In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

As of September 2024, 75 percent of the 100 most visited websites in the United States shared personal data with advertising 3rd parties, even when users opted out. Moreover, 70 percent of them drop advertising 3rd party cookies even when users opt out.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

An analysis showed that as of April 2024 only ** percent of small business home pages in the United States provided the users with contact information for the company they represented. Most commonly featured elements were photographs and call-to-action buttons, included on ** percent and ** percent of SME home pages, respectively.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

Google.com, youtube.com, and facebook.com were the most visited websites in Ukraine in December 2021. Furthermore, Google's website on the Ukrainian domain, google.com.ua, ranked in the top 10 during that time.

In Saudi Arabia, the most visited website as of November 2024 was Google.com, with around **** billion monthly visitors. The second most-visited website was YouTube.com, with *** billion monthly visits in total.

This statistic shows a ranking of the best websites specialized in wine sales in 2017. That year, the website "www.wine.com" ranked the first place amongst online sales companies specialized in wine.

According to a survey, Google was the most important website for Finns in 2019. ** percent of the respondents who were asked which websites they could do without the least , answered it would be Google. Second in the ranking was Facebook and Yle, according to ** percent of the individuals interviewed each. In fact, Finland was the Nordic country with the lowest share of daily Facebook users that year, amounting to ** percent. The tabloid newspaper Iltalehti.fi and the broadcasting company Yle.fi were respectively third and fourth.

Finns spend most time on news websites 

In 2019, people from different countries, including Finland, were asked what kind of websites they spend most time on . ** percent of the Finnish participants spent most time on news websites, which was followed by social media or chat, picked by ** percent of the interviewed Finns that year. Last in the ranking were the travel websites, according to ***** percent of the respondents.

Why do Finns use the internet  E-mail and banking were the two leading reasons to use the internet in Finland in 2018. Among the other purposes to use the internet were finding information, reading e-papers or news, and listening to music. ** percent of the interviewed Finns who used the internet in the past three months, used the internet to sell own products or services.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately *** million monthly visits. This was followed by Youtube.com with around *** million monthly visits in that year.

In November 2021, the most visited website in Sweden was Google.com, with total monthly traffic exceeding 107 million visits. Aftonbladet.se came in second place with 38.2 million monthly visits, followed by Expressen.se with 38.1 million total visits during the month.

From September to November 2023, search platform Google.com was the top ranking website in Canada, with average monthly traffic of almost four billion visits. YouTube ranked second with almost three billion visits. Social network Facebook.com ranked third, with total monthly traffic of 470 million visits.

Google.com was the most visited website in Kazakhstan, with approximately *** million visits in October 2024. It was followed by the online video sharing platform YouTube, which was frequented ***** million times in the same month.

In February 2025, jomashop.com ranked as the most visited jewelry and luxury goods website worldwide. That month, the premium site garnered over eight million website visitors. Therealreal.com ranked second, with around seven million visitors, followed by saksfifthavenue.com at about six million.

From September to November 2024, Facebook.com was the most-visited website in Vietnam with an average of **** pages per visit. The same report also revealed that Google.com was the website with the highest number of unique visits.

Currently, Google holds the leading position as the most popular website worldwide with approximately 81 billion monthly visits at its peak. The online platform has held the top spot since June 2010, when it relieved Yahoo of the first place.

From September to November 2023, Google.com was the leading website in Italy, with more than 3.36 billion total monthly visits. The search engine was also popular in its Italian top-level domain, with Google.it reaching 232 million views. YouTube.com ranked second, with approximately 1.17 billion visits from users in Italy, while adult website Pornhub ranked fourth. Several online newspapers, Repubblica.it, Corriere.it, Gazzetta.it were also among the most visited websites during the month. Mediaset.it, which is the online streaming platform of one of the country's major television broadcasters, collected more than 126 million visits.

In August 2024, saksfifthvenue.com was the most visited website in the jewelry and luxury goods industry in the United States. That month, the website attracted over ************* visitors. Jomashop.com ranked second, with around *********** website visits. Therealreal.com followed, with around *********** site visits.