The variety of products that can be purchased online is continuously growing. Among UK consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 5,452 respondents in the UK, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

The variety of products that can be purchased online is continuously growing. Among U.S. consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 13,686 respondents in the United States, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

The variety of products that can be purchased online is continuously growing. Among Indian consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 5,463 respondents in India, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

According to a survey conducted in Southeast Asia from June to August 2024, around ** percent of respondents reported having purchased beauty items due to recommendations from an influencer or celebrity. In comparison, around ** percent of respondents said they had purchased products in the travel category based on an influencer or celebrity's recommendation.

In 2023, the prevailing product category purchased on social media in the United States was apparel. As indicated by a survey, 25.6 percent of users reported this category as their primary choice for making purchases on social networks. Following closely were beauty products and home goods, with 19.4 percent and 13.5 percent of respondents favoring these respective categories.

Between January 1 and June 14, 2023, fashion and accessories were featured more than any other product on Instagram posts among consumers in the United States. Almost ************* posts were related to fashion and accessory products in the examined period. Lifestyle products racked up *** million posts, whilst food and beverages were posted about on Instagram *** million times in the U.S. in the examined period.

The variety of products that can be purchased online is continuously growing. Among Italian consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,756 respondents in Italy, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

As of January 2024, fashion was the leading e-commerce category in France, purchased by nearly ** percent of online shoppers. Shoes and beauty products ranked second, with ** percent each. Amazon, Leboncoin and Aliexpress were the most popular e-commerce websites in France as of December 2023. Online purchasing behavior in France According to a survey conducted in 2022, over a ***** of French consumers reported mostly purchasing clothing online rather than offline, further confirming that fashion is the most popular e-commerce category in France. In that segment, Vinted and Shein were the most downloaded fashion and beauty apps in the country, recording approximately *** million and *** million downloads in 2022, respectively. As for services bought on the Internet, restaurant and food delivery was the most popular category, surpassing event tickets and beauty treatments, with approximately ** percent of French consumers having ordered food delivery online as of March 2023. Online fashion industry in France With fashion being the most popular e-commerce category, many online retailers compete in the French market to increase their customer reach. In 2023, Vinted, Shein, and Zalando were the most popular fashion and apparel e-commerce websites in France based on share of visits. While Amazon was still the most popular shopping site, the rise of sustainable consumption and the importance of the circular economy for consumers today makes secondhand purchasing platforms like Vinted a strong competitor. In fact, the Lithuanian online marketplace for secondhand clothing registered a monthly web traffic of approximately ** million visitors in France in April 2023.

As of the second quarter of 2024, gaming apps were the most popular category available in the Apple App Store, making up a share of approximately 12 percent of all iOS apps in hosted in the platform. Business apps were the second-most popular category in the Apple App Store with a share of 10.11 percent of active apps being apps in this category. Utilities apps were the third most popular iOS app category, accounting for a total of over 9.73 percent of active apps. iOS apps in the Apple App Store As nowadays it is inconceivable to imagine smartphones without the abundance of mobile applications, the number of available iOS mobile apps distributed via the Apple App Store has consistently grown, reaching the peak of 2.2 million available apps during the first quarter of 2021. As of the beginning of 2022, the highest-ranking mobile apps on the results page of the Apple App Store had an average of 31.7 thousand reviews, and received an average rating of 3.35 stars. Mobile gaming on the Apple App Store Gaming apps are the most popular apps based on availability and often rank as the most downloaded and highest-grossing apps. In 2024, The Honor of Kings was the top grossing gaming app, grossing more than nine million U.S. dollars worldwide. The average price for a gaming app is about 47 cents, while the average app price is just under one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases, and paid apps with in-app purchases. Gaming apps, which frequently generate revenue through in-game item purchases, were the top-grossing category on the Apple App Store, generating almost 52 billion U.S. dollars from global users in 2021.

The variety of products that can be purchased online is continuously growing. Among Brazilian consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,743 respondents in Brazil, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

According to a 2023 survey conducted in Vietnam, approximately **** percent of respondents stated they purchased clothes and footwear online, making it their most popular online purchase category. In comparison, nearly three percent of the survey participants purchased luxury goods through online channels.

Some ** percent of U.S. Amazon Prime buyers bought apparel and shoes in occasion of the Amazon Prime Day in July 2024. During the survey period, it was found that ** percent of responding Prime Day purchasers in the United States had purchased home goods during the sales event.

As of June 2024, books, e-books, and audiobooks were Amazon Australia's top-selling products across the e-commerce platform's leading product categories. Clothing came in second, accounting for almost ** percent of purchases by Australian online shoppers on Amazon.

The variety of products that can be purchased online is continuously growing. Among Indonesian consumers the two most popular categories for online purchases are Clothing and Cosmetics & body care. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among ***** respondents in Indonesia, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

According to a survey among Southeast Asian consumers in 2022, ** percent of the respondents bought fashion products in the past 12 months. Beauty and personal care was another product category which over half of the respondents purchased in the past 12 months as of July 2022.

Clothing and accessories were the most popular online products for Dutch consumers in 2022. ** percent of respondents in the Netherlands said that they purchased fashion items in the last six months. Food and beverages were also an important product category for the Dutch, as nearly half of consumers bought this online.

This statistic shows the leading consumer goods categories among people of color in the United States in 2017, by sales. In 2017, consumers of color in the U.S. spent a total of *** billion U.S. dollars on shelf-stable juices and drinks.

Paying bills online was the most popular online spending category in Belgium in 2022. ** percent of Belgian respondents to a European survey indicated that they paid bills for expenses such as phone plans, insurance, and utilities online in the past six months. Clothing and accessories were also a popular online spending category in Belgium, with ** percent of consumers buying fashion items online.

The variety of products that can be purchased online is continuously growing. Among Dutch consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,010 respondents in the Netherlands, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

The variety of products that can be purchased online is continuously growing. Among Canadian consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,728 respondents in Canada, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.