New York was the largest TV market in the United States, with **** million viewers from September 2022 to January 2023. The only other market to exceed the **-million-viewer mark that year was Los Angeles at around ** million. TV households in the U.S. The number of TV households in the U.S. continues to grow at a steady pace. According to the latest estimates, there were ***** million TV households in the country during the 2022-2023 broadcast season, up from an estimated *** million at the turn of the century. But while this figure continues to rise, there is also no denying that pay TV is becoming less popular each year. The U.S. pay TV industry is facing an uphill battle due to the proliferation of over-the-top video services and streaming platforms. As a case in point, the number of pay TV households in the U.S. has dropped from *** million in 2013 to roughly **** million in 2022. Television consumption habits Despite a temporary uptick in television consumption amid the pandemic, viewers in the U.S. have been spending less time in front of the TV in recent years. Reports indicated that the daily television viewing time declined by ** minutes between 2019 and 2022, now standing at around three hours. But not all age groups have abandoned the silver screen equally as rapidly. Zooming in on television consumption by age group, one can find that adults aged 65 and above have extended viewing durations for several years and now spend more than twice the amount of time with the medium as viewers aged 44 or below.

New York was the largest North American TV market from January 2023 to September 2023, with close to **** million viewers. Ranking second came Los Angeles with around ** million viewers, followed by Chicago with about **** million viewers.

This statistic displays the number of African-American TV households in the United States for the 2017/18 TV season. Ranked second is Atlanta with around *** thousand African-American households. The number constitutes around * percent of all African American TV households in the U.S.

Media and entertainment spending among consumers worldwide was highest in North America in 2021, at *** thousand U.S. dollars. E&M consumer spending in the Middle East and Africa amounted to ** U.S. dollars that year. Media usage in the largest media market The United States is the largest media market worldwide. In terms of time spent with selected sources of entertainment, internet users in the country spend close to ***** hours daily using the internet, and approximately *** hours and ** minutes using social media platforms. Watching television and video content via streaming or on-demand engaged users in the U.S. for approximately **** hours and ** minutes per day, while console gaming accounted for roughly *** hour and ** minutes per day. Media spending in the U.S. It is estimated that the average consumer spending on media in the United States amounts to around *** thousand U.S. dollars. This surpasses *** thousand dollars when we take into account consumers aged between 18 and 54 years old. However, economic uncertainty, brought on by political and financial crises in 2022, influences future media budgets. A survey from late 2022 shows that consumers from households with an income below ******** dollars are not keen on maintaining, much less increasing, their expenditures on any of the major media.

The size of the TV Set Top Box Market was valued at USD 267.52 Million in 2023 and is projected to reach USD 369.21 Million by 2032, with an expected CAGR of 4.71% during the forecast period. The global TV set-top box (STB) market is changing rapidly with the increasing demand for high-definition (HD), 4K, and interactive television experiences. A set-top box is an important device that enables users to access digital television content such as cable, satellite, and internet-based streaming services on their television screens. Fueled by consumer demand for enriched content and an enhanced viewing experience, the market for digital and smart TV systems has accelerated the shift from traditional broadcast television, much to the detriment of current STB operators. The main growth drivers for the market are over-the-top (OTT) content providers such as Netflix, Amazon Prime, and Disney+, which have increased the demand for hybrid set-top boxes that can integrate traditional and internet-based services. In addition, the increasing use of 4K content along with stream technology advancements have further accelerated the need for STBs with greater sophistication and high performance due to higher bandwidth and resolution requirements. Geographically, the largest markets for set-top boxes are North America and Europe. However, Asia-Pacific and Latin America are growing fast because of the increasing disposable income and expansion of broadband infrastructure. Recent developments include: March 2022 - The GTPL Genie, a Hybrid Android TV Set Top Box, which provides easy Live TV and OTT channels at an attractive bulk price, was introduced by GTPL Hathway Limited (GTPL), a leading supplier of digital cable TV and broadband service in India. GTPL Genie blends the strength of classic Cable TV with contemporary features and a customizable environment to offer a wide variety of content in OTT entertainment apps. Customers can now watch popular OTT app material on their existing TV screen in addition to line TV channels as part of GTPL Genie's expansion of its "Connection Dil Se" offer., February 2022 - ZTE Corporation declared the launch of the ZXV10 B960GV1 next-generation 5G media gateway set-top box (STB), sponsored by Android TV, at the upcoming Mobile World Congress (MWC) 2022 in Spain. This set-top box has the potential to provide home users with new video experiences that are fast, stable, and low in latency. This product can deliver gigabit speed access and 4K UHD video service by combining gigabit gate, router, and set-top box functions. The built-in box can also offer consumers rich video content and supports the Android TV operating system.. Key drivers for this market are: High Levels of Technological Innovations, Increasing Adoption of Set-Top Boxes in the Emerging Markets; Deployment of OS-based Devices. Potential restraints include: Growing Online OTT Services/Platform. Notable trends are: HD Resolution Held the Largest Market Share.

