In 2024, the retail price of field-grown tomatoes in the United States was **** U.S. dollars per pound, an increase from the previous year. The average price of tomatoes has fluctuated considerably over the past two and a half decades. Tomato states By far the leading American state in terms of tomato production was California, with over *** million cwt (centrum weight) in 2022. Florida, which ranked second, produced justover *** million cwt. That year, the price of tomatoes per cwt in California stood at approximately ** U.S. dollars. Global vegetable production In 2021, the tomato was the single most produced vegetable type in the world . Other highly produced vegetables within that period were onions, cucumbers, and cabbages among others. China was the leading producer of vegetables that year: the country produced over *** million metric tons of fresh vegetables. The United States was the third-largest producer in the world and generated about ** million metric tons.

Get the latest insights on price movement and trend analysis of Tomato in different regions across the world (Asia, Europe, North America, Latin America, and the Middle East Africa).

All fresh field grown and vine ripened round red tomatoes. Includes organic and non-organic.

With the expiration of a US-Mexico trade agreement, tomato prices may rise due to impending tariffs, impacting major retailers and the US market.

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Tomato Market Size 2025-2029

The tomato market size is forecast to increase by USD 49.8 billion, at a CAGR of 5% between 2024 and 2029.

The market is driven by the robust demand from the food sector, with tomatoes being a staple ingredient in various cuisines worldwide. The nutritional benefits of tomatoes, including their rich source of vitamins and antioxidants, further bolster their popularity. However, the market faces significant challenges due to the unpredictable nature of adverse climatic conditions. Extreme temperatures, heavy rainfall, and drought are some of the climatic factors that can pose significant risks to tomato production, and subsequently, prices. These conditions increase the risk for farmers and supply chain stakeholders, necessitating effective risk management strategies and potential exploration of alternative production methods, such as greenhouse cultivation or vertical farming, to mitigate the impact of climatic volatility on the market.
Companies seeking to capitalize on the market's potential and navigate challenges effectively should focus on innovation, sustainability, and resilience in their operations.

What will be the Size of the Tomato Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping its landscape across various sectors. In the food service industry, the demand for tomato products with specific texture and flavor profiles drives innovation. Yellow tomatoes, for instance, offer unique characteristics that cater to evolving consumer preferences. Yield optimization is a key focus in greenhouse cultivation, where disease management and energy consumption are critical considerations. Tomato byproducts, such as tomato flakes and powder, find applications in diverse industries, including food processing and pharmaceuticals. Sugar content and color analysis are essential for quality control in tomato juice and puree production. Traceability systems and food processing machinery are integral to maintaining food safety regulations and ensuring efficient supply chain management.

Green tomatoes, black tomatoes, and heirloom tomatoes add texture and diversity to the market, while seedless tomatoes cater to convenience-driven consumers. Pricing strategies and distribution channels adapt to meet the demands of retail sales, import and export markets, and various consumer segments. Processing plants optimize processing efficiency and reduce waste through innovative technologies, such as tomato pasteurization and sun-drying techniques. Sustainability practices, including water usage and soil preparation, are increasingly important in tomato farming. Tomato waste management is a growing concern, with a focus on reducing carbon footprint and creating value-added byproducts. Pest control and harvesting techniques continue to evolve, with a focus on minimizing environmental impact and maintaining high-quality produce.

Consumer preferences for organic tomatoes, vine-ripened tomatoes, and specific varieties, such as beefsteak, pink, plum, and orange tomatoes, influence market trends. The market's continuous dynamism is reflected in its ongoing evolution, with ongoing research and development in areas such as genetically modified tomatoes, hydroponic tomatoes, and vertical farming. The market's complexity requires a holistic approach to understanding its intricacies, from seed to table.

How is this Tomato Industry segmented?

