In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

In May 2025, the United States was responsible for 21.1 percent of the traffic to Google.com. In terms of web visits to the search platform, Japan came in second with 6.46 percent, followed by Brazil and India with 5.58 and 4.76 percent, respectively.

The International Google Trends dataset will provide critical signals that individual users and businesses alike can leverage to make better data-driven decisions. This dataset simplifies the manual interaction with the existing Google Trends UI by automating and exposing anonymized, aggregated, and indexed search data in BigQuery. This dataset includes the Top 25 stories and Top 25 Rising queries from Google Trends. It will be made available as two separate BigQuery tables, with a set of new top terms appended daily. Each set of Top 25 and Top 25 rising expires after 30 days, and will be accompanied by a rolling five-year window of historical data for each country and region across the globe, where data is available. This Google dataset is hosted in Google BigQuery as part of Google Cloud's Datasets solution and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery

Google Search Trends: Online Classroom: Google Classroom data was reported at 40.000 Score in 14 May 2025. This records a decrease from the previous number of 47.000 Score for 13 May 2025. Google Search Trends: Online Classroom: Google Classroom data is updated daily, averaging 32.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 06 Mar 2023 and a record low of 0.000 Score in 02 May 2025. Google Search Trends: Online Classroom: Google Classroom data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Trinidad and Tobago – Table TT.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Government Measures: Unemployment Benefits data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Google Search Trends: Government Measures: Unemployment Benefits data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 07 Dec 2024 and a record low of 0.000 Score in 14 May 2025. Google Search Trends: Government Measures: Unemployment Benefits data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Trinidad and Tobago – Table TT.Google.GT: Google Search Trends: by Categories.

In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.

Content

This dataset comprises data of top cities and trending searches by country for a total of 40 countries.

🗂️ Data source: Google Trends

Inspiration

• Change in trends over time

As of 2021, Zimbabwe was the African country with the highest business-related search rate on Google, with a score of 100 points. Ethiopia and Kenya followed, scoring ** and ** points, respectively.

Google Search Trends: Computer & Electronics: Samsung Electronics data was reported at 59.000 Score in 15 May 2025. This records a decrease from the previous number of 67.000 Score for 14 May 2025. Google Search Trends: Computer & Electronics: Samsung Electronics data is updated daily, averaging 55.500 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 100.000 Score in 23 Dec 2023 and a record low of 0.000 Score in 02 Jul 2023. Google Search Trends: Computer & Electronics: Samsung Electronics data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Sri Lanka – Table LK.Google.GT: Google Search Trends: by Categories.

Tanzania Google Search Trends: Online Movie: YouTube data was reported at 93.000 Score in 14 May 2025. This records a decrease from the previous number of 98.000 Score for 13 May 2025. Tanzania Google Search Trends: Online Movie: YouTube data is updated daily, averaging 76.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 09 May 2025 and a record low of 0.000 Score in 31 Oct 2022. Tanzania Google Search Trends: Online Movie: YouTube data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Tanzania – Table TZ.Google.GT: Google Search Trends: by Categories.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Google Search Trends: Economic Measures: Bankruptcy data was reported at 0.000 Score in 15 May 2025. This stayed constant from the previous number of 0.000 Score for 14 May 2025. Google Search Trends: Economic Measures: Bankruptcy data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 98.000 Score in 01 Feb 2025 and a record low of 0.000 Score in 15 May 2025. Google Search Trends: Economic Measures: Bankruptcy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Eswatini – Table SZ.Google.GT: Google Search Trends: by Categories.

Cambodia Google Search Trends: Computer & Electronics: Apple data was reported at 30.000 Score in 14 May 2025. This records a decrease from the previous number of 36.000 Score for 13 May 2025. Cambodia Google Search Trends: Computer & Electronics: Apple data is updated daily, averaging 28.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 10 Sep 2024 and a record low of 0.000 Score in 06 Mar 2023. Cambodia Google Search Trends: Computer & Electronics: Apple data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Cambodia – Table KH.Google.GT: Google Search Trends: by Categories.

The name of Chile was the most searched query in the Google search engine in the country in 2024, indexing at 100 in terms of search volume. Weather forecast-related queries also ranked highly in terms of search volume, with terms like "Tiempo", "Clima", and "El Tiempo" ranking highly with index values at 52, 16, and 13 points each. While "Traductor" ranked third, with an index value of 25 points relative to the top result ("Chile"), social platforms like YouTube and WhatsApp also appeared in the ranking's top positions, with index values of 17 and 16 points.

