We asked U.S. consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.

In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

Feature comparison matrix of Google alternative search engines

Welcome to APISCRAPY, where our comprehensive SERP Data solution reshapes your digital insights. SERP, or Search Engine Results Page, data is the pivotal information generated when users query search engines such as Google, Bing, Yahoo, Baidu, and more. Understanding SERP Data is paramount for effective digital marketing and SEO strategies.

Key Features:

Comprehensive Search Insights: APISCRAPY's SERP Data service delivers in-depth insights into search engine results across major platforms. From Google SERP Data to Bing Data and beyond, we provide a holistic view of your online presence.

Top Browser Compatibility: Our advanced techniques allow us to collect data from all major browsers, providing a comprehensive understanding of user behavior. Benefit from Google Data Scraping for enriched insights into user preferences, trends, and API-driven data scraping.

Real-time Updates: Stay ahead of online search trends with our real-time updates. APISCRAPY ensures you have the latest SERP Data to adapt your strategies and capitalize on emerging opportunities.

Use Cases:

SEO Optimization: Refine your SEO strategies with precision using APISCRAPY's SERP Data. Understand Google SERP Data and other key insights, monitor your search engine rankings, and optimize content for maximum visibility.

Competitor Analysis: Gain a competitive edge by analyzing competitor rankings and strategies across Google, Bing, and other search engines. Benchmark against industry leaders and fine-tune your approach.

Keyword Research: Unlock the power of effective keyword research with comprehensive insights from APISCRAPY's SERP Data. Target the right terms for your audience and enhance your SEO efforts.

Content Strategy Enhancement: Develop data-driven content strategies by understanding what resonates on search engines. Identify content gaps and opportunities to enhance your online presence and SEO performance.

Marketing Campaign Precision: Improve the precision of your marketing campaigns by aligning them with current search trends. APISCRAPY's SERP Data ensures that your campaigns resonate with your target audience.

Top Browsers Supported:

Google Chrome: Harness Google Data Scraping for enriched insights into user behavior, preferences, and trends. Leverage our API-driven data scraping to extract valuable information.

Mozilla Firefox: Explore Firefox user data for a deeper understanding of online search patterns and preferences. Benefit from our data scraping capabilities for Firefox to refine your digital strategies.

Safari: Utilize Safari browser data to refine your digital strategies and tailor your content to a diverse audience. APISCRAPY's data scraping ensures Safari insights contribute to your comprehensive analysis.

Microsoft Edge: Leverage Edge browser insights for comprehensive data that enhances your SEO and marketing efforts. With APISCRAPY's data scraping techniques, gain valuable API-driven insights for strategic decision-making.

Opera: Explore Opera browser data for a unique perspective on user trends. Our data scraping capabilities for Opera ensure you access a wealth of information for refining your digital strategies.

In summary, APISCRAPY's SERP Data solution empowers you with a diverse set of tools, from SERP API to Web Scraping, to unlock the full potential of online search trends. With top browser compatibility, real-time updates, and a comprehensive feature set, our solution is designed to elevate your digital strategies across various search engines. Stay ahead in the ever-evolving online landscape with APISCRAPY – where SEO Data, SERP API, and Web Scraping converge for unparalleled insights.

[ Related Tags: SERP Data, Google SERP Data, Google Data, Online Search, Trends Data, Search Engine Data, Bing Data, SERP Data, Google SERP Data, SEO Data, Keyword Data, SERP API, SERP Google API, SERP Web Scraping, Scrape All Search Engine Data, Web Search Data, Google Search API, Bing Search API, DuckDuckGo Search API, Yandex Search API, Baidu Search API, Yahoo Search API, Naver Search AP, SEO Data, Web Extraction Data, Web Scraping data, Google Trends Data ]

Based on a survey conducted in 2019 among internet users in the United States, the majority of adults (36 percent) admitted they would switch search engines if it meant getting better quality results. Furthermore, 33.7 percent stated that knowing their data was not being collected by a platform would also encourage them to make the switch. Other factors listed included 'having fewer ads' and a well designed interface. Overall, there was a noticeable lean toward search result quality and data privacy when it came to search engine selection.

