In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately 90 billion Colombian pesos in net sales throughout 2020. That is over three times more than the 27.5 billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.

Market research and public opinion polling companies offer valuable insights into consumer behaviour, values and opinions for businesses, media and public-sector departments. Demand for market research is heavily reliant on business investment and technological advancements, with research companies examining target markets to help businesses tailor their products, services and marketing strategies. The advent of digital platforms and advanced analytics is reshaping the market landscape, providing more efficient data collection methods and insights essential for strategic decision-making. Revenue is expected to expand at a compound annual rate of 2.3% over the five years through 2025 to €2.1 billion, despite being forecast to dip by 2.2% in 2025. The COVID-19 pandemic brought adverse economic conditions, reducing business spending on non-essential services like market research. A decline in advertising spend further hit demand in 2020. However, as restrictions eased, revenue shot up in 2021, as businesses aimed to understand how consumer behaviour was changing in the post-pandemic landscape. Digital advertising's recovery also supported this rebound. Following this, though, inflationary pressures and geopolitical tensions in late 2022 and 2023 curbed spending, as businesses grappled with higher operational costs, leading to a downturn in revenue for market research companies. Prolonged uncertainty and political instability further subdued business investment through 2024 and into 2025, reflected in stagnant demand for market research services. Improving economic conditions are anticipated to bolster the industry’s prospects in the coming years. As inflation eases and interest rates fall, businesses will increase R&D activities, renewing demand for detailed market insights. Opportunities will arise from strengthened collaborations with advertising agencies, aligning strategies based on data-driven insights. Technological advancements will continue to drive innovation, with AI and mobile technologies reshaping data collection and interpretation processes. However, advancing technology will also create challenges as more businesses leverage advanced tech like Gen AI to set up in-house market research solutions, reducing spending on external research companies. At the same time, social media will continue to offer real-time public opinion insights, optimising audience segmentation and sentiment analysis. Data privacy regulations like the GDPR will necessitate balancing innovation with compliance, presenting operational burdens.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

This dataset provides comprehensive, up-to-date information about the top 100 Software-as-a-Service (SaaS) companies globally as of 2025. It includes detailed financial metrics, company fundamentals, and operational data that are crucial for market research, competitive analysis, investment decisions, and academic studies.

Key Features

• 100 leading SaaS companies across various industries
• 11 comprehensive data points per company
• Current 2025 data including latest valuations and ARR figures
• Verified information from multiple reliable sources
• Clean, analysis-ready format with consistent data structure

Use Cases

1. Market Research: Analyze SaaS industry trends and market dynamics
2. Investment Analysis: Evaluate growth patterns and valuation multiples
3. Competitive Intelligence: Benchmark companies within sectors
4. Academic Research: Study business models and growth strategies
5. Data Science Projects: Build predictive models for SaaS metrics
6. Business Strategy: Identify successful patterns in SaaS businesses

Industries Covered

Enterprise Software (CRM, ERP, HR) Developer Tools & DevOps Cybersecurity Data Analytics & Business Intelligence Marketing & Sales Technology Financial Technology Communication & Collaboration E-commerce Platforms Design & Creative Tools Infrastructure & Cloud Services

Why This Dataset? The SaaS industry has grown to over $300 billion globally, with companies achieving unprecedented valuations and growth rates. This dataset captures the current state of the industry leaders, providing insights into what makes successful SaaS companies tick.

Sources/Proof of Data: Data Sources The data has been meticulously compiled from multiple authoritative sources:

Company Financial Reports (Q4 2024 - Q1 2025)

Official earnings releases and investor relations documents SEC filings for public companies

Investment Databases

Crunchbase, PitchBook, and CB Insights for funding data Venture capital and private equity announcements

Market Research Reports

Gartner, Forrester, and IDC industry analyses SaaS Capital Index and valuation reports

Industry Publications

TechCrunch, Forbes, Wall Street Journal coverage Company press releases and official announcements

Product Review Platforms

G2 Crowd ratings and reviews Capterra and GetApp user feedback

Data Verification

Cross-referenced across multiple sources for accuracy Updated with latest available information as of May 2025 Validated against official company statements where available

The B2C platform for travel agencies has emerged as a vital component in the modern travel industry, revolutionizing how travel services are marketed and accessed by consumers. These platforms enable travel agencies to connect directly with their customers, allowing for seamless bookings of flights, accommodations,

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed 10,000 full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately 5,500 full-time employees in 2020.

Assessment of vendor landscape focused on selected top ten companies in insulation market, their market strategies, business segments, product portfolio and financial performance.

Learn about the top bottled water companies in the industry, including Nestle Waters, The Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group, and Danone. Discover their popular brands and the different types of bottled water they offer.

Smoothies Market size and share is Predicated to be USD 33.3 Billion by 2035, is expected to expand at a compound annual growth rate 9.5% during the forecast period.

Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.

• The global industry was valued at US$ 2.1 Bn in 2023
• It is expected to grow at a CAGR of 31.4% from 2024 to 2034 and reach US$ 43.3 Bn by the end of 2034

Market Introduction

Regional Outlook

Digital Biomarkers Market Snapshot

The cerumenolytic agents market plays a crucial role in ear care, offering solutions specifically designed to soften and remove earwax, or cerumen, from the ear canal. These agents are essential in both clinical settings and at-home care, providing relief from discomfort, aiding in audiological assessments, and faci

Explore the top 10 dairy companies globally, including Nestlé, Lactalis Group, Danone, and more. Learn about their leading brands, market presence, and contributions to the dairy industry.

An overview of the top ten companies of PMMA industry and description of their main business segments, products and financial performance

The global branding agency services market is experiencing robust growth, driven by increasing demand for effective brand building and enhanced customer experiences across diverse industries. The market's expansion is fueled by several factors, including the rising adoption of digital marketing strategies, the growing importance of brand storytelling and emotional connections with consumers, and the need for consistent brand messaging across multiple touchpoints. Businesses of all sizes are recognizing the crucial role branding plays in attracting and retaining customers in a highly competitive market, leading to significant investment in professional branding agencies. This trend is particularly evident in sectors experiencing rapid digital transformation, where a strong online presence and consistent brand identity are essential for success. While market entry barriers are relatively low, successful agencies demonstrate a unique blend of creative expertise, strategic thinking, and data-driven decision-making. This combination allows them to deliver measurable results and build long-term client relationships. The competitive landscape is dynamic, with a mix of established global agencies and smaller, niche players catering to specialized industry needs. Future growth will likely be influenced by technological advancements, such as AI-driven branding tools and the evolution of metaverse marketing, further shaping the services offered by these agencies. The market's Compound Annual Growth Rate (CAGR) during the forecast period (2025-2033) will likely depend on several macroeconomic and industry-specific factors. Assuming a conservative estimate based on current market trends and considering factors like economic fluctuations and technological disruptions, a CAGR of 7-9% seems plausible. This implies significant market expansion over the next decade. Regional variations will exist, with developed economies like North America and Europe exhibiting potentially slower but steady growth, while emerging markets in Asia and Latin America might show more substantial growth rates due to increasing disposable incomes and rising business activity. The segmentation within the market, based on service type (e.g., brand strategy, visual identity, digital marketing), industry focus (e.g., technology, consumer goods, healthcare), and agency size will continue to evolve, providing diverse opportunities for specialized branding agencies. The competitive landscape will remain dynamic, with mergers, acquisitions, and strategic partnerships shaping the market structure.

Identification of top ten electronic adhesives' companies that play a key role in industry's growth, their main business segments, details of products, and financial performance