The tomato industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Fresh
  Frozen
  Dried


Type

  Conventional
  Organic


Distribution Channel

  Hypermarkets & Supermarkets
  Food Specialty Stores
  Convenience Stores
  Online Retail
  Direct Sales


Cultivation Type

  Open Field Cultivation
  Protected Cultivation (Greenhouse, Hydroponics)


End-use

  Household/Retail Industry
  Food Service Industry (Hotels, Restaurants, Cafes, Fast Food Chains)
  Industrial Food Processors
  Beverage Industry
  Pharmaceutical Industry


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Type Insights

The fresh segment is estimated to witness significant growth during the forecast period.

Tomatoes are essential fruits, nutritionally classified as vegetables, with plums, pumpkins, and melons. In the global market, fresh tomatoes are predominantl

The average price of tomatoes in Turkey generally followed an increasing trend during the period from 2008 to 2023. In 2023, the average price significantly went up to **** Turkish lira per kilogram. This indicated an increase of about ** percent from the previous year.

According to a survey on the average amount paid to purchase one kilogram of tomatoes, the highest number of Indian households in ************* stated it was ** Indian rupees per kilogram. This is an increase of ** percent as compared to the previous year in November when the average retail price of tomatoes was ** Indian rupees per kilogram.

The price per unit in the 'Tomato Ketchup' segment of the food market in the United States was modeled to stand at **** U.S. dollars in 2024. Following a continuous upward trend, the price per unit has risen by **** U.S. dollars since 2018. Between 2024 and 2030, the price per unit will rise by **** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Tomato Ketchup.

Russia Avg Consumer Price: Tomato data was reported at 177.340 RUB/kg in 18 Feb 2019. This records an increase from the previous number of 172.580 RUB/kg for 11 Feb 2019. Russia Avg Consumer Price: Tomato data is updated weekly, averaging 116.215 RUB/kg from Jan 2014 (Median) to 18 Feb 2019, with 262 observations. The data reached an all-time high of 189.420 RUB/kg in 07 Mar 2016 and a record low of 55.290 RUB/kg in 01 Sep 2014. Russia Avg Consumer Price: Tomato data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Prices – Table RU.PA001: Average Consumer Price: Weekly.

Price forecasts for tomato paste appear to be downward facing for the coming months of 2025. The tomato paste marketing year that goes from December to November usually observes the highest amount of trade exchange in the last few months of the said period.

In February 2023, the tomato price amounted to $2,486 per ton (FOB, Spain), surging by 32% against the previous month.

This timeline illustrates the forecasts of the average price per unit of tomato ketchup in Italy between 2012 and 2025. Over the period of consideration, the average price per unit of tomato ketchup peaked in 2020 at **** euros. The Statista Consumer Market Outlook estimate that per unit prices for tomato ketchup will continue to increase and reach **** U.S dollars by 2025.

The global tomato market is a dynamic and expansive sector, exhibiting significant growth potential over the forecast period (2025-2033). While precise market size figures are unavailable, considering the extensive list of countries included (China, India, United States, etc.), a reasonable estimate for the 2025 market size could be around $50 billion USD. This is a conservative estimate, considering the substantial global consumption of tomatoes in various forms (fresh, processed, sauces, etc.). A Compound Annual Growth Rate (CAGR) of approximately 5% is plausible, driven by factors such as increasing global population, rising demand for processed tomato products (ketchup, paste, puree), and the growing popularity of tomato-based diets for health benefits. Key market drivers include increased consumer preference for fresh and healthy food, expansion of the food processing industry, and technological advancements in tomato cultivation and processing. Trends indicate a rising preference for organic and sustainably grown tomatoes, alongside innovative product development focused on value-added products and convenient packaging. However, the market faces certain constraints. Fluctuations in weather patterns can impact yields and prices, leading to market instability. Furthermore, pest and disease outbreaks pose a constant challenge for growers. The market is segmented based on type (e.g., cherry, beefsteak, plum), processing method (fresh, canned, dried), and application (food processing, direct consumption). Regional variations exist, with developed markets exhibiting higher per capita consumption and a greater demand for processed products, while developing economies are witnessing growth fueled by expanding populations and rising disposable incomes. The competitive landscape involves numerous large-scale producers and local farmers across numerous countries, suggesting a strong degree of regional diversification in production.

