In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

This statistic shows the leading market research companies worldwide in 2016, by global market share. German company GfK generated **** percent of the total global research sales.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.

The market for Market Research Reports and Industry Analysis is experiencing robust growth, driven by increasing business complexities, the need for data-driven decision-making, and the proliferation of digital technologies. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of approximately $85 billion by 2033. Key drivers include the rising demand for precise market intelligence across diverse sectors such as healthcare, technology, and finance, along with the growing adoption of advanced analytical techniques like big data and AI for generating insightful reports. Furthermore, the expanding global economy and increasing cross-border investments are fueling the demand for comprehensive market research reports, enabling businesses to assess international expansion opportunities effectively. Leading market players include consulting giants like McKinsey, Bain & Company, and Boston Consulting Group, alongside specialized market research firms like IBISWorld and MarketsandMarkets. These firms provide a spectrum of services, ranging from customized research reports tailored to specific business needs to off-the-shelf industry analyses. Competition is fierce, however, with continuous innovation in methodologies and data analysis techniques being vital for maintaining market share. The growth trajectory is influenced by several trends, including a shift towards more granular and specialized market research, the rising adoption of subscription-based models for accessing market intelligence, and a growing preference for integrated solutions combining qualitative and quantitative research methodologies. Despite this positive outlook, restraints include the high cost of comprehensive research, potential data biases, and the increasing challenge of navigating the evolving regulatory landscape surrounding data privacy and security. Segmentation within the market is evident, based on report type (industry-specific vs. general market trends), research methodology (qualitative vs. quantitative), and client type (large corporations vs. SMEs). Regional variations exist, with North America and Europe currently leading the market, but emerging economies in Asia and Latin America are showcasing significant growth potential. Future success will hinge on firms’ ability to provide timely, accurate, and actionable insights, adapting quickly to evolving client needs and technological advancements within the data analytics domain.

Market research and public opinion polling companies offer valuable insights into consumer behaviour, values and opinions for businesses, media and public-sector departments. Demand for market research is heavily reliant on business investment and technological advancements, with research companies examining target markets to help businesses tailor their products, services and marketing strategies. The advent of digital platforms and advanced analytics is reshaping the market landscape, providing more efficient data collection methods and insights essential for strategic decision-making. Revenue is expected to expand at a compound annual rate of 2.3% over the five years through 2025 to €2.1 billion, despite being forecast to dip by 2.2% in 2025. The COVID-19 pandemic brought adverse economic conditions, reducing business spending on non-essential services like market research. A decline in advertising spend further hit demand in 2020. However, as restrictions eased, revenue shot up in 2021, as businesses aimed to understand how consumer behaviour was changing in the post-pandemic landscape. Digital advertising's recovery also supported this rebound. Following this, though, inflationary pressures and geopolitical tensions in late 2022 and 2023 curbed spending, as businesses grappled with higher operational costs, leading to a downturn in revenue for market research companies. Prolonged uncertainty and political instability further subdued business investment through 2024 and into 2025, reflected in stagnant demand for market research services. Improving economic conditions are anticipated to bolster the industry’s prospects in the coming years. As inflation eases and interest rates fall, businesses will increase R&D activities, renewing demand for detailed market insights. Opportunities will arise from strengthened collaborations with advertising agencies, aligning strategies based on data-driven insights. Technological advancements will continue to drive innovation, with AI and mobile technologies reshaping data collection and interpretation processes. However, advancing technology will also create challenges as more businesses leverage advanced tech like Gen AI to set up in-house market research solutions, reducing spending on external research companies. At the same time, social media will continue to offer real-time public opinion insights, optimising audience segmentation and sentiment analysis. Data privacy regulations like the GDPR will necessitate balancing innovation with compliance, presenting operational burdens.

