Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top-ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ, or video-sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network, TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.44 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Despite a tumultuous 2018, Facebook is still the top social network in the United States, with 169.76 million mobile users accessing the Facebook app in September 2019. The company’s other properties Instagram and Facebook Messenger ranked second and third with 121 and 106 million users respectively. Cambridge Analytica scandal 2018 The biggest social media company in the world had a difficult 2018. The platform has long been accused of enabling the spread of fake news during the 2016 election and beyond. One of the first and biggest negative Facebook stories of 2018 was the Cambridge Analytica scandal, which unfolded from March 2018. The Guardian, The Observer, and The New York Times simultaneously reported on political data firm Cambridge Analytica harvesting data of millions of Facebook users worldwide without their knowledge before the 2016 election, which led to Facebook CEO Mark Zuckerberg having to testify before Congress in April 2018. Facebook usage behavior changes Due to the revelations about Facebook and the company’s treatment of private user data, many U.S. users are planning to use the social network much less and to be much more careful about what they post . During an April 2018 survey, only 20 percent of respondents stated that their Facebook usage has not changed, and they were planning on continuing to use the social platform as much as they always had in the past.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The average Twitter user spends 5.1 hours per month on the platform.

YouTube gets an average of 14.3 billion total worldwide visits every month.

As of March 2024, Facebook was the most popular social media platform in Sweden, with a reach of 75 percent of the country's online population. Instagram and YouTube were used by 66 percent and 64 percent of internet users, respectively. Moreover, 36 percent of online users in Sweden were on Snap Inc's app, Snapchat.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.

It starts with a familiar flick of the thumb. A notification pops up during breakfast, a reel plays in the background while brushing teeth, and before we know it, half the morning has disappeared into a scroll. This isn’t just anecdotal, it’s a digital behavior woven into the daily routine...

How many people use social media? Social media usage is one of the most popular online activities. In 2025, over *** billion people were estimated to be using social media worldwide, a number projected to increase to over *** billion in 2030. Who uses social media? Social networking is one of the most popular digital activities worldwide, and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as less developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. The mobile-first market of Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Although the scientific community increasingly recognizes that its communication with the public may shape civic engagement with science, few studies have characterized how this communication occurs online. Social media plays a growing role in this engagement, yet it is not known if or how different platforms support different types of engagement. This study sets out to explore how users engage with science communication items on different platforms of social media, and what are the characteristics of the items that tend to attract large numbers of user interactions. Here, user interactions with almost identical items on five of CERN's social media platforms were quantitatively compared over an eight-week period, including likes, comments, shares, click-throughs, and time spent on CERN's site. The most popular items were qualitatively analyzed for content features. Findings indicate that as audience size of a social media platform grows, the total rate of engagement with content tends to grow as well. However, per user, engagement tends to decline with audience size. Across all platforms, similar topics tend to consistently receive high engagement. In particular, awe-inspiring imagery tends to frequently attract high engagement across platforms, independent of newsworthiness. To our knowledge, this study provides the first cross-platform characterization of public engagement with science on social media. Findings, although focused on particle physics, have a multidisciplinary nature; they may serve to benchmark social media analytics for assessing science communication activities in various domains. Evidence-based suggestions for practitioners are also offered.

Techsalerator’s Location Sentiment Data for Palestine State

Techsalerator’s Location Sentiment Data for Palestine State offers a detailed collection of insights vital for businesses, researchers, and technology developers. This dataset provides in-depth information about the emotional sentiment across different regions, capturing the mood and opinions of people in various environments within Palestine State.

For access to the full dataset, contact us at info@techsalerator.com or visit Techsalerator Contact Us.

Techsalerator’s Location Sentiment Data for Palestine State

Techsalerator’s Location Sentiment Data for Palestine State delivers a thorough analysis of sentiment across urban, rural, and industrial locations. This dataset is crucial for AI development, social studies, marketing strategies, and telecommunications.

Top 5 Key Data Fields

• Geographic Location – Identifies the exact area where sentiment was captured, helping analyze regional sentiment variations across Palestine State.
• Sentiment Score – Provides a quantitative measure of positive, neutral, or negative sentiment, allowing businesses to understand public opinion in real-time.
• Demographic Insights – Breaks down sentiment data by age, gender, and social status, offering a more nuanced understanding of public sentiment.
• Time of Sentiment Capture – Records the exact date and time of sentiment data collection, allowing for the analysis of fluctuations in sentiment across different times of day.
• Social Media Mentions – Tracks the frequency of positive, neutral, or negative mentions on social media platforms, contributing to a real-time sentiment analysis.

