According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.

In 2024, the average engagement rate of posts by ************ on Facebook was **** percent, the highest engagement rate of all selected industries. Additionally, this figure is significantly higher than the overall average of **** percent. Overall, Influencers achieved a Facebook post engagement rate of *** percent, while Higher Education reached an engagement rate of **** percent. Verticals such as Fashion, Health and Beauty, and Home Decor had among the lowest engagement rates.

In 2024, the average engagement rate of higher education posts on Instagram was 2.1 percent, which is almost six times the overall average of 0.36 percent. Sports teams' posts also achieved higher than average interaction on Instagram, with a 1.3 percent engagement rate. Fashion and Health and Beauty brands received lower than average engagement on Instagram. On average, brands on Facebook had an engagement rate of 0.046 percent.

As of November 2024, the average Instagram business profile follower engagement with posts on a page was *** percent. Overall, carousel posts (posts with multiple images or videos) drew the highest level of engagement from page followers, having an interaction rate of **** percent, while video posts generated a **** percent engagement rate. In addition, the interaction rate for photo posts on the social media platform was **** percent.

This statistic displays the average Facebook post engagement rates in Cambodia in 2017, by post type. In this year, Facebook video posts had the highest engagement rate in Cambodia, with an average engagement rate of around 6.27 percent.

In the fourth quarter of 2020, Facebook status posts had the highest engagement rate in New Zealand, with an average engagement rate of around *** percent. Whereas, link posts only had an engagement rate of **** percent.

In 2020, posts from ************************* accounts on Instagram reported high engagement rates, with an average of **** percent and **** percent for the examined period, respectively. By comparison, posts by accounts in the retail, beauty, and e-commerce verticals reported low engagement rates on Instagram among all the examined verticals. The media engagement rate across all industry verticals was of **** percent.

This table shows the top 10 most popular hashtags in the world.

The share of internet users who used Facebook in Sweden gradually increased significantly over the period from 2011 to 2020. Starting at 63 percent of the interviewed Swedes in 2011, the percentage grew to 81 percent, as of the third quarter of 2020.The most common purpose of using the social network platform, reported in 2019, was to keep contact with friends and family. Other popular reasons among Swedes were for entertainment and for news.

 Of what ages are the Swedish Facebook daily users?       The highest share of Facebook users in Sweden from 2018 onwards was within the age group of 26 to 35 years. Respondents aged between 16 and 25 years were slightly fewer that year, while in 2017, they composed the highest share of Facebook daily users in the country. A 2019 study concluded that the video posts generated highest engagement Facebook rate in Sweden, while link posts were the type of posts with lowest engagement rate that year.

 Social networking       More and more Swedes used social networks were used over the period between 2011 and 2018, with a slight decline in 2019.'. While under 55 percent of the interviewed individuals engaged with social media, the percentage reached over 70 percent in the years since 2016.

How many people use Instagram?

Instagram is a social media app which focuses on photo and video sharing. It is owned by Facebook, which recently rebranded as Meta, in a move towards the metaverse. As of December 2021, Instagram reached a new milestone of 2 billion active users worldwide. The platform previously reached 1 billion users in June 2018.

Users aged 25 to 34 years made up the biggest Instagram user group by age worldwide, followed by 18 to 24 year olds. Overall, men accounted for 51.6 percent of global Instagram users.

Most popular Instagram accounts and content

Footballer Cristiano Ronaldo was the most followed person on Instagram as of 2021, with approximately 315 million followers. Ranked in second and third position were the Rock and Ariana Grande, both having over 250 million followers each.

It’s not only athletes and actors who drive the views on Instagram though. Instagram has long since become a medium for people and communities to spread their messages, and in the past two years, social activists and educators have used Instagram for their movements. Political and educational accounts generate high engagement rates with their content. Posts from political accounts receive an average engagement rate of 2.74 percent and educational posts receive an average of 2.56 percent.

Social media usage worldwide

There are 3.4 billion social media users worldwide and this is expected to increase to 4.41 billion by 2025. Instagram is most popular in India with a total of 201.1 million users, followed by the U.S. with 157.1 million and Brazil with 114.9 million active users. Instagram is the fourth most popular social media site in the world, after Facebook, YouTube and WhatsApp, respectively.

As of October 2021, Brunei was the country with the highest Instagram audience reach with 92 percent of the population using the platform. This was followed by Guam with 79.2 percent and the Cayman Islands with 78.8 percent audience reach.

As of October 2021, Facebook had almost 3 billion users worldwide. The penetration rate for Facebook in the United States in 2021 was 70.59 percent and it is expected to reach 76.87 percent by 2026.

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These are the most popular hashtags on LinkedIn by follower count right now.

As of January 2020, Facebook video posts had the highest engagement rate in Vietnam, with an average engagement rate of around 9.86 percent. In that period, Facebook was the most used social media platform in Vietnam.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

As of 2024, photo posts on Facebook pages accrued the highest engagement rate in India, indicated by the page engagement-to-total fans ratio of **** percent. Link posts garnered the lowest rates of engagement that year. However, a declining trend had developed in the country since the previous year, with engagement on the Meta-owned platform reducing across content types. Instagram and user-generated content in India While Facebook and Instagram together control most of India’s social media market, it is the latter that has truly refined the content creation experience for Indian users. User-generated content is no longer limited to simply posting pictures and comments and presents a unique opportunity for marketing as well. Given its high engagement rate and wildly popular short video feature Reels, Instagram is the preferred platform for influencer marketing and brand collaboration. Meta platforms Since being rebranded, Meta Platforms Inc. has gained wider control over the Indian market. The largest user bases of the company’s trinity of platforms- Facebook, WhatsApp, and Instagram- are housed in the South Asian country. Tech-savvy Indian users are increasingly on the lookout for new trends and were quick to hop on to Meta’s new microblogging platform, Threads.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

Hubspot’s research found that the following hashtags are the most popular right now.

What are the average email marketing results in different countries? Here’s what we’ve found.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

Here is a table that shows where to place hashtags bases on the number of followers.