In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

We asked U.S. consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Feature comparison matrix of Google alternative search engines

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Welcome to APISCRAPY, where our comprehensive SERP Data solution reshapes your digital insights. SERP, or Search Engine Results Page, data is the pivotal information generated when users query search engines such as Google, Bing, Yahoo, Baidu, and more. Understanding SERP Data is paramount for effective digital marketing and SEO strategies.

Key Features:

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Keyword Research: Unlock the power of effective keyword research with comprehensive insights from APISCRAPY's SERP Data. Target the right terms for your audience and enhance your SEO efforts.

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Top Browsers Supported:

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In summary, APISCRAPY's SERP Data solution empowers you with a diverse set of tools, from SERP API to Web Scraping, to unlock the full potential of online search trends. With top browser compatibility, real-time updates, and a comprehensive feature set, our solution is designed to elevate your digital strategies across various search engines. Stay ahead in the ever-evolving online landscape with APISCRAPY – where SEO Data, SERP API, and Web Scraping converge for unparalleled insights.

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Between January 1st and December 31st, 2024, "Weather" was the most popular search query on the Google search engine. "Google" was ranked second, reaching an index point value of 93 relative to the top search query.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

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Search Engine Optimization (SEO) Software Market Size 2025-2029

The search engine optimization (seo) software market size is forecast to increase by USD 40.05 billion, at a CAGR of 21.3% between 2024 and 2029.

The SEO Software Market is experiencing significant growth, driven by the increasing penetration of the Internet worldwide. The global digital transformation has led to an escalating demand for SEO solutions to optimize online presence and visibility. An additional key driver is the advent of advanced Artificial Intelligence (AI) technologies, which are revolutionizing SEO by enhancing user experience and delivering more accurate and personalized search results. However, this market is not without challenges. Data privacy concerns among end-users pose a significant obstacle, as companies must ensure they comply with stringent regulations, such as GDPR and CCPA, while maintaining effective SEO strategies.
Balancing user privacy with search engine optimization requirements is a delicate challenge that demands innovative solutions and strategic planning. Companies seeking to capitalize on market opportunities and navigate these challenges effectively must stay informed of the latest trends and best practices in SEO and data privacy regulations.

What will be the Size of the Search Engine Optimization (SEO) Software Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The SEO software market continues to evolve, with new tools and techniques emerging to help businesses optimize their online presence. On-page optimization techniques, such as keyword difficulty scores and content strategy tools, remain essential for improving website performance. Local SEO optimization, website crawlability issues, and indexation monitoring tools are crucial for businesses targeting local markets and ensuring their websites are easily accessible to search engines. Content optimization features, data visualization tools, and image optimization techniques enable businesses to create engaging and optimized content for their audiences. AI-powered SEO tools, structured data validation, and SERP feature analysis offer insights into search engine behavior and user intent, providing valuable data for optimization strategies.

Backlink analysis software, website speed optimization, link building strategies, and video SEO strategies are essential for building a strong online presence and increasing visibility. Technical SEO capabilities, site audit functionalities, content promotion features, competitor SEO analysis, mobile SEO performance, conversion rate optimization, semantic keyword analysis, internal linking strategy, schema markup implementation, and keyword research tools are all critical components of a comprehensive SEO strategy. According to recent industry reports, the SEO software market is expected to grow by over 15% annually, reflecting the increasing importance of digital presence for businesses across sectors. For instance, a large e-commerce company reported a 20% increase in organic traffic after implementing a comprehensive SEO strategy using a combination of these tools and techniques.

How is this Search Engine Optimization (SEO) Software Industry segmented?

The search engine optimization (seo) software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises
  Hybrid


Product Type

  Desktop user
  Mobile user


Application

  Social media marketing
  Email marketing
  Content marketing


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

The cloud-based SEO software segment in the global market is witnessing significant growth due to the increasing preference for accessible, collaborative, and scalable solutions among professionals and teams. Cloud-based tools, such as Ahrefs, offer users the flexibility to access advanced SEO functionalities from any location with internet connectivity. This enables real-time collaboration, allowing team members to work together seamlessly on SEO projects, regardless of their physical proximity. The user experience of cloud-based SEO software is marked by its browser-based interfaces, ensuring a consistent and responsive experience across various devices. On-page optimization techniques, keyword difficulty scores, and local SEO optimization are essential features integrated into these tools.

