In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately 90 billion Colombian pesos in net sales throughout 2020. That is over three times more than the 27.5 billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.

Management consultants continue to benefit from a robust demand stream for strategic planning and marketing services across the business and individual markets. Providing varied services to diverse downstream markets with unique needs allows management consultants to weather changing economic conditions. Core business interests, such as strategic planning, came into extra demand when inflationary spikes in 2022 and subsequent interest rate increases in 2023 accelerated the costs of business. Major consultancy firms such as Deloitte and Accenture Plc pivoted to business strategy and financial management consultation services due to businesses’ desire to secure capital and hedge against inflation when looking to pursue a new investment or acquisition. However, while economic turbulence did curtail consultants’ rate of growth, the high service diversification and accelerating adoption of new technologies, such as artificial intelligence (AI), reduced manual labor dependence and strengthened service quality across competitive sectors such as finance. These trends revenue to grow an annualized 3.5% to an estimated $404.1 billion over the past five years, including an estimated 1.2% growth rate in 2025 alone. Technological change in client markets drove spending on tech-centered consulting services, such as IT design and strategic planning. In the age of digital transformation, advisory roles require employees with unique and expert skill sets. Companies aiming to advance sustainability, embrace digital transformation and leverage big data analytics expand the need for expert consultants. The ability to hire remote workers broadens the labor pool's quality and scope, but also lessens consultants' negotiating power as other companies can now access previously restricted markets and recruit top talent. Consulting firms are no longer tethered to densely populated areas, allowing relocation to cities with lower rent and labor costs. While technology offers cost savings and expanded markets, it also intensifies competition for labor and clients, causing dampened profit in the past five years. Moving forward, management consultants are poised to take advantage of favorable economic conditions and a larger digital market that will change how marketing is conducted. While there are low barriers to entry in consulting, with the top 20 firms representing almost one-quarter of firm revenue, small-sized entrants will undoubtedly face stiff competition. As consolidation continues, the entry of niche firms specializing in new technology (IT, VR, AR and AI) is expected to increase, as these companies can better compete with larger consulting firms. Broader adoption of social media and digital advertising will provide lucrative opportunities for specialized marketing management consultants, particularly as 54% of consumers procure information via social media platforms, per 2024 data from Pew Research Center. The anticipated increase in business sentiment and aggregate private investment will bolster clients’ fiscal flexibility in securing longer-term consultant commitments, with revenue poised to grow an annualized 0.8% to an estimated $419.5 billion over the next five years.

The B2C platform for travel agencies has emerged as a vital component in the modern travel industry, revolutionizing how travel services are marketed and accessed by consumers. These platforms enable travel agencies to connect directly with their customers, allowing for seamless bookings of flights, accommodations,

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed 10,000 full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately 5,500 full-time employees in 2020.

IBISWorld's annual ranking of the Top 1,000 companies in Australia and New Zealand, based on their financial performance in 2024 or the latest available financial data.

Success.ai offers a cutting-edge solution for businesses and organizations seeking Company Financial Data on private and public companies. Our comprehensive database is meticulously crafted to provide verified profiles, including contact details for financial decision-makers such as CFOs, financial analysts, corporate treasurers, and other key stakeholders. This robust dataset is continuously updated and validated using AI technology to ensure accuracy and relevance, empowering businesses to make informed decisions and optimize their financial strategies.

Key Features of Success.ai's Company Financial Data:

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Detailed Financial Profiles: Gain insights into company financials, including revenue, profit margins, funding rounds, and operational costs. Profiles are enriched with key contact details, including work emails, phone numbers, and physical addresses, ensuring direct access to decision-makers.

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This dataset provides comprehensive, up-to-date information about the top 100 Software-as-a-Service (SaaS) companies globally as of 2025. It includes detailed financial metrics, company fundamentals, and operational data that are crucial for market research, competitive analysis, investment decisions, and academic studies.

Key Features

• 100 leading SaaS companies across various industries
• 11 comprehensive data points per company
• Current 2025 data including latest valuations and ARR figures
• Verified information from multiple reliable sources
• Clean, analysis-ready format with consistent data structure

Use Cases

1. Market Research: Analyze SaaS industry trends and market dynamics
2. Investment Analysis: Evaluate growth patterns and valuation multiples
3. Competitive Intelligence: Benchmark companies within sectors
4. Academic Research: Study business models and growth strategies
5. Data Science Projects: Build predictive models for SaaS metrics
6. Business Strategy: Identify successful patterns in SaaS businesses

Industries Covered

Enterprise Software (CRM, ERP, HR) Developer Tools & DevOps Cybersecurity Data Analytics & Business Intelligence Marketing & Sales Technology Financial Technology Communication & Collaboration E-commerce Platforms Design & Creative Tools Infrastructure & Cloud Services

Why This Dataset? The SaaS industry has grown to over $300 billion globally, with companies achieving unprecedented valuations and growth rates. This dataset captures the current state of the industry leaders, providing insights into what makes successful SaaS companies tick.

Sources/Proof of Data: Data Sources The data has been meticulously compiled from multiple authoritative sources:

Company Financial Reports (Q4 2024 - Q1 2025)

Official earnings releases and investor relations documents SEC filings for public companies

Investment Databases

Crunchbase, PitchBook, and CB Insights for funding data Venture capital and private equity announcements

Market Research Reports

Gartner, Forrester, and IDC industry analyses SaaS Capital Index and valuation reports

Industry Publications

TechCrunch, Forbes, Wall Street Journal coverage Company press releases and official announcements

Product Review Platforms

G2 Crowd ratings and reviews Capterra and GetApp user feedback

Data Verification

Cross-referenced across multiple sources for accuracy Updated with latest available information as of May 2025 Validated against official company statements where available

Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.

The global Over-The-Top Devices and Services Market is projected to reach USD 2,731.58 billion by 2034 With at a CAGR of 21.9% during the forecast period.

IBISWorld, Australia’s largest industry research company, has named the Top 500 private companies for 2020-21, including a breakdown of the five best- and worst-performing players.

Stay updated with Market Research Intellect's report_name, valued at current_value in 2024, projected to reach forecast_value by 2033 with a CAGR of cagr_value (2026-2033).

Assessment of vendor landscape focused on selected top ten companies in insulation market, their market strategies, business segments, product portfolio and financial performance.

The shared services market size is predicted to reach $58.98 billion in 2024 to $473 billion by 2035, growing at a CAGR of 20.84% from 2024 to 2035.

Market research report on top 10 Sensor companies. This report provides detailed information on companies that BCC Research has identified as market leaders in the sensors market.

Check out Market Research Intellect's Over-the-Top Services (OTT) Market Report, valued at USD 150 billion in 2024, with a projected growth to USD 350 billion by 2033 at a CAGR of 12.5% (2026-2033).