Top 5 Sentiment Trends in Palestine State

• Urban Sentiment Shifts – Increased urbanization in cities like Ramallah and Gaza leads to fluctuating sentiment based on political, economic, and social factors.
• Political Influence on Sentiment – Events such as elections, protests, and policy changes significantly impact sentiment, particularly in high-stakes periods.
• Cultural and Social Movements – Social and cultural changes, such as youth activism, impact sentiment data, highlighting generational shifts in Palestine.
• Economic Sentiment – Economic conditions and development projects drive positive or negative sentiment, influencing both consumer behavior and public opinion.
• Community Well-being – Sentiment data is being used to track public opinion on health and safety issues, particularly in response to local crises or humanitarian efforts.

Top 5 Applications of Location Sentiment Data in Palestine State

• Marketing and Branding – Businesses use sentiment data to fine-tune their advertising strategies, ensuring messaging resonates positively with local audiences.
• AI and Machine Learning – Enhancing sentiment analysis systems with localized data for better accuracy in understanding emotions, opinions, and social behavior.
• Political Campaigning – Political candidates and parties use sentiment data to track public opinion and adjust campaign strategies accordingly.
• Social Impact Studies – Researchers analyze sentiment trends to understand how societal issues, such as unemployment or education, affect the overall mood of the population.
• Urban Planning and Development – Sentiment data helps urban planners create environments that align with the emotional needs of the population.

Accessing Techsalerator’s Location Sentiment Data

To obtain Techsalerator’s Location Sentiment Data for Palestine State, contact info@techsalerator.com with your specific requirements. Techsalerator provides customized datasets based on requested fields, with delivery available within 24 hours. Ongoing access options can also be discussed.

Included Data Fields

• Geographic Location
• Sentiment Score
• Demographic Insights
• Time of Sentiment Capture
• Social Media Mentions
• Sentiment Analysis by Region
• Political Sentiment Trends
• Economic Impact on Sentiment
• Cultural Sentiment Insights
• Contact Information

For in-depth insights into sentiment trends and regional opinions in Palestine State, Techsalerator’s dataset is an invaluable resource for researchers, policymakers, marketers, and urban developers.

More than three-quarters of the Russian online population aged 16 years and older used the Telegram messenger, thus making it the most-used social media platform among those listed in the ranking. WhatsApp ranked second, with a penetration rate of nearly 74 percent, followed by VK and TikTok. Social media usage in Russia In 2024, the daily time spent on social media in Russia was recorded at roughly two hours and 20 minutes per user on average. After Facebook, Instagram, and X (formerly Twitter) were blocked in Russia at the end of February and the beginning of March 2022, a significant increase in activity was recorded on VK and Telegram. For example, the daily audience on VK increased by almost nine percent, while the number of friends requests and feed views grew by 250 percent and 25 percent, respectively. YouTube From the global perspective, YouTube ranked second after Facebook, which remained the leading social media platform with about three billion active users. The U.S.-based channel MrBeast had the highest number of subscribers on YouTube with around 343 million as of January 2025. India-based T-Series followed with 284 million subscribers as of that month.

Techsalerator’s Location Sentiment Data for Uruguay

Techsalerator’s Location Sentiment Data for Uruguay offers a comprehensive collection of information vital for businesses, researchers, and technology developers. This dataset provides deep insights into location-based sentiment, public opinion, and behavioral patterns across various regions in Uruguay.

For access to the full dataset, contact us at info@techsalerator.com or visit Techsalerator Contact Us.

Techsalerator’s Location Sentiment Data for Uruguay

Techsalerator’s Location Sentiment Data for Uruguay delivers a structured analysis of sentiment-related data across urban, rural, and tourist locations. This dataset is essential for AI development, market research, customer feedback analysis, and public policy planning.

Top 5 Key Data Fields

• Location of Sentiment Capture – Identifies the geographic location where the sentiment was recorded, helping to analyze regional sentiment variations.
• Sentiment Score – Measures the positivity or negativity of public opinions across different locations, valuable for market research and consumer behavior studies.
• Time of Data Capture – Records the exact time and date of sentiment capture, enabling analysis of sentiment fluctuations across different times of day or week.
• Sentiment Source – Categorizes the sources of sentiment data, such as social media, customer reviews, surveys, and news articles.
• Sentiment Intensity – Evaluates the strength of sentiment, allowing businesses to assess the impact of specific events or campaigns.

Top 5 Location Sentiment Trends in Uruguay

• Urban Sentiment Shifts – Increased political discussions and urban development are causing changes in sentiment within Montevideo, influencing consumer behavior and local policies.
• Tourism and Economic Sentiment – Sentiment in tourist locations like Punta del Este fluctuates based on seasonality and global travel trends, which is key for tourism-related businesses.
• Rural Sentiment Analysis – There is growing interest in understanding rural sentiments toward agricultural policies, environmental changes, and government initiatives.
• Political Sentiment Fluctuations – With shifting political climates, sentiment analysis in Uruguay is being used to monitor public opinion during election periods and policy discussions.
• Cultural Sentiment – Sentiment data is being leveraged to understand public opinion on Uruguay’s cultural heritage, music, and arts scene, influencing media and entertainment industries.

