In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

Global Market Research Services market size is expected to reach $110.77 billion by 2029 at 4.4%, segmented as by type, marketing research and analysis services, public opinion and election polling

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately ** billion Colombian pesos in net sales throughout 2020. That is over three times more than the **** billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.

Market research and public opinion polling companies offer valuable insights into consumer behaviour, values and opinions for businesses, media and public-sector departments. Demand for market research is heavily reliant on business investment and technological advancements, with research companies examining target markets to help businesses tailor their products, services and marketing strategies. The advent of digital platforms and advanced analytics is reshaping the market landscape, providing more efficient data collection methods and insights essential for strategic decision-making. Revenue is expected to expand at a compound annual rate of 2.3% over the five years through 2025 to €2.1 billion, despite being forecast to dip by 2.2% in 2025. The COVID-19 pandemic brought adverse economic conditions, reducing business spending on non-essential services like market research. A decline in advertising spend further hit demand in 2020. However, as restrictions eased, revenue shot up in 2021, as businesses aimed to understand how consumer behaviour was changing in the post-pandemic landscape. Digital advertising's recovery also supported this rebound. Following this, though, inflationary pressures and geopolitical tensions in late 2022 and 2023 curbed spending, as businesses grappled with higher operational costs, leading to a downturn in revenue for market research companies. Prolonged uncertainty and political instability further subdued business investment through 2024 and into 2025, reflected in stagnant demand for market research services. Improving economic conditions are anticipated to bolster the industry’s prospects in the coming years. As inflation eases and interest rates fall, businesses will increase R&D activities, renewing demand for detailed market insights. Opportunities will arise from strengthened collaborations with advertising agencies, aligning strategies based on data-driven insights. Technological advancements will continue to drive innovation, with AI and mobile technologies reshaping data collection and interpretation processes. However, advancing technology will also create challenges as more businesses leverage advanced tech like Gen AI to set up in-house market research solutions, reducing spending on external research companies. At the same time, social media will continue to offer real-time public opinion insights, optimising audience segmentation and sentiment analysis. Data privacy regulations like the GDPR will necessitate balancing innovation with compliance, presenting operational burdens.

Hybrid Dental Vacuum Pumps Market, By Type (1-workstation, 2-workstation, 3-workstation, and 4-workstation), By Application (Dental Laboratories and Dental Clinics), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

This dataset provides comprehensive, up-to-date information about the top 100 Software-as-a-Service (SaaS) companies globally as of 2025. It includes detailed financial metrics, company fundamentals, and operational data that are crucial for market research, competitive analysis, investment decisions, and academic studies.

Key Features

• 100 leading SaaS companies across various industries
• 11 comprehensive data points per company
• Current 2025 data including latest valuations and ARR figures
• Verified information from multiple reliable sources
• Clean, analysis-ready format with consistent data structure

Use Cases

1. Market Research: Analyze SaaS industry trends and market dynamics
2. Investment Analysis: Evaluate growth patterns and valuation multiples
3. Competitive Intelligence: Benchmark companies within sectors
4. Academic Research: Study business models and growth strategies
5. Data Science Projects: Build predictive models for SaaS metrics
6. Business Strategy: Identify successful patterns in SaaS businesses

Industries Covered

Enterprise Software (CRM, ERP, HR) Developer Tools & DevOps Cybersecurity Data Analytics & Business Intelligence Marketing & Sales Technology Financial Technology Communication & Collaboration E-commerce Platforms Design & Creative Tools Infrastructure & Cloud Services

Why This Dataset? The SaaS industry has grown to over $300 billion globally, with companies achieving unprecedented valuations and growth rates. This dataset captures the current state of the industry leaders, providing insights into what makes successful SaaS companies tick.

Sources/Proof of Data: Data Sources The data has been meticulously compiled from multiple authoritative sources:

Company Financial Reports (Q4 2024 - Q1 2025)

Official earnings releases and investor relations documents SEC filings for public companies

Investment Databases

Crunchbase, PitchBook, and CB Insights for funding data Venture capital and private equity announcements

Market Research Reports

Gartner, Forrester, and IDC industry analyses SaaS Capital Index and valuation reports

Industry Publications

TechCrunch, Forbes, Wall Street Journal coverage Company press releases and official announcements

Product Review Platforms

G2 Crowd ratings and reviews Capterra and GetApp user feedback

Data Verification

Cross-referenced across multiple sources for accuracy Updated with latest available information as of May 2025 Validated against official company statements where available

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed ****** full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately ***** full-time employees in 2020.