Protein Free CHO Media Market Outlook

The global protein free CHO media market size is expected to grow from USD 500 million in 2023 to USD 1.2 billion by 2032, at a Compound Annual Growth Rate (CAGR) of 10%. The primary growth factor driving this market is the increasing demand for efficient and safe biopharmaceutical production methods. With the biotechnology sector expanding rapidly, the need for high-quality media that support the growth of Chinese Hamster Ovary (CHO) cells is more critical than ever.

One of the significant growth factors in the protein free CHO media market is the rising prevalence of chronic diseases globally, which has led to an increased demand for biopharmaceuticals. CHO cells are widely used in the production of therapeutic proteins, including monoclonal antibodies and recombinant proteins. The shift towards protein-free media is driven by the need to eliminate animal-derived components, thus reducing the risk of contamination and ensuring higher product safety. This trend is further supported by stringent regulatory guidelines that favor the use of chemically defined media in biopharmaceutical production.

Another factor contributing to market growth is the technological advancements in cell culture media. Innovations such as the development of chemically defined, serum-free, and protein-free media have significantly improved the efficiency and yield of biopharmaceutical production. These advancements allow for better control over the cell culture environment, leading to consistent and reproducible results. Additionally, the growing investments in research and development by pharmaceutical and biotechnology companies are expected to drive the adoption of advanced protein-free CHO media.

The increasing focus on personalized medicine and the production of biosimilars also play a crucial role in the growth of the protein free CHO media market. Personalized medicine requires the development of specific biopharmaceutical products tailored to individual patient needs. This has led to a surge in demand for flexible and efficient cell culture media that can support the production of a wide range of biopharmaceutical products. Furthermore, the expiration of patents for several biologics has opened up opportunities for the production of biosimilars, further driving the demand for high-quality CHO media.

From a regional perspective, North America holds the largest share of the protein free CHO media market, driven by the presence of a well-established biopharmaceutical industry and significant investments in biotechnology research. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, owing to the increasing number of biopharmaceutical manufacturing facilities and growing investments in the biotechnology sector. Europe also holds a substantial market share, supported by the presence of leading biopharmaceutical companies and a strong focus on research and development. The Middle East & Africa and Latin America are also emerging markets, with increasing healthcare expenditures and growing biotech industries contributing to market growth.

Product Type Analysis

The product type segment of the protein free CHO media market is divided into liquid media and dry powder media. Liquid media have been traditionally preferred due to their ease of use and the ability to support a wide range of cell culture applications. They provide a ready-to-use solution that simplifies the media preparation process, making them highly convenient for biopharmaceutical production. Additionally, liquid media are often formulated to be chemically defined, serum-free, and protein-free, ensuring high consistency and reproducibility in cell culture processes. These advantages have driven the widespread adoption of liquid media in the biopharmaceutical industry.

On the other hand, dry powder media are gaining popularity due to their longer shelf life and cost-effectiveness. Dry powder formulations offer the advantage of reduced storage and transportation costs, as they are more stable and less prone to degradation compared to liquid media. This makes them an attractive option for large-scale biopharmaceutical manufacturing, where bulk quantities of media are required. Furthermore, dry powder media can be easily reconstituted into liquid form, providing flexibility in media preparation and usage. The ability to customize dry powder media formulations to meet specific cell culture requirements is another factor contributing to their growing adoption.

