In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately 90 billion Colombian pesos in net sales throughout 2020. That is over three times more than the 27.5 billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly 32 billion U.S. dollars in 2020.

IBISWorld's annual ranking of the Top 1,000 companies in Australia and New Zealand, based on their financial performance in 2024 or the latest available financial data.

Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.

Identification of the top 10 companies in the market for food safety products and technology, and the rationale behind these selections.

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed 10,000 full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately 5,500 full-time employees in 2020.

With over 100 thousand businesses, all held in-house, BoldData has the largest supply of Dominican Republic data. We can select your perfect target based on numerous interesting selections: from 3,000 industries to region, turnover, sector, contact person and the number of employees.

Other questions or are you looking for another city or country? Our data experts are specialized in supervising international campaigns. We have specific direct marketing knowledge per country and have highly accurate data of 300 million companies in 150+ countries. Contact us for free tailor-made advice and an independent quote.

Fuel your success in the expanding Online Reputation Management Market (CAGR 16.19%) with top companies Webimax.com, Digital Firefly Marketing, Outspoken Media Inc., Net Reputation, Others. Unleash your brand's potential now

IBISWorld, Australia’s largest industry research company, has named the Top 500 private companies for 2020-21, including a breakdown of the five best- and worst-performing players.

Assessment of vendor landscape focused on selected top ten companies in insulation market, their market strategies, business segments, product portfolio and financial performance.

IBISWorld's Top 1,000 List for 2022 identifies the best performing companies in Australia and New Zealand as well as the industries in which they operate.

The Business Information Resellers industry has continued to grow as the need for market research has risen. Companies investing in product development typically invest in external information and analysis to ensure the success of perspective products. Business information resellers fill this gap, making money by gathering data, articles and research reports, then offering this content to clients, mostly through subscriptions. With research and development (R&D) on the rise across the economy, information access has become a hot commodity, strengthening core revenue channels for business information resellers. As a result, revenue is forecast to grow at a CAGR of 3.4% and is expected to reach $9.5 billion in 2025, including 11.5% in52024 alone.Business information resellers have thrived thanks to increased investment in R&D and advertising. Even though the COVID-19 pandemic triggered economic instability, the lingering uncertainty has fueled demand for their products. Recent uncertainty surrounding economic policy, namely tariffs, have had a similar effect. Software advancements have also simplified the process of obtaining and repackaging information, especially data. Additionally, favorable outsourcing trends have further bolstered their success. Consequently, profitability has continued to climb, nearing all-time highs.Robust growth in research and development spending will strengthen the core revenue channels for business information resellers, driving industry expansion. Additionally, rising total advertising expenditure and a growing percentage of online services will further enhance this growth. These trends will reshape the broader landscape, with more businesses seeking market information to fine-tune their advertising projects, particularly online. As major corporations continue to globalize, their information needs will become increasingly complex, boosting product development prospects. These positive developments are forecast to drive revenue grow at a CAGR of 1.4% to an estimated $9.5 billion. However, this growth will also intensify competition, pushing the industry toward further consolidation as smaller players get squeezed out of the fiercely competitive marketplace.

Discover the top dairy companies in the world, including Nestlé, Lactalis, Danone, and more, known for their revenue, market share, and impact on the industry.

Discover the top private label cosmetic companies that offer high-quality products and manufacturing services, allowing brands to bring exclusive lines to market without the need for their own facilities. Learn about the benefits of using private label services and how they can help brands focus on branding and marketing while ensuring top-quality products.

Explore the top 10 cosmetic companies known for their innovation, quality, and global influence in the beauty and skincare industry. From L'Oréal to LVMH, discover the companies shaping consumer preferences worldwide.

An overview of top eight prepreg carbon fiber companies and discussion on their main business segments, details of products, and financial performance.

Market research report on top 10 Chipset companies. This report provides detailed information on companies that BCC Research has identified as market leaders.