A comparison of the most popular search engines in Japan showed that Google held a market share of almost ** percent, which made it the leading service. It was followed by Yahoo! and Bing. Together these three services accounted for a market share of more than ** percent.
We asked Japanese consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 2,736 consumers in Japan.
A comparison of the most popular tablet search engines in Japan showed that Google held a market share of more than ** percent in January 2024, which made it the leading service. It was followed by Yahoo! and Bing. Together these three services accounted for a market share of more than ** percent.
With a market share of more than 81 percent, Google was the most popular mobile search engine in Japan in January 2024. It was followed by Yahoo!, which accounted for almost 16.6 percent of the mobile search engine market.
With a market share of more than ** percent, Google was the most popular desktop search engine in Japan in January 2024. It was followed by Bing, which accounted for more than ** percent of the desktop search engine market.
As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.
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Number of searches for long-COVID using the Yahoo! JAPAN search engine, by gender and age in the years 2020, 2021, and 2022.
Search Engine Optimization (SEO) Software Market Size 2025-2029
The search engine optimization (seo) software market size is forecast to increase by USD 40.05 billion, at a CAGR of 21.3% between 2024 and 2029.
The SEO Software Market is experiencing significant growth, driven by the increasing penetration of the Internet worldwide. The global digital transformation has led to an escalating demand for SEO solutions to optimize online presence and visibility. An additional key driver is the advent of advanced Artificial Intelligence (AI) technologies, which are revolutionizing SEO by enhancing user experience and delivering more accurate and personalized search results. However, this market is not without challenges. Data privacy concerns among end-users pose a significant obstacle, as companies must ensure they comply with stringent regulations, such as GDPR and CCPA, while maintaining effective SEO strategies.
Balancing user privacy with search engine optimization requirements is a delicate challenge that demands innovative solutions and strategic planning. Companies seeking to capitalize on market opportunities and navigate these challenges effectively must stay informed of the latest trends and best practices in SEO and data privacy regulations.
What will be the Size of the Search Engine Optimization (SEO) Software Market during the forecast period?
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The SEO software market continues to evolve, with new tools and techniques emerging to help businesses optimize their online presence. On-page optimization techniques, such as keyword difficulty scores and content strategy tools, remain essential for improving website performance. Local SEO optimization, website crawlability issues, and indexation monitoring tools are crucial for businesses targeting local markets and ensuring their websites are easily accessible to search engines. Content optimization features, data visualization tools, and image optimization techniques enable businesses to create engaging and optimized content for their audiences. AI-powered SEO tools, structured data validation, and SERP feature analysis offer insights into search engine behavior and user intent, providing valuable data for optimization strategies.
Backlink analysis software, website speed optimization, link building strategies, and video SEO strategies are essential for building a strong online presence and increasing visibility. Technical SEO capabilities, site audit functionalities, content promotion features, competitor SEO analysis, mobile SEO performance, conversion rate optimization, semantic keyword analysis, internal linking strategy, schema markup implementation, and keyword research tools are all critical components of a comprehensive SEO strategy. According to recent industry reports, the SEO software market is expected to grow by over 15% annually, reflecting the increasing importance of digital presence for businesses across sectors. For instance, a large e-commerce company reported a 20% increase in organic traffic after implementing a comprehensive SEO strategy using a combination of these tools and techniques.
How is this Search Engine Optimization (SEO) Software Industry segmented?
The search engine optimization (seo) software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Deployment
Cloud-based
On-premises
Hybrid
Product Type
Desktop user
Mobile user
Application
Social media marketing
Email marketing
Content marketing
Geography
North America
US
Canada
Europe
France
Germany
Italy
Spain
UK
APAC
China
India
Japan
Rest of World (ROW)
By Deployment Insights
The cloud-based segment is estimated to witness significant growth during the forecast period.
The cloud-based SEO software segment in the global market is witnessing significant growth due to the increasing preference for accessible, collaborative, and scalable solutions among professionals and teams. Cloud-based tools, such as Ahrefs, offer users the flexibility to access advanced SEO functionalities from any location with internet connectivity. This enables real-time collaboration, allowing team members to work together seamlessly on SEO projects, regardless of their physical proximity. The user experience of cloud-based SEO software is marked by its browser-based interfaces, ensuring a consistent and responsive experience across various devices. On-page optimization techniques, keyword difficulty scores, and local SEO optimization are essential features integrated into these tools.