Cont

In June 2025, Google was the leader among search engines in Norway, with 90.49 percent of the market share. Bing and YANDEX, followed, accounting for market shares of roughly 3.79 percent and 3.14 percent respectively. The figures were similar for desktop search engines in the country. Google’s growth can be seen in the company’s revenue figures over the years, with a dramatic increase from 0.4 billion U.S. dollars in 2002, to over 348 billion U.S. dollars in 2024. What were Norwegians "googling"? Google offers limitless information online, but the most commonly entered search term by Norwegians in 2024 was “Google”. “VG”, abbreviated from “Verdens Gang”, or “The course of the World” was the leading online newspaper in Norway and ranked second. Google search engine worldwide Google has been the global leader among search engines for the past decade. Despite a slight decrease in its market share, the figures have been relatively stable throughout the observed period. As of March 2025, Google accounted for over 79 percent of the global search engine market.

Based on a survey conducted in 2019 among internet users in the United States, the majority of adults (36 percent) admitted they would switch search engines if it meant getting better quality results. Furthermore, 33.7 percent stated that knowing their data was not being collected by a platform would also encourage them to make the switch. Other factors listed included 'having fewer ads' and a well designed interface. Overall, there was a noticeable lean toward search result quality and data privacy when it came to search engine selection.

Google leads despite user preference for increased privacy

Despite a strong consumer call for data protection, Google topped the list when it came to search engines with 93 percent of Americans surveyed reporting to having used the popular search giant at some point during the past 4 weeks. In comparison, the second most popular platform Yahoo! had only been used by 31 percent of those surveyed. Meanwhile DuckDuckGo, the search engine most known for protecting user data and search history had only been used by 8 percent. Mobile search figures lean even more in Google's favor. Here, a similar share (93 percent) of the market as of January 2021 belonged to Google, while approximately 3 percent was held by DuckDuckGo.

Growth expected for search advertising

With search engines playing a significant role in internet use be it on desktop or mobile, companies and search platforms alike are seeing an increased opportunity in the field of search engine advertising. Nationwide spend in the industry reached an impressive 58.2 billion U.S. dollars in 2020, and was forecast to further rise to 66.2 billion within the following year.

Dataset Card for Dataset Name

This dataset card aims to be a base template for new datasets. It has been generated using this raw template.

  Dataset Details





  Dataset Description

Dataset Name: Google Search Trends Top Rising Search Terms Description: The Google Search Trends Top Rising Search Terms dataset provides valuable insights into the most rapidly growing search queries on the Google search engine. It offers a comprehensive collection of trending search… See the full description on the dataset page: https://huggingface.co/datasets/hoshangc/google_search_terms_training_data.

SEO Software Market Outlook 2032

The global SEO Software Market size was USD 185.2 Million in 2023 and is likely to reach USD 550.28 Million by 2032, expanding at a CAGR of 11.6% during 2024–2032. The market growth is attributed to the optimization of websites to increase traffic and generate leads.



Search engine optimization (SEO) is a process used by organizations to enhance their website which leads to increased organic website searches. The SEO software helps to analyze website behavior, leading to increased website rankings. Several ways of optimization including website auditing, keyword research, video marketing, and others assist in boosting the website crawls.

• For instance, according to an analysis from video marketing tool Wyzowl 2023, nearly 91% of companies use video marketing tools for increasing website traffic.

SEO software helps in the conversion of sales organically without using outbound operations including calling or sending cold e-mails. Ranking is an important factor in website optimization, it helps businesses to stand out and generate sales. A website that is well-optimized by keeping all guidelines, ranks higher with useful content that matches users' intent. Thereby, all these factors help a website appear in the top Google searches and pave the way for the market in the coming years.

Impact of Artificial Intelligence on the SEO Software Market

Artificial intelligence has a significant impact on the market as it enhances tools and capabilities. The integration of Artificial intelligence (AI) into SEO software tools boosts their capacity to understand and interpret large amounts of data, thereby offering precise information to tailor SEO strategies more effectively. Moreover, AI automation offers more dynamic and efficient content optimization, meta-tag creation, and backlink an

