In 2024, the retail price of field-grown tomatoes in the United States was 2.07 U.S. dollars per pound, an increase from the previous year. The average price of tomatoes has fluctuated considerably over the past two and a half decades. Tomato states By far the leading American state in terms of tomato production was California, with over 217 million cwt (centrum weight) in 2022. Florida, which ranked second, produced justover 7.5 million cwt. That year, the price of tomatoes per cwt in California stood at approximately 50 U.S. dollars. Global vegetable production In 2021, the tomato was the single most produced vegetable type in the world . Other highly produced vegetables within that period were onions, cucumbers, and cabbages among others. China was the leading producer of vegetables that year: the country produced over 600 million metric tons of fresh vegetables. The United States was the third-largest producer in the world and generated about 28 million metric tons.

This statistic shows the price per unit of tomatoes in the fresh market in the United States from 2016 to 2023, by selected state. In California, the price of tomatoes in the fresh market was about 50 U.S. dollars per cwt in 2022. The average price in the United States that year was 46.8 U.S. dollars per cwt.

The North American preserved tomato market expanded markedly to $1.3B in 2024, picking up by 6.3% against the previous year. The total consumption indicated resilient growth from 2012 to 2024: its value increased at an average annual rate of +6.5% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -3.8% against 2022 indices.

The average import tomato price per ton stood at $1,049 in Apr 2022, surging by 2.6% against the previous month.

This statistic shows the price per unit of tomatoes in the processing market in the United States from 2016 to 2023, by selected state. In California, the price of tomatoes in the processing market was valued at about 111 U.S. dollars per ton in 2022.

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Tomato Market Size 2025-2029

The tomato market size is forecast to increase by USD 49.8 billion at a CAGR of 5% between 2024 and 2029.

The market is witnessing significant growth due to the high demand for tomatoes In the food sector. Tomatoes are widely used in various food applications, including sauces, ketchup, and processed foods, making them a staple ingredient In the food industry. Moreover, the health benefits associated with tomatoes, such as their rich nutritional content and antioxidant properties, are driving consumer interest and demand.
However, unfavorable climatic conditions, inadequate tomato storage infrastructure, organic fruits and vegetables, and the volatility of tomato prices. Despite the market's resilience driven by increased consumption enhanced cultivation techniques, and post harvest treatment addressing these impediments is crucial for ensuring stability and profitability within the tomato industry and frozen tomato market.

What will be the Size of the Tomato Market During the Forecast Period?

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The market is experiencing significant shifts due to various global trends and challenges. Water scarcity and urbanization are driving the need for water efficiency in tomato production. Legacy water systems and wastewater runoff are being addressed through advancements in water distribution and quality. Tomatoes, rich in essential nutrients such as Vitamin C, Vitamin K, lycopene, potassium, and folate, offer numerous health advantages, including potential cancer and heart benefits.



Westernization and changing food consumption patterns, influenced by the fast food industry and its popular items like burgers, continue to impact tomato producer strategies. The fast food industry, known for its burgers, pasta sauce, and other tomato-based offerings, has significantly contributed to the market's growth. Tomato production encompasses various forms, including tomato paste, juice, sauce, and ketchup. These trends underscore the importance of sustainable water management and innovative agricultural practices In the market.

How is this Tomato Industry segmented and which is the largest segment?

The tomato industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Fresh
  Frozen
  Dried


Type

  Conventional
  Organic


Geography

  APAC

    China
    India
    Japan


  North America

    US


  Europe

    Germany
    UK
    France
    Spain


  Middle East and Africa



  South America

    Brazil

By Product Type Insights

The fresh segment is estimated to witness significant growth during the forecast period.

Tomatoes are botanically classified as fruits, yet commonly recognized as vegetables due to their savory taste and culinary usage. In the global market, fresh tomatoes, alongside plums, pumpkins, and melons, are edible fruits primarily sold for fresh consumption. The majority of these fruits are hand-picked before maturity, allowing them to ripen during transportation and maintain optimal nutritional profiles. This careful handling and management contribute to the expansion of the market. Urbanization and increasing water scarcity have led to a higher demand for water efficiency in tomato production. Modern smart solutions, such as smart water meters, have emerged to minimize water loss through leakages and control tools for cost management.