Google leads despite user preference for increased privacy

Despite a strong consumer call for data protection, Google topped the list when it came to search engines with 93 percent of Americans surveyed reporting to having used the popular search giant at some point during the past 4 weeks. In comparison, the second most popular platform Yahoo! had only been used by 31 percent of those surveyed. Meanwhile DuckDuckGo, the search engine most known for protecting user data and search history had only been used by 8 percent. Mobile search figures lean even more in Google's favor. Here, a similar share (93 percent) of the market as of January 2021 belonged to Google, while approximately 3 percent was held by DuckDuckGo.

Growth expected for search advertising

With search engines playing a significant role in internet use be it on desktop or mobile, companies and search platforms alike are seeing an increased opportunity in the field of search engine advertising. Nationwide spend in the industry reached an impressive 58.2 billion U.S. dollars in 2020, and was forecast to further rise to 66.2 billion within the following year.

Introduction

In 2024, the Global AI Search Engine Market was valued at USD 17.3 billion and is projected to reach nearly USD 73.7 billion by 2034, expanding at a CAGR of 15.6% during 2025–2034. The growth is driven by the increasing integration of generative AI, natural language processing, and voice-enabled search technologies across industries. Organizations are investing heavily in AI-based platforms to enhance search relevance, improve personalization, and support multilingual accessibility, which is accelerating adoption worldwide.

One of the top driving factors behind this market’s growth is the explosion of digital data and the need for intelligent processing to sort through vast volumes efficiently. Users now want search results that are tailored to their unique preferences and context, which AI technologies like deep learning enable. Another important driver is the increased adoption of cloud computing, providing the infrastructure needed to support scalable AI search solutions. The rise of voice assistants and visual search methods also expands how users interact with these search engines, contributing further to demand.

Demand for AI search engines shows significant growth not only among consumers but also enterprises. Consumers rely on AI search for everyday needs such as finding local services or translating languages, while enterprises use AI-powered search tools to quickly access complex data across departments, improving operational efficiency and decision-making. Large enterprises lead adoption due to their need for handling immense data, but smaller companies are catching up through affordable, cloud-based options that streamline customer support and research.

https://market.us/wp-content/uploads/2025/09/AI-Search-Engine-Market.png" alt="AI Search Engine Market" width="1216" height="706">

In 2024, about 45% of U.S. adults used AI-powered search engines at least once a month, showing that mainstream adoption has already begun. Perplexity.ai emerged as a strong example, growing from 10 million monthly active users in mid-2023 to over 30 million by Q1 2025, reflecting the pace of adoption. Globally, around 27% of enterprises integrated AI search tools into their internal systems, while 51% of Gen Z turned to AI platforms for academic queries. In India, more than 60% of AI search traffic came from mobile, and 38% of users trusted AI search results over traditional engines.

The marketing landscape has also been reshaped by AI-driven search adoption. According to Gitnux, 61% of marketers saw increases in organic traffic due to AI, while 72% considered it central to future strategies. Nearly 95% of customer interactions are expected to be managed without humans by 2025, and by 2024 about 80% of search queries were projected to be handled by AI-powered agents. This signals a structural shift in how companies approach engagement, customer support, and visibility online.

Among smaller businesses, adoption momentum is accelerating, with 55% planning to expand AI investment in search marketing. AI-powered personalization is playing a key role in this trend, helping improve customer targeting and increasing conversion rates by up to 20%. Together, these figures illustrate how AI-driven search is not only transforming consumer behavior but also redefining enterprise strategies, marking a rapid global shift toward automated and intelligent engagement.

This Dataset shows the Alexa Top 100 International Websites, and provides metrics on the volume of traffic that these sites were able to handle. The Alexa top 100 lists the 100 most visited websites in the world and measures various statistical information. I have looked up the Headquarters, either through alexa, or a Whois Lookup to get street address with i was then able to geocode. I was only able to successfully geocode 85 of the top 100 sites throughout the world. Source of Data was Alexa.com, Source URL: http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none Data was from October 12, 2007. Alexa is updated daily so to get more up to date information visit their site directly. they don't have maps though.

Global search advertising revenue was forecast to reach 357 billion U.S. dollars in 2025. Retail media was projected to account for roughly 140 billion dollars and traditional search for 217 billion.

Snapshot img

Search Engine Optimization (SEO) Software Market Size 2025-2029

The search engine optimization (seo) software market size is forecast to increase by USD 40.05 billion, at a CAGR of 21.3% between 2024 and 2029.