Cont
With a market share of more than ** percent, Google was the most popular tablet search engine in Japan in January 2024. It was followed by Yahoo!, which accounted for approximately **** percent of the tablet search engine market.
Recommendation Engine Market Size 2024-2028
The recommendation engine market size is forecast to increase by USD 1.66 billion, at a CAGR of 39.91% between 2023 and 2028.
The market is experiencing significant growth, driven by the increasing digitalization of various industries and the rising demand for personalized recommendations. As businesses strive to enhance customer experience and engagement, recommendation engines have become essential tools for delivering tailored product or content suggestions. However, this market is not without challenges. One of the most pressing issues is ensuring accuracy in data prediction. With the vast amounts of data being generated daily, the ability to analyze and make accurate predictions is crucial for the success of recommendation engines. This requires advanced algorithms and machine learning capabilities to effectively understand user behavior and preferences. Companies seeking to capitalize on this market's opportunities must invest in developing sophisticated recommendation engines that can navigate the complexities of data analysis and prediction, while also addressing the challenges related to data accuracy. By doing so, they will be well-positioned to meet the growing demand for personalized recommendations and stay competitive in the digital landscape.
What will be the Size of the Recommendation Engine Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, driven by advancements in big data, machine learning, and artificial intelligence. These technologies enable the development of more sophisticated recommendation systems, which are finding applications across various sectors. Model evaluation and cloud computing play a crucial role in ensuring the accuracy and efficiency of these systems. Feature engineering and data visualization help in extracting insights from complex data sets, while collaborative filtering and search engines facilitate personalized recommendations. Ethical considerations, privacy concerns, and data security are becoming increasingly important in the development of recommendation engines. User behavior analysis and user interface design are essential for optimizing user experience.
Offline recommendations and social media platforms are expanding the reach of recommendation systems, while predictive analytics and performance optimization enhance their effectiveness. Data preprocessing, data mining, and customer segmentation are integral to the data analysis phase of recommendation engine development. Real-time recommendations, natural language processing, and recommendation diversity are key features that differentiate modern recommendation systems from their predecessors. Hybrid recommendations, data enrichment, and deep learning are emerging trends in the market. Recommendation systems are transforming e-commerce platforms by improving product discovery and conversion rate optimization. Model training and algorithm optimization are ongoing processes to ensure recommendation accuracy and relevance.
The market dynamics of recommendation engines are constantly unfolding, reflecting the continuous innovation and evolution in this field.
How is this Recommendation Engine Industry segmented?
The recommendation engine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userMedia and entertainmentRetailTravel and tourismOthersTypeCloudOn-premisesGeographyNorth AmericaUSEuropeGermanyAPACChinaIndiaJapanRest of World (ROW)
By End-user Insights
The media and entertainment segment is estimated to witness significant growth during the forecast period.In the digital age, recommendation engines have become an essential component for various industries, particularly in the media and entertainment segment. These engines utilize big data from content management systems and user behavior analysis to deliver accurate and relevant recommendations for articles, news, games, music, movies, and more. Advanced technologies like machine learning, artificial intelligence, and deep learning are integrated to enhance their capabilities. Recommendation engines segregate data based on categories, languages, and ratings, ensuring a personalized user experience. The surge in online platforms for content consumption has fueled the demand for recommendation engines. Social media platforms and e-commerce sites also leverage these engines for product discovery and conversion rate optimization. Privacy concerns and ethical considerations are addressed through data security measures and user profiling. Predictive analytics and performance optimization ensu
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Long-COVID online search volume and top 10 symptoms (2020–2022).
Audio Video On Demand Market Size 2024-2028
The audio video on demand market size is forecast to increase by USD 286.3 billion, at a CAGR of 20.61% between 2023 and 2028.
The Audio Video On Demand (AVOD) market is experiencing significant growth, driven by the increasing trend of mobile device usage and the subsequent rise in mobile advertisement spending. This shift in consumer behavior presents a lucrative opportunity for content providers and advertisers alike, as viewers increasingly turn to on-demand platforms for their entertainment needs. Furthermore, mergers and acquisitions (M&A) and strategic alliances among companies are on the rise, reflecting a competitive landscape focused on consolidation and expansion. However, the market faces a substantial challenge in the form of piracy, which undermines revenue growth and threatens the sustainability of the business model.
