We asked U.S. consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

Introduction

In 2024, the Global AI Search Engine Market was valued at USD 17.3 billion and is projected to reach nearly USD 73.7 billion by 2034, expanding at a CAGR of 15.6% during 2025–2034. The growth is driven by the increasing integration of generative AI, natural language processing, and voice-enabled search technologies across industries. Organizations are investing heavily in AI-based platforms to enhance search relevance, improve personalization, and support multilingual accessibility, which is accelerating adoption worldwide.

One of the top driving factors behind this market’s growth is the explosion of digital data and the need for intelligent processing to sort through vast volumes efficiently. Users now want search results that are tailored to their unique preferences and context, which AI technologies like deep learning enable. Another important driver is the increased adoption of cloud computing, providing the infrastructure needed to support scalable AI search solutions. The rise of voice assistants and visual search methods also expands how users interact with these search engines, contributing further to demand.

Demand for AI search engines shows significant growth not only among consumers but also enterprises. Consumers rely on AI search for everyday needs such as finding local services or translating languages, while enterprises use AI-powered search tools to quickly access complex data across departments, improving operational efficiency and decision-making. Large enterprises lead adoption due to their need for handling immense data, but smaller companies are catching up through affordable, cloud-based options that streamline customer support and research.

https://market.us/wp-content/uploads/2025/09/AI-Search-Engine-Market.png" alt="AI Search Engine Market" width="1216" height="706">

In 2024, about 45% of U.S. adults used AI-powered search engines at least once a month, showing that mainstream adoption has already begun. Perplexity.ai emerged as a strong example, growing from 10 million monthly active users in mid-2023 to over 30 million by Q1 2025, reflecting the pace of adoption. Globally, around 27% of enterprises integrated AI search tools into their internal systems, while 51% of Gen Z turned to AI platforms for academic queries. In India, more than 60% of AI search traffic came from mobile, and 38% of users trusted AI search results over traditional engines.

The marketing landscape has also been reshaped by AI-driven search adoption. According to Gitnux, 61% of marketers saw increases in organic traffic due to AI, while 72% considered it central to future strategies. Nearly 95% of customer interactions are expected to be managed without humans by 2025, and by 2024 about 80% of search queries were projected to be handled by AI-powered agents. This signals a structural shift in how companies approach engagement, customer support, and visibility online.

Among smaller businesses, adoption momentum is accelerating, with 55% planning to expand AI investment in search marketing. AI-powered personalization is playing a key role in this trend, helping improve customer targeting and increasing conversion rates by up to 20%. Together, these figures illustrate how AI-driven search is not only transforming consumer behavior but also redefining enterprise strategies, marking a rapid global shift toward automated and intelligent engagement.

This Dataset shows the Alexa Top 100 International Websites, and provides metrics on the volume of traffic that these sites were able to handle. The Alexa top 100 lists the 100 most visited websites in the world and measures various statistical information. I have looked up the Headquarters, either through alexa, or a Whois Lookup to get street address with i was then able to geocode. I was only able to successfully geocode 85 of the top 100 sites throughout the world. Source of Data was Alexa.com, Source URL: http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none Data was from October 12, 2007. Alexa is updated daily so to get more up to date information visit their site directly. they don't have maps though.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

This dataset contains a collection of around 2,000 HTML pages: these web pages contain the search results obtained in return to queries for different products, searched by a set of synthetic users surfing Google Shopping (US version) from different locations, in July, 2016.

Each file in the collection has a name where there is indicated the location from where the search has been done, the userID, and the searched product: no_email_LOCATION_USERID.PRODUCT.shopping_testing.#.html

The locations are Philippines (PHI), United States (US), India (IN). The userIDs: 26 to 30 for users searching from Philippines, 1 to 5 from US, 11 to 15 from India.

Products have been choice following 130 keywords (e.g., MP3 player, MP4 Watch, Personal organizer, Television, etc.).

In the following, we describe how the search results have been collected.

Each user has a fresh profile. The creation of a new profile corresponds to launch a new, isolated, web browser client instance and open the Google Shopping US web page.

To mimic real users, the synthetic users can browse, scroll pages, stay on a page, and click on links.

A fully-fledged web browser is used to get the correct desktop version of the website under investigation. This is because websites could be designed to behave according to user agents, as witnessed by the differences between the mobile and desktop versions of the same website.

The prices are the retail ones displayed by Google Shopping in US dollars (thus, excluding shipping fees).

Several frameworks have been proposed for interacting with web browsers and analysing results from search engines. This research adopts OpenWPM. OpenWPM is automatised with Selenium to efficiently create and manage different users with isolated Firefox and Chrome client instances, each of them with their own associated cookies.

The experiments run, on average, 24 hours. In each of them, the software runs on our local server, but the browser's traffic is redirected to the designated remote servers (i.e., to India), via tunneling in SOCKS proxies. This way, all commands are simultaneously distributed over all proxies. The experiments adopt the Mozilla Firefox browser (version 45.0) for the web browsing tasks and run under Ubuntu 14.04. Also, for each query, we consider the first page of results, counting 40 products. Among them, the focus of the experiments is mostly on the top 10 and top 3 results.

Due to connection errors, one of the Philippine profiles have no associated results. Also, for Philippines, a few keywords did not lead to any results: videocassette recorders, totes, umbrellas. Similarly, for US, no results were for totes and umbrellas.

The search results have been analyzed in order to check if there were evidence of price steering, based on users' location.

One term of usage applies:

In any research product whose findings are based on this dataset, please cite

@inproceedings{DBLP:conf/ircdl/CozzaHPN19, author = {Vittoria Cozza and Van Tien Hoang and Marinella Petrocchi and Rocco {De Nicola}}, title = {Transparency in Keyword Faceted Search: An Investigation on Google Shopping}, booktitle = {Digital Libraries: Supporting Open Science - 15th Italian Research Conference on Digital Libraries, {IRCDL} 2019, Pisa, Italy, January 31 - February 1, 2019, Proceedings}, pages = {29--43}, year = {2019}, crossref = {DBLP:conf/ircdl/2019}, url = {https://doi.org/10.1007/978-3-030-11226-4_3}, doi = {10.1007/978-3-030-11226-4_3}, timestamp = {Fri, 18 Jan 2019 23:22:50 +0100}, biburl = {https://dblp.org/rec/bib/conf/ircdl/CozzaHPN19}, bibsource = {dblp computer science bibliography, https://dblp.org} }

Wayfair.com is leading the ranking of the top online stores by SEA budgets in 2020 in the U.S., with an estimated budget of US$***** million in the U.S. only, followed by Walmart.com with US$***** million. Third place is taken by Amazon.com with US$*** million. Homedepot.com is on the fourth position with US$ ***** million in 2020 in the U.S.. For more information please visit ecommerceDB.com. The basis for this analysis are all online stores included in the ecommerceDB with information about SEA budgets calculated.

In July 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded almost *** million visits. Tripadvisor.com and wetter.com followed in the ranking, with roughly *** million and *** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.

As of February 2025, English was the most popular language for web content, with over 49.4 percent of websites using it. Spanish ranked second, with six percent of web content, while the content in the German language followed, with 5.6 percent. English as the leading online language United States and India, the countries with the most internet users after China, are also the world's biggest English-speaking markets. The internet user base in both countries combined, as of January 2023, was over a billion individuals. This has led to most of the online information being created in English. Consequently, even those who are not native speakers may use it for convenience. Global internet usage by regions As of October 2024, the number of internet users worldwide was 5.52 billion. In the same period, Northern Europe and North America were leading in terms of internet penetration rates worldwide, with around 97 percent of its populations accessing the internet.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.