The choice between liquid and dry powder med

The global newspaper industry, valued at $83.28 billion in 2025, is experiencing a period of slow decline, reflected in its negative CAGR of -1.33%. This contraction is primarily driven by the ongoing shift towards digital media consumption and the resulting decline in print readership. The industry is grappling with the challenges of adapting to changing consumer preferences and monetizing digital content effectively. While subscription models offer a degree of stability, the advertising revenue stream, traditionally a major contributor, continues to be significantly impacted by the rise of online advertising platforms. The competitive landscape is characterized by a mix of large, established players like Gannett Co Inc and The New York Times, and smaller, regional publishers. Differentiation strategies often focus on niche content, investigative journalism, and building strong digital communities. Growth opportunities lie in strategic digital transformation, exploring innovative revenue models like paywalls and partnerships, and targeted advertising. The industry's success hinges on its ability to leverage data analytics to understand readership habits, refine content strategies, and increase engagement on digital platforms. Geographic variations exist, with mature markets in North America and Europe exhibiting slower growth than some developing regions, albeit with still substantial market sizes. Despite the challenges, the newspaper industry remains a significant source of information and news. The long-term forecast, however, suggests a continued contraction, albeit at a moderated pace. Key factors influencing the industry's future include the effectiveness of digital transformation strategies, the ability to attract and retain subscribers, and the broader macroeconomic climate. The industry's resilience will be determined by its capacity to adapt to the evolving media landscape and deliver value to readers in a rapidly changing digital environment. Successful players will focus on providing high-quality journalism, innovative digital experiences, and effective audience engagement strategies across multiple platforms. Recent developments include: January 2024: The Big Ten Conference, the United States’ oldest Division I college athletic conference, partnered with the USA TODAY Network to become the Big Ten’s official content partner for a new multi-year agreement between Gannett Co. Inc. and the Big Ten Conference., August 2023: PressReader, the all-you-can-read platform for newspapers and magazines, announced an expansion of its relationship with Gannett Company Inc. This leading subscription-based and digital-first media company offers expanded content.. Key drivers for this market are: Shift from Print to Digital Landscape Transforming the Market's Growth, Social and Political Climate Boosting the Market. Potential restraints include: Shift from Print to Digital Landscape Transforming the Market's Growth, Social and Political Climate Boosting the Market. Notable trends are: The Digital Newspaper and Advertising Markets are Expected to Grow Faster in the Newspaper Industry.

Global Social Media market size is expected to reach $341.7 billion by 2029 at 13.2%, segmented as by type, social media advertisement, social media subscription

The polyshape file has data on the grocery store sales for 206 TV markets in the lower 48 U.S. The TV Markets, also known as Designated Market Areas (DMA)are used by Nielsen Rating system. The sales listed are percent figures for each of the market areas. Also listed is percent U.S. population in each market and an index that indicates how strong the sales are comapared to the average U.S. sales. A figure of more than 100 indicated stronger sales while one less than 100 shows lower sales. The types of grocery stores included are: * Supermarkets and grocery stores * Delicatessen-type establishments * Convenience stores or food marts (except those with fuel pumps)

In 2024, the leading media company worldwide based on revenue was Alphabet Inc., with revenue of *** billion euros. In second place was Meta Platforms Inc, followed by Bytedance, Comcast Corporation, and Amazon. Media market - additional information The global entertainment and media market has a high value, considering it is made up of television, radio, internet, newspaper and in general technology-based companies. In 2024, this industry had an accumulated value of approximately *** trillion U.S. dollars. Projections for this market are optimistic as this industry is expected to increase its value over the next years, potentially reaching a revenue of *** trillion U.S. dollars by 2027. The first-ranking Alphabet had a revenue of over *** billion euros in 2024. The U.S. is the most important regional market for Alphabet, generating over ** percent of its revenue. Alphabet was followed by a fellow tech company, Meta, and by ByteDance, who owns TikTok. The majority of the leading media companies in the world are U.S.-based companies. Indeed, media has a major role in the daily life of Americans. On average, a consumer in the U.S. spent more than ** hours per day consuming major media.

Assistive Technology Market Overview

Assistive technology companies include devices and services that help individuals with disabilities perform tasks more easily. This includes mobility aids, hearing and vision tools, communication devices, and adaptive computer technology.

AT promotes independence, supports education and employment access, enhances safety, and encourages social participation.

Despite challenges like cost and accessibility, advancements in AI and biotechnology are expanding AT's capabilities, significantly improving the quality of life for those with disabilities.

The shape file shows TV ratings by Lower 48 Designated Market Areas (DMA) , also known as TV markets for 2007-2008. It also has estimates of number of household Television sets as well as the percent of TV viewership by DMA. Also known as Nielsen Ratings, the data is used heavily for advertising and marketing sectors.

