Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top-ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ, or video-sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network, TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.44 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

This dataset provides detailed rankings and key metrics for 100+ social media platforms and sites in 2025. It includes information such as user base, popularity trends, and global reach. Ideal for analyzing social media growth, user engagement, and market trends. Whether you're a data scientist, marketer, or researcher, this dataset offers valuable insights into the evolving digital landscape.

When it comes to the most well-known social networks in the United States, YouTube and Facebook are leading the pack with a brand awareness of 96 and 95 percent respectively, among internet users. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Despite a tumultuous 2018, Facebook is still the top social network in the United States, with 169.76 million mobile users accessing the Facebook app in September 2019. The company’s other properties Instagram and Facebook Messenger ranked second and third with 121 and 106 million users respectively. Cambridge Analytica scandal 2018 The biggest social media company in the world had a difficult 2018. The platform has long been accused of enabling the spread of fake news during the 2016 election and beyond. One of the first and biggest negative Facebook stories of 2018 was the Cambridge Analytica scandal, which unfolded from March 2018. The Guardian, The Observer, and The New York Times simultaneously reported on political data firm Cambridge Analytica harvesting data of millions of Facebook users worldwide without their knowledge before the 2016 election, which led to Facebook CEO Mark Zuckerberg having to testify before Congress in April 2018. Facebook usage behavior changes Due to the revelations about Facebook and the company’s treatment of private user data, many U.S. users are planning to use the social network much less and to be much more careful about what they post . During an April 2018 survey, only 20 percent of respondents stated that their Facebook usage has not changed, and they were planning on continuing to use the social platform as much as they always had in the past.

A list of the most popular (top 100 by followers) Instagram, Twitter, YouTube, Twitch, and TikTok users. NB! For YouTube the followers are subscribers and the posts are videos.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

In 2025, Meta's Facebook held approximately ***** percent of the social network market in the United Kingdom, while X (formerly Twitter) accounted for approximately ******percent. Overall, Instagram held *****percent of the social network market in the UK.

Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

This file contains the list of the top 15 social media networks by active users at January 2023 This file contains the list of the top 15 social media networks by active users at January 2023

During a 2025 survey among marketers worldwide, approximately ** percent said Facebook was the most important social media platform. LinkedIn and Instagram followed, respectively mentioned by ** and ** percent of respondents. Why marketers use social media as a branding channel According to the same study, the leading benefits of social media marketing were increased exposure and traffic. In other words, mastering a brand's presence on such platforms can make a company's products and services known across multiple demographics as well as generate traffic for its online sales. Marketers' favorite social media platforms The survey also revealed that business-to-consumer (B2C) and business-to-business (B2B) marketers' top social media can vary. While B2C professionals bet on Facebook and its still massive usage rate, B2B strategists focus on LinkedIn, where companies can see and be seen. However, the social media video platforms in which marketers wanted to invest more were YouTube and Instagram.

In November 2025, Meta's Facebook held over 80 percent of the social media market in Europe, while Instagram accounted for 5.8 percent of website visits in Europe. X (formerly Twitter) made up 4.58 percent of website visits, and Pinterest accounted for 4.22 percent.

List of Top Institutions of Online Social Networks and Media sorted by citations.

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

List of Top Authors of Online social networks sorted by article citations.

-This Dataset was gathered by crawling Twitter's REST API using the Python library tweepy 3. This dataset contains the tweets of the 20 most popular twitter users (with the most followers) whereby retweets are neglected. These accounts belong to public people, such as Katy Perry and Barack Obama, platforms, YouTube, Instagram, and television channels shows, e.g., CNN Breaking News and The Ellen Show. -Consequently, the dataset contains a mix of relatively structured tweets, tweets written in a formal and informative manner, and completely unstructured tweets written in a colloquial style. Unfortunately, the geocoordinates were not available for those tweets. - H -This Dataset has been used to generate reserach paper under title "Machine Learning Techniques for Anomalies Detection in Post Arrays". -Crawled attributes are: Author (Twitter User), Content (Tweet), Date_Time, id (Twitter User ID), language (Tweet Langugage), Number_of_Likes, Number_of_Shares. Overall: 52543 tweets of top 20 users in twitter Screen_Name #Tweets Time span (in days) TheEllenShow 3,147 - 662 jimmyfallon 3,123 - 1231 ArianaGrande 3,104 - 613 YouTube 3,077 - 411 KimKardashian 2,939 - 603 katyperry 2,924 - 1,598 selenagomez 2,913 - 2,266 rihanna 2,877 - 1,557 BarackObama 2,863 - 849 britneyspears 2,776 - 1,548 instagram 2,577 - 456 shakira 2,530 - 1,850 Cristiano 2,507 - 2,407 jtimberlake 2,478 - 2,491 ladygaga 2,329 - 894 Twitter 2,290 - 2,593 ddlovato 2,217 - 741 taylorswift13 2,029 - 2,091 justinbieber 2,000 - 664 cnnbrk 1,842 - 183 (2017)

This statistic gives information on the most popular multi-platform social networks in the United States as of October 2018. During that month, Facebook was ranked first with almost 205 monthly active U.S. users. Facebook Messenger was ranked third in terms of MAU but came first in regards of mobile-only users.

As of March 2025, Facebook accounted for over 64 percent of all social media visits in Luxembourg. Overall, X/Twitter held a share of 10.89 percent of social network visits in the country, followed by Instagram with 9.49 percent. Furthermore, professional online network LinkedIn accounted for 1.08 percent of all social media visits in Luxembourg.

According to data from February 2025, Facebook was the most popular social network for news access in the United Kingdom, with ** percent of respondents using the service. YouTube and X (formerly Twitter) ranked second and third, with ** and ** percent of users respectively using the networks for news content.

This statistic presents the social network membership reach among the online population in the United States. During the February 2017 survey, 27 percent of U.S. internet users accessed the social image sharing platform Pinterest. Facebook was ranked first with a 78 percent usage rate.

******** was the social network with the largest market share in Denmark as of March 2025, amounting to over ** percent. Overall, Pinterest and Instagram accounted for **** percent and **** percent of the market share, respectively. X/Twitter amassed **** percent of the social media market share in Denmark in March 2024. How old are most social media users? According to a survey of social media users, the majority of respondents were of ages between ** and **. Around ** percent of respondents in this age group used social networks in 2020. Furthermore, those aged between 60 and 74 used online platforms the least, as only ** percent of respondents in this age group reported engaging with social networks. The Nordics and social media The number of social media users was the highest in Sweden, among the other Nordic countries. Over *** million Swedish respondents were using social media in 2021. Denmark had over *** million social media users, while Norway and Finland had **** and **** million users, respectively.