The SEO Software Market is experiencing significant growth, driven by the increasing penetration of the Internet worldwide. The global digital transformation has led to an escalating demand for SEO solutions to optimize online presence and visibility. An additional key driver is the advent of advanced Artificial Intelligence (AI) technologies, which are revolutionizing SEO by enhancing user experience and delivering more accurate and personalized search results. However, this market is not without challenges. Data privacy concerns among end-users pose a significant obstacle, as companies must ensure they comply with stringent regulations, such as GDPR and CCPA, while maintaining effective SEO strategies.
Balancing user privacy with search engine optimization requirements is a delicate challenge that demands innovative solutions and strategic planning. Companies seeking to capitalize on market opportunities and navigate these challenges effectively must stay informed of the latest trends and best practices in SEO and data privacy regulations.

What will be the Size of the Search Engine Optimization (SEO) Software Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The SEO software market continues to evolve, with new tools and techniques emerging to help businesses optimize their online presence. On-page optimization techniques, such as keyword difficulty scores and content strategy tools, remain essential for improving website performance. Local SEO optimization, website crawlability issues, and indexation monitoring tools are crucial for businesses targeting local markets and ensuring their websites are easily accessible to search engines. Content optimization features, data visualization tools, and image optimization techniques enable businesses to create engaging and optimized content for their audiences. AI-powered SEO tools, structured data validation, and SERP feature analysis offer insights into search engine behavior and user intent, providing valuable data for optimization strategies.

Backlink analysis software, website speed optimization, link building strategies, and video SEO strategies are essential for building a strong online presence and increasing visibility. Technical SEO capabilities, site audit functionalities, content promotion features, competitor SEO analysis, mobile SEO performance, conversion rate optimization, semantic keyword analysis, internal linking strategy, schema markup implementation, and keyword research tools are all critical components of a comprehensive SEO strategy. According to recent industry reports, the SEO software market is expected to grow by over 15% annually, reflecting the increasing importance of digital presence for businesses across sectors. For instance, a large e-commerce company reported a 20% increase in organic traffic after implementing a comprehensive SEO strategy using a combination of these tools and techniques.

How is this Search Engine Optimization (SEO) Software Industry segmented?

The search engine optimization (seo) software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises
  Hybrid


Product Type

  Desktop user
  Mobile user


Application

  Social media marketing
  Email marketing
  Content marketing


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

The cloud-based SEO software segment in the global market is witnessing significant growth due to the increasing preference for accessible, collaborative, and scalable solutions among professionals and teams. Cloud-based tools, such as Ahrefs, offer users the flexibility to access advanced SEO functionalities from any location with internet connectivity. This enables real-time collaboration, allowing team members to work together seamlessly on SEO projects, regardless of their physical proximity. The user experience of cloud-based SEO software is marked by its browser-based interfaces, ensuring a consistent and responsive experience across various devices. On-page optimization techniques, keyword difficulty scores, and local SEO optimization are essential features integrated into these tools.

Content str

From January 2018 to April 2023, Google alone concentrated between ***** and ** percent of the market share of online search engines in South America. Microsoft's Bing ranked second, with little more than * percent of the search engine market share in the region at its peak throughout the analyzed period.

The internet marketing services market is experiencing robust growth, driven by the increasing reliance of businesses, both large and small, on digital channels for customer acquisition and brand building. The market, encompassing services like search engine optimization (SEO), social media marketing (SMM), and other digital strategies, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) – let's conservatively estimate this at 15% – throughout the forecast period of 2025-2033. This growth is fueled by several key factors: the escalating adoption of e-commerce, the rising penetration of smartphones and internet access globally, and the continuous evolution of digital marketing technologies and strategies. Large enterprises are major consumers of these services, investing heavily in comprehensive digital marketing strategies to enhance brand visibility and drive sales. However, the SME sector represents a significant and rapidly expanding market segment, demonstrating a strong appetite for cost-effective and results-oriented digital marketing solutions. The competitive landscape is dynamic, with numerous agencies specializing in niche areas alongside larger, full-service providers catering to a broad spectrum of client needs. Geographic variations exist, with North America and Europe currently holding significant market share, but rapid growth is expected in Asia-Pacific and other emerging markets. Challenges remain, including the evolving algorithm updates from search engines, the rising cost of digital advertising, and the need for continuous adaptation to emerging technologies. The segmentation of the market into application (Large Enterprises vs. SMEs) and type of service (SEO, SMM, Others) provides valuable insights into market dynamics. The "Others" segment, encompassing areas like email marketing, content marketing, and pay-per-click (PPC) advertising, is expected to show strong growth, reflecting the increasing sophistication of integrated digital marketing campaigns. While the US and other developed markets remain dominant, substantial growth opportunities exist in emerging economies where internet penetration is increasing rapidly and businesses are embracing digital strategies to expand their reach. The market is likely to witness consolidation through mergers and acquisitions as larger players seek to broaden their service offerings and geographic reach. Successfully navigating these challenges and capitalizing on growth opportunities will require agile adaptation, continuous innovation, and a deep understanding of the ever-changing digital landscape.

