In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Node.js overtook React.js to become the most used web framework among software developers worldwide, as of 2024. According to the survey, 40.8 percent of respondents reported to be using Node.js, while around 39.5 percent were using React.js. Web framework A web framework, or what may sometimes be referred to as a web application framework is a software framework that supports the overall software development of web applications. Web frameworks are utilized to automate menial activities typically performed within web development. In other words, it simplifies the web development process and, therefore, makes it easier to build a website. JavaScript As aforementioned, before being overtaken by React.js, jQuery had been the most used web framework out of the millions of software developers throughout the world. Simply put, jQuery is a cross-platform JavaScript library, that simplifies the usage of JavaScript on websites. While jQuery may be losing popularity, JavaScript still remains one of the most popular programming languages used by software developers worldwide. Throughout the world, programming languages are associated with different salaries. JavaScript programmers are associated with a global salary of 65,580 U.S. dollars, while the salary associated with JavaScript programmers in the United States is significantly more, at 112,000 U.S. dollars.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

Currently, Google holds the leading position as the most popular website worldwide with approximately 81 billion monthly visits at its peak. The online platform has held the top spot since June 2010, when it relieved Yahoo of the first place.

According to a survey, Google was the most important website for Finns in 2019. ** percent of the respondents who were asked which websites they could do without the least , answered it would be Google. Second in the ranking was Facebook and Yle, according to ** percent of the individuals interviewed each. In fact, Finland was the Nordic country with the lowest share of daily Facebook users that year, amounting to ** percent. The tabloid newspaper Iltalehti.fi and the broadcasting company Yle.fi were respectively third and fourth.

Finns spend most time on news websites 

In 2019, people from different countries, including Finland, were asked what kind of websites they spend most time on . ** percent of the Finnish participants spent most time on news websites, which was followed by social media or chat, picked by ** percent of the interviewed Finns that year. Last in the ranking were the travel websites, according to ***** percent of the respondents.

Why do Finns use the internet  E-mail and banking were the two leading reasons to use the internet in Finland in 2018. Among the other purposes to use the internet were finding information, reading e-papers or news, and listening to music. ** percent of the interviewed Finns who used the internet in the past three months, used the internet to sell own products or services.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

Google.com was the most visited website in Kazakhstan, with approximately 530 million visits in October 2024. It was followed by the online video sharing platform YouTube, which was frequented 303.6 million times in the same month.

An analysis showed that as of April 2024 only ** percent of small business home pages in the United States provided the users with contact information for the company they represented. Most commonly featured elements were photographs and call-to-action buttons, included on ** percent and ** percent of SME home pages, respectively.

In March 2024, the video platform YouTube reported around 32.5 billion visits from global users. Meta-owned Facebook.com reported around 16.1 billion visits from global users, as Instagram.com and Twitter.com followed, each with 7 billion and 6.1 billion visits from users worldwide during the examined month. Wikipedia.org, which hosts users-generated encyclopedic entries, recorded around 4.4 billion visits, while news aggregator and community platform Reddit.com saw approximately 2.2 billion visits during the examined period.

From September to November 2023, Google.com was the leading website in Italy, with more than 3.36 billion total monthly visits. The search engine was also popular in its Italian top-level domain, with Google.it reaching 232 million views. YouTube.com ranked second, with approximately 1.17 billion visits from users in Italy, while adult website Pornhub ranked fourth. Several online newspapers, Repubblica.it, Corriere.it, Gazzetta.it were also among the most visited websites during the month. Mediaset.it, which is the online streaming platform of one of the country's major television broadcasters, collected more than 126 million visits.

As of February 2025, English was the most popular language for web content, with over 49.4 percent of websites using it. Spanish ranked second, with six percent of web content, while the content in the German language followed, with 5.6 percent. English as the leading online language United States and India, the countries with the most internet users after China, are also the world's biggest English-speaking markets. The internet user base in both countries combined, as of January 2023, was over a billion individuals. This has led to most of the online information being created in English. Consequently, even those who are not native speakers may use it for convenience. Global internet usage by regions As of October 2024, the number of internet users worldwide was 5.52 billion. In the same period, Northern Europe and North America were leading in terms of internet penetration rates worldwide, with around 97 percent of its populations accessing the internet.

In March 2024, Google.com was the leading website in France. The search platform accounted for over 15.86 percent of desktop web traffic in France, ahead of second-ranked video website YouTube.com with 9.02 percent.

In March 2024, Google.com was the leading website in Spain. The search website accounted for over 16.7 percent of desktop web traffic in Spain, ahead of second-ranked video platform YouTube.com with 11.27 percent.

From September to November 2023, the most visited website in Denmark was Google.com, with total monthly traffic exceeding 469 million visits. YouTube.com ranked second with a total monthly of 376 million visits. Additionally, Ekstrabladet.dk came in third with 120 million total visits during the measured period, followed by TV2.dk.

From April 2022 to January 2024, the ************************************************* saw an average of approximately ** million visits, ranking as the most popular education site worldwide. ********, which offers classes and certifications on various subjects, saw ** million visits from global users in the examined period. ********************************************** for students and teachers, ranked third with ***** million visits recorded on average between April 2022 and the beginning of 2024.

In November 2021, the most visited website in Sweden was Google.com, with total monthly traffic exceeding 107 million visits. Aftonbladet.se came in second place with 38.2 million monthly visits, followed by Expressen.se with 38.1 million total visits during the month.

In April 2025, bing.com was the most visited website in China, with around *** million visits registered during that month. Being among the world's most important internet companies, its search engine is among the main alternatives to Google in China, holding more than ** percent of the nation's search market. Additionally, streaming website youtube.com ranked second among the most popular websites in China, with around ****** million visits, while douyin.com ranked fifth, with around *** million visits from Chinese audiences.

A complete list of live websites using the To Top technology, compiled through global website indexing conducted by WebTechSurvey.