In June 2023, Disney+ generated approximately 70.6 million U.S. dollars in global revenues through the Google Play Store. With over 50.7 million U.S. dollars, HBO Max ranked second, while TikTok ranked third with around 38 million U.S. dollars in revenues from Android users worldwide. The majority of high-grossing apps in the measured month were gaming apps.

Google Play Store apps overview As of the first quarter of 2021, Google Play Store was the leading app store worldwide by number of available apps. In 2021, Google Play Store saw more than 111 billion app downloads, while users generated nearly 48 billion U.S. dollars in consumer spending on mobile apps on the platform. In the first quarter of 2021, the most popular category of apps on the platform were gaming apps, followed by education apps, and business apps.

App revenue There are many different monetization models for mobile apps, the most common ones are free apps with in-app purchases, paid apps, paid apps with in-app purchases, and subscriptions. From humble beginnings, the mobile gaming market has flourished: gaming apps accounted for 83 percent of gross app revenues in the Google Play Store in 2020. In comparison, social media apps only accounted for three percent of app revenues. The Apple App Store paints a similar picture with gaming apps again accounting for the lion's share of revenue, albeit to a lesser extent than in the Google Play store.

The mobile app with the highest revenue in Poland in 2023 was YouTube, with revenue reaching over *** million U.S. dollars that year. The second leading non-gaming app by yearly earnings was TikTok, a video-sharing platform.

In 2023, TomTom GO Navigation was the leading navigation app by revenue in Poland, amounting to *** thousand U.S dollars on iPhone and iPad App Store, and Google Play. Find my kids followed with approximately *** thousand U.S. dollars in revenue.

Coin Master was the highest grossing mobile game app in Romania as of August 2023, totaling a revenue of **** million U.S. dollars. PUBG MOBILE ranked second registering a revenue of **** million U.S. dollars.

Games were the highest earning app category worldwide between 2023 and 2024. In the examined period games generated 55 percent of the app market revenues. Entertainment apps were the second highest-grossing category in the global app market, making up 14 percent of the total revenues for the industry. In comparison, lifestyle and productivity apps comprised three percent of apps revenue, respectively. Games were also the most downloaded app category in the same period.

The world of video gaming is diverse, ranging from mobile gaming to PC gaming and console gaming. Over the past years, there has been an increase in downloads and mobile game usage among kids as well as adults, which has, in turn, led to an increase in mobile gaming revenue. One of the most popular mobile games of the year was Last War:Survival, which grossed more than 752 million U.S. dollars worldwide. The highest-grossing mobile game of 2025 so far was Chinese MOBA title Honor of Kings.

In 2023, Webtoon was the leading comic book mobile app by revenue in Poland, which amounted to 180.36 thousand U.S dollars on iPhone and iPad App Store, and Google Play. Manta followed with approximately 21.43 thousand U.S. dollars in revenue.

Tinder was the highest-earning dating app on iOS and Android in Poland in 2023, with its revenue measured at over *** million U.S. dollars that year. It was followed by Badoo and Grindr. The first two apps were also among the dating apps with the largest number of downloads in Poland over the observed period.

The app with the highest in-app revenue in Kazakhstan between January 1 and November 18, 2024, was TikTok, which was the second-leading app by downloads in the country. PUBG Mobile, an action game, earned around *** million U.S. dollars over the same period.

As of June 2025, Tinder was the highest-grossing dating app worldwide. Tinder generated approximately *********** U.S. dollars among global users. Bumble saw in-app revenues of around *** million U.S. dollars, while Match group-owned Hinge ranked third, generating around *** million U.S. dollars in app revenues as of June 2025.

Disney+ was the highest grossing app for mobile users in Denmark, generating approximately 14 million U.S. dollars in revenues in 2023. Dating app Tinder was the second highest grossing app in the market, with users spending approximately 13.6 million U.S. dollars on one time purchases and subscriptions to the popular e-dating mobile app. Streaming app Discovery+ ranked third, while the mobile app for the gaming platform Roblox generated around seven million U.S. dollars in app revenues in the last examined year.

Throughout 2023, cloud storage Google One was the highest-grossing app in the Google Play Store in Great Britain, generating more than **** million U.S. dollars in revenues from the store users. Mobile gaming app Coin Master was the second highest-grossing popular app in the country, with over ** million U.S. dollars in revenues from British users in the examined period.

In 2023, subscription-based ABCmouse was the highest-grossing learning app for children in the United States market, generating approximately 20.5 million U.S. dollars in revenues across iOS and Android devices. Epic, a reading app for kids, ranked second, with approximately 15 million U.S. dollars, while interactive app Kiddopia ranked third with around 14.5 million downloads in 2023.

Coin Master published by Moon Active, had the highest revenue among mobile gaming apps in Poland in 2023, reaching over ** million U.S. dollars. Brawl Stars occupied the second position, with revenue exceeding ** million U.S. dollars.

