as opposed to a desktop. For Southeast Asian online consumers, e-commerce marketplaces are still their preferred online shopping channel, followed by social commerce. Capitalizing on the growing popularity of social commerce in Southeast Asia, TikTok launched TikTok Shop in the region in 2022 in the hopes of winning some of the e-commerce pie from Shopee.

Dataset consisting of smartphone sold in Indonesia on November 2022. Specification for each devices was taken from GSMArea. While the prices were taken from various marketplaces (Tokopedia and Shopee) from every brand respective official store. The smartphones listed has to be available to purchase when data is taken.

In 2023, the most popular method for e-commerce payments in Indonesia was digital wallet. It accounted for 40 percent of all e-commerce payments in that year. The value of e-commerce payments in Indonesia is expected to grow in the coming years. Online purchases with online payment According to a survey conducted in October 2022, about 90 percent of e-payment users stated that they used e-payment transactions to pay online purchases. Its convenience and practicality were the leading reasons why Indonesians chose e-payment transactions. With the rising number of e-commerce markets in Indonesia, it is therefore not surprising that the volume of e-payment transactions has also increased. In 2023, the annual e-commerce spending on electronic products among Indonesian consumers alone was estimated at 10.71 million U.S. dollars. Leading e-payment platforms As of october 2022, GoPay (by Gojek) ranked first among the most used digital payment platform in Indonesia, followed by OVO and DANA. The security of the platform and its customer service were the top reasons why consumers preferred one platform over the other. While GoPay is associated with Gojek and used exclusively for transactions within the app, OVO partnered with Gojek’s biggest rival, Grab, and one of the largest e-commerce platforms in Indonesia, Tokopedia, to help secure its position as the country’s most-used mobile payment service/app

According to a survey conducted in Indonesia in April 2019, 47.9 percent of respondents have used Lazada mobile shopping app to do online shopping. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce users of about 212.2 millions by 2023.

In 2024, Sea Limited's Shopee, a Singaporean technology company, was the leading e-commerce website in Southeast Asia, with average monthly web sessions of 560 million. This was followed by Lazada, which is owned by the Chinese Alibaba Group, and Tokopedia, owned by an Indonesian technology company. The rise of Shopee Online shopping usage in Southeast Asia has been on a steadily increasing during the past few years, partly driven by the COVID-19 pandemic beginning in 2020. Digital services accelerated after the pandemic, which helped Shopee accumulate a gross merchandise value of over 20 billion U.S. dollars. While it is a Singaporean company, most web visits to Shopee were generated from users in Indonesia and Vietnam, reflecting the high internet user penetration in these countries and the shifting shopping behavior of a new generation. The new ways of commerce Many consumers already indulge in online shopping on websites, but new shopping experiences are making their way into the region. Live commerce and social commerce have become a trend in Southeast Asia, encouraging consumers to indulge in shopping while browsing social media or watching livestream videos. With current trends emerging, Shopee also expanded its platform for live commerce usage and became the second most popular platform to watch live commerce in Southeast Asia, after TikTok. Consumers in the region liked to watch live commerce content because of the good deals it offered, as well as real-time product reviews. Livestreams allow consumers to interact with streamers or other buyers for a more interactive shopping experience, drawing in a wide array of consumers.

A 2023 survey conducted in Indonesia revealed that Shopee was the leading online grocery shopping platforms, being used by 44 percent of Gen Z and 30 percent of Gen Y respondents. On the other hand, Gen Y showed a higher preference for shopping through Tokopedia now, with six percent favoring it, surpassing the two percent preference observed among Gen Z respondents.

As of November 2019, there were just over 29 million monthly active users (MAU) of Gojek in Indonesia. Comparatively, the ride-hailing company had just under one million monthly active users in Singapore as of November 2019.

 Indonesia's first decacorn

Gojek was established in Indonesia in 2009. Focused initially on courier services and two-wheeled ride-hailing, the company now operates a super app available in Indonesia, the Philippines, Singapore, Thailand, and Vietnam. In 2019, Gojek reached a valuation of 10 billion U.S. dollars, becoming Indonesia's first decacorn and the second decacorn in Southeast Asia, following fellow ride-hailing giant and main competitor Grab. Southeast Asia boasts a variety of multinational and national ride-hailing apps. Grab and Gojek are the two most-used services across the countries they are available in. While Grab edges out Gojek regarding car-based ride-hailing in Indonesia, Gojek has the bigger market share of motorbike ride-hailing in the country.

Rise of the super apps

In May 2021, Gojek completed its merger with Indonesian e-commerce unicorn Tokopedia, resulting in both companies becoming subsidiaries of the new holding company GoTo. Tokpedia is one of Indonesia's leading e-commerce platforms, having attracted over 100 million monthly visitors in the past. In March 2022, GoTo launched on the Indonesia Stock Exchange with an initial public offering (IPO) of 1.1 billion U.S. dollars. Nowadays, the Gojek super app offers a multitude of services next to ride-hailing, such as shopping and food delivery as well as Go-Pay, a mobile payments service. The popularity of ride-hailing and grocery super apps in Southeast Asia was projected to lead to a doubling in market value until 2025.

In 2020, the Indonesian coffee chain Janji Jiwa had the largest number of coffee shop outlets in Indonesia with 800 locations in total. Within two years after it was founded, Janji Jiwa has overtaken Starbucks as the leading coffee chain in Indonesia. Local chains have a majority share of the cafe market in Indonesia.

Es kopi susu, the drink that took over Indonesia   The recent drink trend of iced milk coffee that is sweetened with liquid palm sugar, known as es kopi susu, has shifted Indonesian consumers’ preference from drinking other beverages to milk coffee. It is also the drink that allowed local coffee shops such as Janji Jiwa, Kulo, and Kopi Kenangan, to take over the café market in Indonesia. Es kopi susu allows local coffee shops to combine freshly brewed espresso with traditional flavors at an affordable price. A cup of es kopi susu starts at 1.2 U.S. dollars, whereas higher-end coffee shops, such as Starbucks, sell their iced lattes about 2.5 times higher than the local alternative.

Local coffee shops are adapting to the lockdown measures faster during the COVID-19 pandemic
Local coffee shops have proven themselves to be strong competitors to Starbucks in Indonesia. While the local coffee chains have been focusing on the middle-income consumers and the grab-and-go model, Starbucks Indonesia was investing in larger spaces with comfortable seating areas in locations that target more high-income consumers. This can be observed in 2019 when Starbucks opened the luxurious Dewata Coffee Sanctuary in Bali, while local coffee shops were more present in residential areas and the suburbs.

During the COVID-19 outbreak, these strategies seemed to work better as their customers were mostly working from home. They adapted by selling pre-mixed one-liter bottles of es kopi susu and working with companies such as Go-Jek, Tokopedia, and Traveloka, to deliver their coffee out to consumers. The local coffee chains had proven themselves to be more innovative in meeting the challenges posed by the COVID-19 pandemic. International chains such as Starbucks might need to improve their strategies to say competitive in the market.