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The Market Research and Statistical Services industry has performed poorly because of mixed demand across years for market research and related services. Industry revenue is anticipated to shrink at an annualised 1.3% over the five years through 2024-25, totalling $3.6 billion, with revenue falling by 1.5% in the current year. The overall revenue decrease can be attributed to mixed growth in prior years because of uncertainty and demand changes in response to the COVID-19 pandemic and ABS funding volatility. Industry revenue displays significant volatility from year to year, mainly because of fluctuations in ABS funding by the Federal Government. As the next census is set to occur in 2026, ABS revenue over the past two years has been constrained. Some companies that previously used industry businesses have been increasingly performing market research and statistical analysis in-house. Many external companies have improved their technology and data collection capabilities, which has made it more cost-effective to perform these activities internally. While the introduction of artificial intelligence has provided cost-cutting opportunities for market research businesses, it has also encouraged clients to bring industry services in-house, reducing demand. Profitability has also waned because of heightened price competition and wage costs increasing as a share of revenue. Ongoing growth in online media and big data presents both challenges and opportunities for market research businesses. Mounting demand for research and statistics relating to new media audience numbers and advertising effectiveness represents a potential opportunity. Even so, market research businesses will face challenges in developing effective measurement systems, and competition from information technology specialists that are developing similar systems will intensify. Despite these challenges, industry revenue is forecast to increase at an annualised 2.0% through 2029-30 to reach $3.9 billion.

The global market research industry reached a record high market size of approximately 54 billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about two billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for two reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.

The number of full-time employees in the United States of the leading 50 market research companies increased overall between 2005 and 2020. The leading market research companies employed ****** full-time members of staff in 2020.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The neuromarketing market, valued at $1.57 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.89% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing need for brands to understand consumer behavior beyond traditional survey methods fuels demand for neuromarketing techniques. These techniques offer a deeper understanding of subconscious consumer responses to marketing stimuli, enabling more effective and targeted campaigns. Secondly, technological advancements in neuroimaging and data analytics are making neuromarketing more accessible and cost-effective, lowering the barrier to entry for businesses of all sizes. The BFSI sector, leveraging neuromarketing to optimize product design and customer experiences, represents a significant market segment. Retail and consumer brands also heavily utilize these techniques for product development, advertising, and branding. While data privacy concerns and the relatively high cost compared to traditional market research methods represent challenges, the overall market trend indicates substantial growth potential. The market segmentation reveals a diverse landscape of end-users, with Banking, Financial Services, and Insurance (BFSI) leading the way, followed by retail and consumer brands. Market research firms and scientific institutions are also active adopters, demonstrating a broad appeal across industries. The geographic distribution mirrors global business trends, with North America and Europe currently holding significant market share, but rapid growth is anticipated in the Asia-Pacific region driven by increasing consumer spending and technological adoption. Key players such as Neural Sense, Mindspeller, and Nielsen Consumer Neuroscience are driving innovation and market expansion through the development of advanced technologies and services. The competitive landscape is dynamic, with both established companies and emerging startups contributing to the market's evolution. This growth is further fueled by the continuous refinement of methodologies and the integration of artificial intelligence and machine learning to enhance data analysis and interpretation. Recent developments include: Apr 2023: Cadwell Industries Inc. announced the US launch of Voyager for remote wireless access to in-home EEG monitoring with video. Now that Arc Apollo+ has EEG data collection with automatic data backfill, doctors and technologists can remotely access real-time EEG data and video from patients operating in-home. This feature is designed to enable thorough real-time analysis with a complete data set for daily reporting., Jul 2022: Tobii was selected by Sony Interactive Entertainment to be the eye-tracking technology provider for PlayStation VR2. The partnership with Sony Interactive Entertainment (SIE) is further evidence of Tobii's ability to provide cutting-edge solutions at a mass market scale using its world-leading technology. PlayStation VR2 sets a new standard for immersive virtual reality (VR) entertainment and will allow millions of users to experience the power of eye tracking globally.. Key drivers for this market are: Increasing Need for Advanced Marketing Tools, Increasing Penetration of Smartphones and High-speed Internet. Potential restraints include: Design complexity and distractions caused by earbuds. Notable trends are: BFSI End-User Vertical to Grow at a Significant Rate.

This dataset provides comprehensive, up-to-date information about the top 100 Software-as-a-Service (SaaS) companies globally as of 2025. It includes detailed financial metrics, company fundamentals, and operational data that are crucial for market research, competitive analysis, investment decisions, and academic studies.

