In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

This dataset provides top 10 states by month visiting Data.gov up to 2013.

In May 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around *** million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly *** million and ** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

From the first quarter of 2020 to the third quarter of 2021 the country that saw the highest number of visits to piracy sites was the United States. In the third quarter of 2021, the U.S. saw 5.12 billion visits to film, TV, music, publishing and software piracy sites.

This statistic shows the most visited tourist attractions worldwide as of April 2014. Each year, 22.5 million people visit Niagara Falls.

Most visited tourist attractions - additional information

Attracting just short of 40 million visitors per year, the Las Vegas Strip was the most visited tourist attraction in the world as of April 2014, closely followed by Times Square in New York City with 39.2 million. The top nine tourist attractions, and 28 out of the top 50, were located in the United States. With so much to see and do in their own country, it is not surprising that many U.S. travelers choose to take domestic trips over international ones – in 2014, 84 percent of people taking trips were traveling domestically, compared to just 16 percent traveling abroad.

The Las Vegas Strip, situated in Las Vegas in the state of Nevada, is well-known for its gambling and casino scene, nightlife, restaurants and shopping. The city is packed with resorts offering a variety of entertainment for visitors. Nevada’s most famous industry, casino gaming, was expected to generate around 13 billion U.S. dollars in 2015. Las Vegas is also a leader in the U.S. meetings and conventions industry, hosting more than 22 thousand conventions in 2013.

Outside of the U.S., the most visited tourist attraction was the Forbidden City in Beijing, receiving more than 15 million visitors annually. Built in the early fifteenth century, the Forbidden City was home to Emperors and the center of Chinese government from the Ming dynasty until the end of the Qing dynasty in 1912. The most visited tourist attraction in Europe was the Grand Bazaar in Istanbul, Turkey. The ancient market received 15 million visitors in 2014, although only ranked 11th worldwide.

The British Museum was the most visited tourist attraction in London in 2024, welcoming roughly *** million visitors. The Natural History Museum in South Kensington and the Tate Modern followed in the ranking that year, with around *** million and *** million visits, respectively. Overall, while the combined attendance at the leading tourist attractions in London increased in 2024 over the previous year, the number of visits at most of the selected attractions remained below pre-pandemic levels. Museums in the UK The museum industry plays an important role in the United Kingdom’s cultural sector. In 2023, museums and galleries accounted for approximately ***** percent of the cultural sector's employment in the UK. Meanwhile, the number of museum enterprises in the United Kingdom experienced an annual increase in 2024, reaching nearly ***. London's contribution to tourism in the UK London is by far the most visited destination in the United Kingdom by international travelers, accounting for over **** of all international tourist arrivals in the UK in 2023. That year, the UK's capital also ranked as the leading city tourism destination in Europe based on the number of bed nights, ahead of Paris and Istanbul.

When surveyed in 2022, it was found that Florida and New York were the two most visited states by adults in the United States, having been visited by 61 and 54 percent of respondents, respectively. Although it is not a state, the federal district of Washington, D.C. proved a popular travel destination for respondents, 49 percent of whom claimed to have visited the U.S. capital. In contrast, only 13 percent of respondents said they had visited Alaska, making it the least-visited state.

What is the most visited national park in the U.S.?

With approximately 15.7 million recreational visits in 2022, the Blue Ridge Parkway was the most visited National Park Service park in the United States. The park extends 469 miles through Virginia and North Carolina, connecting the Shenandoah National Park to the Great Smoky Mountains National Park. Meanwhile, the number of recreational visitors to Yellowstone National Park in 2022 was 3.29 million, down from the previous year’s total of 4.86 million.

How many domestic leisure trips do Americans take?

The number of domestic leisure trips in the U.S. amounted to 1.88 billion in 2022. As estimated, domestic leisure travels in the U.S. dropped to 1.4 billion in 2020. This was due to travel restrictions related to the coronavirus (COVID-19) pandemic. It is forecast that the number of leisure trips will recover gradually during the following years, reaching two billion by 2026. The number of business trips, by comparison, is forecast to reach 480 million that same year.

In 2022, the Louvre was the most visited cultural site in Paris. That said, attendance at the renowned tourist attraction - the most visited museum worldwide - remained lower than in 2019, the year prior to the coronavirus (COVID-19) pandemic. Overall, the Louvre welcomed roughly 7.7 million visitors in 2022. That year, the Eiffel Tower and the Musée d’Orsay followed in the ranking, with around 5.8 million and 3.3 million visitors, respectively.

In November 2024, Google.com held the top spot in India's website rankings, averaging over 9.11 billion monthly visits. YouTube ranked second, with a traffic of 5.01 billion visits, while social platforms Instagram.com and Facebook.com followed with 765 million and 649 million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than half of India's 1.4 billion citizens now enjoying internet access. India ranked 52nd on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over 491 million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32.

Between September and November 2023, Google.com ranked as the most visited website in Ghana, with an average of nearly 53 million total visits per month. The video content platform, YouTube.com, was the website with the second highest average monthly visitors, at roughly 20 million visits, while Xvideos.com placed third with around seven million visits in the same period.

In November 2024, Google.com saw 172 million unique identities accessing the search platform from the United Kingdom. YouTube.com was ranked second with 94.6 million unique visits to the site during the analyzed months.

The Basílica de la Sagrada Familia, located in Barcelona, was the most popular tourist attraction in Spain as of October 2021, with more than two million mentions on Instagram. Granada's La Alhambra ranked second in that month. La Sagrada Família was the most visited tourist attraction in Barcelona in 2020, welcoming more than 760 thousand people.

Google.com, youtube.com, and facebook.com were the most visited websites in Ukraine in December 2021. Furthermore, Google's website on the Ukrainian domain, google.com.ua, ranked in the top 10 during that time.

London was by far the most visited city by international tourists in the United Kingdom in 2023. That year, inbound visits to the UK's capital totaled just over 20 million, staying roughly seven percent lower than in 2019, prior to the coronavirus (COVID-19) pandemic. Edinburgh and Manchester followed in the ranking, reporting around 2.3 million and 1.7 million visits, respectively. Overall, the number of inbound visits to the UK reached 38 million in 2023 but remained below pre-pandemic levels. What is the leading tourist attraction in London? Tourists visit London for a variety of reasons, not the least of which is its attractions. In 2023, the British Museum was London’s most visited tourist attraction, drawing in approximately 5.8 million visitors. The Natural History Museum in South Kensington and the Tate Modern came next in the ranking, with about 5.7 and 4.7 million visitors, respectively. While attendance at many of London’s top tourist attractions saw a significant increase in 2023 compared to the previous year, attendance generally remained below pre-pandemic levels. What is the leading region for summer staycations in the UK? A 'staycation' typically refers to a holiday spent in one's home country rather than abroad. It can also refer to a holiday spent at home involving day trips to local attractions. The leading region for summer staycations in the UK, according to an April 2024 survey, was the South West. Meanwhile, 12 percent of respondents said that they intended to visit Scotland during their summer holiday while only three percent stated that they would like to visit Northern Ireland. London came second in the ranking.

In November 2024, Fox News ranked first among the most popular multiplatform conservative and right-wing websites in the United States with over 91 million unique visitors from mobile and desktop connections. Outkick ranked second with approximately 7.71 million unique monthly visitors.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.