Afghanistan Google Search Trends: Computer & Electronics: Apple data was reported at 42.000 Score in 14 May 2025. This stayed constant from the previous number of 42.000 Score for 13 May 2025. Afghanistan Google Search Trends: Computer & Electronics: Apple data is updated daily, averaging 36.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 25 Aug 2024 and a record low of 0.000 Score in 02 May 2025. Afghanistan Google Search Trends: Computer & Electronics: Apple data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Afghanistan – Table AF.Google.GT: Google Search Trends: by Categories.

Google is not only popular in its home country, but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, way ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

As of June 2024, global Google searches for the word "ChatGPT" increased again after a slight decline by the end of 2024. Interest in the chatbot, developed by the U.S.-based OpenAI and launched in November 2022, started rising in the week ending December 3, 2022. Recently, growing demand for information on ChatGPT made the keyword hit a peak of 100 index points during the week ending on June 2, 2024. ChatGPT, which stands for Chat Generative Pre-trained Transformer, is a chatbot and AI-powered auto-generative text system able to give human-sounding replies and reproduce human-like interactions when prompted.

Consumers from Asia and Oceania were more interested in NFTs than their counterparts from Europe, Latin America, or MENA. This according to information that was compiled from Google Trends, looking at how often people from around the world were searching for the keyword "NFT". Charts to measure whether an NFT hype was still present or not in 2022 started to appear as consumer data was not always available. One global consumer survey on NFT adoption per country, for example, was held in September 2021 – or half a year before the figures shown here. Either way, figures from both 2021 and 2022 suggest that consumers the United States, UK, and Germany were initially less interested in NFTs than those from other countries in the world. Why is that?

NFT interest tied to high-profile announcements

Many heard about NFTs for the first time when news outlets reported the high-value sale of Beeple crypto art piece “The First 5,000 Days” by auction house Christie’s. From that moment on, early adoption became a motivator for several U.S. consumers to acquire NFTS. The main motivation behind buying NFTs in the U.S. by that time, however, was return on investment. The rebranding of Facebook into Meta – by introducing the metaverse, a further application of NFTs, to a large audience – likely caused awareness to grow further. NFT-related announcements did not stop there: Canada’s increase in NFT searches, for example, might be caused by the news of KPMG Canada buying a World of Women NFT in March 2022. Celebrity promotions on Bored Ape Yacht Club (BAYC) in early 2022, whilst sparking outrage from some, may also have added to the growing familiarity of what an NFT could be.

GameFi and the early interest in (Southeast) Asia

Several countries in the top of this ranking are found in Asia. Many believe this is due to the rise of blockchain games and the growing number of GameFi users – especially in this region. Take, for instance, the Philippines: The country hit the news in the summer of 2021 as it decided to make cryptocurrencies earned within NFT game Axie Infinity - originally from Vietnam – taxable. This caused sales made within Axie Infinity – one of the world’s valuable NFT collections - to decline, as many believed the game to be an environment where you could earn money by just playing the game.

The name of Peru was the most searched query in the Google search engine in the country in 2024, indexing at 100 in terms of search volume. Compared to the top-ranking search result, social platforms like WhatsApp, WhatsApp Web, YouTube, and Facebook followed as some of the most searched terms on the engine, scoring index values of 84, 64, 43, and 30 points relative to the top result. Additionally, the search for translations in terms like "Traductor" and "Traductor Ingles" also appeared with a high frequency throughout the chart, with the first term ranking fourth with an index score of 52 points.

As of February 2025, several search terms were googled especially actively by German internet users. Among these, the leading three were ‘handball wm’ (handball championship), ‘australian open 2025’ and ‘handball wm 2025’. The terms reflect events, certain dates and ensuing media coverage taking place at the time, in this case about the handball championship and the Australian Open tennis tournament. Always searching Daily life seems unthinkable without using an online search engine, whether for longer research or quickly checking something, or even just to avoid setting bookmarks, typing in URLs. Google has by far the highest share among online search engines used on desktop and mobile devices at almost 90 percent of searches done on Google, followed by Bing and Ecosia. While DuckDuckGo was further down on the list, its market share has been rising in Germany. Google may still have a substantial head start compared to its competitors, but users are increasingly apprehensive about data privacy and protection in connection with how the online search giant uses and stores personal information, as well as tracks search queries. Searching for Trees Ecosia is an environmentally friendly search engine with a unique business model that sets it apart from other search engines. It uses the revenue from search ads to plant trees worldwide and support reforestation projects. Every time a user performs a search on Ecosia, they indirectly contribute to reforestation, as one tree is planted for every 45 searches.The search engine market share held by Ecosia has been growing in recent years, especially in Germany where the company is based, and in other countries in Europe. Ecosia, similarly to other alternative search engines (e.g. DuckDuckGo), uses Bing to power its results.