Natural Gas Market Overview

Natural gas, primarily composed of methane, is a widely used fossil fuel extracted from underground reservoirs through drilling wells. It finds applications in residential heating, electricity generation, industrial processes, and transportation.

Transported through pipelines, liquefied natural gas (LNG) tankers, or compressed natural gas (CNG) tankers, it requires storage facilities for consistent supply. Despite burning cleaner than coal or oil, natural gas still emits carbon dioxide and methane, contributing to climate change.

Market dynamics, geopolitical events, and environmental regulations influence its prices and global trade. Major producers include the United States, Russia, Qatar, Iran, and China, with LNG becoming increasingly important for international markets.

Understanding the basics of natural gas is crucial for analyzing its role in energy markets and its environmental impact.

The polyshape file has data on the gas station and convenience store sales in the 206 TV markets in the lower 48 U.S. The TV Markets, also known as Designated Market Areas (DMA) are used by Nielsen Rating system. The sales listed are percent figures for each of the market areas. Also listed is percent U.S. population in each market and an index that indicates how strong the sales are compared to the average U.S. sales. A figure of more than 100 indicated stronger sales while one less than 100 shows lower sales.

Introduction

EHR Industry Statistics: Electronic Health Records (EHRs) are digital versions of patient paper charts, revolutionizing healthcare by providing instant, secure access to comprehensive medical information.

They include details like medical history, diagnoses, medications, and test results, consolidating data from various sources into one accessible record.

EHRs enhance patient care by supporting better coordination among healthcare providers, improving efficiency through reduced paperwork, and enabling patient engagement via access to their records.

Challenges include high implementation costs, interoperability issues between different systems, and concerns about data privacy.

Looking ahead, advancements aim to improve interoperability, enhance data analytics, and integrate with telemedicine for more efficient and personalized healthcare delivery.

Introduction

Global Cannabidiol Market size is expected to be worth around US$ 36.6 Billion by 2033 from US$ 7.6 Billion in 2023, growing at a CAGR of 27% during the forecast period from 2024 to 2033. In 2023, North America held over 60% market share, reaching a revenue total of USD 5.5 Billion.

Key growth drivers for the CBD market include its increasing utilization across pharmaceuticals, personal care, and wellness sectors. Legalization in various regions has significantly propelled the market forward, with North America maintaining a substantial market share due to a conducive regulatory landscape and heightened consumer awareness.

Moreover, continuous enhancements in product innovation and escalating investments in research and development are further stimulating market growth. Notably, CBD is being studied for potential therapeutic benefits in conditions such as epilepsy and chronic pain, which is augmenting its adoption.

Nonetheless, the market encounters obstacles, particularly in areas where misconceptions about CBD’s psychoactive properties remain prevalent, which limits wider acceptance. Furthermore, regulatory complexities and inconsistent laws across different nations pose substantial barriers to market expansion. Despite these challenges, the market presents ample opportunities, driven by increasing consumer expenditure and technological advancements that improve production efficacy and product quality.

Recent market developments include the introduction of new CBD-infused products like gummies, skincare items, and beverages by leading companies such as Medterra and Medical Marijuana Inc. These innovations meet the growing consumer demand for varied CBD applications, underscoring the vibrant and swiftly evolving nature of the market.

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Over The Top (OTT) Market Size 2025-2029

The over the top (OTT) market size is valued to increase USD 934.9 billion, at a CAGR of 31.3% from 2024 to 2029. Growing preference for cloud streaming services will drive the over the top (OTT) market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 39% growth during the forecast period.
By Content Type - Video segment was valued at USD 85.70 billion in 2023
By Device - Smartphones and tablet segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 885.34 billion
Market Future Opportunities: USD 934.90 billion
CAGR from 2024 to 2029: 31.3%

Market Summary

The market represents a dynamic and continuously evolving landscape, characterized by the growing preference for cloud streaming services and the increasing number of partnerships and acquisitions. According to recent reports, the OTT video market share is projected to reach 30% by 2026, underscoring its significant growth trajectory. However, this burgeoning market also faces challenges, such as the persistent issue of illegal downloading and piracy, which threaten to undermine the industry's revenue potential.
Core technologies, including advanced compression algorithms and artificial intelligence, are driving innovation and improving the user experience. Regions like Asia Pacific and Europe are witnessing robust growth, with regulatory frameworks evolving to support the OTT industry's expansion.

