Meta Platforms had 74,067 full-time employees as of December 2024, down from 67317 people in 2023. As of December 2023, more than 262,000 employees at tech companies worldwide were laid off throughout the year across more than one thousand companies. Facebook: how it all beganIn 2003, a sophomore at named Mark Zuckerberg hacked into protected areas of the university's computer network in order to find photos of other students. He then would pair two of them next to each other on a program called “Facemash” and ask users to choose the more attractive person. At the beginning of 2004, Zuckerberg launched “The Facebook,” a social network dedicated to Harvard students, which later grew to encompass Columbia, Yale and Stanford. The popularity of this new service sky-rocketed and in mid-2004, Zuckerberg interrupted his studies and moved his operation to Palo Alto, California, in the heart of Silicon Valley. By 2006, Facebook was open to the general public. In 2020, the company reported almost 86 billion U.S. dollars in revenue and a net income of 29.15 billion US dollars. It is also the most popular social network in the world, with 2.7 billion monthly active users as of December 2020. Facebook employee diversity criticismLike many other tech companies, Facebook has been criticized for having a diversity problem. As of June 2020, tech positions, as well as management roles in U.S. offices were overwhelmingly occupied by men. Furthermore, almost 41 percent of Facebook employees in the U.S. are White and only 3.9 percent are African-American, which has sparked concern regarding representation and equal opportunities. Around 63.2 percent of senior level positions are occupied by White employees and only 4.3 percent by Hispanic-Americans.

During a mid-2019 survey among global marketing professionals, it was found that single image ads on Facebook were considered the most effective ad format on the platform according to 24 percent of respondents. Around five percent of responding marketers said that promoting posts on Facebook were effective.

As of early 2025, LinkedIn had an audience reach of 250 million users in the United States. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of 150 million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over eight billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of 987 million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

This statistic shows the top ten brands that Malaysian survey respondents would be proud to work for as of April 2019. During the period surveyed, Facebook was the most popular brand to work for amongst Malaysian respondents, with an brand index score of 46.3.

During the first quarter of 2024, TikTok content recorded an average of 18,173 views, making the platform rank as the most engaging for social and short-form video content. Instagram was the second most popular platform, with its Reels generating 16,152 average views. Facebook short form videos, also called Reels, ranked third. In comparison, YouTube Shorts ranked the lowest based on average video views - approximately 650 as of the examined time. TikTok as a profession: from followers to career goals In 2024, TikTok had an average reach of around 13,000 users on the platform, though accounts’ reach exhibited an upward trend as the follower count increased. Tiny TikTok accounts with up to 500 followers had a reach of 10,000 users, while huge accounts with over 50,000 followers recorded a reach of 71,000 users during the same examined year. As of July 2024, Khabane Lame, who is known for his silent comedy about life hacks, held the crown of the most followed TikToker with around 163 million followers. American social media star Charli D’Amelio and MrBeast followed with over 155 and 97 million followers, respectively. As of September 2023, Charli D’Amelio was the highest earning TikTok creator, with estimated annual earnings of 23 million U.S. dollars. Khabane Lame’s followed with estimated annual earnings of 16.5 million U.S. dollars. But do TikTok users consider content creation as a job? As of March 2024, six percent of the TikTok users in the United States reported considering content creation as a full-time job, while 11 percent reported planning to adopt content creation as a profession. If TikTok had to face a ban in the country, around 30 percent of U.S. TikTok influencers would consider YouTube, and Facebook as their potential alternatives for content creation as of April 2024. Instagram followed, as 15 percent of respondents reported they would adopt the platform in the case of the TikTok ban. Who uses TikTok? As of July 2024, over 54 percent of the global TikTok audience were men, while women comprised around 45 percent of the audience share. Men between the ages of 25 and 34 held the largest share of 19 percent of total TikTok users during the same examined period. Indonesia was the country with the highest number of TikTok users, as around 158 million users based in the region reported accessing the platform as of July 2024. The United States, and Brazil followed with over 120 and 105 million TikTok users, respectively. In terms of TikTok penetration rate, the United Arab Emirates, Saudi Arabia, and Malaysia dominated other regions, as virtually everyone based in these countries registered using the famous short-video platform during the same period.

How many employees does Microsoft have? The American technology company Microsoft employs approximately 228,000 people in full-time positions worldwide. Around 60 percent of Microsoft’s employees are located in the company’s home country the United States. The employees are spread out over four business units: operations (manufacturing, distribution, product support, and consulting services), research and development, sales and marketing, and general and administration. Product portfolio and business segmentsMicrosoft sells a wide range of consumer and enterprise software, hardware, and services. The technology company had a revenue standing at around 245 billion U.S. dollars in fiscal year 2024, most of which came from the commercial licensing of its software and operating systems. For example, Microsoft Windows is a dominating presence in the desktop operating systems market, with a market share of around 73 percent. Microsoft U.S. tech giant Microsoft is one of the biggest technology companies in the United States next to Apple, Facebook, Google, Amazon, and IBM. Microsoft’s market capitalization has consistently grown to over three trillion U.S. dollars over the period from 2014 to 2024. Today Microsoft is one of the most valuable brands worldwide with a brand value close to 3.4 trillion U.S. dollars, with only Apple having a higher brand value. The fiscal year end of the company is June, 30th.

The share of Swedish population with access to the Internet at their homes increased over the period from 2009 to 2019. In 2009, 85 percent of the respondents stated to have access to the internet. Gradually, the percentage reached 98 percent as of 2018. How old are the internet users in Sweden?. That year, all Swedish respondents to the survey who were aged between 16 and 25 stated to be using the internet. Overall, the share was higher than 90 percent among all age groups, apart from the age of 76 or older. That year, over ten percent of both men and women in Sweden aged between 65 and 74 years had never used the Internet. Around one third of the interviewed people in the oldest age group – between 75 and 85 years had not used the internet, either.

Why do Swedes use the Internet?

The leading reasonto use the Internet among Swedes was for job purposes in 2018. Second most common field of use that year was to read or write emails. Among other popular Internet purposes were social networks, Google search and Facebook. Ninth and tenth in this ranking were Spotify and Instagram.

Internet access in the Nordics
Within the Nordic countries, Sweden had the highest number of individuals with internet access in 2018. Second was Denmark, whereas Finland and Norway followed with under four million people who accessed the internet.