In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

United States's complete top websites ranking list: Click here for free access to the top websites in United States, ranked by traffic and engagement

In August 2024, saksfifthvenue.com was the most visited website in the jewelry and luxury goods industry in the United States. That month, the website attracted over eight million visitors. Jomashop.com ranked second, with around 7.6 million website visits. Therealreal.com followed, with around 7.6 million site visits.

An analysis showed that as of April 2024 only ** percent of small business home pages in the United States provided the users with contact information for the company they represented. Most commonly featured elements were photographs and call-to-action buttons, included on ** percent and ** percent of SME home pages, respectively.

Web design service companies have experienced significant growth over the past few years, driven by the expanding use of the Internet. As online operations have become more widespread, businesses and consumers have increasingly recognized the importance of maintaining an online presence, leading to robust demand for web design services and boosting the industry’s profit. The rise in broadband connections and online business activities further spotlight this trend, making web design a vital component of modern commerce and communication. This solid foundation suggests the industry has been thriving despite facing some economic turbulence related to global events and shifting financial climates. Over the past few years, web design companies have navigated a dynamic landscape marked by both opportunities and challenges. Strong economic conditions have typically favored the industry, with rising disposable incomes and low unemployment rates encouraging both consumers and businesses to invest in professional web design. Despite this, the sector also faced hurdles such as high inflation, which made cost increases necessary and pushed some customers towards cheaper substitutes such as website templates and in-house production, causing a slump in revenue in 2022. Despite these obstacles, the industry has demonstrated resilience against rising interest rates and economic uncertainties by focusing on enhancing user experience and accessibility. Overall, revenue for web design service companies is anticipated to rise at a CAGR of 2.2% during the current period, reaching $43.5 billion in 2024. This includes a 2.2% jump in revenue in that year. Looking ahead, web design companies will continue to do well, as the strong performance of the US economy will likely support ongoing demand for web design services, bolstered by higher consumer spending and increased corporate profit. On top of this, government investment, especially at the state and local levels, will provide further revenue streams as public agencies seek to upgrade their web presence. Innovation remains key, with a particular emphasis on designing for mobile devices as more activities shift to on-the-go platforms. Companies that can effectively adapt to these trends and invest in new technologies will likely capture a significant market share, fostering an environment where entry remains feasible yet competitive. Overall, revenue for web design service providers is forecast to swell at a CAGR of 1.9% during the outlook period, reaching $47.7 billion in 2029.

In April 2022, slickdeals.net was by far the most popular coupon website in the United States, generating more than 67.3 million visits during that month. Groupon was ranked second with almost 40.3 million visits.

In January 2024, rebag.com was the most popular secondhand luxury fashion website in the United States, according to share of voice (SoV) data. The website had a 12.90 percent SoV, while ebay.com had a 9.48 percent share. Farfetch.com, which came in third, had a SoV of 8.2 percent.

In December 2024, the news website with the most monthly visits in the United States was nytimes.com, with a total of 463.07 million monthly visits in that month. In second place was cnn.com with close to 357 million visits, followed by foxnews.com with just over a quater of a million. Online news consumption in the U.S. Americans get their news in a variety of ways, but social media is an increasingly popular option. A survey on social media news consumption revealed that 55 percent of Twitter users regularly used the site for news, and Facebook and Reddit were also popular for news among their users. Interestingly though, social media is the least trusted news sources in the United States. News and trust Trust in news sources has become increasingly important to the American news consumer amidst the spread of fake news, and the public are more vocal about whether or not they have faith in a source to report news correctly. Ongoing discussions about the credibility, accuracy and bias of news networks, anchors, TV show hosts, and news media professionals mean that those looking to keep up to date tend to be more cautious than ever before. In general, news audiences are skeptical. In 2020, just nine percent of respondents to a survey investigating the perceived objectivity of the mass media reported having a great deal of trust in the media to report news fully, accurately, and fairly.

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According to a survey conducted in 2023, Gen Z consumers in the United States have a preference for websites that specialize in beauty products, specifically for researching and purchasing new beauty products. Around 76 percent of the polled individuals cited specialty beauty websites, like sephora.com, as the best places to search for and buy their beauty products.

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The graph shows the ranking of airline websites in the United States from March 2016 to February 2017, by total online traffic. For the 12 months ending February 2017, Southwest Airlines' website received the most views, with 21 percent of the total visits.

From the Web site: USA.com is your local guide to cities, towns, and neighborhoods in the United States, providing easy to use and comprehensive local services and information, business information and population demographics, travel and tourism, directory services, and local business and consumer services. Our roadmap of offerings is wide and vast like the land that we cover; however, our team is dedicated to ensure that we have the best possible offering for the United States and we deploy each part of our website only once it has met our high quality standards. Therefore you will see our site grow as more of the services mentioned above are deployed over the upcoming months. We encourage you to check back regularly and watch as USA.com provides more and more value and more meaningful impact to your life or your visit to the USA.

As of September 2024, 75 percent of the 100 most visited websites in the United States shared personal data with advertising 3rd parties, even when users opted out. Moreover, 70 percent of them drop advertising 3rd party cookies even when users opt out.

In August 2024, the domain tools.usps.com was the most popular U.S. government domain, receiving over 257 million visits in the preceding 30 days. Two domains of the National Center for Biotechnology Information followed, with the domain www.ncbi.nlm.nih.gov registering 129.9 million visits, and pubmed.ncbi.nlm.nih.gov receiving 86.95 million.

As of May 2020, it was found that Google had a 61.6 percent reach among Hispanic online audiences in the United States. Facebook reached 59.7 percent of Hispanic online users in the United States in the preceding 30 days.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.