London was by far the most visited city by international tourists in the United Kingdom in 2024. That year, inbound visits to the UK's capital totaled just over ** million, staying marginally lower than in 2019, prior to the coronavirus pandemic. Edinburgh and Manchester followed in the ranking, reporting around *** million and *** million visits, respectively. Overall, the number of inbound visits to the UK reached ** million in 2024 but remained below pre-pandemic levels. What is the leading tourist attraction in London? Tourists visit London for a variety of reasons, not the least of which is its attractions. In 2024, the British Museum was London’s most visited tourist attraction, drawing in approximately *** million visitors. The Natural History Museum in South Kensington and the Tate Modern came next in the ranking, with about *** and *** million visitors, respectively. What is the leading region for summer staycations in the UK? A 'staycation' typically refers to a holiday spent in one's home country rather than abroad. It can also refer to a holiday spent at home involving day trips to local attractions. The leading region for summer staycations in the UK, according to a March 2025 survey, was the South West. Meanwhile, ** percent of respondents said that they intended to visit Scotland during their summer holiday while only *** percent stated that they would like to visit Northern Ireland.

Spain was the most visited country by residents of the United Kingdom in 2024, with approximately ***** million visits. This figure was marginally lower than in 2019, prior to the coronavirus (COVID-19) pandemic. Meanwhile, ************************* followed in the 2024 ranking; of these, only ****** reported a higher number of visits that year compared to pre-pandemic levels. Spain still a favorite among UK holidaymakers Spain has become a firm favorite among holiday travelers from Britain, as it continually lists as the most visited holiday destination abroad. Beach holidays are popular among Brits searching for warmer climates, and the relative ease and cheapness of package holidays to the Mediterranean make it possible. Outbound tourism from the UK during the COVID-19 pandemic As suggested by the figures recorded by the leading outbound travel destinations, the number of visits abroad from the United Kingdom continued to recover in 2024 and even passed pre-pandemic levels for the first time since travel restrictions were lifted. As the volume of visits bounced back, the outbound tourism expenditure in the UK also experienced a sharp annual increase in 2024, with spending having in fact already exceeded pre-pandemic levels in 2023.

Spain was the leading holiday travel destination for residents of the United Kingdom in 2024, with approximately ***** million visits. This figure denoted a **** percent decrease from 2023.

Annual official statistic measuring the number of visits to English visitor attractions. Results are published in August each year. Key survey deliverables include a powerpoint report (currently published as pdf), top 20 listings by region (pdf) and an excel listing of visits to all participating attractions who give permission for data to be used. All current survey deliverables are online at http://www.visitengland.org/insight-statistics/major-tourism-surveys/attractions/Annual_Survey/index.aspx

Spain was the holiday destination reporting the highest outbound tourism spending by residents of the United Kingdom in 2024. That year, the expenditure of British vacationers in Spain amounted to ***** million British pounds. Spain was also the most visited holiday destination by UK travelers that year, ahead of France, Greece, and Portugal.

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Visit Britain publish data relating to international visitors to the UK. They produce the data in two formats - individual spreadsheets for each region that are updated annually, and a single spreadsheet for all regions, containing less detail but updated quarterly.

Data shows London totals for nights, visits, and spend. Data broken down by age, purpose, duration, mode and country. This data is also available from Visit Britain website, including the latest quarterly data for other regions.

All data taken from the International Passenger Survey (IPS).

Some additional data on domestic tourism can be found on the Visit Britain website, and Visit England both overnight tourism and Day visits pages.

Data on accomodation occupancy levels is also available from Visit England.

An overview of all tourism data for London can be found in this GLAE report 'Tourism in London'

Further information can be found on the London and Partners website.

Comparisons of international tourist arrivals with other world cities are produced by Euromonitor and in Mastercard's Global Destination Cities Index of 2012, 2013, 2014, and 2015.

This dataset is included in the Greater London Authority's Night Time Observatory. Click here to find out more.

London was by far the city with the highest international tourism spending in the United Kingdom in 2024. That year, inbound travel expenditure in the UK's capital amounted to ***** million British pounds. Meanwhile, ********* and ********** ranked second and third, respectively. These ranking positions were matched in the list of cities in the UK with the highest number of international visits.

