In 2023, Germany had the highest usage rate of podcasts among the five biggest countries in Europe, as more than ** percent of internet users in the country listened to podcasts at least once a month. By contrast, this percentage was lowest in Italy, standing at **** percent. However, forecasts expect that the podcast usage rate in all five European countries will grow further until 2027.

A ranking of top publishers of domestic news podcasts worldwide found that broadcasters were the main producers across five countries in July 2019. In France, broadcasters significantly dominated the publishing landscape, accounting for 80 percent of production, whereas in the United States broadcasters produced just 35 percent of news podcasts. In the United Kingdom the reliance on broadcasters was also not as strong, and 33 percent of top news podcasts were published by established print or digital backgrounds. Additionally, the United States market included more podcasts published by a specific production company, with 19 percent of podcasts produced this way.

An analysis of the top 200 news and politics podcasts considered the podcast production across five markets and found that domestic productions dominated the market in the United States, with 93 percent of top news podcasts in the U.S. produced in the country. Meanwhile, 43 percent of podcasts in the top 200 charts in the United Kingdom and 58 percent of those in Australia were produced internationally.

Podcast advertising in the United States generated more than *** billion U.S. dollars in revenue as of 2023. This marked a **** percent increase from the previous year's value of *** billion. Podcast ad revenue was expected to further increase to *** billion by 2026. Brand awareness ads grow presence in podcasts Direct response ads, in which consumers are encouraged to visit a website or use a code from a sponsor, generated most of the podcast ad revenue in the U.S. in 2021. They remained the leading campaign type in podcasting. However, brand awareness ads appeared as a growing go-to option, with a ** percent share in the 2021 revenue, against ** percent in 2016. Podcast: popularity on the rise ***** out of 10 Americans aged 12 years or above are aware of podcasting in 2022. Over ** percent of U.S. consumers in this same age group listened to audio podcasts in the country, more than double from a decade ago. The series of audio files made available on the internet deal with various topics and are typically released episodically. In September 2021, iHeartRadio ranked as the most popular podcast publisher in the United States, with a unique audience of ** million listeners that month.

This statistic shows the proportion of the top five radio stations in the Middle East and North Africa (MENA) based on reach that had podcasts in 2015, by country. In that year, the share of the top five radio stations with podcasts in Saudi Arabia was ** percent, meaning that two of the top five radio stations in Qatar had podcasts.

85 percent of Norwegian respondents answer our survey on "Most used media services" with "Digital video content (download / streaming)". The survey was conducted in 2024, among 1,029 consumers.Access millions of exclusive survey results with Statista Consumer Insights.

During a survey conducted in September and October 2023 among marketers in the United States, United Kingdom, Canada, Australia, and Singapore, ** percent of respondents said they expected podcast advertising spending to grow over the following five years. The share was highest in Australia and Canada, with ** percent of respondents in each country forecasting an increase in podcast ad spending.