In August 2023, espn.com was the most visited sports website worldwide. The famous sports channel recorded ***** million online visits that month. Meanwhile, marca.com placed second in the ranking with ***** million visits.

In July 2024, there were **** million visitors to the website draftkings.com from the United States. Meanwhile, the U.S. website traffic for fanduel.com in the same month totaled **** visitors.

The sports section of Wp.pl was the leading sports website in Poland in March 2024, with 8.15 million real users. Next were the sports section of Onet.pl (7.44 million users) and Interia (6.91 million users).

The sports news website L'Equipe was the most visited online sports magazine as of June 2024 in France, with a total number of visits exceeding ** million. Footmercato.net and Sports.fr came in second and third respectively. In 2022, more than ** percent of people who read L'Equipe did it online.

In June 2024, users visited nike.com around ***** million times. This was a decrease of nearly ** million website visits compared to May 2024. A D2C champion What makes Nike special is their impressive performance in the direct-to-consumer (D2C) retail sector. In 2023, around ** percent of its total sales worldwide came from direct sales, up from ** percent in 2019. Nike houses over a thousand retail stores around the world, which make up part of its D2C sales. A large chunk of the company's direct selling also stems from its online store, which has achieved notable success since 2014. The e-commerce net sales of nike.com shot up from about *** billion in 2014 to an estimated **** billion in 2024. The U.S. favorite sporting store In 2024, Nike emerged as the most popular sports and outdoor online store among consumers in the United States, surpassing rivals such as Adidas and DICKS's Sporting Goods. When taking a closer look at the habits of these sports fans, around ** percent of U.S. shoppers purchase sporting items online, and that men make up the largest share of shoppers. A recent survey found that around ** percent of U.S. consumers rely on sports and outdoor brands they know and trust. Even a quarter of them felt that they were well-informed about online stores merchandising sporting goods, and around ** percent stated that sustainability was an important factor when shopping for these items.

Dba.dk was the most visited retail website in Denmark as of July 2024, hitting over 15 million montly visits. Pricerunner.dk followed with an monthly traffic of 7.82 million visits. Harald-nyborg.dk ranked third, with around 7.21 million website visits. The Danish e-shopper Danish online shoppers favor domestic e-commerce websites. In 2022, around 85 percent of Danes purchased from national sellers online, 40 percent from sellers from other EU countries, and 12 percent bought outside the EU. Highest e-commerce penetration rates can be found in Denmark's capital region, where over 80 percent of consumers purchased via e-commerce sites. When comparing age groups, Danish 20- to 39-year-olds purchased online the most. What do Danes shop? In 2022, Danes favored clothing, sports, and leisure equipment, bought by nearly seven in ten online shoppers Event tickets were the second-most purchased e-commerce products, bought by 52 percent of e-shoppers, followed by online meals at 51 percent. That year, online shopping was equally done via desktops and smartphones, leaving tablets at 12 percent.

Total visits to the website jdsports.co.uk peaked in September 2021, with almost ** million website visits. JD Sports is a British sports and footwear chain with headquarters in Bury, England.

More than half of the UK, German and Dutch consumers bought fashion or sportswear online, whereas this percentage was lower in Belgium, France and Italy. In 2019, around ** percent of the consumers in the Netherlands and the United Kingdom used online shopping for either clothes or sports goods. These percentages were higher than those in Italy, Belgium, Germany and France. In the Netherlands, fashion ranks as the most popular product group to buy online. In August 2018, ** percent of Dutch online shoppers indicated they would purchase clothing from the online shop of a specific retailer and not necessarily from an online marketplace like Amazon. Fashion retailers that attracted a lot of Dutch desktop traffic include the websites of Zalando, H&M, bonprix and Zara.

How much are European online fashion retailers worth?

There are many different online fashion retailers, some of which only have a domestic focus. This answer can therefore not fully be answered in this text. Two of Europe’s bigger fashion e-tailers, however, include German companies Zalando and bonprix. Zalando’s revenue in 2018 was roughly **** billion euros, whereas the Otto Group subsidiary generated a revenue of around *** billion euros in 2018/2019.

What is the market size of e-commerce in Europe?

Within the EU-28, 60 percent of consumers (aged 16 to 75 years old) used online shopping at least once. Danish consumers were most likely to purchase a good or service online: in this country e-commerce penetration reached ** percent. This country was followed by the United Kingdom (with a penetration rate of ** percent), the Netherlands (** percent) and Sweden (** percent). Large differences can be found in European countries, however. In Germany, ** percent of consumers used e-commerce, whereas this already much less in France (** percent), Spain (** percent) and Italy (** percent).