5 times yearly survey of accommodation and attractions businesses providing indication of business performance, sentiment and attitudes to "hot topic" areas. Publication schedule for results is at http://www.visitengland.org/Images/Continuous%20surveys_2013_v7_tcm30-32182.pdf All current survey deliverables are online at http://www.visitengland.org/insight-statistics/major-tourism-surveys/accommodations/Accommodation_Business_Confidence_Monitor/

The British Museum was the most visited tourist attraction in London in 2024, welcoming roughly *** million visitors. The Natural History Museum in South Kensington and the Tate Modern followed in the ranking that year, with around *** million and *** million visits, respectively. Overall, while the combined attendance at the leading tourist attractions in London increased in 2024 over the previous year, the number of visits at most of the selected attractions remained below pre-pandemic levels. Museums in the UK The museum industry plays an important role in the United Kingdom’s cultural sector. In 2023, museums and galleries accounted for approximately ***** percent of the cultural sector's employment in the UK. Meanwhile, the number of museum enterprises in the United Kingdom experienced an annual increase in 2024, reaching nearly ***. London's contribution to tourism in the UK London is by far the most visited destination in the United Kingdom by international travelers, accounting for over **** of all international tourist arrivals in the UK in 2023. That year, the UK's capital also ranked as the leading city tourism destination in Europe based on the number of bed nights, ahead of Paris and Istanbul.

New experimental statistics presenting travel time data measuring connectivity to key transport destinations (major airports, stations, road junctions and ports) from each area of England, by road and by public transport.

Source agency: Transport

Designation: Experimental Official Statistics

Language: English

Alternative title: Transport Connectivity Statistics: England

In 2024, the number of overseas resident visits to the United Kingdom totaled 39 million, representing a growth of around three percent from the previous year. Has the UK’s tourism industry completely recovered from the coronavirus pandemic? Like in most countries, the travel restrictions put in place to stem the spread of the coronavirus wreaked havoc on the UK’s tourism industry. Overseas visitor numbers dropped to 7.1 million in 2021, representing a drop of over 80 percent from 2019. While the figure reported for 2024 showed a continued recovery in terms of overseas visitors to the UK, it remained below pre-pandemic levels. However, in terms of spending among the UK’s leading inbound travel markets, overseas visitors spent more in 2024 than in 2019, with visitors from the UK’s leading inbound travel market, the United States, spending around 70 percent more during their travels than in 2019. What are the most visited cities in the UK? Unsurprisingly, London has consistently ranked as the most visited town or city in the UK among international tourists in recent years, drawing in over 20 million visitors in 2024. This was around tenfold the number of the second-most visited city, Edinburgh, during the same year. As the UK’s capital city, London’s tourist attractions are as varied as the city itself; however, one particularly strong draw for inbound visitors is Royal Family-related tourism. This is evident with the top two most visited paid tourist attractions in England being based in London and either belonging to the Royal Family or being run by a Royal-affiliated charity. Meanwhile, among UK residents, London ranks as the second most popular destination for a summer staycation, with the South West ranking first.

Representative travel times from each small area of England to selected transport destinations (airports, larger rail stations and major road junctions) which are the outputs of journey time modelling algorithms. This dataset has been created for the production of new experimental statistics which aim to measure transport connectivity, and is provided to allow users to explore the underlying data. For further details please refer to the short guidance note

GVA estimates for middle layer super output areas, travel to work areas (TTWA), towns and cities, integrated care board and health board areas, parliamentary and devolved government constituencies, highlands and islands area offices, and bespoke areas. Productivity estimates are for TTWA, and towns and cities. These are official statistics in development.

In a survey held in the fourth quarter of 2024, it was found that the Natural History Museum in London was the most popular tourist attraction in the United Kingdom among the UK public. Meanwhile, Edinburgh Castle ranked second, with ** percent of respondents having a positive opinion of the crowning jewel of the Scottish Capital.

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Travel Market Size 2024-2028

The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.

The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.

What will be the Size of the Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations. Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry. From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.

How is this Travel Industry segmented?

The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Sector Insights

The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being during international journeys. Travel adaptors, tour guides,