This dataset contains a collection of around 2,000 HTML pages: these web pages contain the search results obtained in return to queries for different products, searched by a set of synthetic users surfing Google Shopping (US version) from different locations, in July, 2016. Each file in the collection has a name where there is indicated the location from where the search has been done, the userID, and the searched product: no_email_LOCATION_USERID.PRODUCT.shopping_testing.#.html The locations are Philippines (PHI), United States (US), India (IN). The userIDs: 26 to 30 for users searching from Philippines, 1 to 5 from US, 11 to 15 from India. Products have been choice following 130 keywords (e.g., MP3 player, MP4 Watch, Personal organizer, Television, etc.). In the following, we describe how the search results have been collected. Each user has a fresh profile. The creation of a new profile corresponds to launch a new, isolated, web browser client instance and open the Google Shopping US web page. To mimic real users, the synthetic users can browse, scroll pages, stay on a page, and click on links. A fully-fledged web browser is used to get the correct desktop version of the website under investigation. This is because websites could be designed to behave according to user agents, as witnessed by the differences between the mobile and desktop versions of the same website. The prices are the retail ones displayed by Google Shopping in US dollars (thus, excluding shipping fees). Several frameworks have been proposed for interacting with web browsers and analysing results from search engines. This research adopts OpenWPM. OpenWPM is automatised with Selenium to efficiently create and manage different users with isolated Firefox and Chrome client instances, each of them with their own associated cookies. The experiments run, on average, 24 hours. In each of them, the software runs on our local server, but the browser's traffic is redirected to the designated remote servers (i.e., to India), via tunneling in SOCKS proxies. This way, all commands are simultaneously distributed over all proxies. The experiments adopt the Mozilla Firefox browser (version 45.0) for the web browsing tasks and run under Ubuntu 14.04. Also, for each query, we consider the first page of results, counting 40 products. Among them, the focus of the experiments is mostly on the top 10 and top 3 results. Due to connection errors, one of the Philippine profiles have no associated results. Also, for Philippines, a few keywords did not lead to any results: videocassette recorders, totes, umbrellas. Similarly, for US, no results were for totes and umbrellas. The search results have been analyzed in order to check if there were evidence of price steering, based on users' location. One term of usage applies: In any research product whose findings are based on this dataset, please cite @inproceedings{DBLP:conf/ircdl/CozzaHPN19, author = {Vittoria Cozza and Van Tien Hoang and Marinella Petrocchi and Rocco {De Nicola}}, title = {Transparency in Keyword Faceted Search: An Investigation on Google Shopping}, booktitle = {Digital Libraries: Supporting Open Science - 15th Italian Research Conference on Digital Libraries, {IRCDL} 2019, Pisa, Italy, January 31 - February 1, 2019, Proceedings}, pages = {29--43}, year = {2019}, crossref = {DBLP:conf/ircdl/2019}, url = {https://doi.org/10.1007/978-3-030-11226-4_3}, doi = {10.1007/978-3-030-11226-4_3}, timestamp = {Fri, 18 Jan 2019 23:22:50 +0100}, biburl = {https://dblp.org/rec/bib/conf/ircdl/CozzaHPN19}, bibsource = {dblp computer science bibliography, https://dblp.org} }

Alternative search engine DuckDuckGo's worldwide market share has steadily increased from July 2019 to January 2025 – the largest surge being in the United States, which surpassed the search engine’s growth in all other regions. Here, an increased uptake began roughly around the start of the COVID-19 pandemic in April 2020, continuing in the months leading up to the US elections and beyond, but later running a bit lower than three percent in since January 2023. Ecosia - the more popular alternative in Europe While Google is still the market leader by a long shot when it comes to search engines in the United States - where DuckDuckGo is also based, consumer trust in big tech has been waning and more are seeking out privacy-based alternatives. In Europe, Ecosia is the more popular option and has seen steady growth particularly in Germany and France. Despite not having privacy as its main selling point, the German-based company invests its profits into tree-planting and reforestation projects. Americans’ waning trust in the government The onslaught of the COVID-19 pandemic caught most governments off-guard, invoking a host of different responses and approaches across the globe. In the United States, overall trust in the government to deal appropriately with the pandemic fell by approximately 20 percent in the period between February 2020 and January 2021. In fact, among the various institutions of authority, Americans had the least trust in the government – even less than that towards the European Union. Conversely, the United Nations commanded the most public trust. As the COVID vaccination rollout continues across the country, young Americans aged 18 to 24 are also the most skeptical when it comes to the idea of vaccination passports for travel, with approximately 41 percent in support of the measure.

google.com is ranked #1 in US with 101.35B Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

In April 2024, 40 percent of Gen Z adults in the United States reported to search gift ideas, as well as hair and makeup content on TikTok, making those the most popular search categories among the selected audience. On Instagram, the fashion industry dominated, as 27 percent of consumers stated using the platform to search for fashion brands. Google was mostly used to search for hospitality and local services, as 66 percent of young internet users in the U.S. searched for restaurants and bars, and local services on the search engine.

In April 2025, Bing had a market search share of 7.5 percent, among other engines in the United States across all devices. It is one of the highest quotas ever registered for the engine in the country, as well as one of the highest shares of search hosts among other countries. However, China generates more than 25 percent of Bing's worldwide traffic, while the United States is responsible for a share of almost 22 percent.