Furthermore, these innovations include hardware, software, communication protocols, integration, data exchange, and data standards, all integral to the smart city revolution. Climate change poses challenges to tomato production in regions like Xinjiang Uygur and Ontario, necessitating the adoption of low-emissions programs. The tomato industry caters to various sectors, including food processing for snack foods, hospitality, dining, and fast-food industries. Despite high initial investments, non-revenue water and water theft remain concerns, necessitating the need for effective control tools and workforce spending on capital costs and outsourcing processes. Tomatoes are rich in essential vitamins C, K, lycopene, potassium, folate, and antioxidants, offering numerous health advantages, such as cancer prevention, heart health, and blood pressure regulation.

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The fresh segment was valued at USD 63.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 40% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The global tomato market fell slightly to $185.1B in 2024, remaining relatively unchanged against the previous year. The market value increased at an average annual rate of +2.7% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 8.7% against the previous year. As a result, consumption attained the peak level of $187.5B.

After three years of decline, the Indian tomato market increased by 9.4% to $6.4B in 2024. In general, consumption continues to indicate a relatively flat trend pattern. As a result, consumption attained the peak level of $7.8B. From 2018 to 2024, the growth of the market remained at a lower figure.

This statistic depicts the retail price of tomatoes (field grown) in the United States from 2010 to 2021. In 2021, the price for one pound of tomatoes in the U.S. amounted to 1.91 U.S. dollars.

The monthly average price of tomatoes in Egypt was 8.24 Egyptian pounds (0.27 U.S. dollars) per kilogram, a slight decrease of approximately 0.5 percent from April 2023. In the period under review, there were severe fluctuations in the mean price, ranging from 3.49 Egyptian pounds (0.11 U.S. dollars) per kilogram in February 2021 to 14.82 Egyptian pounds (0.48 U.S dollars) per kilogram in April 2022. Vegetables are best grown in moderate temperatures that are neither too high nor too low, which leads to production drops around April and October, reflecting in price increases.

The revenue of the tomato market in Malawi amounted to $X in 2018, falling by -X% against the previous year. Over the period under review, tomato consumption continues to indicate an abrupt slump. The growth pace was the most rapid in 2008 with an increase of X% y-o-y. Tomato consumption peaked at $X in 2010; however, from 2011 to 2018, consumption failed to regain its momentum.

According to a survey conducted in July 2023, the majority of consumer at 45 percent paid between 100 and 150 Indian rupees per kilogram for tomatoes across India. Moreover, the hike in tomato prices across the country led to a sudden decrease in the consumption of tomatoes among consumers.

The average price of tomatoes in Turkey generally followed an increasing trend during the period from 2008 to 2023. In 2023, the average price significantly went up to 12.5 Turkish lira per kilogram. This indicated an increase of about 94 percent from the previous year.

According to a survey conducted in July 2023, the increased price of tomatoes across India led to a reduction in tomato consumption for 35 percent of consumers. Tomatoes were mainly cultivated in the states of Andhra Pradesh, Maharashtra, and Karnataka. Due to unseasonal rainfall, floods, and harsh weather conditions resulted in the hike of tomato prices across the country leading to inflation.

In December 2022, the average retail price per kilogram of tomatoes in Kolkata was about 31.2 Indian rupees. In contrast, the average retail price of one kilogram of tomatoes in Mumbai amounted to about 20 Indian rupees, lower than the national average of about 29.6 Indian rupees.

The tomato market is expected to experience a downward consumption trend over the next decade, with forecasts predicting a decrease in market volume and value. By the end of 2035, the market volume is projected to drop to 892K tons, and the market value is expected to reach $1.4B in nominal prices.

In January 2025, the consumer price index for tomatoes in Germany was 133.9 (index 2020 = 100). Therefore, prices were almost 34 percent higher compared to 2020. This was a significant increase compared to the previous month.

In 2024, the North American tomato market increased by 0.3% to $20.8B, rising for the second year in a row after two years of decline. Over the period under review, consumption saw a slight decrease. As a result, consumption attained the peak level of $29.1B. From 2015 to 2024, the growth of the market failed to regain momentum.

The UAE Tomato Market Report Provides Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis in the Country. The Report Offers Market Size and Forecast in Terms of Value (USD) and Volume (metric Tons) for the Above-Mentioned Segments.

The revenue of the tomato market in Zambia amounted to $X in 2018, increasing by X% against the previous year. Over the period under review, tomato consumption continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of X% year-to-year. Tomato consumption peaked at $X in 2010; however, from 2011 to 2018, consumption stood at a somewhat lower figure.