China's mobile game market is vibrant. In May 2025, Tencent's flagship title Honor of Kings was the highest-grossing game app in the country, earning over *** million U.S. dollars in revenue. PUBG Mobile remained second with over ** million U.S. dollars. The much anticipated Dungeon & Fighter: Origins, released in May 2024, stood at the fourth position with about ** million U.S. dollars. The long-term winners: Tencent and NetEase For many years, Tencent and NetEase have been the most successful Chinese game developers, holding the lion’s share of mobile gaming traffic. The former owns the super app WeChat and an extensive network of entertainment offerings. The mobile gaming business has been one of Tencent's profit pillars, contributing nearly ** percent of its annual revenue (*** billion yuan) in 2022. In comparison, NetEase was half the size of Tencent—** billion yuan in online game revenue in 2024. The industry challenger: miHoYo Having arrived at the gaming scene relatively late in 2011, the Chinese studio miHoYo took eight years to catch global attention. In September 2020, the company grabbed the right timing to launch Genshin Impact during the pandemic. The role-playing game achieved *** billion U.S. dollars of revenue within a year of release and continues to be a lucrative title in various markets. The company later released *** more blockbuster games, Honkai: Star Rail in 2023 and Zenless Zone Zero in 2024.

Tinder was the highest grossing app for mobile users in Norway in 2023. The popular dating app, which monetizes via paid subscriptions and one time in-app purchases. Mobile gaming app Candy Crush Saga ranked second, with in-app purchases generating over 10 million U.S. dollars in 2023. The popular social video app YouTube generated 9.5 million U.S. dollars in revenues from users in Norway in the last examined period.

In June 2023, ByteDance-developed social video apps DouYin and TikTok were top-grossing iPhone apps in the Apple App Store worldwide, generating roughly 372 million U.S. dollars and 324 million U.S. dollars in revenues. Japanese comic reading app Piccoma came in third, with over 228.3 million U.S. dollars in revenues. Honor of Kings ranked fourth, generating approximately 165.75 million U.S. dollars in revenues from iPhone users.

As of the second quarter of 2024, gaming apps were the most popular category available in the Apple App Store, making up a share of approximately 12 percent of all iOS apps in hosted in the platform. Business apps were the second-most popular category in the Apple App Store with a share of 10.11 percent of active apps being apps in this category. Utilities apps were the third most popular iOS app category, accounting for a total of over 9.73 percent of active apps. iOS apps in the Apple App Store As nowadays it is inconceivable to imagine smartphones without the abundance of mobile applications, the number of available iOS mobile apps distributed via the Apple App Store has consistently grown, reaching the peak of 2.2 million available apps during the first quarter of 2021. As of the beginning of 2022, the highest-ranking mobile apps on the results page of the Apple App Store had an average of 31.7 thousand reviews, and received an average rating of 3.35 stars. Mobile gaming on the Apple App Store Gaming apps are the most popular apps based on availability and often rank as the most downloaded and highest-grossing apps. In 2024, The Honor of Kings was the top grossing gaming app, grossing more than nine million U.S. dollars worldwide. The average price for a gaming app is about 47 cents, while the average app price is just under one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases, and paid apps with in-app purchases. Gaming apps, which frequently generate revenue through in-game item purchases, were the top-grossing category on the Apple App Store, generating almost 52 billion U.S. dollars from global users in 2021.

Mobile internet users are spoilt for choice when it comes to the sheer variety and availability of mobile apps. As of the second quarter of 2024, gaming apps were the most popular app category in the Google Play Store, accounting for **** percent of available apps worldwide. Mobile education apps ranked second with a **** percent share. Google Play and app monetization Google Play is the biggest digital distribution platform for Android apps worldwide, offering users over **** million mobile apps to choose from. However, Google Play offers more than just apps – the platform also provides users with music, video, e-book downloads and rental services. Most mobile apps on Google Play are available for free. As of March 2024, around ** percent of Android apps could be downloaded without having to pay for them upfront, although this does not preclude other mobile app monetization strategies such as in-app advertising and in-app purchases. As of June 2023, the ranking of leading Android apps in the Google Play Store worldwide based on revenue consists mainly of streaming and video apps. Google Play main competitor: the Apple App Store The worldwide gross app revenue of the Google Play store amounted to **** billion U.S. dollars in the second quarter of 2024, a steady climb from the **** billion U.S. dollars a year before. However, in terms of app revenue, Google Play is lagging behind its eternal rival, the Apple App Store. During the same period, Apple’s own digital store generated **** billion U.S. dollars in mobile app revenues, with mobile gaming being the leading category for consumer spending on the platform. In June 2023, mobile-first apps DouYin and TikTok were the highest-grossing app among global iPhone users, generating roughly *** million U.S. dollars and *** million U.S. dollars in revenues, respectively.

Role-playing games were the highest-grossing mobile game genre in the Hong Kong market. During the second quarter of 2023, the genre contributed about ******* of the mobile gaming revenue. On the other hand, casual games were the most downloaded genre.