Key Features

• 100 leading SaaS companies across various industries
• 11 comprehensive data points per company
• Current 2025 data including latest valuations and ARR figures
• Verified information from multiple reliable sources
• Clean, analysis-ready format with consistent data structure

Use Cases

1. Market Research: Analyze SaaS industry trends and market dynamics
2. Investment Analysis: Evaluate growth patterns and valuation multiples
3. Competitive Intelligence: Benchmark companies within sectors
4. Academic Research: Study business models and growth strategies
5. Data Science Projects: Build predictive models for SaaS metrics
6. Business Strategy: Identify successful patterns in SaaS businesses

Industries Covered

Enterprise Software (CRM, ERP, HR) Developer Tools & DevOps Cybersecurity Data Analytics & Business Intelligence Marketing & Sales Technology Financial Technology Communication & Collaboration E-commerce Platforms Design & Creative Tools Infrastructure & Cloud Services

Why This Dataset? The SaaS industry has grown to over $300 billion globally, with companies achieving unprecedented valuations and growth rates. This dataset captures the current state of the industry leaders, providing insights into what makes successful SaaS companies tick.

Sources/Proof of Data: Data Sources The data has been meticulously compiled from multiple authoritative sources:

Company Financial Reports (Q4 2024 - Q1 2025)

Official earnings releases and investor relations documents SEC filings for public companies

Investment Databases

Crunchbase, PitchBook, and CB Insights for funding data Venture capital and private equity announcements

Market Research Reports

Gartner, Forrester, and IDC industry analyses SaaS Capital Index and valuation reports

Industry Publications

TechCrunch, Forbes, Wall Street Journal coverage Company press releases and official announcements

Product Review Platforms

G2 Crowd ratings and reviews Capterra and GetApp user feedback

Data Verification

Cross-referenced across multiple sources for accuracy Updated with latest available information as of May 2025 Validated against official company statements where available

AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately ** billion Colombian pesos in net sales throughout 2020. That is over three times more than the **** billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.

Key strategies adopted by top tier companies involved in the global cold chain market and their market shares, growth strategies and financial details.

Market research operators in Canada suffered from modest swings in revenue stemming from economic volatility for most of the period. While the period started with a dip in revenue because of the pandemic, the changing media landscape and the ability to conduct online market research kept sales from dropping drastically. Market research is needed in times of economic uncertainty since it helps customers navigate unknown waters. Although the economy reopened, a spike in inflationary pressures severely harmed revenue in 2021 and 2023, as corporate clients endured volatility across their balance sheets, which dampened demand for operators' services. This economic volatility also dampened profit for operators, with lower consumer confidence playing a key role in this trend. Even so, with interest rates finally falling in the middle of 2024, revenue came back on track and is set to push up an estimated 8.3% in 2025 alone. Overall, revenue is set to swell at a CAGR of 1.3% to an estimated $1.5 billion as the need for market research has recovered. As the popularity of digital media and e-commerce has risen, operators have adapted their services to provide up-to-date and more granular analysis reflecting the data available from these channels. Smaller, less costly single-operator companies flooded the industry amid low barriers to entry and improving economic conditions. Even so, the shifting media landscape and rapidly changing consumer trends have encouraged some operators to consolidate and streamline their operations, bolstering competition among existing companies. As corporations endured upticks in sales, they sought the expertise of market research companies to expand operations and revamp their product and service offerings. By 2030, Canadians' consumption activity will change significantly, requiring more consumer research and new research methods. Operators are in a position to capitalize on emergent trends and business structures. Those who succeed in evolving alongside the ever-changing landscape will find new verticals and horizontals to climb into. As new technologies and innovations like real-time data and insights expand, market research will remain a central pillar of business strategy, ensuring revenue growth. Overall, revenue is set to expand at a CAGR of 3.9%, reaching $1.9 billion in 2030.

Frankincense Market surpassed USD 770.7 Million in 2035 and is expected to showcase around 8.7% CAGR during the projected period

This document is a specialty report related to the BCC Research report SMCO24G authored by Andrew McWilliams. The goal of this document is to provide a more in-depth look at the top tier thermal management companies.