In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

From September to November 2023, search platform Google.com was the top ranking website in Canada, with average monthly traffic of almost four billion visits. YouTube ranked second with almost three billion visits. Social network Facebook.com ranked third, with total monthly traffic of 470 million visits.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2021, the most visited website in Sweden was Google.com, with total monthly traffic exceeding 107 million visits. Aftonbladet.se came in second place with 38.2 million monthly visits, followed by Expressen.se with 38.1 million total visits during the month.

Google.com, youtube.com, and facebook.com were the most visited websites in Ukraine in December 2021. Furthermore, Google's website on the Ukrainian domain, google.com.ua, ranked in the top 10 during that time.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately *** million monthly visits. This was followed by Youtube.com with around *** million monthly visits in that year.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

From September to November 2023, Google.com was the leading website in Italy, with more than 3.36 billion total monthly visits. The search engine was also popular in its Italian top-level domain, with Google.it reaching 232 million views. YouTube.com ranked second, with approximately 1.17 billion visits from users in Italy, while adult website Pornhub ranked fourth. Several online newspapers, Repubblica.it, Corriere.it, Gazzetta.it were also among the most visited websites during the month. Mediaset.it, which is the online streaming platform of one of the country's major television broadcasters, collected more than 126 million visits.

In Turkey, google.com was the leading website between December 2022 and November 2023, with more than *** billion monthly visits. The search engine was also popular with its Turkish domain, google.com.tr, reaching *** million monthly visits and placing ninth in the ranking. Additionally, YouTube.com and Twitter.com (now called "X") became the second and third most visited websites in the country.

Google.com was the most visited website in Kazakhstan, with approximately *** million visits in October 2024. It was followed by the online video sharing platform YouTube, which was frequented ***** million times in the same month.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

In November 2024, Google.com ranked as the most visited website in Kenya, with nearly **** billion visits. YouTube followed, totaling at just over *** million visits, while Chatgpt had roughly *** million visits during the same period.

In March 2024, Google.com was the leading website in France. The search platform accounted for over 15.86 percent of desktop web traffic in France, ahead of second-ranked video website YouTube.com with 9.02 percent.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

From September to November 2023, search engine giant Google.com was the leading website in Norway, with more than 585 million total monthly visits. Social video platform YouTube.com ranked second with 576 million total monthly visits. Additionally, the social network platform Facebook.com ranked fifth with over 78.7 million total monthly visits.

From September to November 2023, the most visited website in Denmark was Google.com, with total monthly traffic exceeding 469 million visits. YouTube.com ranked second with a total monthly of 376 million visits. Additionally, Ekstrabladet.dk came in third with 120 million total visits during the measured period, followed by TV2.dk.

In November 2024, Google.com was the leading website in Finland by unique visits, with around 17.3 million single accesses to the URL during that month. YouTube.com followed, with around 11.7 million unique monthly visits. Wikipedia.org came in third, with 8.13 million unique monthly visits.

In March 2024, Google.com was the leading website in Spain. The search website accounted for over 16.7 percent of desktop web traffic in Spain, ahead of second-ranked video platform YouTube.com with 11.27 percent.

Fashion and apparel sites from the United Kingdom had the highest share of international website traffic in 2021 with a total of ** percent. With ** percent, the second most visited fashion websites internationally were based in the United States.