Top 5 Applications of Location Sentiment Data in Uruguay

• Market Research – Companies use sentiment data to understand consumer preferences, optimize marketing campaigns, and track product reception in different regions.
• Urban Planning – Sentiment data helps urban developers understand local concerns and preferences, contributing to more effective city planning and infrastructure development.
• Tourism and Hospitality – Tourist destinations leverage sentiment data to improve services and tailor offerings based on traveler feedback and local opinion trends.
• Political Campaigns – Political strategists use sentiment data to gauge public opinion and adapt their messaging based on regional sentiment patterns.
• Cultural Development – Sentiment analysis informs cultural projects, helping local organizations and artists understand public reception of various events and initiatives.

Accessing Techsalerator’s Location Sentiment Data

To obtain Techsalerator’s Location Sentiment Data for Uruguay, contact info@techsalerator.com with your specific requirements. Techsalerator provides customized datasets based on requested fields, with delivery available within 24 hours. Ongoing access options can also be discussed.

Included Data Fields

• Location of Sentiment Capture
• Sentiment Score
• Time of Data Capture
• Sentiment Source
• Sentiment Intensity
• Demographic Information
• Emotion Identification
• Event-based Sentiment Analysis
• Geospatial Sentiment Variations
• Contact Information

For in-depth insights into location-based sentiment and public opinion across Uruguay, Techsalerator’s dataset is an invaluable resource for researchers, marketers, urban planners, and policymakers.

According to a survey conducted in March 2023 in Finland, Facebook was the most popular social media platform, with ** percent of the online population accessing the service. Instagram was also widely used, with a reach of ** percent. Jodel, an app that connects people with their local communities, was used by around one in ten internet users in Finland.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

Techsalerator’s Location Sentiment Data for New Zealand

Techsalerator’s Location Sentiment Data for New Zealand provides a powerful dataset for businesses, researchers, and policymakers. This dataset offers deep insights into public sentiment across different locations in New Zealand, helping organizations make informed decisions based on localized sentiment trends.

For access to the full dataset, contact us at info@techsalerator.com or visit Techsalerator Contact Us.

Techsalerator’s Location Sentiment Data for New Zealand

Techsalerator’s Location Sentiment Data for New Zealand delivers structured insights into how people feel about specific locations. This dataset is invaluable for marketing, urban development, tourism, and public policy analysis.

Top 5 Key Data Fields

• Geographic Location – Identifies cities, regions, and neighborhoods where sentiment data is collected, allowing for granular analysis.
• Sentiment Score – Measures public sentiment on a scale from negative to positive, helping businesses and policymakers gauge public opinion.
• Source of Sentiment – Categorizes data sources such as social media, reviews, news articles, and surveys.
• Time of Sentiment Capture – Records the timestamp of sentiment data collection to track trends over time.
• Keywords and Topics – Extracts key phrases and themes associated with sentiment, offering deeper contextual understanding.

Top 5 Location Sentiment Trends in New Zealand

• Tourism Sentiment Fluctuations – Changes in traveler perceptions of major attractions like Queenstown, Rotorua, and Auckland based on seasonal factors and global travel trends.
• Urban vs. Rural Sentiment Differences – Analysis of how sentiment varies between metropolitan areas and rural regions regarding infrastructure, services, and lifestyle.
• Real Estate and Housing Affordability – Sentiment trends related to property prices, housing availability, and rental market conditions across key cities.
• Environmental and Sustainability Perceptions – Public sentiment on sustainability efforts, climate initiatives, and conservation areas like Fiordland National Park.
• Retail and Hospitality Industry Sentiment – Consumer feedback on shopping experiences, restaurants, and local businesses in different locations.

Top 5 Applications of Location Sentiment Data in New Zealand

• Tourism and Hospitality Management – Businesses can tailor marketing strategies based on visitor sentiment and feedback.
• Urban Planning and Development – City officials use sentiment insights to improve infrastructure and public services.
• Retail and Brand Strategy – Companies adjust product offerings and customer engagement based on location-specific sentiment analysis.
• Environmental Policy and Conservation – Government agencies track sentiment on sustainability projects and climate change actions.
• Crisis Management and Public Safety – Authorities monitor real-time sentiment to respond to emergencies and public concerns effectively.

Accessing Techsalerator’s Location Sentiment Data

To obtain Techsalerator’s Location Sentiment Data for New Zealand, contact info@techsalerator.com with your specific requirements. Techsalerator provides customized datasets with quick delivery options. Ongoing access can also be arranged based on user needs.

Included Data Fields

• Geographic Location
• Sentiment Score
• Source of Sentiment
• Time of Sentiment Capture
• Keywords and Topics
• Industry-Specific Sentiment Trends
• Consumer Behavior Analysis
• Social Media and Review-Based Sentiment
• Real Estate and Housing Sentiment
• Contact Information

For in-depth sentiment insights across New Zealand, Techsalerator’s dataset is an essential resource for businesses, policymakers, and analysts.