As detailed in our app revenues market post, Apple’s App Store and the Google Play Store both earn a majority of revenue from games, accounting more than half across both stores. It...

In June 2023, Disney+ generated approximately 70.6 million U.S. dollars in global revenues through the Google Play Store. With over 50.7 million U.S. dollars, HBO Max ranked second, while TikTok ranked third with around 38 million U.S. dollars in revenues from Android users worldwide. The majority of high-grossing apps in the measured month were gaming apps.

Google Play Store apps overview As of the first quarter of 2021, Google Play Store was the leading app store worldwide by number of available apps. In 2021, Google Play Store saw more than 111 billion app downloads, while users generated nearly 48 billion U.S. dollars in consumer spending on mobile apps on the platform. In the first quarter of 2021, the most popular category of apps on the platform were gaming apps, followed by education apps, and business apps.

App revenue There are many different monetization models for mobile apps, the most common ones are free apps with in-app purchases, paid apps, paid apps with in-app purchases, and subscriptions. From humble beginnings, the mobile gaming market has flourished: gaming apps accounted for 83 percent of gross app revenues in the Google Play Store in 2020. In comparison, social media apps only accounted for three percent of app revenues. The Apple App Store paints a similar picture with gaming apps again accounting for the lion's share of revenue, albeit to a lesser extent than in the Google Play store.

Entertainment apps were the highest-grossing category by far among mobile consumers in the United States. In 2024, entertainment apps generated over **** billion U.S. dollars in revenues. Casual gaming apps generated around *** billion million U.S. dollars in revenues. Strategy gaming apps represented the ***** highest-grossing app category, with *** billion U.S. dollars in revenues from the Google Play Store and the Apple App Store in 2024.

Games were the highest earning app category worldwide between 2023 and 2024. In the examined period games generated 55 percent of the app market revenues. Entertainment apps were the second highest-grossing category in the global app market, making up 14 percent of the total revenues for the industry. In comparison, lifestyle and productivity apps comprised three percent of apps revenue, respectively. Games were also the most downloaded app category in the same period.

The mobile app with the highest revenue in Portugal in 2024 was Google One, with over *** million U.S. dollars in revenue. The streaming service Disney + grossed over **** million U.S. dollars. The other apps on the list are mostly gaming apps like Coin Master, Roblox, Candy Crush Saga, and Monopoly Go!.

In April 2025, ************ was the top-grossing gaming app for iPhone in the United States. The board game generated roughly ***** million U.S. dollars in revenues from iPhone users. *********** was the second-most grossing gaming app title during that month, with approximately ***** million U.S. dollars in revenue.

In 2022, gaming apps accounted for ** percent of global Apple App Store app spending, representing the highest-grossing app category for iOS users. Entertainment apps claimed a ** percent revenue share each from global iOS users during 2022. By 2027, revenues of entertainment apps on the Apple App Store are estimated to account to ** percent of the total, while gaming apps will account for roughly ** percent of all iOS spending.

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In June 2025, ***************** was the top-grossing gaming app in the Google Play Store worldwide. The survival game title generated ** million U.S. dollars in revenues from Android users. ************ was the second-most-grossing gaming app title with approximately *****million U.S. dollars in revenue during that month.

In March 2024, cloud storage app Google One was the highest-grossing app for Android users in Sweden, with *** thousand U.S. dollars in revenues. Entertainment app Disney+ ranked second, and it generated around ***** thousand U.S. dollars in revenues from Google Play users in Sweden. Social video app TikTok generated *** thousand U.S. dollars in revenues during the examined period.

Key Navigation StatisticsTop Navigation AppsNavigation App RevenueGoogle Maps RevenueNavigation Revenue by CountryNavigation App UsageMapping and navigation apps are a ubiquitous element of...

In June 2023, ByteDance-developed social video apps DouYin and TikTok were top-grossing iPhone apps in the Apple App Store worldwide, generating roughly 372 million U.S. dollars and 324 million U.S. dollars in revenues. Japanese comic reading app Piccoma came in third, with over 228.3 million U.S. dollars in revenues. Honor of Kings ranked fourth, generating approximately 165.75 million U.S. dollars in revenues from iPhone users.

In September 2022, Coin Master was the top-grossing app in the Google Play Store in Germany. The game generated more than **** million U.S. dollars in revenues from Android users. TikTok was the second-most popular app with *** million U.S. dollars in revenues from German Android users.

As of the second quarter of 2024, gaming apps were the most popular category available in the Apple App Store, making up a share of approximately 12 percent of all iOS apps in hosted in the platform. Business apps were the second-most popular category in the Apple App Store with a share of 10.11 percent of active apps being apps in this category. Utilities apps were the third most popular iOS app category, accounting for a total of over 9.73 percent of active apps. iOS apps in the Apple App Store As nowadays it is inconceivable to imagine smartphones without the abundance of mobile applications, the number of available iOS mobile apps distributed via the Apple App Store has consistently grown, reaching the peak of 2.2 million available apps during the first quarter of 2021. As of the beginning of 2022, the highest-ranking mobile apps on the results page of the Apple App Store had an average of 31.7 thousand reviews, and received an average rating of 3.35 stars. Mobile gaming on the Apple App Store Gaming apps are the most popular apps based on availability and often rank as the most downloaded and highest-grossing apps. In 2024, The Honor of Kings was the top grossing gaming app, grossing more than nine million U.S. dollars worldwide. The average price for a gaming app is about 47 cents, while the average app price is just under one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases, and paid apps with in-app purchases. Gaming apps, which frequently generate revenue through in-game item purchases, were the top-grossing category on the Apple App Store, generating almost 52 billion U.S. dollars from global users in 2021.

Just Eat may be the best example of perfect market fit in the wrong country. Launched in Denmark in 2001, the team slowly realised they had built a great service for local businesses, but in a...

In July 2025, Douyin — the official Chinese version of TikTok — was the highest-grossing non-game app in China, earning around ****million U.S. dollars of revenue. The other top spots were taken by domestic music and video streaming platforms — *************, ********, and ***** in this order.

As of June 2025, Tinder was the highest-grossing dating app worldwide. Tinder generated approximately *********** U.S. dollars among global users. Bumble saw in-app revenues of around *** million U.S. dollars, while Match group-owned Hinge ranked third, generating around *** million U.S. dollars in app revenues as of June 2025.

In April 2025, ************ was the top-grossing gaming app in the Google Play Store in the United States. The board game title generated ***** million U.S. dollars in revenues from Android users. ********************** was the second-most-grossing gaming app title, with approximately ***** million U.S. dollars in revenue during that month.

In February 2025, ************** was the top-grossing gaming app for iPhone worldwide. The mobile game title generated close to *** million U.S. dollars in revenues from iPhone users. *********** was the second-most-grossing gaming app title with approximately *** million U.S. dollars in revenue during that month.

In August 2022, TikTok was the top-grossing app in the Google Play Store in Switzerland, generating approximately *** thousand U.S. dollars in revenues. Mobile gaming app State of Survival followed, with more than *** thousand U.S. dollars in revenues from Android users. Mobile gaming app Lara Croft GO ranked third with ***** thousand U.S. dollars in revenues from the Google Play Store in Switzerland.