As companies navigate this complex landscape, they must remain agile and innovative, leveraging technology and partnerships to mitigate piracy risks and capitalize on the burgeoning opportunities in the AVOD market.
What will be the Size of the Audio Video On Demand Market during the forecast period?
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The Audio Video on Demand (AVOD) market continues to evolve, with dynamic market activities shaping its landscape. Interactive features and mobile applications are increasingly important for user engagement, driving the demand for advanced User Experience (UX) designs. Content aggregation is a key trend, with streaming services integrating UHD, HD, and even 8K resolution videos, set-top boxes, and cloud infrastructure. Audio editing, licensing, and bandwidth management are crucial components, ensuring seamless delivery of high-quality content. Original programming and adaptive bitrate streaming are essential monetization strategies, with subscription models and server farms powering these offerings. Multi-channel audio, user interface (UI), and search functionality are essential for enhancing user experience.
Accessibility features, such as closed captions and subtitle creation, are becoming increasingly important for reaching a wider audience. Live streaming and streaming protocols are advancing, with compression algorithms optimizing content delivery. Churn rate reduction is a priority, with recommendation engines and third-party integrations playing a vital role. The market's continuous evolution is evident in the emergence of technologies like Dolby Vision and Dolby Atmos, which offer superior visual and audio experiences. Content creation and video editing tools are becoming more sophisticated, enabling the production of high-quality original programming. The AVOD market's future lies in its ability to adapt to evolving user preferences and technological advancements.
The integration of UHD, 4K resolution, and immersive audio technologies, such as surround sound, will continue to shape the market's landscape.
How is this Audio Video On Demand Industry segmented?
The audio video on demand industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Product
Video
Audio
Geography
North America
US
Europe
Germany
UK
APAC
China
Japan
Rest of World (ROW)
By Product Insights
The video segment is estimated to witness significant growth during the forecast period.
The global Audio Video On Demand (AVOD) market is experiencing significant growth, with the video segment holding a substantial share. This dominance can be attributed to the prevalence of video content, including web series, video albums, and movies, in the entertainment industry. The surge in smartphone and tablet adoption has expanded the consumer base for video content providers. High-speed Internet and mobile applications have enhanced accessibility to video content, contributing to the market's expansion. Initially, companies offered video content via websites. However, the market has evolved, with the introduction of advanced features such as user engagement through interactive elements, mobile applications, and user experience (UX) improvements.
Content aggregation, monetization strategies like subscription models and advertising, and server farms have become essential components. Ultra-high-definition video (UHD) and high-definition video (HD) are increasingly popular, along with advanced audio features like multi-channel audio, surround sound, and Dolby Atmos. Search functionality, recommendation engines, and compression algorithms ensure seamless content discovery and delivery. Content licensing, subtitle
Digital Marketing Spending Market Size 2025-2029
The digital marketing spending market size is forecast to increase by USD 365.1 billion at a CAGR of 8.5% between 2024 and 2029.
The digital advertising spending market is experiencing significant growth due to several key trends. One major factor driving market expansion is the increasing shift in consumer behavior toward online shopping. Moreover, the convenience of accessing digital marketing software through mobile devices has become a major game-changer, enabling businesses to reach their audience more efficiently. This trend is fueled by the convenience and accessibility of digital platforms, which allow consumers to make purchases from anywhere at any time. Another trend shaping the market is the expansion of voice search optimization and voice-activated advertising.
Additionally, the widespread digitalization and digital transformation of various industries necessitate the implementation of effective digital marketing strategies. However, the market also faces challenges, including concerns about ad fraud and brand safety in digital advertising. Ad fraud, which involves the use of bots to inflate ad impressions or clicks, can lead to wasted advertising budgets and ineffective campaigns. Brand safety, which refers to the placement of ads in appropriate contexts and avoiding inappropriate or offensive content, is a major concern for advertisers, who want to protect their brand reputation.
What will be the Size of the Digital Marketing Spending Market During the Forecast Period?
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In today's digital age, consumers are increasingly relying on websites, apps, mobile devices, social media, search engines, and various services to fulfill their needs and desires. This shift towards digital platforms has significantly impacted marketing strategies, leading to the rise of digital marketing. Consumers now engage with brands through multiple channels, creating a complex customer journey. Marketing specialists must adapt to this new reality by providing personalized and engaging content across various devices, including computers, smartphones, and tablets. Online video, display ads, and digital signage have become essential components of digital marketing strategies. Consumers are bombarded with an overwhelming amount of content choices, making it crucial for brands to stand out.