Travel Metasearch Engine Market Outlook

The global travel metasearch engine market size was valued at USD 4.25 billion in 2023 and is projected to reach USD 8.65 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.5% during the forecast period. This remarkable growth can be attributed to the increasing preference for online travel bookings and the convenience offered by metasearch engines in comparing prices and options across various travel services. Travel metasearch engines have become an indispensable tool for travelers seeking the best deals on flights, hotels, car rentals, and vacation packages.

The rise of smartphone penetration and internet accessibility has been a significant growth driver for the travel metasearch engine market. With more individuals accessing the internet via their mobile devices, the demand for mobile-friendly travel search solutions has surged. Metasearch engines provide a seamless and user-friendly interface, enabling users to effortlessly compare prices and make informed decisions. Furthermore, advancements in artificial intelligence and machine learning have enhanced the accuracy and personalization of search results, further boosting market growth.

Another driving factor is the growing trend of digital transformation within the travel industry. Traditional travel agencies are increasingly adopting digital platforms to enhance their service offerings and stay competitive. Travel metasearch engines play a crucial role in this transformation by aggregating data from multiple sources and presenting it in a streamlined manner. This not only benefits consumers by offering them a wide range of options but also helps travel service providers reach a broader audience. Additionally, the integration of user reviews and ratings into metasearch platforms has empowered travelers to make more informed choices, thus driving market growth.

The COVID-19 pandemic has also played a role in reshaping the travel metasearch engine market. While the pandemic initially caused a decline in travel activities, it has subsequently led to an increased reliance on online travel booking platforms. As travel restrictions ease and vaccination rates increase, there is a pent-up demand for travel, further fueling the growth of metasearch engines. The pandemic has also highlighted the importance of flexibility in travel planning, with many travelers seeking options that offer free cancellations and modifications. Metasearch engines, with their comprehensive search capabilities, are well-positioned to cater to this demand.

Regionally, North America continues to dominate the travel metasearch engine market, followed by Europe and Asia Pacific. The high adoption rate of digital technologies and a well-established travel industry infrastructure are key factors driving the market in these regions. In contrast, emerging markets in the Asia Pacific and Latin America are expected to witness significant growth during the forecast period, driven by rising disposable incomes, increasing internet penetration, and a growing middle class with a penchant for travel. Additionally, government initiatives to promote tourism in these regions are likely to contribute to market expansion.

Type Analysis

The travel metasearch engine market can be segmented by type, including flight metasearch, hotel metasearch, car rental metasearch, vacation rental metasearch, and others. Each of these segments plays a crucial role in providing comprehensive travel solutions to consumers. Flight metasearch engines are highly popular, as they allow users to compare airfare from multiple airlines, including budget carriers. This segment is particularly beneficial for travelers seeking cost-effective flight options, as it aggregates data from various sources and presents the best deals available. The convenience and time-saving features of flight metasearch engines have made them a preferred choice for many travelers.

Hotel metasearch engines are another significant segment, offering users the ability to compare hotel prices, amenities, and user reviews across multiple booking platforms. This segment caters to both leisure and business travelers, helping them find accommodations that best suit their needs and budgets. The integration of user-generated content, such as reviews and ratings, adds an additional layer of trust and reliability to hotel metasearch engines. With the growing trend of "bleisure" travel, where individuals combine business and leisure trips, the demand for hotel metasearch engines is expected to rise further.

Car rent

Dataset Card for Dataset Name

This dataset card aims to be a base template for new datasets. It has been generated using this raw template.

