In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.
In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.
In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.
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Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.
The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.
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Global Market Research Services market size is expected to reach $110.77 billion by 2029 at 4.4%, segmented as by type, marketing research and analysis services, public opinion and election polling
AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately ** billion Colombian pesos in net sales throughout 2020. That is over three times more than the **** billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.
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Hybrid Dental Vacuum Pumps Market, By Type (1-workstation, 2-workstation, 3-workstation, and 4-workstation), By Application (Dental Laboratories and Dental Clinics), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029
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Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.
IBISWorld's Top 1,000 List for 2022 identifies the best performing companies in Australia and New Zealand as well as the industries in which they operate.
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The global Over-The-Top Devices and Services Market is projected to reach USD 2,731.58 billion by 2034 With at a CAGR of 21.9% during the forecast period.
Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed ****** full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately ***** full-time employees in 2020.
IBISWorld's annual ranking of the Top 1,000 companies in Australia and New Zealand, based on their financial performance in 2024 or the latest available financial data.
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The B2C platform for travel agencies has emerged as a vital component in the modern travel industry, revolutionizing how travel services are marketed and accessed by consumers. These platforms enable travel agencies to connect directly with their customers, allowing for seamless bookings of flights, accommodations,
IBISWorld, Australia’s largest industry research company, has named the Top 500 private companies for 2020-21, including a breakdown of the five best- and worst-performing players.
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Access Market Research Intellect's Over-the-Top Services (OTT) Market Report for insights on a market worth USD 150 billion in 2024, expanding to USD 350 billion by 2033, driven by a CAGR of 12. 5%. Learn about growth opportunities, disruptive technologies, and leading market participants.
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The global branding agency services market is experiencing robust growth, driven by increasing demand for effective brand building and enhanced customer experiences across diverse industries. The market's expansion is fueled by several factors, including the rising adoption of digital marketing strategies, the growing importance of brand storytelling and emotional connections with consumers, and the need for consistent brand messaging across multiple touchpoints. Businesses of all sizes are recognizing the crucial role branding plays in attracting and retaining customers in a highly competitive market, leading to significant investment in professional branding agencies. This trend is particularly evident in sectors experiencing rapid digital transformation, where a strong online presence and consistent brand identity are essential for success. While market entry barriers are relatively low, successful agencies demonstrate a unique blend of creative expertise, strategic thinking, and data-driven decision-making. This combination allows them to deliver measurable results and build long-term client relationships. The competitive landscape is dynamic, with a mix of established global agencies and smaller, niche players catering to specialized industry needs. Future growth will likely be influenced by technological advancements, such as AI-driven branding tools and the evolution of metaverse marketing, further shaping the services offered by these agencies. The market's Compound Annual Growth Rate (CAGR) during the forecast period (2025-2033) will likely depend on several macroeconomic and industry-specific factors. Assuming a conservative estimate based on current market trends and considering factors like economic fluctuations and technological disruptions, a CAGR of 7-9% seems plausible. This implies significant market expansion over the next decade. Regional variations will exist, with developed economies like North America and Europe exhibiting potentially slower but steady growth, while emerging markets in Asia and Latin America might show more substantial growth rates due to increasing disposable incomes and rising business activity. The segmentation within the market, based on service type (e.g., brand strategy, visual identity, digital marketing), industry focus (e.g., technology, consumer goods, healthcare), and agency size will continue to evolve, providing diverse opportunities for specialized branding agencies. The competitive landscape will remain dynamic, with mergers, acquisitions, and strategic partnerships shaping the market structure.
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Discover the top tomato juice companies in the market, from Campbell's to V8, known for their rich flavors and high-quality ingredients.
t CompanyData.com (BoldData), we provide trusted, verified company data sourced directly from official trade registers around the world. Our global list of 22 million manufacturing companies offers unmatched access to the industrial backbone of the global economy—spanning small-scale producers to large multinational manufacturers. This comprehensive dataset is built to support everything from outreach to automation.
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According to Cognitive Market Research, The Global Web Design Services market size was USD 58.5 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.5% from 2023 to 2030. How are the Main Opportunities/Drivers Affecting the Web Design Services Market?
Growing Number of SMEs to Increase Market Output
Small and Medium Enterprises (SMEs) are important to every nation's economic growth. The existence of SMEs aids the efficient consumption of nearby assets and augments economies across the globe. Thus, small businesses have understood the importance of a strong online presence and have made website hosting services a top priority for their growth plans. Additionally, web hosting service providers have targeted small and medium-sized enterprises to augment their business growth.
For instance, in March 2021, DreamHost introduced a complete suite of professional web services to help its small business consumers enhance their growth and find success online. Thus, the rising number of small and medium-sized businesses and their need for web hosting services are driving market expansion in recent years.
Moreover, in March 2023, Namecheap, Inc. announced the launch of a new business site maker to join its list of visual tools, enabling small businesses to create personalized branding and web materials. This will not only help the company attract new customers but also allow customers to design their website along with privacy features.
(Source:www.hostingadvice.com/blog/namecheap-delivers-a-new-business-maker-to-simplify-website-building/)
Growing Government Initiatives to Propel Market Growth
The market for web design services has undergone governments of various developing and developed nations providing financial and non-financial support for small business entrepreneurs to assist them in growing their businesses.
For instance, the U.S. federal government delivers various funding programs such as Federal Contracting, Women-Owned Small Businesses (WOSB), and USDA Rural Business Enterprise Grant Program to small firm owners. Such government initiatives have encouraged more entrepreneurs to start new firms in the country.
Rising Demand of Online Presence and Advertising fuels the Market Growth
Moreover, these entrepreneurs seek an omnichannel sales model to sustain their companies in a highly competitive environment. The omnichannel sales model allows them to maximize the dimensions of their consumer base by offering their whole product portfolios via the internet globally.
The Growth of the Web Design Services Market has been Hampered
Challenges Associated with Ensuring Scalability and Maintaining Uptime to Hinder Market Growth
The high initial and implementation costs of web design services might hinder service adoption. As demand from SMEs is a major driver of hosting services, the cost might restrain market growth. Moreover, challenges that arise while ensuring scalability and maintaining uptime might restrain this market. Maintaining uptime becomes crucial as consumers spend more time on websites that are easily available to them.
Impact of COVID–19 on the Web Design Services Market
The COVID-19 pandemic has resulted in enhanced internet activity. Most companies have started to leverage internet services for conducting enterprise operations. Furthermore, the outbreak has made individuals spend more time on the internet making fitness videos, writing blogs, among other activities, and posting them over the internet. Moreover, due to the pandemic, the growing inclination towards online purchasing will encourage advanced investments by end users in developing a robust IT infrastructure and enterprise models. Besides, numerous market players actively take initiatives to help small businesses during that unprecedented time What is Web Design Services?
Web design services refer to the services of creating and developing a website and its web pages. These services include a range of activities aimed at creating a visually appealing, functional, and user-friendly website. Web design is an important aspect of establishing an online ...
In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.