According to a survey conducted in July 2023, the majority of consumer at ** percent paid between 100 and *** Indian rupees per kilogram for tomatoes across India. Moreover, the hike in tomato prices across the country led to a sudden decrease in the consumption of tomatoes among consumers.

The Australian tomato market expanded sharply to $1.1B in 2024, with an increase of 12% against the previous year. Over the period under review, consumption, however, showed a mild curtailment. Tomato consumption peaked at $1.4B in 2013; however, from 2014 to 2024, consumption failed to regain momentum.

In 2024, the UK tomato market increased by 7.2% to $921M, rising for the third consecutive year after four years of decline. The market value increased at an average annual rate of +1.3% from 2012 to 2024; the trend pattern remained relatively stable, with only minor fluctuations in certain years. The most prominent rate of growth was recorded in 2022 when the market value increased by 8.7%. Tomato consumption peaked in 2024 and is expected to retain growth in the immediate term.

In 2024, the North American tomato market increased by 8.3% to $26.3B, rising for the second year in a row after two years of decline. In general, consumption, however, showed a relatively flat trend pattern. The level of consumption peaked at $29.2B in 2014; however, from 2015 to 2024, consumption stood at a somewhat lower figure.

Wholesale Price: Average: Tomato: All India data was reported at 1,754.900 INR/Quintal in Nov 2018. This records an increase from the previous number of 1,727.110 INR/Quintal for Oct 2018. Wholesale Price: Average: Tomato: All India data is updated monthly, averaging 1,583.630 INR/Quintal from Jan 2009 (Median) to Nov 2018, with 112 observations. The data reached an all-time high of 4,999.490 INR/Quintal in Aug 2017 and a record low of 475.000 INR/Quintal in Jan 2009. Wholesale Price: Average: Tomato: All India data remains active status in CEIC and is reported by Department of Consumer Affairs. The data is categorized under India Premium Database’s Price – Table IN.PC064: Wholesale Price: Department of Consumer Affairs: Agriculture Commodities: Monthly Average: by Cities: Tomato.

Retail Price: DOAC: Tomato: Maharashtra: Mumbai data was reported at 28.000 INR/kg in Mar 2023. This records an increase from the previous number of 20.000 INR/kg for Feb 2023. Retail Price: DOAC: Tomato: Maharashtra: Mumbai data is updated monthly, averaging 18.000 INR/kg from Jan 2005 (Median) to Mar 2023, with 219 observations. The data reached an all-time high of 74.000 INR/kg in May 2022 and a record low of 6.000 INR/kg in Jan 2006. Retail Price: DOAC: Tomato: Maharashtra: Mumbai data remains active status in CEIC and is reported by Directorate of Economics and Statistics, Department of Agriculture and Farmers Welfare. The data is categorized under India Premium Database’s Price – Table IN.PC172: Retail Price: Department of Agriculture and Cooperation: Food: by Cities: Tomato.

The global tomato processing market is projected to expand at a substantial CAGR of 4.3% over the forecast period of 2025-2033, reaching a market size of 8119 million value units by 2033. The market is primarily driven by the increasing demand for processed tomato products in various culinary applications, particularly in fast-food restaurants, and the rising consumption of canned and frozen tomatoes in household kitchens. Additionally, the growing health consciousness among consumers has led to a preference for natural and organic tomato products, which further fuels market growth. Key market trends include the rising adoption of innovative processing techniques, such as cold break and hot break, which preserve the nutritional value and flavor of tomatoes while reducing processing time. Moreover, the increasing demand for packaged and ready-to-cook tomato products, such as tomato paste, tomato powder, and tomato sauce, in emerging economies is expected to drive regional market growth. However, factors such as seasonality, availability of raw materials, and fluctuations in tomato prices may pose challenges to market expansion.