As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In June 2025, Google was the leader among search engines in Norway, with 90.49 percent of the market share. Bing and YANDEX, followed, accounting for market shares of roughly 3.79 percent and 3.14 percent respectively. The figures were similar for desktop search engines in the country. Google’s growth can be seen in the company’s revenue figures over the years, with a dramatic increase from 0.4 billion U.S. dollars in 2002, to over 348 billion U.S. dollars in 2024. What were Norwegians "googling"? Google offers limitless information online, but the most commonly entered search term by Norwegians in 2024 was “Google”. “VG”, abbreviated from “Verdens Gang”, or “The course of the World” was the leading online newspaper in Norway and ranked second. Google search engine worldwide Google has been the global leader among search engines for the past decade. Despite a slight decrease in its market share, the figures have been relatively stable throughout the observed period. As of March 2025, Google accounted for over 79 percent of the global search engine market.

Google held the majority of the market share of leading search engines in Sweden in March 2024, with 91.86 percent. Bing and Yahoo! followed with around 5.78 percent and 1.3 percent of the market share, respectively. There was a slight difference, regarding mobile search engines and desktop search engines. While Google was still the leader in both categories, its share was over 98 percent for mobile engines and roughly 87 percent for desktop engines . Google Google search has been widely used over the past years. According to the source, it was used most frequently among people between the ages of 16 and 25. Furthermore, 74 percent of them reported to have used it daily in 2018. Worldwide Regarding Google’s market share worldwide, it has slightly decreased over the years. It was reported to be highest in April 2012, when Google search reached 91.7 percent global market share. It amounted to roughly 87.8 percent as of June 2021. Despite that, Google search has been the worldwide leader over the evaluated period, followed by bing, Yahoo! And Baidu.

Google is not only popular in its home country, but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, way ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

Yandex was the leading search engine in Russia in the second quarter of 2025, having accounted for roughly ********** of total user visits over that period. The second-most visited search engine in the country was Google, whose share of visits decreased slightly from the previous quarter. Yandex search usage in Russia Despite the global dominance of Google as a primary search engine, Russian consumers give their preference to homegrown Yandex and Mail.ru. Furthermore, Yandex is the most popular search engine for news reading, as well as the most-visited online resource in the country, with a reach of over ** percent. Besides the search engine, Yandex offers a wide range of online services, such as food delivery, maps, and a voice assistant. Mail.ru and Rambler search engines The third-most visited search engine, Mail.ru, belonged to the VK Group, one of the most expensive internet companies operating in Russia, whose value was measured at *** million U.S. dollars in 2025. Rambler, launched in 1996, saw a decline in usage compared to the 2000s. It was a part of the Rambler Group, which consisted of several media organizations, including the online video service Okko and news services Lenta.ru and Rambler News Service. The corporation Sber acquired the group in 2020.

In 2024, Google led the search engine market in Thailand with almost ** percent share of the market. Despite having little share in the market, some of the other search engines were still active, namely Bing, Yahoo, and DuckDuckGo.

Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are ***** and ************************, with a combined market share of ***** percent. Baidu – China’s internet giant Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about ****** billion yuan in 2024. A majority of the revenue was generated through online marketing services. However, the operating profit bounced back after having contracted in 2019 and 2021. Baidu used to control about ** to ** percent of China’s online search market, a new contender Haosou emerged and is expected to close the gap shortly. Other search engines in China In a country with around *** million online search users, there are multiple local options besides Baidu. In a 2023 consumer survey in China, Shenma and Quark Search were rated the best in user experience whereas Haosou or 360 Search led the pack in search response speed and the diversity in search results.

We asked U.S. consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in the United States.

We asked Morrocan consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Ecosia" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Morocco. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.

We asked Peruvian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Peru. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

During an April 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that better aligning content with Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and intent was their planned priority focus area for the coming 12 months. Technical SEO and performance followed with almost ** percent of respondents.

We asked Colombian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Colombia. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

As of January 2024, Google led the search engine market in the Philippines with a ** percent share. In comparison, Bing's search engine had a market share of about **** percent, while Yahoo accounted for about *** percent of the market.

We asked Kenyan consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Ecosia" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Kenya. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

In May 2025, Google led the European tablet search market, holding a market share of around 91.72 percent. Its biggest worldwide competitor Bing accounted for 5.16 percent of the European tablet search market. Meanwhile, Yahoo! tablet search market share in Europe was of 1.26 percent.

We asked Portuguese consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Portugal. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Turkish consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Turkey. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.

We asked Argentinian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2022 among ***** consumers in Argentina. Statista Consumer Insights offer you exclusive market research results from over ** countries and territories worldwide.