What will be the Size of the Over The Top (OTT) Market during the forecast period?

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How is the Over The Top (OTT) Market Segmented ?

The over the top (OTT) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Content Type

  Video
  Text and images
  VoIP
  Music streaming


Device

  Smartphones and tablet
  Laptop and desktop
  Smart TV


Component

  Solution
  Services
  Solution
  Services


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Content Type Insights

The video segment is estimated to witness significant growth during the forecast period.

The Over-The-Top (OTT) market is experiencing substantial expansion due to the escalating availability of diverse video content. This market encompasses subscription video on demand (SVOD), advertising-based video on demand (AVOD), and transactional video on demand (TVOD). SVOD services enable users to access content by paying a recurring subscription fee for a defined duration. In contrast, AVOD platforms monetize advertisements inserted within video content, allowing users to view content for free. Advertisers generate revenues through this model. Moreover, the OTT market is evolving with advanced technologies, such as digital rights management (DRM) for content protection, multi-screen viewing capabilities, and user engagement metrics.

Personalized recommendations, smart TV applications, and cloud-based video platforms further enhance the user experience. Content delivery infrastructure, video player technology, and CDN caching strategies ensure seamless streaming. Advertising targeting methods and bandwidth optimization techniques cater to the needs of advertisers and viewers, respectively. Video quality metrics and customer churn prediction models maintain viewer satisfaction and retention. Set-top box integration, latency measurement tools, and mobile video streaming cater to the diverse needs of the audience. Subscription pricing models and monetization strategies, such as advertising revenue models, OTT application development, API integration services, video analytics dashboards, and subscriber management systems, enable platforms to generate revenue.

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The Video segment was valued at USD 85.70 billion in 2019 and showed a gradual increase during the forecast period.

Content licensing agreements, interactive video features, and customer support systems further strengthen the market. The OTT market is projected to grow significantly, with subscription revenues expected to increase by 25% and advertising revenues by 30% during the forecast period. The continuous evolution of user interface design, monetization strategies, and content delivery networks will further fuel market growth.

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Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that sha

The main stock market index of United States, the US500, fell to 6583 points on September 12, 2025, losing 0.06% from the previous session. Over the past month, the index has climbed 1.80% and is up 17.01% compared to the same time last year, according to trading on a contract for difference (CFD) that tracks this benchmark index from United States. United States Stock Market Index - values, historical data, forecasts and news - updated on September of 2025.

The global sports media platform market is experiencing robust growth, projected to reach $3146.8 million in 2025. While a precise CAGR isn't provided, considering the rapid digitalization of media consumption and the ever-increasing popularity of sports globally, a conservative estimate would place the CAGR between 10-15% for the forecast period (2025-2033). This growth is fueled by several key drivers. The rising adoption of smartphones and high-speed internet access has expanded the reach of sports media to a wider audience, leading to increased engagement with various platforms, including social media, podcasts, and dedicated sports marketing platforms. The increasing preference for on-demand content and personalized viewing experiences further contributes to market expansion. Furthermore, the strategic partnerships between sports leagues, teams, and media companies are creating innovative content delivery models, driving higher revenues. The market segmentation reveals strong growth potential across various application types. The enterprise segment, encompassing sports organizations and brands leveraging these platforms for marketing and fan engagement, is expected to show particularly strong growth due to increasing marketing budgets and sophisticated data-driven strategies. Similarly, individual users' increasing consumption of sports-related content via social media, podcasts, and apps will continue to fuel market expansion. Geographic distribution reveals significant regional variations. North America, with its mature sports industry and high digital penetration, holds a substantial market share. However, the Asia-Pacific region, driven by rapidly increasing internet usage and a burgeoning middle class with high disposable income, presents significant untapped potential and is predicted to exhibit the highest growth rate during the forecast period. While challenges remain, such as copyright issues, content piracy, and competition from established media giants, the overall outlook for the sports media platform market remains positive, presenting attractive opportunities for both established players and new entrants. The market’s continued growth trajectory hinges on innovative technologies, strategic partnerships, and a continuous adaptation to changing consumer preferences.

The shape file shows Hispanic TV ratings by Lower 48 Designated Market Areas (DMA) for 2007-2008. It also has estimates of number of Hispanic household Television sets as well as the percent of Hispanic TV viewership by DMA. Also known as Nielsen Ratings, the data is used heavily by advertising and marketing sectors.