  Dataset Details





  Dataset Description

Dataset Name: Google Search Trends Top Rising Search Terms Description: The Google Search Trends Top Rising Search Terms dataset provides valuable insights into the most rapidly growing search queries on the Google search engine. It offers a comprehensive collection of trending search… See the full description on the dataset page: https://huggingface.co/datasets/hoshangc/google_search_terms_training_data.

Diesel engines price in the United States: Discover statistics from the world's top and most respected market intelligence tool. 2 million reports updated monthly.

In July 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded almost 519 million visits. Tripadvisor.com and wetter.com followed in the ranking, with roughly 133 million and 108 million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost 24 billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly 14 billion U.S. dollars that year.

In June 2025, Google was the leader among search engines in Norway, with 90.49 percent of the market share. Bing and YANDEX, followed, accounting for market shares of roughly 3.79 percent and 3.14 percent respectively. The figures were similar for desktop search engines in the country. Google’s growth can be seen in the company’s revenue figures over the years, with a dramatic increase from 0.4 billion U.S. dollars in 2002, to over 348 billion U.S. dollars in 2024. What were Norwegians "googling"? Google offers limitless information online, but the most commonly entered search term by Norwegians in 2024 was “Google”. “VG”, abbreviated from “Verdens Gang”, or “The course of the World” was the leading online newspaper in Norway and ranked second. Google search engine worldwide Google has been the global leader among search engines for the past decade. Despite a slight decrease in its market share, the figures have been relatively stable throughout the observed period. As of March 2025, Google accounted for over 79 percent of the global search engine market.

Snapshot img

Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion, at a CAGR of 8.5% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Mobile devices segment was valued at USD 299.90 billion in 2023
By the Type - Search ads segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 112.99 billion
Market Future Opportunities: USD 365.10 billion 
CAGR : 8.5%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving landscape, with businesses increasingly allocating significant resources to digital channels for customer engagement and brand visibility. According to recent studies, digital marketing expenditures are projected to surpass traditional marketing budgets by 2024, representing a substantial shift in marketing investments. This trend is driven by the growing importance of online presence and the increasing effectiveness of digital marketing strategies. For instance, social media advertising has seen a 10% year-on-year growth, while search engine marketing continues to dominate the digital marketing landscape with a 40% market share. Moreover, the emergence of programmatic advertising and the expansion of video marketing have added new dimensions to the market.
Despite these opportunities, challenges persist, with concerns over ad fraud and brand safety continuing to impact digital marketing investments. Nevertheless, the market's continuous evolution and the ongoing adoption of advanced technologies are expected to drive growth and innovation in the digital marketing sector.

What will be the Size of the Digital Marketing Spending Market during the forecast period?

Explore market size, adoption trends, and growth potential for digital marketing spending market Request Free Sample

Digital marketing spending continues to be a significant investment for businesses, with current market performance registering at over 40% of the total advertising budget. This figure underscores the growing importance of digital channels in reaching and engaging consumers. Looking ahead, future growth expectations indicate a steady increase, with a projected expansion of over 15% yearly. A comparison of key numerical data reveals an intriguing trend. In 2020, approximately 64% of companies allocated their marketing budgets to search engine marketing, while social media marketing accounted for 22%.
By contrast, the latest statistics suggest a shift, with search engine marketing holding a 58% share and social media marketing capturing a 28% slice of the pie. This comparison underscores the evolving nature of digital marketing spending, with businesses continually reallocating resources to maximize their return on investment.

How is this Digitaling Spending Industry segmented?

The digitaling spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Mobile devices
  Desktops


Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Industries

  Retail
  E-Commerce
  Healthcare
  Financial Services
  Travel and Hospitality


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

In the ever-evolving digital marketing landscape, businesses continue to allocate significant resources towards various online advertising formats and strategies. Display advertising formats, such as banners and video ads, accounted for 31.1% of total digital Ad Spending in 2020. Search advertising strategies, like pay-per-click (PPC) campaigns, claimed a 41.5% share of the market. Marketing automation tools, real-time bidding strategies, and marketing technology stacks are essential components of digital marketing, with automation tools seeing a 24.4% increase in usage in 2021. Digital marketing return on investment (ROI) is a critical consideration, with businesses aiming for conversion rate optimization and affiliate marketing programs to boost revenue.

Local SEO optimization, email marketing automation, and landing page design are crucial for businesses targeting specific geographic areas or customer segments. Video marketing production, website analytics tracking, and social media advertising are also es