A line chart that shows % of U.S. adults who say they ever use …

During a 2021 survey, ** percent of responding marketers and agency professionals from the United States stated that they were planning to use Instagram for influencer marketing. More specifically, Instagram Stories was named by ** percent and Instagram Reels by ** percent of respondents. TikTok ranked second, mentioned by ** percent of interviewees.

According to a survey conducted in 2021, Instagram was the top social medial platform used by high school students researching college, with ** percent of students graduating from high school between 2021 and 2023 using Instagram for college planning. Instagram was also the top social media platform used by high school students in their daily lives.

According to a December 2021 survey among social media users in Brazil, Facebook was the leading social media for political information, with ** percent of the respondents naming the platform as their main source. Also owned by Meta, Instagram and WhatsApp were selected by ** and * percent of the respondents as main source for political knowledge, while the instant messaging and chat-channel app Telegram was the top choice for only *** percent of those interviewed.

Content

Top 50 accounts with most followers across major social media platforms

YouTube - as of 24 September 2021 Instagram - as of 26 September 2021 Twitter - as of 25 September 2021 TikTok - as of 23 September 2021 Facebook - as of 20 September 2021 Twitch - as of 21 September 2021

Acknowledgements

Wikipedia

Among Russians who employed social media to find a job, more than ** percent reported to have used Vkontakte, or VK in 2021. The second most popular social network for employment search was Instagram, as per ** percent of respondents.

A stacked-bar chart that shows % of U.S. adults who say they get news from social media …

As of 2021, roughly 92 percent of the respondents aged 14-22 years old in the Netherlands indicated they actively use WhatsApp, making What's App and Instagram the most used app in this generation in 2021. Since the previous year, TikTok has become increasingly used by this age group, increasing by 19 percent compared to 2020.

A freeform chart that shows % of U.S. adults who say they regularly get news from each social media site

During a 2021 survey, over ** percent of responding social media users aged 16 to 34 from the United States had purchased products or services on Instagram. Facebook was the platform named most often, used for purchases by nearly ** percent of respondents. The phenomenon of making purchases via social channels is called social commerce. Estimates suggest there were over ** million U.S. social commerce buyers in 2021.

TikTok has about 1.5 billion monthly active users. TikTok comes in 5th position in a list of the world’s most-used social media sites today.

The average smartphone user spends 2 hours and 20 minutes a day or 70 hours on social media apps every month and 55% of the population, or 4.88 billion people, have social media accounts. It is the...

An analysis of over ***** influencer campaigns showed that Instagram was the most popular platform for such purposes. It was incorporated into ** percent of analyzed campaigns. Facebook ranked second, used by ** percent of campaigns.

snapshot-tab-pane Social Media Listening Market Size 2025-2029The social media listening market size is forecast to increase by USD 4.87 billion at a CAGR of 8.9% between 2024 and 2029.The market is experiencing significant growth, driven primarily by the increasing usage of social media platforms worldwide. With over 4.3 billion users as of 2021, social media has become a powerful tool for businesses to engage with their customers and gain valuable insights into consumer behavior and preferences. A key trend in this market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in social media listening solutions, enabling more accurate and efficient data analysis. However, this market is not without challenges. Data privacy and regulatory compliance are becoming increasingly important, with stricter regulations being implemented to protect user data.Companies must ensure they have strong data security measures in place to comply with these regulations and maintain consumer trust. Additionally, the vast amount of data generated on social media requires sophisticated analytics tools to extract meaningful insights. As such, businesses seeking to capitalize on the opportunities presented by the market must invest in advanced analytics solutions and prioritize data security and privacy. By doing so, they can effectively navigate the challenges and stay ahead of the competition.What will be the Size of the Social Media Listening Market during the forecast period? Request Free SampleSocial media listening has emerged as a crucial business tool, enabling organizations to gain valuable insights from the vast amount of data generated through social media activity. This data is analyzed using techniques such as topic modeling and sentiment scoring to understand consumer behavior, preferences, and trends. Social media geographics and demographics provide essential context, while social media reach and volume measure the scope and impact of conversations. Social media pulse and sentiment reflect the current sentiment and buzz surrounding specific topics, offering real-time insights into market dynamics and trends.Social media listening software is a vital component of the global market for social media analytics. Social media influence is assessed through the size and engagement of an audience, providing valuable information for marketing and brand management strategies. The social media landscape and heatmap offer a comprehensive view of the social media ecosystem, helping businesses stay informed and adapt to evolving patterns.How is this Social Media Listening Industry segmented?The social media listening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.Type SoftwareServicesEnd-user Retail and e-commerceIT and telecomBFSIMedia and entertainmentOthersGeography North America USCanadaEurope FranceGermanyUKMiddle East and Africa APAC ChinaIndiaJapanSouth KoreaSouth America BrazilRest of World (ROW) By Type InsightsThe software segment is estimated to witness significant growth during the forecast period. This segment encompasses platforms and tools that offer real-time, automated, and scalable capabilities to monitor and analyze social media conversations across various channels such as Twitter, Facebook, Instagram, LinkedIn, TikTok, and Reddit. Real-time monitoring is a key feature of these solutions, empowering brands to identify mentions, trends, and sentiment as they emerge. By staying abreast of evolving topics, businesses can respond promptly to customer concerns, capitalize on viral events, and maintain a strong online presence. Artificial Intelligence (AI) and Machine Learning (ML) technologies are integral to social media listening software, enabling advanced topic identification, sentiment analysis, and trend recognition.These technologies enable businesses to gain valuable customer insights, inform product development, and enhance customer experience. Social media listening platforms also offer data visualization and reporting features, allowing businesses to analyze and present their findings in a clear and actionable manner. Additionally, they provide social media dashboards, alerts, and governance tools to ensure compliance with social media policies and ethical standards. In summary, social media listening software plays a pivotal role in the global market for social media analytics, offering real-time insights and advanced capabilities to help businesses navigate the complex social media landscape and engage effectively with their audience.Get a glance at the market report of share of various segments Request Free Sam

Facebook has over 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

YouTube has over 2.5 billion monthly active users.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Messenger, and Instagram . The United States and China account for the most high-profile social platforms Most top-ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ, or video-sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network, TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2026, social networking sites are estimated to reach 5.75 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

There are approximatly 3 billion registered users on Instagram.

LinkedIn has about 1.3 billion monthly active users.

We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.