Social media platforms offer unique opportunities for brands to connect with their audience, build relationships, and influence consumer behavior. Influencer marketing has emerged as a powerful tool, with influencers leveraging their large followings to promote products and services. Search engines continue to play a crucial role in driving traffic to websites, making search engine optimization (SEO) a must-have strategy for businesses. Third party websites and ebooks also provide valuable opportunities for brands to reach their target audience and establish thought leadership. The market has grown significantly, with consumers using device like computer, phone, and tablet to shop online, send text message, watch videos, and make purchases through third-party websites. As technology continues to evolve, marketing strategies must adapt to keep up. Brands that successfully navigate this digital landscape will be well-positioned to engage with their audience, build brand loyalty, and drive growth.
How is the Digital Marketing Spending Market Segmented?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.ApplicationMobile devicesDesktopsTypeSearch adsDisplay adsSocial mediaE-mail marketingOthersIndustriesRetailE-CommerceHealthcareFinancial ServicesTravel and HospitalityGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)
By Application Insights
The mobile devices segment is estimated to witness significant growth during the forecast period.
Several countries are investing heavily in their managed IT infrastructure and continuously adopting new technologies to embrace AI technology mainly in small and medium enterprises (SMEs), the BFSI industry Mobile devices, particularly smartphones, are increasingly preferred due to their portability and higher penetration in digital advertising. Cross-device advertising's popularity is a significant factor driving this shift. Leading companies are heavily investing in digital marketing and employing non-cookie-based tracking methods for more effective mobile-specific data utilization, beyond third-party cookie data.
Further, this approach ensures higher brand awareness, trust, and engagement through various digital marketing channels, including w
******************************* and ************** are the top two answers among Japanese consumers in our survey on the subject of "Sources of inspiration for new products".The survey was conducted online among 2,736 respondents in Japan, in 2025.
According to a survey conducted in 2019 among digital marketing specialists at large enterprises in Japan, around ** percent of businesses implemented online advertising as a digital marketing measure. Online ads were followed by website optimization methods such as search engine optimization (SEO) or search engine marketing (SEM).
This statistic presents the results of an online survey conducted in 2016 about the most popular websites and apps used for booking leisure travels online in Japan. The survey revealed, that with almost ** percent the majority of respondents frequented websites and apps of Japanese travel agencies to purchase holiday tours, flight tickets and accommodations online. About ** percent of respondents stated to use hotel search engines to compare a variety of offers.
The statistic presents the most popular weekly online smartphone activities in Japan as of January 2018. During the measured period, it was found that ** percent of the Japanese population used their device to operate search engines on a weekly basis.
The revenue of LY Corporation amounted to around **** trillion Japanese yen in the 2024 fiscal year. It increased by about *** billion yen over the previous year. LY Corporation and SoftBank LY Corporation, formerly known as Z Holdings Corporation, was rebranded in October 2023 following its merger with LINE Corporation, Yahoo! Japan Corporation, Z Entertainment Corporation, and Z Data Corporation. As a SoftBank Corp. subsidiary, LY operates Yahoo! Japan and LINE, aiming to create synergies across consumer, enterprise, and distribution segments. The name changes in recent years reflect strategic efforts to streamline services, enhance efficiency, and integrate various subsidiaries, culminating in the most recent rebranding to LY Corporation. Business segments LY Corporation primarily focuses on commerce and media. A breakdown of the revenue by segment shows that the commerce business is the largest segment of the company. It includes services such as shopping, auctions, flea markets, as well as membership and payment-related services. One of these is the cashless payment service PayPay, which allows users to conduct payments via smartphones and counts several dozen million users. The media segment centers on online advertising and media services related to Yahoo! Japan and LINE, which is the most popular social media platform in Japan.
In May 2025, the United States was responsible for 21.1 percent of the traffic to Google.com. In terms of web visits to the search platform, Japan came in second with 6.46 percent, followed by Brazil and India with 5.58 and 4.76 percent, respectively.
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A comparison of the most popular search engines in Japan showed that Google held a market share of almost ** percent, which made it the leading service. It was followed by Yahoo! and Bing. Together these three services accounted for a market share of more than ** percent.