Global Dental Polymerization Flasks Market, By Type (Round, Square, Triangular, and Other), By Application (Dental Laboratories and Scientific Research), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

The neuromarketing market, valued at $1.57 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.89% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing need for brands to understand consumer behavior beyond traditional survey methods fuels demand for neuromarketing techniques. These techniques offer a deeper understanding of subconscious consumer responses to marketing stimuli, enabling more effective and targeted campaigns. Secondly, technological advancements in neuroimaging and data analytics are making neuromarketing more accessible and cost-effective, lowering the barrier to entry for businesses of all sizes. The BFSI sector, leveraging neuromarketing to optimize product design and customer experiences, represents a significant market segment. Retail and consumer brands also heavily utilize these techniques for product development, advertising, and branding. While data privacy concerns and the relatively high cost compared to traditional market research methods represent challenges, the overall market trend indicates substantial growth potential. The market segmentation reveals a diverse landscape of end-users, with Banking, Financial Services, and Insurance (BFSI) leading the way, followed by retail and consumer brands. Market research firms and scientific institutions are also active adopters, demonstrating a broad appeal across industries. The geographic distribution mirrors global business trends, with North America and Europe currently holding significant market share, but rapid growth is anticipated in the Asia-Pacific region driven by increasing consumer spending and technological adoption. Key players such as Neural Sense, Mindspeller, and Nielsen Consumer Neuroscience are driving innovation and market expansion through the development of advanced technologies and services. The competitive landscape is dynamic, with both established companies and emerging startups contributing to the market's evolution. This growth is further fueled by the continuous refinement of methodologies and the integration of artificial intelligence and machine learning to enhance data analysis and interpretation. Recent developments include: Apr 2023: Cadwell Industries Inc. announced the US launch of Voyager for remote wireless access to in-home EEG monitoring with video. Now that Arc Apollo+ has EEG data collection with automatic data backfill, doctors and technologists can remotely access real-time EEG data and video from patients operating in-home. This feature is designed to enable thorough real-time analysis with a complete data set for daily reporting., Jul 2022: Tobii was selected by Sony Interactive Entertainment to be the eye-tracking technology provider for PlayStation VR2. The partnership with Sony Interactive Entertainment (SIE) is further evidence of Tobii's ability to provide cutting-edge solutions at a mass market scale using its world-leading technology. PlayStation VR2 sets a new standard for immersive virtual reality (VR) entertainment and will allow millions of users to experience the power of eye tracking globally.. Key drivers for this market are: Increasing Need for Advanced Marketing Tools, Increasing Penetration of Smartphones and High-speed Internet. Potential restraints include: Design complexity and distractions caused by earbuds. Notable trends are: BFSI End-User Vertical to Grow at a Significant Rate.

Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.

Explore the Top 50 US Tech Companies Dataset with metrics like revenue, market cap, employee size, and more. Perfect for market research, business analysis, and AI projects.

Frankincense Market surpassed USD 770.7 Million in 2035 and is expected to showcase around 8.7% CAGR during the projected period

In 2022, the client sectors with the highest share of research sales in Canada were public administration and media and broadcasting, with ** percent of the total share respectively. Third in the list was financial and insurance activities, with ** percent of the share.

IBISWorld's Top 1,000 List for 2022 identifies the best performing companies in Australia and New Zealand as well as the industries in which they operate.

Ultrasonic Doppler Flowmeter Market, By Type (Portable Doppler Ultrasonic Flow Meter and Stationary Doppler Ultrasonic Flow Meter), By Application (Chemical Plant, Sewage Plant, and Other), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

Saudi Arabia over the top market size reached USD 1.3 Billion in ​2024​. Looking forward, IMARC Group expects the market to reach USD 4.9 Billion by ​2033​, exhibiting a growth rate (CAGR) of 14.92% during 2025-2033. The widespread adoption of smartphones, smart TVs, and other connected devices, which contributes to the rise of over the top consumption, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, platform type, deployment type, content type, revenue model, and vertical.